Dynamic Facebook UTM Parameters - How to Set Up UTM Tracking For Facebook Ads

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Күн бұрын

UTM parameters for Facebook ads allow you to track the performance of you ads using Google Analytics. Once you set up Dynamic UTM Parameters for your Facebook ads, you'll be able to see granular information inside Google Analytics about which ads are driving traffic, and which ones are leading to conversions.
With Apple's iOS 14 privacy changes impacting Facebook ad tracking, UTM tracking for Facebook ads is another way to get more insights into the performance of your campaigns to help close the gap created by the changes.
This video will show you how to set up dynamic UTM parameters for your Facebook ads and how to view that data inside Google Analytics.
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Пікірлер: 272

@salihsendil 2 жыл бұрын

YOU ARE GIVING A LOT OF VALUE IN YOUR VIDEOS! THANK YOU MR. HUBBARD

@AndrewHubbard1 2 жыл бұрын

Glad you like them!

@Royalwise 2 жыл бұрын

This is everything I was hoping to learn from this video, plus a few other things that I didn't even know i needed to know. Thanks for the assist.

@DaniyelBingham 2 жыл бұрын

I've learned a ton in a short amount of time through your videos. Thank you for sharing your advanced understanding of Facebook Ads. You could be charging thousands for this information so I appreciate the experience, expertise, and thoughtfulness you put into these actionable tutorial videos.

@AndrewHubbard1 2 жыл бұрын

Appreciate the kind words Daniyel! It’s good to know the content I’m creating is actually helping people!

@camillabrandao_ads 2 жыл бұрын

I love how you explain things, you make it so easy! I subscribed.

@AndrewHubbard1 2 жыл бұрын

Thanks Camilla! That’s great to hear

@alahmarmarketinghub1757 2 жыл бұрын

Andrew Thanks for the best content and great way to present it, will always be waiting for your new videos!

@NitinSharma 3 жыл бұрын

Best UTM video seen so far, you earned yourself a sub, great content man

@AndrewHubbard1 3 жыл бұрын

Awesome! Thank you!

@NitinSharma 3 жыл бұрын

@@AndrewHubbard1 😊

@jankonhefr3622 2 жыл бұрын

Great job! Helped a lot!

@Mrob0t 2 жыл бұрын

you are giving a lot of value in your videos Andrew thank you so much God bless you !

@AndrewHubbard1 2 жыл бұрын

You’re welcome!

@lolotha-badman6934 3 жыл бұрын

This is a game changer. Thanks for this video!!!

@michaeld9999 2 жыл бұрын

Great video, thank you Andrew!

@lucien-lu 3 жыл бұрын

This is so concise and clear

@dariolamela2231 2 жыл бұрын

You are a great teacher! You make it look easy. Thank you.

@AndrewHubbard1 2 жыл бұрын

Thanks Dario!

@joelwagner8622 Жыл бұрын

Thanks so much! This was very well explained and helped a lot!

@sulaimankhan1284 Жыл бұрын

Amazing tutorial. Thank you so much! Using this for my marketing job 🙋

@Michael-te6tb 3 жыл бұрын

Hey Andrew, Thank you for making this video. Any difference when you make your UTM from the Campaign URL Builder from GA vs Facebook Ad directly?

@shannster10000 2 жыл бұрын

Awesome tutorial, thank you!

@BigWaterCi 6 ай бұрын

Thank you- well presented

@LyntzerApril 2 жыл бұрын

Great video Andrew

@minhquangduongthai9784 Жыл бұрын

one of my best teacher

@zippydoodar 3 жыл бұрын

This is outstanding content, Thanks Andrew

@AndrewHubbard1 2 жыл бұрын

My pleasure!

@Alex-xl3nx 2 жыл бұрын

Good teacher, good video. Thank you.

@yuriykabanets7665 Жыл бұрын

Thank You!

@ReneArreolaArt 3 жыл бұрын

This was very helpful, thank you!

@AndrewHubbard1 3 жыл бұрын

Awesome!!

@ArnoldKoci 2 жыл бұрын

Great video, simple short and veru detailed

@AndrewHubbard1 2 жыл бұрын

Thanks Arnold!

@RafalReyzer 3 жыл бұрын

Thanks for these helpful videos. I've learned a lot!

@AndrewHubbard1 3 жыл бұрын

Great to hear!

@ngochuykts 2 жыл бұрын

thank you so much!

