How to Use Google Keyword Planner - Avoid Bad Keywords & Wasted Ad Spend

Рет қаралды 7,275

Күн бұрын

Find profitable keywords using Google Ads Keyword Planner. Take your ad campaigns to the next level; maximize your ad spend, cut bad keywords, and drive more sales. Learn how to perfect your keyword research with the new Google Ads keyword planner with this step-by-step tutorial.
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Table of Contents:
0:00 - Intro
1:18 - Seeds
2:58 - Location
5:19 - Suggestions
7:10 - Keywords
9:03 - Buyer
12:48 - Example
14:20 - Negative Keywords
15:37 - Plan Section
19:09 - Plan Overview
21:17 - Outro
How to Use Google Keyword Planner - Avoid Bad Keywords & Wasted Ad Spend
In this quick start guide to the Google Keyword Planner, you’ll get everything you need to find profitable keywords and maybe even more importantly, what you need to avoid bad keywords. This video is a tutorial on how to use the google keyword planner tool for free and find the right keywords for your campaign.
In your keyword research, it's important to know that your job is to find keywords that are going to make you money, while google keyword planner tool is designed to show you everything under the sun! But take note, not every keyword suggestion that google gives you even when you use competitors is going to be a good idea.
You will also learn in this keyword planner tutorial the five simple steps to finding profitable keywords: Seeds, Buyers, Competitors, Tire Kickers and Plan. This video will also show you a step-by-step run through on how to use google keyword planner.
Google Adwords or Google Ads is a google’s advertising system that is used for online promotion of a content, brand or website. The advertising is done through a keyword to achieve a traffic or what we call leads. This is where advertisers pay to display short ad copy, video content, product listings and banner images on the Google search results.
If you are a newbie entrepreneur, Google Adwords might be a good option for you if you want to reach new customers. Remember, it’s not important if you can’t see a high search volume from your choice of keyword list, because what you need are the keywords with the most buyers. You don’t have to worry if these words have 30 searches. Because it’s not all about using keywords for the sake of getting clicks, it’s all about using the google keywords tool to increase profits and spend less.
Now, a question might come to your mind - how to do keyword research with Google Adwords? Or, how would google keyword planner increase your leads? It is very important that you understand how google adwords keyword tool works and how it helps your business.
To know more about what is keyword research and why it is important to your business, then you’ve clicked the right video. This is even a great google keyword planner tutorial for beginners. Likewise, when you research keywords, do the research by using a tool like Google Keyword Planner!
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Пікірлер: 38

@JasonAWhaling 4 жыл бұрын

Comment below with your google ads keyword planner questions.

@holysticliving 4 жыл бұрын

Thanks again for another solid video! I'm finding something odd though, I'm trying to search for keywords in a religious niche and it keeps coming back "keywords removed", is Google blocking keywords for religious niches?

@JasonAWhaling 4 жыл бұрын

🤔 I'd recommend doing some searches to see if others have seen the same thing... That's a touchy area when it comes to Google

@holysticliving 4 жыл бұрын

@@JasonAWhaling Thanks for being so helpful Jason, I did try to look around a little but didn't come across a clear answer yet. I will surely let you know if I do. It made me think of FB with "personal attribution" restrictions in Ads

@alborzzafari7305 2 жыл бұрын

Hey Jason, Regarding keywords that we choose at the Ad Group level, I wonder if I should add all the nearby towns in my region as keywords? So for example we have a HVAC business in Silver Spring MD. At the campaign level I used the radius option and selected the 20 mile radius of silver spring as my target location. Now under ad groups I wonder if I have to list all of the towns and cities within the area under one ad group? if so that would mean that the number of keywords within an ad group would exceed 3-7 since there are more than 7 towns and cities within our service area?

@Tekula197 3 жыл бұрын

I finished university of digital marketing in Belgrade Serbia. Man i had Google Ads like a year and this videos helps me alot. Learned more from this then my university lol. Good work man keeep it up!!!

@JasonAWhaling 3 жыл бұрын

Oh my that's quite a comparison 🤗 Thanks for watching and hope the other google ads videos are helping too

@Ouelzi 3 жыл бұрын

I have been watching so many videos and this video has been the most helpful and concise I've found! Thank you so much Jason :D

@JasonAWhaling 3 жыл бұрын

Humbled to hear. Glad you have a good way of finding keywords now!

@6toolbaseball 3 жыл бұрын

Great follow up to the 2018 video

@JasonAWhaling 3 жыл бұрын

Thank you! We have another update on the way!

@user-tp2qf2ib3n 3 жыл бұрын

Thank you Jason Whaling, you are the best in SEO on youtube, I have watched dozens of videos. My question to you is that I am aware I can make a Smart Campaign in Microsoft Advertising. What are the specific step by step instructions to do that? Thanks.

@JasonAWhaling 3 жыл бұрын

Sorry I don't run those types of campaigns so I dont have any videos on how to use them. Thank you so much for your kind words and support; sorry I can't be more helpful here

@gabrielking1834 3 жыл бұрын

can i somehow set up a bid adjustment so that conversion keys get a higher bid?

@JasonAWhaling 3 жыл бұрын

You can; once you know what keywords are worth it. So you can either increase your CPC manually when you have a winning keyword; or create a new campaign with that keyword(s) and try CPA bidding. But only do that after you have a few hundred conversions.

