How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

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Күн бұрын

Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?
Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics.
Learn what UTMs are and which UTM parameters are the most important.
Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links.
You’ll even get a simple way to test your UTMs before you use them in your live marketing.
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00:00 Intro
00:38 What are UTMs
01:10 Use Google Analytics to Identify Traffic
05:18 How to Create UTMs Using Campaign URL Builder
07:05 How to Test Your UTM Links
#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics

Пікірлер: 89

@SocialMediaExaminer 3 жыл бұрын

Watch more Marketing Analytics tutorials here: kzfaq.info/sun/PLyqdnWmgSb_aUbSqKeWA6O1MN0jpoTWle

@MarkReese 3 жыл бұрын

This is THE BEST and clearest explanation I’ve ever seen of UTMs. Thank you for this - a big help! 💯🔥

@SocialMediaExaminer 3 жыл бұрын

So glad you found it to be so helpful! 😄-Jen

@catherineairdsocialmedia 3 жыл бұрын

I have taken the full class on google analytics and I feel like this video sums it all up! Thank you for keeping it simple. Great tutorial, much appreciated.

@slipperyslope3912 2 жыл бұрын

This is one of the most jam packed, yet to the point, and visually aided tutorials I've seen in a long time. Keep up the great work.

@camillabrandao_ads 2 жыл бұрын

Social Media Examiner as always being the best channel in explaining all things related to social media.

@kevinetherington8942 3 жыл бұрын

The effort you put into your production is appreciated! First class job, thank you.

@DysorderNet 3 жыл бұрын

Oh damn, that was an excellent tutorial man. Probably the best tutorial I've seen. Just on point with perfect visuals

@shaishavgandhi 3 жыл бұрын

Haven't come across anything crisper, to the point and informative on this topic! Subscribed

@jaruchaohjanmekha1215 3 жыл бұрын

This makes everything understandable. I have read so many resources, but this one is sum up

@norahioannel8248 Жыл бұрын

i got the hang of it while reading an article online but i had to watch a video about it and its really helpful that we have youtube and useful content creators that share their knowledge online ❤

@kellykostanesky7398 3 жыл бұрын

This video is so incredibly helpful! Thank you, Chris! I've known about the importance of UTM parameters for a long time and even had an idea of how to create them but at times I still felt so overwhelmed by it all. This video really makes it so simple and easy to comprehend and takes the stress out of thinking you'll do something wrong. Plus, it was great to have that review of how to find this data in Google Analytics!

@SocialMediaExaminer 3 жыл бұрын

Thank you so much for the feedback, Kelly! We're so glad to be of help. -Megan🤓

@asriamanta543 3 жыл бұрын

Thank you so much for the information! Really helps me to understand ways to track my email marketing campaign on Analytics!

@EkaYogaSpace 3 жыл бұрын

Amazing tutorial! Thank you.

@ErickLagarde Жыл бұрын

Thank you so much for this. Great tutorial. Easy to understand. I'm definitely subscribing

@TheBayAYK Жыл бұрын

Thank you. Very well explained.

@Randomrandon321 2 жыл бұрын

very well explained. Thank you !!!

@DemandCapture Ай бұрын

Well executed

@ryangroves5554 3 жыл бұрын

Thanks, great video, nice and easy to digest

@viralsoni1151 3 жыл бұрын

This is a wow video... Thanks Chris!

@hasanaboulhasan 3 жыл бұрын

Great Tutorial!

@daughterofarevolutionary-s4376 2 жыл бұрын

I Really Love Your Channel Too! - You are such a honest/helpful person

@Mona-gl1fo 2 жыл бұрын

I love this so much! Keep updating ;)

@ngila_creatives247 2 жыл бұрын

Nice

@rohitganesh75 2 жыл бұрын

great tutorial! thank you

@BreastfeedingEducationbyIABLE 2 жыл бұрын

Excellent! Thanks a ton.

@Karimulla_ 2 жыл бұрын

Great tutorial

@artikashyap699 2 жыл бұрын

Good tutorial and very interesting video

@sshadabsehar 3 жыл бұрын

It really helped me. Thanks SME.

@arulivegazali678 2 жыл бұрын

i like this video.. SOOOO SIMPLE... thanks dude.

@ShruIndianfacts0005-li4pc 2 жыл бұрын

Wonderful video

@manjotsinghpannu9045 2 жыл бұрын

Great video

@jackbauer3887 3 жыл бұрын

Super good tutorial

@oriehi_raphael_paul 11 ай бұрын

Thanks!

@fusionstudystudio6631 3 жыл бұрын

This video is really awesome. Explained very clearly.As you explained, I tried to put UTM in Google ads but i am getting this below error Add {lpurl} or other landing page parameters to your tracking template. Tracking templates must reference your final URL. I am not getting where I am making mistake. Please help to solve this issue if possible. Thanks

@sorifulislam240 2 жыл бұрын

nice Tutorial !!!!

@ff_smiley_yt8043 2 жыл бұрын

Good explain

@camdobie 3 жыл бұрын

This was so good. Thank you

@SocialMediaExaminer 3 жыл бұрын

Thanks, Cam! Glad it was helpful! What method are you using to build your UTM codes? -Mitch

@camdobie 3 жыл бұрын

@@SocialMediaExaminer I've not used UTM links as there have not been enough ad sources to keep track of. Now with Klaviyo going well and Google + Facebook ambiguously claiming clicks and conversions, I need to hone in a little deeper to make sure my summaries are as on point as possible. Even still, I've found conversions are best looked at by total ad spend vs total sales. Individual breakdowns tend to result in chasing tails. But this will help. I think I would just edit the link according to the links location to track it and have one UTM per platform rather than per ad. Not sure if you wanted the long answer but you got one. haha

@sofiad1055 7 ай бұрын

Great video! Thanks. Just a question! What about the canonical tag? Should we add it to the url that cointains the utm parameter?