@aizenclothing4304 2 жыл бұрын

Great Video!👍🏼

@nazankargun 3 жыл бұрын

Very helpful, thank you!

@AndrewHubbard1 3 жыл бұрын

Great to hear!

@excelbuzz 3 жыл бұрын

So thorough, thanks mate!! P.S. New subscriber here 👍

@AndrewHubbard1 3 жыл бұрын

Awesome, thank you!

@TheTransformationalMethod 2 жыл бұрын

Great video mate

@AndrewHubbard1 2 жыл бұрын

Thanks!

@serapiony 3 жыл бұрын

Great video thanks.

@sagy89 2 жыл бұрын

Clear and concise video... How can we get rid of not set/ not provided from analytics?

@hamzabashirs 3 жыл бұрын

Hey, thanks for such valuable information. I need to know if there any of your videos on google analytics for setting up goals? Or you can suggest some course or material for this.

@sotirios2000 2 жыл бұрын

Thanks, awesome video, I was looking for this, after the pain in the a.. that ios 14 is

@gtfo7728 2 жыл бұрын

wow great video lernt a lot ...keep on going brother

@AndrewHubbard1 2 жыл бұрын

Cheers! Appreciate the support!

@shashiv6822 2 жыл бұрын

You are content are gem and out of box. Learned so much. I have a question. Does this option would also even show the data inside FB Analytics? As I can see people still use fbclid for thier ads.

@melvinvella Жыл бұрын

Hi thank you for this video. I am very new to this, and have a question. Do I need to set up GA4 or GA properties first for the GA to read these UTMs?

@webdeallemans3015 2 жыл бұрын

Thank you a lot man ! 👍👍👍

@AndrewHubbard1 2 жыл бұрын

My pleasure!

@meowzers4380 3 жыл бұрын

Thanks so much!!! Uhm, the iOS changes won't affect the Facebook tracking for Android and PC? So does the data become duplicate in facebook ads and google analytics? (sorry for the noov question)

@effectivedigitalmarketing6553 2 жыл бұрын

Superb video

@megavirgomadrid 2 жыл бұрын

muy buena gracias 👍

@nnnghia8668 2 жыл бұрын

Thank for helpful video

@arturogarcia7838 2 жыл бұрын

Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info Andrew!

@anthony_barba 2 жыл бұрын

Thanks!

@AndrewHubbard1 2 жыл бұрын

No problem!

@urg454 2 жыл бұрын

Hi, I have read few articles and they mentions to keep the MEDIUM consistent across all SOURCES e.g. Fb / Paid, Google / Paid etc. to have a good clean report in GA. But I am also interested in using Placements to get the data that from where people click more. Any tips for this and what do you suggest about keeping same medium across all Sources ? Thanks.

@julio1982 2 жыл бұрын

great video

@anastassiakostin6495 Жыл бұрын

Thank you so much for this tutorial! One question - do you know how to resolve the "Multiple Link URLs Without Group Rules" error? I can't seem to figure out why this is showing...

@chrisreilly4298 Жыл бұрын

Hi Andrew, thanks for this video. I had similar set up but I am getting a lot of 'not set', for approx 50% of my conversion so hard to track accurate data. One thing I read up on was it may be because my I don't have the campaign medium as 'cpc'. Can you help or advise at all please, would really appreciate it. Thanks!

@chrisheaslip2038 3 жыл бұрын

Hey Andrew, great video - exactly what I was looking for and had a great level of detail! I have 2 questions for you: 1) If we set the campaign name to dynamically fill, and for some reason we edit & change the campaign name, will the dynamic fill pick up on this change? 2) If someone clicks on my ad to make a purchase, but is directed to Paypal or Afterpay to complete a payment, how does this affect the UTM tracking? I have already excluded Afterpay on my referral exclusion list. Does that mean that Analytics will still attribute that purchase to the relevant UTM? Keep up the good work, great insights :)

@AndrewHubbard1 3 жыл бұрын

Hey Chris! Glad it was helpful. 1 - no, unfortunately it won't 2 - it will break tracking whenever you don’t have your analytics tag installed on a site. In that case since you don’t own the sites you can’t add your tag so it will break it. It’s also difficult to track across different domains and that will often also break tracking even if you have your GA tag on every page

@AnwaarsTarot 2 жыл бұрын

Will creating that parameter be considered a "significant edit" and reset the learning when I publish it?

