I’ve been writing for people for 19 years. Nothing beats an outline. Next, hit each opening sentence with a bold claim. Then, use body of paragraph to support bold opening sentence. Finally, close paragraph with a concluding sentence that echos opening sentence.

I love how your content is never boring, so conversational and relatable

Man. You are providing a great service by sharing all of your process, every step of the way, behind your projects. This is very valuable. Thanks again.

My friend, I believe the word you were looking for, in place of value, is 'VISION'. That is what I used with my first client which we just did our discovery session 3 days ago. I'm very happy with the results and excited for our next meeting. You guys are doing this world a great deed, thank you🙏

Six minutes in and have stopped twice now to take notes. Thank you!

Wow!! I was looking for a channel like this for months, and now I'm so glad that I found it :) Keep the good work guys Cheers from Colombia

I like the way you think and how clear you explain everything. Thanks Chris. Greetings from Belgium to the Blind team.

Randomly stumbled across your videos today Chris, love them! I'm a copywriter, and client sessions like this are so important to really get inside the brain of a brand and their audience. An emailed creative brief just doesn't cut it! I would LOVE if you did a few more copy focused videos like this....developing a tone of voice, optimising SEO content, finding your writing niche etc. Thanks :)

I am extremely grateful for all the videos Skool has published. So much to learn, so much to improve! Thank you so much Chris and Jose.

Just watched your video, love how you show the process and help people who are seeking to build their website.

Just found this channel! Awesome content for creatives! You're showing the processes of evolution in a company. LOVE IT!!!

Thanks Chris! Helpful tips for new copywriters!!

Best sales meeting ever, played in every sales office across america

This was insane! I loved it, but more importantly learned much more about the "why" behind why anyone does anything. And using this to create content that speak to your users while bridging the gap between "another goal-driven brand" versus one that's truly after helping the use solve their pains.

Totally straightforward and valuable. Also props to the camera-person, love the fluidity and handling.

Just came across your channel. Awesome content guys. I love how you're generous in sharing your processes

The formula you're looking for is AIDA - Attention, Interest, Desire (Decision in the movie) and Action. Love your videos, you guys. Thank you for teaching us so much stuff!

Simon sinek's golden circle at 2.53. One of my fav. Ted talk of all time.

Great stuff. Strong foundation towards my web content writing practice.

This is so great. Your content is very inspirational and straightforward. This help a lot in developing a thinking process. This like a brand gap and Simon Sinek combined.

wow the way you explain is phenomenal, any writer worth their salt should be talked to like this and results from their copy would guaranteed be worth it... kudos

Absolutely amazing channel! LOVE IT (all the way from NYC)!!!

thank you. Hope to get more lectures from you this was very helpful

Thanks for sharing-love the candid insight! It's always interesting to see how the creative process is negotiated, and it's rare-outside your own experience-to be able to get that close.

I REALLY like what you said "The quality of the questions you ask, express your value." - It's so easy to get stuck on figuring out ways to show your value. It's nearly impossible to put it into words or put it into a catchall re-usable script. The best way still comes down to just being honest and asking the right questions and showing your expertise through what you are asking and how you are interacting with them. Love it!

Really really brilliant sir. The way you showed us the approach - mind blowing . I didnt even tried to skip for 10 sec. All the time was oh great ,wow , absolutely perfect- awesome freaky awesome .. Means that kinda reaction .. So thank you so much for this way to breaking down the scenario

