HUDA BEAUTY: THE REBRAND

Рет қаралды 2,391,681

16 күн бұрын

Hey beautiful people!! 💖 I am SO excited to share the FIRST episode of our NEW docuseries, giving you a SNEAK PEEK into life inside Huda Beauty during a super special time as we REBRAND Huda Beauty.
It's been such a journey over the past 11 years, but it felt like the right time to refresh the business so it reflects who we are now and where we want to go. It's been hard to say goodbye... but it's time.
Of course, during such a momentous moment, we had to take you along this journey with us. We're SO grateful for you all, and we hope you love our rebrand as much as we do. 💕✨
Stay tuned for all the raw, real, and emotional moments - from unveiling the new logo to discontinuing products, to shoot days, events, office pranks... Literally we're sharing it ALL!
الترجمة العربية متوفرة
Logo Reveal 05:44 - 07:05
The new Easy Bake Pack 08:39 - 10:46
LET’S BECOME FAMILY!
Instagram: / hudabeauty
TikTok: / hudabeauty
Snapchat: HudaBeauty
Facebook: / hudabeauty
X: / hudabeauty

Пікірлер: 628

@perfectoflu0ro 14 күн бұрын

this brand could literally be telling me it's switching over to car parts and I would support them. After they came out hard for Palestine when no one else would. I will never forget that, nor will my family. I will always be behind this brand.

@G_fr4n_ 12 күн бұрын

I absolutely agree! Huda is an amazing person

@Legend1508 9 күн бұрын

😂😂😂

@Jessie12N 14 күн бұрын

I liked the old logo and the square packaging of the powder. It felt sexy, mature, and bold. This new logo and packaging feels more like it’s aimed towards teens like all the other makeup these days.

@amandaford864 8 күн бұрын

Same

@itsesozaaa6929 14 күн бұрын

As someone that took a few PR classes in grad school, doing your own rebranding IN house sans a branding agency is a huge deal! The fact that your team rose to the challenge and did SO well speaks volumes to the amazing team that you have. They all need raises!!!

@momofghal 6 күн бұрын

Itwef

@Hudabeauty 5 күн бұрын

You're so sweet! Thank you for the love beautiful ❤

@user-cs8no8pd8f 3 күн бұрын

@@momofghalaaà

@sundusnaseeb 14 күн бұрын

With old or new logo, we are Huda beauty loyalist, and will remain one forever! Much love and power to you! ❤

@Hudabeauty 5 күн бұрын

Thank you for your love and support honey! We appreciate you❤

@mk9547 14 күн бұрын

I love the fact that you are showing yourself without a lot of makeup now. Congratulations on the new branding and for not being afraid to speak up on what really matters.

@sexy21hotness 11 күн бұрын

About time. All that money on nose jobs and lip enhancers to then use makeup to cover up her "new face" beauty all while telling everyone to embrace and love yourself the way you are. Very hypocritical. I know a lady in the UK that underwent all types of face surgery to make it to influencer "beauty" level so that people like Huda and others could take notice of her and send her PR packages. It worked because everyone is running after "plastic" beauty today and her followers increased and she's received PR packages and brand deals and collaborations from so many people now but at what cost? As much as I love Huda for using her platform to speak up for good its just as disheartening to see women undergo all these surgeries to reach influencer level beauty that people like Huda and others set precedent for.

@Hudabeauty 5 күн бұрын

Thank you for the love and support ❤

@sallyenglish5929 14 күн бұрын

Please don’t discontinue the Samantha lashes! They are the most unique lash on the market with the combo of definition and wispies. I have worn them since 2017 and idk what I’ll do if they are discontinued!!!

@radioblast88 14 күн бұрын

Omg girl I repurhased those lashes too many times back in the day too

@Justmehanae 14 күн бұрын

I believe she means everything with the former logo/ packing Will be discounted and Will come around with new logo and packing😊

@2ndwednesday 12 күн бұрын

@Justmehanae that's rebranding. Discontinued products are no longer continued

@imanak4849 14 күн бұрын

We stand with you Huda! Your struggles shaped you to be able to now do this- May you be blessed with all that's good. HB is an ethical brand that we will ALWAYS support! Fully believe in you

@Hudabeauty 5 күн бұрын

You're the sweetest! Thank you for all your support💗

@humamumtaz2719 14 күн бұрын

Please don't discontinue Wishful. The skin care is fantastic for menopausal skin 😢

