How UNIQLO Became The Best Brand of ALL TIME

How UNIQLO Became The Best Brand of ALL TIME | THELIST

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In this video, we delve into the remarkable journey of UNIQLO, tracing its evolution from a modest roadside store in Hiroshima to a global fashion powerhouse. Explore the innovative strategies, visionary leadership, and unique philosophy that propelled UNIQLO to the forefront of the industry, earning it a revered status among consumers worldwide. From its emphasis on simplicity, quality, and affordability to its groundbreaking collaborations and iconic designs, discover the secrets behind UNIQLO's unparalleled success. Join us as we uncover the fascinating story of how UNIQLO revolutionized the fashion landscape and cemented its place as the best brand of all time.
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Пікірлер: 46

@infinati 2 ай бұрын

Been buying Uniqlo for over ten years. All of Reggie’s points are spot on. I would also add that the absence of all visible branding is what makes it so appealing.

@ZombieStrantz 2 ай бұрын

Uniqlo is bar none the cheapest and highest quality clothing brand, especially if you want a japanese driven style. It fits so seamlessly into so many styles, and as someone who is a huge WTAPS fanboy, it works so well to slot in UNIQLO for basics to combine with higher end pieces.

@zhisu2665 2 ай бұрын

uniqlo is still on the expensive range for a lot of people [except some items] but it's still got the vibe where people WANT to save up to buy these basics because the quality is still higher than what you'd find in other $50+ stores [aud for me]

@Aragorn333 2 ай бұрын

When I moved from a warm place to a colder place a few years ago, I bought all kinds of heatech under layer, from ordinary one to ultra warm one, a wind breaker and a down coat with me. For those heat tech, I used them every spring, autumn and winter on daily basis. The wind breaker is the one I always grab in winter. I don’t reach my down coat as frequent as I planned to as the weather ends up not too cold here. Their 100% wool or cashmere items are great too. Easy to clean and hold their forms great after washed. The quality of their 100% cotton T is great too. I’m lucky enough that I used to live in a place that Uniqlo is very accessible to and in a relatively cheap price tags because no VAT is added.

@ProvocativeSloth 2 ай бұрын

The most underrated property of clothing that Uniqlo excel at is IT WASHES WELL. Unlike other budget brands the colours remain fast, the seams dont unravel, no bobbling etc. My wardrobe is 50% Uniqlo, 50% Yohji/Y3/Issey/Rick Owens/boutique.

@Devananta-Rafiq Ай бұрын

Spot on

@e36boy 2 ай бұрын

Uniqlo is the glue of my outfits. It is understated, affordable and timeless. I wear some higher end clothing brands but uniqlo pieces complete my look, it is filler that actually looks good.

@ivanliew5115 2 ай бұрын

Uniqlo had been in my wardrobe since 2008, always the place must to shop while I was in HK at that time, those are the time when they are kind of starting being accessible in Asia other than Japan. And Heatech has been and still being my only under layer during winter time.

@1peruvianguy 2 ай бұрын

cheap prices & high quality…can’t complain 💪🇯🇵

@leebishop7591 2 ай бұрын

Some (most) ppl just arent creative enuf to style themselves. They rely on their favorite rapper to dress them.

@Viviano_Magami 2 ай бұрын

And always follow those stylish influencer

@aBKNYO.-tz2mi 2 ай бұрын

@arianavalois5872 yes Always follow the wrapper

@Devananta-Rafiq Ай бұрын

Reggie talks Uniqlo like it's the backbone of our civilization😂

@theseventhprince 2 ай бұрын

Keep on grinding Reggie 🤜🏽🤛🏽❤️

@mikedonovan9783 2 ай бұрын

Totally agree, the blend of basic pieces, high tech and cool collabs is great. Always something to buy there. Please review studio d’artisan or the real mccoy’s :)

@AliasHSW 2 ай бұрын

Switched from all Banana Republic (corporate) casual to all 💯 Uniqlo as now I’m a active / stay at home dad.

@debrajoyce 2 ай бұрын

I can afford pretty much any fashion brand….. Uniqlo my go to for basics. Why pay $100 US plus when I can get a beautiful cotton tee on sale for $9.99? Plus , I agree about trends.. working with French and UK designers… brilliant! LOVE Uniqlo.

@DALLEY_SANI 2 ай бұрын

Airism is a staple in my country. Everybody loves it. Uniqlo lasts and it's timeless.

@FullaEels 2 ай бұрын

i like em cause they tend to do a subtle twist on common pieces for instance, i have a pair of jeans from them that i love that look a little dressier, and look like a simplified pair of jeans. also lack of branding helps

@reshnel9540 2 ай бұрын

Would love a review on the evolution of Evisu 🙏

@jtdx_ 2 ай бұрын

Uniqlo is the goat! Although I have noticed there is some quality difference between Uniqlo in Japan vs Uniqlo in North America, not to mention pretty big price gap as well.

