I think you messed up the pricing ladder. Westside is the semi premium offering, whereas Trends is more affordable mid-budget option, while zudio is the ultra budget option.

It is not just affordability but a combination of affordable clothes that are trendy. A zudio store opened near my college 2 years ago and in 2 years, everyone in my college has bought something from the store.

I've been looking for a Zudio case study everywhere but no one till date has covered it. Glad to see you cover it. They've grown tremendously and it's weird that not many people cared to know how they grew this way

Zudio captures the real middle-class Indian customer... Very affordable price... Max, Westside and Trends have higher prices...

Love the video!

They got the basics right ☑️ 1. Products 2. Price 3. Place 4. Promotion

Great insight built into a very-easy-to-watch and appealing story. Well done!

As I told in the previous video! Your videos are incredible! exactly the type of videos I am interested in making myself! I would love to work with you for such growth insights!

Your research and channel is amazing!

Legends know Zudio is still loss making machine just like Lens Kart or BharatPe The only profit makers are the KZfaqrs who knows when to speak on hot topics

Everyone talks about the pricing, stores .... What about sustainability, reusable/recycling how much they consume natural resources to make clothes, and how much recycle clothes are using ? Fast fashion impacting climate .... we are consuming and wasting more clothes than ever before ... this is not good for our environment. In India, we need second-hand shops ...Where consumer can sell unused clothes followed by a company which recycles clothes and resells it .. we need more program on sustainability in the clothing industries. Few brands already into this like Uniqlo, Zara , Nike,HandM,Levis and few ...but I don't see any Indian brands doing this as far as my knowledge goes.

Great stuff, love this series

Price is less expensive but quality is not good.

It is like dmart type completely for fashion 🎉

i am doing my intership in Shopper Stop where I notice that in pravite brand in clothing has a lot more margin around 60% and I where other brands like shopperstop where the contribution of private brand is 9.6%(in store in work ) zudio only focus on white labinge which give them the freedom to use this margin as an acquisition hook and they there cross sell there product to maximum revenue. btw that's for the video it helps us to learn new concepts and helps to look in different way to concept of business and etc love your video ❤

Great content. Definitely Zudio is onto something big. Seems like you are also wearing Zudio!

great presentation buddy,good graphic design,chill vocal delivery..good bg research..worth a million subscribers ..good luck to you and your team

This was very informative, thank you so much!!

Excellent case info. Keep it up

Informative video, one suggestion can you add more illustrations and images so that audience can relate to what you are saying and while explaining numbers, market figures present those numbers on screen

Very satisfying video ❤ keep going.....

You didn’t cover how they mastered inventory, what do they do if product is not sold for 2 months?

Great quality videos !! Few more of such and will see sudden increase in views along subscribers..Keep it up!

your video making skills is top notch ❤

Thanks for these great explanation 🎉

nice video love the zudio Concept

amazing explanation

Very Informative Video

Why did i not find you till date ? 🤔 Followed immediately ! 🙂

Very well explained

A similar video on Max fashion, please !

Good content and topics. You can improve the sound in your videos.

great writing

Zudio become so huge as it undertook the customer actual need and worked upon that

bro ,i live in a very small town you may call it an tear 4 city . here shopkeepers are pricing their product like crazy they are local cloths with no X factor but the rate still beat the H&M very easily few months i visited an H&M store in Delhi then i realised what an mess is going on here , believe if ZUdio entered market like this it will be an win win situation

zudio is a game changer A REVOLUTION

Big fan ser

Are you serious? Tier-2 to Tier-4 spends 77% more online than Tier-1 😅, In varun Mayya's video, he said only Tier-1 has the disposable income. Whats suddenly changed now?

Zudio opens their showroom next to colleges thats what I have seen. What amazes me is in summer their store is full of cardigans..full sleeve clothes . 😅 And college kids in the name of fashion tend to buy them.. Rarely we find cotton clothes these days especially considering our hunid climate

Thanks A Million I got New KZfaq Channel to Learn More Knowledge and improve myself.

this is really sound familiar to it's compaction like "ZARA" if you know how "ZARA" work you know ZUDIO is really similar to ZARA

Basically Zudio is India's Zara and H&M

zudio store in seawoods navi mumbai is dope .. i hv been there and it feels no less than shopping in a super luxury store . only thing is zudio store is large !

Zudio is lifesaver

Bought 1 t-shirt frim zudio. It didnt last more then 2 months.