@saraakram5173 14 күн бұрын

Yessss! Even for skin in general

@kaitlinbennett6546 11 күн бұрын

I agree! Love so many of the wishful products❤️

@abie6837 9 күн бұрын

Yes! The rose oil and thirst trap serum is my holy grail

@ameeraodeh5420 14 күн бұрын

Thank you for taking a stand and being one of the first to speak about Palestine. We love you!! 🍉🍉🍉

@fouziyehj3613 14 күн бұрын

Just finished my bachelors with honours in graphic design and love seeing behind the scenes and the rebranding of huda beauty. Excited to see what's to come and how your brand will keep thriving! 👏😍

@Hudabeauty 5 күн бұрын

Ahhhmazing! Congratulations beautiful💗 Thank you for the love🥰

@MonaKattan 14 күн бұрын

Congrats Hoodie & team! So happy for you! Wish you all the best with this new chapter!🩷🤲✨🫶

@Hudabeauty 5 күн бұрын

We love you! 💝

@CassDelores 14 күн бұрын

Please don’t change the formula 🙏🏻😭

@mdragon7 13 күн бұрын

The old Huda logo is iconic, I'm so nervous but we're ready!

@onewhisper22005 14 күн бұрын

Huda is my favorite brand and I’m someone that has a hard time spending money on myself so usually stick to drugstore/more affordable priced products but Huda is always where I’m willing to splurge on myself!! And seeing how you listened to everyone about the packaging of the powder and made it so it makes as many people as happy as possible is just AMAZING!!! ❤

@Hudabeauty 5 күн бұрын

SO happy to hear this lovely, thank you for the love! 💖

@palettesandpunchlines3042 14 күн бұрын

Love the logo and the genius change to Easy Bake as well! 🤯 Wow. Bravo for listening.

@Hudabeauty 5 күн бұрын

Sooo happy to hear this beautiful! ❤

@zikrabouhafs 14 күн бұрын

Never clicked on a video so fast! I’m obsessed with the new logo and branding. Love you Huda ❤❤❤❤❤

@Hudabeauty 5 күн бұрын

Love you more! So glad you love it beautiful💖💓

@mumtazchowdhury9814 14 күн бұрын

Huda. We love you. Your products have been bomb. Sweety your brand logo was legit iconic. Keep it. Not these new rebranding thing, like you said it represents so much so keep it representing the years of hard work blood sweat and tears you’ve given to your brand. Don’t change so much that we lose touch with our Huda.

@adisajakupovic6184 14 күн бұрын

my god, you and your entire team killed it! the new logo and packaging for easy bake are already amazing, can't wait for what's next.

@akmaralumarova5661 13 күн бұрын

I respect you so much for your stance on Palestine. You and your values drew me in in the first place and then i discovered amazing beauty products that not only make me feel beautiful but also soothes my soul. Thank you

@slavianaglow 14 күн бұрын

So proud of Huda’s journey ❤ together for over a decade

@Hudabeauty 5 күн бұрын

Thank you so much my love ❤

@EveofPyrite 14 күн бұрын

I been a fan of Huda for over 11 years I think. I’m so happy for her success. She is a beautiful person inside and out.

@Hudabeauty 5 күн бұрын

Thank you so much for your love and support beautiful 💖💕

@EveofPyrite 5 күн бұрын

@@Hudabeauty you're welcome. You are my favorite person in the makeup and beauty industry. I wish I could meet you someday. (Im way in Birmingham Alabama 😔) Please keep taking care of yourself, and know how much many of us appreciate you and all that you do.

@lubnaali5140 14 күн бұрын

Congratulations on the rebrand. A huge well done for stepping out of our comfort zone and going for it. I love the new logo, it represents you very well ❤

@Hudabeauty 5 күн бұрын

Thank you darling! ❤

@zayybeauty 14 күн бұрын

Rebranding the brand in tough times is not an easy job so I congratulate you on doing that first and foremost! Secondly, being there since you started and following you so closely and being connected as hudabeautyFam just makes me soo overwhelmed and excited for you! I am excited about everything and just so happy that everything worked out for you and that YOU are happy and satisfied bc your happiness over anything in the world! Love you baby so much! 🤗🤗💗💗💗💗 a HUGE congratulations to you! 💗

@Hudabeauty 5 күн бұрын

Love you more beautiful! 💖 Thank you for always supporting, we appreciate you SO much💖❤

@Selene_777 14 күн бұрын

Huda I love you but your old logo looked professional. expensive. sophisticated. this new one isn't...