@ayolsinfiniteangles594 2 ай бұрын

Yo reg , how you ? Quick question, I’m going to Japan in September .where’s the best place to shop for rear brands or small brands

@ayolsinfiniteangles594 2 ай бұрын

Oh I’m going to Tokyo

@b.b.9589 2 ай бұрын

i liked shibuya parco and dover street market for small brands, even the train stations have stuff like beams. The back streets of omotesando have very many large stores for Japanese brands like undercover, cdg, yohji you'll never see in the US. Must visit

@rail2railnose2tail 2 ай бұрын

our family cannot live without heat tech. love uniqlo

@wheresmyrooptoff4056 2 ай бұрын

as much as i love uniqlo, it's getting harder to avoid calling them fast fashion... even though they really don't chase trends at all, it feels like they have big issues with greenwashing and also we can't forget their current controversies with poor employee treatment. and the constant gassing up of the brand causes way more overconsumption. i know too many ppl that constantly buy from the brand at retail as if doing that is any different from buying zara or h&m regularly. i don't wanna shade the brand too much but at the same time, the fast fashion label for them is a real slippery slope

@Emesis_0 6 сағат бұрын

What’s better than HeatTech? Marino Wool, Alpaca, Mohair, Lambswool, and Flannel. I’m sure there’s more but I’ll stop there.

@lindaMinister 2 ай бұрын

merino wool better than heatech, but pricey.

@AliasHSW 2 ай бұрын

Funny - just the other day I told my wife Heat tech and Airism are amazing!

@LuckyJujube 2 ай бұрын

Agreed! Love Uniqlo, but what do you suggest for an older woman going to Tokyo in June? What should I wear? Don't want to die of heatstroke, but want to look stylish.

@susanma4899 2 ай бұрын

As an older woman in Tokyo right now, I'll tell you that the intense humidity doesn't hit until July and after. June is the rainy season, so just have an umbrella and raincoat (Japan has a vast selection of umbrellas to choose from). Once the rainy season ends, the heat begins, but of course there'll be some occasional hot days before that. Japanese ladies dress modestly, so longish skirts and short or long-sleeved tops are popular. Flowy pants, like palazzo style are good in the heat. Do not wear leggings. Shorts are okay, but I'd avoid showing your shoulders or chest. There's always people who say to wear whatever you want, and you can, but that's my advice. People dress nicely here.

@ProvocativeSloth 2 ай бұрын

Id recommend wearing slip-on or velcro shoes. Saves time lacing in places where taking your shoes off is required. Smart-casual, loose layering in muted tones. Everyone looks clean and pressed. Neatly cut hair and pretty, neutral make up. Take decent deodorant! If you've got a subcultural style (goth, punk etc) don't worry. You'll often see quirky people dotted about. Older lady with Japanese husband x

@raigner 2 ай бұрын

I like Uniqlo's style, sadly they have no presence in my country 😓

@reshnel9540 2 ай бұрын

Another great insight 👌

@miracleyacht__1538 2 ай бұрын

Tbh I never liked Uniqlo. The cuts just don’t fit me properly and the quality and design never spoke to me. The only thing I love about Uniqlo are the collabs with Designern. I wear the Uniqlo x JWanderson collab almost every day

@xenofyl1 2 ай бұрын

Interesting and informative video. However, even though I do shop at Uniqlo too, there’s something very wrong with the company which you happened to leave out. Indeed, you actually went as far as to call the brand “ethical” when you probably know Uniqlo has been condemned a few times for their labour conditions. Yes, I am talking about Uigur slaves being used to make the clothes. Now, you don’t have to go into geopolitics when making fashion videos but if you’re gonna talk about Uniqlo’s methods, you might as well give the full picture. There’s nothing ethical about the way they make clothes and that’s why they come cheap! Mind you, it is not an example either in terms of Environment. However, it is good quality and top notch design, we can all agree on that (and I’ll let you call me a hypocrite for being aware of Uniqlo’s horrible social and environmental impact and still buying from them😅). Just wanted to throw in this crucial piece of information, but I still enjoyed your video, as well as the previous ones. Keep it up!

@Viviano_Magami 2 ай бұрын

All fast fashion and luxury brands use cheap labor stupid.

@flodging 2 ай бұрын

F A C T S

@QuanNguyen-uc2sn 2 ай бұрын

Ye: "You the type of n to shop at Uniqlo" Me: "Yes sir"

@Kylirr 2 ай бұрын

The sizing is shite tbh. None of their stuff fits right for me. I've never found the quality as spectacular as people say.

@ti2809 2 ай бұрын

REGGIE uniqlo is boring and all the collabs are now watered down and just seems like mild basics. when i look at anything engineered garments i can hardly tell what's different from uniqlo U stuff. sure the quality is okay but i never felt like stuff would last more than a few seasons of wear. Work wear jackets/chore jackets still feel low quality rather than what the label would suggest. I wouldn't expect them to last longer than a wrangler jacket for example. When i pick up a cashmere top from them i just don't feel it man. Picking up their selveged denim just doesn't inspire me. I know they're marketing it as a more up market product but it's just not as good as what they're aiming for. You bring up Uniqlo +J as if that wasn't two years ago and it's the last time i was ever excited for anything uniqlo.