@MuhammadIbrahim-fl8nk 2 жыл бұрын

New to your channel.. I am worried with IOs 14+14.5 I don't Know what would happen. I am going to run some ads with Facebook. Now you saved my money and me now I can track 😊

@mohammedn3572 3 жыл бұрын

Loved your video, Can make more videos related to tracking, pixels, UTM etc pleeasssee

@KashyapKarnala 3 жыл бұрын

This is Genius stuff. Kudos

@AndrewHubbard1 3 жыл бұрын

Cheers!

@eddycangolf Жыл бұрын

This is great video. Thanks for sharing Andrew. How do I view the custom paramater "AdSetName" in analytics?

@kritikaagarwal1809 2 жыл бұрын

This was indeed a great learning video, Andrew. Thank you so much!😁 Simplified application into use and achieve great insights. I do have 1 question though - Where can I find the last extra added parameter (i.e, asset level data) in Google Analytics? I have been trying to access that information for a long time now, tried everything but couldn't. Could you please help? Would really help me attribute the sales properly which otherwise are not reflected in Fb Ads Manager.

@iqratahir4688 2 жыл бұрын

i have same question, unable to view third parameter

@urg454 Жыл бұрын

I came looking for the same, seems Andrew is also looking for it.

@alldataunited5784 2 жыл бұрын

Great video! So how do we use this information to track conversions? If I set a goal for a thank you page and want to use that for conversions how do I diffrentiate between organic and paid? IF all goals get uploaded to FB?

@thathsaravidanapathirana9997 Жыл бұрын

Thanks😊

@AndrewHubbard1 Жыл бұрын

You’re welcome!

@valentinaschena7635 2 жыл бұрын

Hey Andrew, great video! Why are there so many (not set) metrics or information. That happens to me a lot in most of my campaigns. I set the exact same way as you the utms, and still in most of my paid campaigns metrics in Google Analytics, I see (not set)

@deanrajh-gopaul1866 3 жыл бұрын

nice video mate

@AndrewHubbard1 3 жыл бұрын

Cheers Dean

@raahauge1998 2 жыл бұрын

Hey Andrew! Great video - do you have any content on goal setting in GA? Ive tried... maybe 30 times and stuff just aint working.. would be awesome if you could tell me a dummies ways of setting this up haha

@valeriemccartney5039 Жыл бұрын

Super helpful! Thank you. One question: for the data like "image 1, text 1" can we instead verbatim put in the image name followed by text e.g. "red wagon pic, Go fast" to make it easier to recognize the ad? Or should I just put all the specifics in the ad name when I create the ad?

@AndrewHubbard1 Жыл бұрын

For sure! Do what’s easiest / most convenient for you

@ryanyu5051 3 жыл бұрын

Superrrrrrrr useful!

@AndrewHubbard1 3 жыл бұрын

Glad to hear that!

@chris2345ification 2 жыл бұрын

Thank you for the valuable video. Super informative. In the last section of the video when in the google analytics, you didn't mention how to find which ad set brought in a sale.

@mikef1364 2 жыл бұрын

Yes, where do we find this?

@bagdatbaimagambetov5678 2 жыл бұрын

Agree, would be good to see this as well. I guess one workaround for this would be to include it in the ad content naming convention.

@chineurdemerveilles 3 жыл бұрын

Hello Andrew, got a noob question: I set up a new campaign and the UTM parameter for a dynamic ad. It is currently in review and nothing appeared yet on the Source/Medium section. Is it normal? Does the data appear when the ad starts running and get clicks? We don't have conversions data yet on GA, we are going to use a plugin for it. Maybe the data with UTM needs Enhanced Ecommerce enabled with conversions reporting in order to appear? Hope this message is clear enough. Thank you for the tutorial, really well thought out!

@JH-fl8ls 2 жыл бұрын

Hi Andrew, thanks for sharing such valuable content! :) I implemented the exact same setup for my ads, while the tracking is showing up nicely on Google Analytics I struggle to find the parameters for AdSetName. It only shows {AdName} under Ad Content. Could you shed some light please on where I can find the custom parameters?

@Kuhleaf 2 жыл бұрын

Hey I might be able to help you... let me know if this works. When he says to click on "other" and then type in "content' and then you click "ad content" instead of this step try clicking "commonly used" or searching it. Then click "campaign" I hope this helps but I was having the same issue and then everything showed up when I went to this option in google analytics.