@galopoulo75 13 күн бұрын

I agree. It was never broken to be fixed. Shame they changed it.

@taintedlife2618 13 күн бұрын

@@galopoulo75 i concur. This logo feels like a generic food brand. I am All for a revamp though. I think limiting the amount of products and cleaning up the line would help with some of the burnout a brand experiences after being around that long. And there’s so many cool brands out there that a company of this size needs to do something different to grab those consumers and snatch them away from the Rare Beauty’s and the Glossiers of the world.

@galopoulo75 12 күн бұрын

@@taintedlife2618 I can do this on my home computer. To me unfortunately it’s a downgrade in terms of logo

@madameviolet8100 12 күн бұрын

This is so true.. i love Huda so muxh but the logo its not working

@G_fr4n_ 12 күн бұрын

Huda likes it, she is adapting to the new trends, probably she doesn't want to see that logo anymore because it doesn't represent her

@MariaLuckyxo 14 күн бұрын

I LOVE these behind the scenes style vlogs. I just wish they were longer 💝💜💖💙🍉🍉🍉🍉

@TanuGupta2112 14 күн бұрын

Ditto.

@theOGLC 14 күн бұрын

Same!

@LucySBeauty 14 күн бұрын

Thank you Huda for taking us backstage and showing us what most brands are keeping a secret. I really enjoyed this video and I’m excited for the series. I think the new and the new packaging is fire 🔥🔥🔥 congrats to you and your team 🤍

@Hudabeauty 5 күн бұрын

Thank you so much beautiful! We're so excited to show you more🤩❤

@NrupalDave 12 күн бұрын

Hi Huda, Many Congratulations on re-branding 🌺! I had a small request, I immigrated here just couple of years back, by the time I could afford and discovered/became fan of Huda Beauty, Mercury Retrogade palatte already had gone from market :( please please bring them back, there would be several of us who would want to be experiencing that lost Beauty from Huda Beauty!

@jasmine8747 13 күн бұрын

I never used Huda Beauty nor had the interest. However I stumbled upon this video and out of curiosity decided to watch it. This sparked my interest and am intrigued. I will continue to watch this docuseries. And because of the rebrand and learning the story behind it I feel like this may be a good time for me to try it out! Feels like I am starting at a good time, when there's something exciting, and also like me starting at the start of your new chapter. I'm excited for this!

@eva.mellesbeautylife 13 күн бұрын

Dear Huda, I came from Slovakia, living in Germany, I’m loving your brand from the very beginning, I’ve purchased every single palette you came with, yesterday I bought your new liquid blush in Sephora Prague. You are one of my Top 5 makeup brands of the whole world. Wishing you and your brand the very best. Love you ❤

@MakeupbySadiaKhan-sv5he 14 күн бұрын

It’s giving fresh modern chic and built to last

@melikaa79 14 күн бұрын

congrats huda, I love how you always listen to everyones suggestions and the new powder packaging is perfect

@Hudabeauty 5 күн бұрын

Thank you so much beautiful😍 Sooooo excited for you to get your hands on it🥰

@Ash-nz3on 13 күн бұрын

Girl you look so refreshed. I love this natural look on you. And so looking forward to the rebrand.

@Ally.F.O 14 күн бұрын

Congratulations, Huda! You deserve all the best. Love the new easy bake. Genius!

@Hudabeauty 5 күн бұрын

Thank you for the love gorgeous🥰❤

@HashaamNaeem 8 күн бұрын

This is sooo empowering how they popped Huda in the logo it symbolizes that you are the boss n uh are back❤

@eleanormallon5272 14 күн бұрын

Couldn't be MORE obsessed!!

@DearJohann 14 күн бұрын

OMGGGGGGGGGGGGG! im so excited for this NEW ERA ♥ U DESERVE THE WORLD! you re one of the best CEO/influencer i have seen. CONGRATs for ur pass/present and NOW, FUTURE!

@Hudabeauty 5 күн бұрын

YAY! Thank you honey😍❤

@tim_0917 13 күн бұрын

the mini loose powders also need a new packaging because the circular powder puff isnt useful if im using it corretly , regardless i love ur brand i love u more daily after u have shown and continue to support Gaza , also also cherry blossom pressed powder changed my life wallahi i never was complimented on my makeup before but everytime i use that , ppl say wow your makeup and skin looks great , love you huda and love kayali as well ❣

@S_ME818 3 күн бұрын

even if its a new logo or an old logo, it wont change the fact how talented and perfect hudas makeup are!