I watched this video just after "strategy to design" maybe fourth of mine from futur and second day that I tuned in. Previously it was for "pricing creative services" and really amazed by the confidence and strategies we can use for client meetings, negotiating and estimating. I was watching that because I used to do web design work (technically web UI development) and it has been very bad for me here in India but right now I am here creating a brand which actually goes over the board as I was sick at the gap there was when I was talking to clients and they just knew business stuff and we just had to talk about design stuff and our value was not really anything as we are not solving any problem just providing a service... and I recently tried to talk to clients about their businesses they think that its helpful but still had no real solidity. So, I just thought that I will create a unique service in my agency where I am not a stuck to a service but to a greater problem as I do love business and marketing and have been learning and poking around with it, but didn't really find anyday a brand like futur (ofcourse I know there must be) and on top of that you guys are sharing the content, Much Appreciated! But I think I have somehow myself figured it out and right now thinking of Chris Do, that this what I exactly planning to do and it is my future self.. I love you buddy for sharing the knowledge and experience of years! Sorry for the long message.. tho, Peace! Love from India.. check out my instagram page on, @vimalsocial and website vimalpatra.com which I am launching this weekend thanks.

Internal: Authentic Matter, Truth, Absolute reality, Substance vs External: Clarity, Discernment, Visualness, Perception

You're are doing a great job and great help. I Love You Chris the way you are helping us. Thank you so much!

great video as always. as an young architect i learned a lot from this channel. from small things like how to improve my portfolio, to how to build right mindset to develop good business and open up my architecture firm in near future. thank you very much for that. you guys are amazing, i wish all the best for Blind Studio. sorry for bad english, it's not my native language. keep up good work. :)

This is amazing. Thank you for articulating this insight.

your content is amazing, i enjoy how you know exactly what you want or what your looking for... i think its amazing

I've really enjoyed the presentation, keep the good work.

This is so interesting and the core of everything! Although I feel all the strategy based on design thinking really needs to translate to reality and help people who use the product. great stuff! Thanks!

Looking for valuable videos and info that will help me about content writing! Helps a lot. Thanks.

This was amazing! Made me want to be part of the team! So useful and insightful! Thank you and congratulations!

Just discovered this. Very educational. Please produce more of this. Thanks.

love this .. Thank you!

I feel like Simon Sinek needs a shout out for the "Start with Why" diagram that was explained in the video. He has a great Ted talk on it (kzfaq.info/get/bejne/q5qKoq18q8W6pXU.html), as well as a book called "Start With Why".

I love your content! Thank you for publishing this brain storming session that lets us take part in the thought process - got my creative juices going! But what I love even more is your huuuuge whiteboard! So thumbs up for this video!!!

I actually sped this video up to 1.8x before I read the comments asking you to slow down. Lol. To each his own :) Thanks for the good content

Love it brother!

i think the A part of A.D.D.A can be usefull if you just ask the user something that sparks the mind in a way that make the user aware of the value your company can give. You say it yourself Chris "The quality of the questions makes the diftrents. Or like this : We can help your company finding useful solutions and create the right opportunities to realize your goals. empower your brand and connect people to it. CTA button > Tell us your story CTA button > Just ask us > (Oke my english writing is bad i know but its the message that counts.)

SO GOOD!!

You guys always have content I have in mind to look up that's readily available! I was just thinking about this

You are a good communicator Chris. Great content. Thanks.

I think this is the best content writing video i've seen

WOW!!!... Mind Blown!

Thank you very much for sharing this process! It's very insightful.

Again the info you guys give is like finding Gold for startups like us. Loved it.

I use all of your ideas and tips in my own conquest to becoming a better designer. Being self-taught, it's enthralling to find content other than "How to design the most generic logo ever" or "Pay me tons of money to tell you that you need to figure everything out for yourself" Thank you for your wisdom and honesty! :)

I'd wish I could work with you guys as an intern. The videos work in so many ways. I share them all with my team when I can. This went str8 to my writer. Thanks!

WoooW! Great stuff

Love the sneak peek at your thought process. I work for as an in-house designer and we're asked to develop web content. This helps me know what kinds of questions to ask. And better position a a brand. Keep this topic and all your other ones coming!

Very resourceful content

I like Janica's smile. seriously.

The Vision/Goal you sir Chris telling is so solid. And direct and it reflects on what we are (designers) missing today. Dang its so inspiring to hear this process. :) Really looking forward to see the output of this development for Blind Studio.

Thanks for sharing.

