LinkedIn has around a billion users across over 200 countries, making it top for B2B lead acquisition!
In fact, over 80% of B2B leads come from LinkedIn... so how should you approach it?
Watch this video to find out (or go to www.everywheremarketer.com/bl... for the full guide!)
A top method is LinkedIn's lead gen forms - here's how...
1. From LinkedIn's Campaign Manager, select 'Assets' then 'Lead Gen Forms'...
2. Click 'Create form'...
3. Fill in the form details...
4. And lead details to capture (including any custom questions!)...
5. Enter confirmation page info...
6. And any hidden fields (e.g. for tracking)...
7. Click 'Agree - Create'...
You can now use your form in 'lead generation' ad campaigns...
Don't forget to integrate your form with your CRM for automated lead acquisition!
That's just a summary... for the full guide on lead gen forms on LinkedIn, go to www.everywheremarketer.com/bl...