@saiesha17 13 күн бұрын

huda today I’m 21 . At the age of 9 in 2013 I discovered your brand as a enthusiastic makeup lover , a little girl who looked up and still continues to look up to you. You have been. Huge influence to every brown girl out there and you continue to thrive in the industry. Absolutely support you no matter what and I’m so happy to have you to look up to in the cosmetics industry because soon one day I hope to have a beauty global empire just like you ❤ congratulations on the future plans and I’m so exited to support you and your team no matter what❤

@Hudabeauty 5 күн бұрын

Thank you so much for all your love and support beautiful, it means the world 🥰❤We love you so much!

@sadiastyles 14 күн бұрын

Love how intentional the design changes for the Easy Bake are! Congrats and can't wait to see more of the changes🩷

@sabinam7273 12 күн бұрын

I love this woman and her brand, everything about it to the small detailing to even considering her consumers ideas! Can’t wait to see what the future holds for my favourite brand in the world 🩷

@Hudabeauty 5 күн бұрын

Thank you beautiful ❤

@xoxoamirtha 2 күн бұрын

I didn’t like the new logo at first, but after I watched the full video I realise it fits with the new brand so much better

@Jerricette 12 күн бұрын

This brand was totally new to me . I went to Sephora in Paris, bought a lipgloss and I am hooked! What a great brand.

@beautylover_feed_ 14 күн бұрын

My hudabeauty ur always the best personality in the world ❤i m congratulations u for new logo for new start n lots of wish for all ur launches 😍😍

@pinkabuki 13 күн бұрын

Is the unfragrances version of the powder still available?

@IrmitaSantos 14 күн бұрын

okay I am obsessed! I see how happy you look talking about the new logo and the new features on the powder! That makes me so happy! I cant wait to see everything refreshed!

@iamccohen9972 14 күн бұрын

idc for makeup but would support huda anytime for speaking up about palestine. Go girl

@Kai-hm6es 13 күн бұрын

Im wondering if the grams and amount of product is the same or less as the previous powders?

@farahsomani1975 14 күн бұрын

I’m a Hudda Beauty loyalist. Having said that I will miss the old packaging and ‘all the memories associated with it but I am welcoming the new with open arms…can’t wait to get my hands on the new packaging ❤❤❤

@AyeSolldy 14 күн бұрын

Team Hoodie for life, I remember when she came out with a Facebook series. I would wait for the next episode to come out weekly, she’s so real and raw. Allah blesses her daily because she’s so pure, mA. Rebrand or not, I’m here for it all, may Allah continue to bless you in this life and the hereafter.

@scmj5 14 күн бұрын

Will you be changing the whole concealer packaging? I love that because it leaks, which the old formula didnt have this issue

@tukahamadah8547 Күн бұрын

Where can i find your products in Jordan or saudia Arabia... Please answer because i dont wind to buy from other brands for the reasons every body know

@lulululu2234 13 күн бұрын

Honestly, the old logo was unique 😢

@madamsnoir 14 күн бұрын

ngl i’m sadddd 🥺😭 loved the iconic logo, inner child me is kinda hurt

@amyycosmeticss 14 күн бұрын

cant wait to get my hands on the easy bake

@4rosegirl1 14 күн бұрын

Omg I’m seeing Huda after such a long time she looks so different now!

@alexandrasharaf2445 12 күн бұрын

I hope wishful scrub will not be discontinued. It is the best thing I ever used. My skin is really glowing and flawless after using it. Please don't cancel this stuff!

@ourwingsbts3345 14 күн бұрын

I’m so excited for u huda I can’t wait to see how the new packaging comes together ❤

@klaudiakang 14 күн бұрын

Happy with the changes, love the rounded ends of the powder ❤ although I'm slowly starting to miss old logo. So many memories with this one, but it is time to close this chapter and start another one 🎉❤

@fluffffyheart 13 күн бұрын

In the early stage of youtube, huda used to "video reply" in one of my videos. This feature doesn't exist now. Thinking about it now, I can't believe how far Huda and her company have become. Congratulations!🎉

@rana-ws8dd 11 күн бұрын

i'm very scared to know what the discontinuations are but i'm so happy & excited for this new era!!