@chloesarkis 2 жыл бұрын

great content. shopify doesnt offer a straight up thank you page it is unique to each user. in this case what should one expect and do? thanks

@ahmedgamal5163 2 жыл бұрын

Hello Andrew, Great video as usual. I have a question, you put the UTMs parameter in the tracking section. There's another one, down the URL section, Is that different to use? and which one from them is the best.

@AndrewHubbard1 2 жыл бұрын

Hey Ahmed, I’m not sure what you mean when you say there’s 2 places, but the best place to put the UTM’s is the one I show in the video

@ricky-pauloneill3052 Жыл бұрын

This is great but I feel I have missed a step or another video? How did you get them metrics preset in GA4? Mine just has the basic overview that comes setup when you connect GA4 to Facebook....

@andrewdaye_ 3 жыл бұрын

Hey Andrew, great content! Two questions! 1) Let's say I have 20 ads, do I need to do this process for each ad? Or does this ensure all my ads are set up with UTM Parameters? 2) Also, how long does it take for the UTM data to populate on Google Analytics?

@AndrewHubbard1 3 жыл бұрын

Hey! 1. You just need to do it for the first one, then copy and paste the UTM parameters from that ad over to all of your others exactly as it is. 2. Timing is the same as all Google Analytics data

@urg454 2 жыл бұрын

@@AndrewHubbard1 Hi, you mean to build for 1st one and then copy paste the url (with utm parameters) in other ads at the location where you usually insert website link only ?

@diandrapereira1151 3 жыл бұрын

This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.

@jessicashipton3477 3 жыл бұрын

I would suggest tracking the Thank You page [ie. the success/confirmation landing page that you redirect users to after they sign up for your webinar]. In terms of determining the source of these sign-ups though - I'm assuming Google Analytics will automatically group them into their default channel groupings. Alternatively, you can set up Goals under Admin settings and create a goal for your Thank You page. Hopefully Andrew can provide some clarity around this.

@bronco3292 2 жыл бұрын

Thanks for this amazing video which I've applied on my FB ads and really tracked the orders that were missing in FB ads manager. I have a question that how I can find the custom UTM field like "adset name" in the Google Analytics?

@blokeinthearches 2 жыл бұрын

I'd love to know this too

@itsmouad9279 2 жыл бұрын

Hi man did you find it ??

@othaimcenter5425 2 жыл бұрын

Hey andrew, how could i set those purchases goals in google analytics??

@lilpeeva 3 жыл бұрын

Hi Andrew, what does the (not set) row mean?

@andrewchuong68 2 жыл бұрын

Hi Andrew. Since I am using GA4, how will I check. Thank you

@yagamilight64 Жыл бұрын

Does the UTM parameters work on an existing post that is being advertised?

@brandongarland1841 2 жыл бұрын

Do you have a video on how to set up goals so we can see that data under Source/Medium?

@user-gt3ir1wh9v Жыл бұрын

Hi Andrew, Question, I use Lead generation ads with facebook forms, can I use this same process to track those ads?

@ekayaniperforms 3 жыл бұрын

YAY!!!

@AndrewHubbard1 3 жыл бұрын

🙌

@devanshikirtane2382 3 жыл бұрын

Thank you so much for sharing this. I tried doing the same process but don't know why the data is not being shown inside google analytics My Que is:- Is it necessary that the Facebook account and google analytics account should have the same email id to track Facebook ads in google analytics? Pls guide me

@giosuedeluca1826 3 жыл бұрын

Hi Andrew! Really good video, super clear as always! In GA I can see the FB campaigns, ad names, placements, etc... but I can't see the revenue (it is almost always set to 0). Is there a way to track the revenue for each campaign by using UTM parameters?

@arturomenal4918 3 жыл бұрын

Great Question. Please let me know if you found a solution

@jonetsuofficial7488 2 жыл бұрын

Did you figure it out? Thanks

@GadeaOne 2 жыл бұрын

GA 360

@kritikaagarwal1809 2 жыл бұрын

Hey Giosue, you will have to setup Goals for that!

@hakmouneelmehdi6126 2 жыл бұрын

Activate the Ecommerce option in Your GA and create goals ATC, Checkout, IG...

@sunnygameman6473 Жыл бұрын

@Andrew Hubbard Thank you for the informative video. One doubt. is it necessary to fill the campaign builder before creating a custom URL parameter in Facebook? OR Just create a custom URL parameter in Facebook and the analytics appear on google.