@alborzzafari7305 2 жыл бұрын

@JasonAWhaling 2 жыл бұрын

So here's how I would recommend doing it: 1) Stop your campaign. Radius targeting is easy to setup but it's hard to see location based data 2) Redo it but this time use the exact zip codes you want to target. 3) Create an ad group for each town/city you want to target. Use phrase match/exact match only 4) Create another campaign; targeting the same zip codes with keywords that don't have any city names in them at all. This will allow you to see how plain HVAC keywords compare to those with a city name attached to them. Hope that helps

@alborzzafari7305 2 жыл бұрын

@@JasonAWhaling I really appreciate your help.

@pavelgrishin 3 жыл бұрын

Thanks for the tut, Jason. But how should we work with KWs that are removed from GKT but obviously they are workable? (I see ads are showing up when I search G for these terms). I mean how to analyze their possible CPC, traffic, budget estimation? (besides obvious 3rd party tools as I doubt in them being precise especially when it comes to know whether you will get any clicks for a specific CPC set)

@JasonAWhaling 3 жыл бұрын

If you do a manual search and see competitors bidding on that keyword and it's relevant to your offer then go for it! The keyword planner isn't perfect and it's okay to try keywords that the planner doesn't show or projects low search volume. In terms of your second question; you can try entering that exact phrase, but it's best to just throw it a campaign and see what happens a few days later... Even if you get no clicks, Google will start to tell you what the first page bid needs to be 👍

@arindambiswas8698 4 жыл бұрын

@jason please stay in home safe from corona..I have a question video hosting vs teachable what is difference? which is benefited?

@JasonAWhaling 4 жыл бұрын

Thank you; you too! with the video hosting route, you have to create your own membership site using WordPress.... Teachable will host your videos and give you all the membership functions you need to run a successful course/membership!

@arindambiswas8698 4 жыл бұрын

@jason teachable provide no piracy..no one can download videos

@alialrubayee734 4 жыл бұрын

Fantastic content 🔥 just a bit confused because in your previous videos I’ve seen you bid something like $2.50 per ad group. So I guess the question is how can we expect to get any clicks on keywords that are said to be $17 when we’re only bidding $2?

@JasonAWhaling 4 жыл бұрын

Great question! For the tutorials I start at the lower number since I dont' have a way of knowing peoples niches... With match types and a real campaign Google will tell you the actual cost needed to be on the first page after a week... I like the $2.50 price point to get that data, then I tend to increase budgets to match the keywords... It's not a science at all.

@alialrubayee734 4 жыл бұрын

Jason Whaling thanks Jason!

@olgaycelik2631 4 жыл бұрын

Hi Jason ,I had watched your previous videos on Google ads. You said that we had not to choose keywords between 10-100 scala because advertisers were using or biding over them.

@JasonAWhaling 4 жыл бұрын

You won't know the true cost of a keyword until you actually run a campaign; so it's okay to bid low on a keyword you think is too expensive.

@olgaycelik2631 4 жыл бұрын

@@JasonAWhaling thanks for your answer. do you think that Google keyword planner is a good tool to search or find new keywords?

@lextacy2008 3 жыл бұрын

Can a negative keyword kill (conflict) with a normal keyword? Here is an example: Keyword = "Digital Marketers in Orlando" Negative Keyword = Digital Marketing jobs in Orlando

@JasonAWhaling 2 жыл бұрын

Yes, it's possible for the negative keyword to kill your keyword. In your example, use Jobs as a broad match negative. That should take care of the searches you want to avoide

@lextacy2008 2 жыл бұрын

@@JasonAWhaling Much thanks!

@yantheman1280 3 жыл бұрын

I don't understand how people can hire agencies on PPC if search traffic is that low? I want to learn and start offering Google ads as a service myself, but how can I justify someone hiring me if I can only get them like 20 clicks a month? I don't understand Jason...

@JasonAWhaling 3 жыл бұрын

The traffic is very dependent upon the business and the types of keywords being bid on. These examples are for stretching a tiny budget... You can always get more traffic with Google ads

@yantheman1280 3 жыл бұрын

So if I get an estimate of 10-30 clicks a month for my client in the plumber niche, is that a reasonable amount of traffic? I really want to start my agency targeting plumbers, but I don't see how the numbers go up if I'm gonna charge them 1k and so few people click... If you could give me your perspective on this you would help me soo much..

@preciouspearls3789 4 жыл бұрын

Hello jason Thanks for this video Please please make a video for cooking channel and show us how can we make a profitable campaign and make some bucks Please please please 🙏

@JasonAWhaling 4 жыл бұрын

Sorry I don't have experience running campaigns for that kind of channel, but the KZfaq ads tutorials like this one is how I would do it... Quick Start Guide: $5 A Day KZfaq Ads: kzfaq.info/get/bejne/nsB6etKEktSuf2Q.html

@preciouspearls3789 4 жыл бұрын

Ok,so if i follow your steps then will i b able to get some dollars Or the ad spent?? Or some extra? Please guide In simple i want to know that if we are monetized with a cooking channel, Is there any way that we spend 100 dollars on ad and get back more than 100 dollars in ad revenue?