@First.Last.99 2 жыл бұрын

thank you

@JustYourHair Жыл бұрын

Thanks. What if the link I want to track is not a normal website link. Just a landing page. Like a Linktree link. Can I also add some utm to it to know where they’re getting clicked from?

@deep_sxini 2 жыл бұрын

Good👍

@nagapavanip1944 2 жыл бұрын

Best one

@rehanzaidi1755 2 жыл бұрын

Very nice

@ahmadfouad3786 2 жыл бұрын

Great video! But how do I add to facebook so it can start tracking? Thank you for this amazing tutorial

@davidecauti2061 Жыл бұрын

Hey, nice video! Only one question, i have to update my website link after the setup of UTM parameters or i can leave it normal?

@diandrapereira1151 3 жыл бұрын

This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.

@arturogarcia7838 2 жыл бұрын

Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info sir!

@BadGirl-pn3qu 2 жыл бұрын

Hi. Thank you for the video! I followed the instructions but for some reason I can't see my campaign in GA. Is this because I am tracking a PDF file? So the question is then: how to track PDF files with UTM?

@Drinkamino Жыл бұрын

Great video. How do you track the clicks over time, you only showed the real time report?

@kemalbeskovic3817 3 жыл бұрын

This video was perfectly explained, thank you very much! My only question is how would you create a campaign? Is it automatically created once you promote UTM links or would you need to manually create one?

@ibrahimmasood9472 3 жыл бұрын

It would automatically create the campaigns if your campaigns names are the same. Campaign names are what differentiates the folders.

@itsjohn_778 3 жыл бұрын

I'm running paid ads on social (using utms) FB ads manager is stating 100+ conversions (with conv. value etc) but they're not showing in GA. Is it typical for GA to not allocate conversions to FB within GA?

@anissekandrouch3846 Жыл бұрын

Do you fill in the whole url with the utm code in your advert in Facebook Ads if you want to send your visitors via a link using a CPC campagne?

@nikolanikolov7102 3 жыл бұрын

do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?

@vishnuobilaboina3563 2 жыл бұрын

Good 😊

@filipmortensen2544 2 жыл бұрын

Hey gus one question: does UTM link building enables us to retarget users clicking on something without triggering a landing page with pixel

@manalsleat8962 2 жыл бұрын

can we use UTM links for app install ? because I don't see traffic source in Real time in App google analytics account

@badittiravikiran9394 2 жыл бұрын

Exelent

@wmafendi 2 жыл бұрын

i like it

@virtualconnect440 2 жыл бұрын

GOOD ONE !! Is it exactly what google talks as URL parameters .... ?? UTM=URL PARAMETERS???

@rohandevaki4349 2 жыл бұрын

how to decide the medium , and campaign?

@rajindersingh6372 2 жыл бұрын

Good

@paulamourad4699 3 жыл бұрын

Great video!!! In the case of Google Ads, once I have my final URL, where do I paste it? Thanks!

@ibrahimmasood9472 3 жыл бұрын

When you're creating a google ads campaign, there will one option where you can enter your URL parameters.

@RdozeTV 3 жыл бұрын

Does it affect SEO?

@andersonapdo 2 жыл бұрын

can I somehow add an utm to an existing post?

@othaimcenter5425 2 жыл бұрын

How to setup Google Analytics for my site to see this stats?

@RaxLakhani 3 жыл бұрын

How do you guys add section titles on your KZfaq tuneline markers? Just spotted this. Really neat. Is this a new feature?

@SocialMediaExaminer 3 жыл бұрын

Hey, Rax! It is relatively new, and something KZfaq rolled out without much fanfare. All you have to do is ad timestamps to your description (be sure to include one that is 00:00 to start), and KZfaq will automatically display the divided timeline to your viewers who have this feature. Take a look at most of our videos to see how we do it. Let us know if it works for you! -Mitch

@RaxLakhani 3 жыл бұрын

@@SocialMediaExaminer you guys are fab

@Food4TheSou1 3 жыл бұрын

Can you create UTM parameters for another site?

@bommaritohawaii 2 жыл бұрын

Can I not assign a parameter for Campaign Name if I don't want to? I'm just trying to track a QR code on a set of gift bags I'm making for a specific event

@arellano6186 3 жыл бұрын

I created and tested a link and it is not showing under the real time + treffic sources, any ideas? Thank you

@Supercute-Tracy 2 жыл бұрын

me too, I created the link following the video, but traffic source shows in real time that media=none, source= direct; which step is wrong with mine ?

@TheNextTorres9 Жыл бұрын

I set it all up but I don’t have the campaigns tab. Why is that?

@positivity29 3 жыл бұрын

Thanks Grear job of breaking this down in a elementary form.

@SocialMediaExaminer 3 жыл бұрын

Glad it was helpful!

@kensleylewis 4 ай бұрын

unfortunately GA4 as of right now, does not allow for real time traffic acquisition...

@jaisrikrishna9525 3 жыл бұрын

please Help me with Whats Screen Recorder Are you Using?

@SocialMediaExaminer 3 жыл бұрын

We use ScreenFlow (Mac) or Camtasia (PC)

@imax5498 2 жыл бұрын

so what is UTM?

@rohandevaki4349 2 жыл бұрын

there is no all traffic in acquisition

@lizbrownux231 7 ай бұрын

This video assumes you've already done UTM and Google Analytics stuff before. So the title is a complete misrepresentation - this is NOT for beginners. E.g., he says, "The second thing is you might see a lot of stuff back there, it just means that your campaign naming conventions have been a little fractured" as if we have all been doing UMT stuff for a while now...