@AndrewHubbard1 Жыл бұрын

Hey Sunny - you don’t have to use the campaign builder first. It’s just a tool to create the UTM string. You can definitely just create a custom parameter in Facebook and that will appear in google

@sunnygameman6473 Жыл бұрын

@@AndrewHubbard1 thanks for reply. I have been searching it over the internet.. I did not find any answer… damn thats crazy technology.

@kevinebrahimi9765 3 жыл бұрын

Thank you for your video. I tried this and after checking in my google analytics its still not picking up the information. I sell women's clothing with different colors and sizes and it keeps retracing back to the original URL with variant since I am directing all traffic to the product page. Is there a way to use UTM paramaters for product pages with multiple variants?

@AndrewHubbard1 3 жыл бұрын

Make sure you have a / at the end of your URL

@nicholasgoldberg8752 2 жыл бұрын

I have everything showing up right but when I go in the google analytics reporting and try to add the "Ad Content" its not showing it as an option. I already have the UTM parameters set up. Any idea on how to fix this?

@gphillips1981 2 жыл бұрын

Great Can you use this to see the country and/or age of the person who made the purchase? If yes. Can you let me know how? Thanks

@funkydude499 3 жыл бұрын

theres no all traffic option under acquisition tab . Im running an FB campaign using UTM parameter but where do i see it on analytics ?

@MixCupStore 7 ай бұрын

What if we insert the link into description field instead of primay text? Will facebook see it as url parameter? Thank you

@LisaStoops 2 жыл бұрын

I have followed this exactly but for some reason my whole ad content column says (not set) - so strange!! Any ideas?

@penkolichev4227 3 жыл бұрын

If places the UTM's in existing ad posts will this reset the engagement on the post? Thank you in advance!

@AndrewHubbard1 3 жыл бұрын

Nope, it doesn't when I add in the UTM's

@brandongarland1841 2 жыл бұрын

How do you check the adset since it's a custom parameter?

@kacperbuczynski7647 3 жыл бұрын

Great value! One Quest!!! If at the beginning I create one campaign, 1 ad set and 1 ad, then I'll duplicate 3x same ad, just change creatives, or text and then duplicate this ad set x5 for ex. how should look set up then UTM? Well one more time: 1.Create campaign 2.Create 1 ad set 3.Create ad for this ad set 4.Duplicate ad x3 (just change creatives) 5.And then duplicate x5 ad set, which includes 4 ads. (In these ad sets I'll changing target audiences) How correctly set up utm in this case? :)

@xxxx-be1eo 2 жыл бұрын

good

@GIOMOR100 3 жыл бұрын

This is Gorgeous men!!

@woodydaniels3702 3 жыл бұрын

Great vid. So we put the GA code into our domain / website. But we don't need to create a specific UTM code for the Facebook ads? We just set it up like you did and it will automatically add it to GA when they land on the page. Is that correct?

@AndrewHubbard1 3 жыл бұрын

Yep, that’s correct

@woodydaniels3702 3 жыл бұрын

@@AndrewHubbard1 awesome thanks. I'm just starting in GA so this will help alot

@tianospina5692 3 жыл бұрын

Great ! Andrew, how can you write dinamic UTM on youtube ads campaigns?

@AndrewHubbard1 3 жыл бұрын

Not sure mate. I’ve never done it with YT

@yovelshoval5139 8 ай бұрын

Hi, im wondering for carousel ads, how can i do UTM for the product they user clicked on? there isn't any product name/link option , Thanks

@isaacantoine3539 Жыл бұрын

where can i find a video that shows how to set this up in GA?

@congnghiaa3 3 жыл бұрын

Hello, thank you. I have question: If I using short link ( I use plugin in wordpress, so shortlink is same domain with root url) UTM still working? And other question: Do we need setting conversion for Google Analytics to tracking order too? Thank you

@AndrewHubbard1 3 жыл бұрын

Good question. It depends on the plug-in and whether it passes the UTM’s through or not. Some do, some don’t

@AndrewHubbard1 3 жыл бұрын

You just need the goals set up for your purchase in GA for it to track purchases

@congnghiaa3 3 жыл бұрын

@@AndrewHubbard1 thanks you, I will try it

@antonettehicana8957 5 ай бұрын

Hi Andrew, would it be possible to track multiple web pages in one Facebook campaign via Facebook UTM? My goal is to know which specific page the user visited when they clicked on my URL.