Love from Bangladesh... Whenever i visit Kolkata, i always go zudio for shopping. Affordable and on trend

There are only 2 insights in this video: 1. Not located in tier 1 prime locales 2. Have quality brag-worthy products for low prices It's amazing that you can make a 10 min video out of this.

Bhai apani eyewear kaha se liye

I would say video needs to improve their BG music to engage audience

also give how we can apply in our business idea, as a student i want to learn about business so that when i start one, i know. so idk your target audience but you may take care of this thing and structure your content this way please

Hi! 30s in the video. Narration audio is mixed very badly with BG audio. I can't understand properly what u r saying. Please look to fix it in future videos.

3:50 i am not sure but isnt this the same strategy that zara applied in terms of fast fashion?

In our area even we find rich people shopping in Zudio.. Everybody needs value in India

PLG entering the retails world.

Consumer point of view it's OK not best, But for franchisee owner is it really beneficial paying large amount of rent and electricity.....but the margin amount is very low

I remember going to the store and buying all the types of t shirts available there. Felt like a rich man as long as I was in the store😂

Max good quality fair price

Zudio was is the Zara of India

For people waiting for the answer… TATA is copying SHEIN. Why stretch the video so long?

is there online website of zudio ??

I still remember the day when I bought a pair of flip flops by checking my foot size with just one flip flop and ended up getting different sizes in the pair itself 😂.

Everyone on you tube shows strategis of zudio no one shows what happens to unsold cloths , landfills, environment pollution

Seems like a replica of Primark business model.

it is dmart of fashion

I just visited zudio and this was recommended 🤣

I think Zudio is a little bit of "Higher Price Tag"

Is middle class means wearing Addidas, and Honda high variety, in case zudio , people came much costlier car then that

Max fair price no less no more

Zudio must focus on women clothing as well

Quality has degraded over time. Bought 2 shirts and both wore out within 2 months.

I’m afraid they won’t meet the fate of a Tata nano some day

Please shut that irritating bg music next time, will subscribe

great insights, just use a little easy english

The quality of zudio clothes is very cheap

Time to move on from Zara 😅

Clothes are very old fashion. And price are also not low as youtuber always said.

zudio and westside both are tata products .... so comparing them is not right...

zudio copied what zara and other fast fashion brands executed in the US

They stole my 500 and never refunded it.

Zudio gets Attention Mainly From KZfaqrs. Their Texts Design Very much Similar to Trends .Which Create Youth Feel like trends Product for Less Price But Fact is Low Quality For Lower price😂

I love everything about Zudio but my only concern is the sourcing of the articles as I am not really sure whether or not it is India made. If it’s entirely made in India then I guess I am all in.

Damnnn

Boss Westside and Zudio are owned by Tata Trent

This is not success. It is just 1 year. Let's talk about Zudio in 10 years time.

Zudio is very budget friendly but the quality is poor at the same time 🤦🏻

Do your research properly. Zudio gives discounts twice a year

Only legends know that Westside and zudio are owned by same company 😂 Tata

Quality of zudio products 🤮.Like it or not it’s fact.I bought a shirt of 299 few months back I washed once that too with normal water and it literally got kind of shrinked.

This is like tata nano story, cheapest tag to a brand, not good

lmao zudio and westside are both owned by tata, certainly not one sister concern giving another a "run for their money" bro wtf

1st video of this channel it wasnt good at all , work on your research or make your team better!!! take it in a good way

7:38 Indians talk/think rupees in Lakhs and Crores.. not Millions or Billions.. Script writer needs to get out and meet the real India! 😅 Great content, but don't forget your core audience's roots..

Zudio quality is very bad. Stitches come out after 7-8 washes.

Bro either you need to get a good microphone or you need to speak clearly.

Promo`SM

similar COntent in HINDI ???? LOL...Who is copying?? or both YT channels are of same yutuber???

To be honest, I've never noticed a Zudio store. I just saw one last week. I had no idea about their competition with Max/ Trends & Westside. However, I didn't like their clothes, in fact I don't like the quality of clothes of any of these brands. They're good for casual wear, not even for semi-casual settings.

fitting of zudio clothes is horrible. also quality of stuff is horrible.

Zudio ke kapde itne ghatia quality ke hote hain ki bas pucho hi mat. Maine ek baar li phir kasam khayi ki dubara kabhi nahi lunga.

Dude studio is not a great place the clothes are very low quality