Very good!

wow! you guys can't imagine how useful your videos truly are..😍

Love me some Golden Circle - I wish more businesses could recognize the significance of the "Why". Working on making that change at my corporate setting and it is starting to take hold and it makes a big difference in the day to day.

This video is super useful and is now *my* guide for content writing~! I'm much more confident in my writing now Thank you XD I love that sitcom-ish intro btw lmao

You guys are creating value.

I see the line of enquiry here... philosophy, wow that make really sense...

Very informative thank you guys...

Thank you! You are so sweet Chris :)

The form matters. Your approach to content is awesome, because it shows the real work. I feel myself a part of the discussion process. It's like a gonzo journalism but a #GonzoBizEd. You're inventing a new genre. It's a future, I believe. The idea is worth stealing) Huge respect for your talent and the way you execute it.

Thanks for this video !

My simplest of views: Brand = your business idea + macro/micro culture + the world's perception Apple's inner story is "Creative tools for creative minds," yet the public story is "Think different." What's missing here is the role of story. The magic was in the metaphor. Blind: Building Brand Bridges. Upward. This is a fun exercise.

Cris, I have a question. When you are creating a website, if the company is constituído with only one person,how should we introduce ours services. Like, " we are a brand agency....."?

Is there an exactly video continuation of this one, please? Thank you. Or more videos to continue this «copy adventure»...

Consider the bridge idea stolen! :))) Awesome video!

Shots fired at 99designs :D I used to grab projects from there in high school, until I realized designers are kind of being undervalued! Found out your channel like a day ago and I already love the content you have!

Dope intro guys...

What is on the whiteboard?

I am also a writer, this is so useful!

The Golden Circle.... oh yeah!! knowing that you can do everything more easy!

I'm getting all this value for free. Thanks, Chris.

great video! love your content! where can i find more information about this ADDA thing? thanks

That's a gold!!!

Love you brother

great stuff as for number 4 I guess the word you were looking for is potential...

i'd shared this with my staff in the office and its really inspiring, Cheers from Malaysia, btw Janica is really CUTE...

Thx

Just discovered the channel, subscribed. Awesome content, let the binge watching begin. How would you approach a project in which the customer is really vague, not willing to provide any direction or interaction yet expects you to "wow" them? I work for a government agency and this is a common scenario I face.

@7:22 'surfacing pains and highlighting solutions along the way' #EPIC

The only thing I don't like about this video is its making me go back to work. lol, time to revisit my web copy. Thanks Chris!

" If you feel ugly outside but you are a beautiful human being, there's an internal and external component. " - Chris Do, 2016

Do you use text analytics

I think the word in place of value should me potential. That is what most company's goal is to maximize their potential and you are a company helping to facilitate that.

Hi Chris, you mentioned those are the keywords you wish to rank. A quick question, on what basis these keywords are selected? By search volume? By intent? Not sure if the keywords you mentioned are searched by your audience in the first place.

Great content, even 5 years after...

When you said about the logo (is not good because was made in 99 designs) this hurt my heart, hahaha, I work there (I'm packaging graphic designer), but talking about the logos I think they are bad, because, they are reflecting 2 things: 1- Bad briefing 2 Very bad taste by the side of client. There in 99designs there are very amazing talent people. Thanks Chris I love your videos :)

You're dope as hell. Everything you talk about is purely from a standpoint of experience and philanthropic advice. That's dope. Also, I secretly think you're one of the coolest designers out there. I don't know if I'd get a drink with you, but I'd definitely attend a conference if you speak at it.

Do copywriters test out their writing other than making things sound pretty/appealing? Or is that more SEO based writing

Thumbs up!

'The hardest thing is to know yourself', doubtlessly agree.

Love the Simon Sinek part!

Very relevant to what Ive been up to, been writing and re-writing copy for my website for the past week, Side note, my professor always used to reference that same Alec Baldwin scene all the time ahah

Great Video. Thank you for sharing. The WHAT-HOW-WHY is from Simon Sinek's TED Talk for anyone interested.