@clairevanaken2392 14 күн бұрын

Speaking of making everyone happy can you bring back the easy bake fragrance with this rebrand because I had no idea what it smelled like until I used the powder and my mind is blown I need it

@jojomarch 14 күн бұрын

Yes! and in a smaller size please!

@razanacapri2335 11 сағат бұрын

This is the new logo. It’s hard to say bye to the old one. But the new represents the time of today. ♥️ We’ve all changed with you Huda ❤❤❤

@Jennifer-ol8hh 21 сағат бұрын

I just hope that the formula of the easy bake doesn't change 😭😭

@BeautyInBing 14 күн бұрын

Absolutely love 💜🥰 Change can be hard, letting go the old and bring in the new is always difficult. My job says that sometimes an organization needs to go thru the grow pains to figure out how to make things better, and that goes for many things in life. I'm proud of you and love you Huda 💜🥰

@moonom1z350 14 күн бұрын

the new packaging is so cute🫶

@AboodShabaan 14 күн бұрын

فخورين فيكي هدى ..بتمنى يجي يوم اقددر اشتري من منتجات المكياج هدى بيوتي❤❤❤❤

@SukiGameer 14 күн бұрын

Love a Company that listens to their audience 👏❤

@sheenumqureshi9690 2 күн бұрын

Hey I love huda beauty no matter what . And you are doing a great job please continue with that, you have Almighty’s support and our support. You are going to rock again. Free Palestine 🇵🇸.

@NeonMUA 14 күн бұрын

THE NEW PACKAGING FOR THE POWDER 😍😍😍😍

@shaaanxo 12 күн бұрын

so exciting!!!

@Hudabeauty 5 күн бұрын

Thank you beautiful! ❤❤❤

@_byandra_ 14 күн бұрын

I love to see the work behind the rebranding process. The final result looks insane 🤩🤩 congratulations 🎉 ❤❤❤

@user-gh3cs2my9h 10 күн бұрын

I love that you listened the new one looks so nice and sleek omg I love to use it even more ❤

@TanuGupta2112 14 күн бұрын

I know you said that glowish is getting discontinued but pls dont discontinue glowish bronzing powder.. i like it a lot😢😢

@Missyas01 14 күн бұрын

🎉 Congratulations Huda so happy for you. Can't wait to try the easy bake.

@haticeschmidt 14 күн бұрын

Love this so much🤍

@BuildingHorizons 14 күн бұрын

Huda, I literally love you, you are such a positive icon for Muslim women everywhere

@leeskathy123 14 күн бұрын

The rounded corners on the easy bake im in love with! I'm a designer myself and what an amazing job!

@faezazain8241 14 күн бұрын

Huda, you’re the only brand i support in Sephora because you took a stand for Gaza and at the same time i loveeeee the makeup you created. Hope you’ll continue to succeed and keep coming out with amazing ideas! 🩷

@ms-ex2yr 14 күн бұрын

Bring back the Easy Bake Perfume Hoodie!

@roqayaalfardan460 15 сағат бұрын

Honestly, simple, bold and direct! You chose simplicity and clarity over complication, it shows mental growth and a real vision, proud of you 👏🏽 guys 🎉 ❤❤❤

@sarashahab3412 14 күн бұрын

I’m a huda beauty loyalist and I’m so happy and wishing you all the best ❤

@makeupaddixtionxoxo 14 күн бұрын

cant wait to see what huda has coming ❤❤

@Sskssk22 4 күн бұрын

LOVE the new packaging and the new direction. Can’t wait to see the improvements on existing products and trying out the new ones. Congrats hudi!!!!💛💛💛

@Aaaa-nm2yv 4 күн бұрын

الباكجينق الجدديد اسطورييي احب الي يسمع اراء عملائه ❤❤

@Allisonsgrwmm1666 12 күн бұрын

Love the brand just bought the easy bake and I’m in love so supportive

@arie.3 14 күн бұрын

I actually don't use makeup or even know how to put it but I love your personality and I love to support you sis

@Maggie85244 12 күн бұрын

I really appreciate the removal of the sifter😇 I just restocked on the easy bake so maybe the next time I buy it I would get the new packaging💜💜💜

@Ahmet-sj5lw 14 күн бұрын

Can not wait for the New Concealer Pakage 😍😍😍

@jannatuldisha7543 14 күн бұрын

the fact that you listen to every complain and try your best to fulfil everyone's wishes are really really amazing , we love you girl 💗 wishing you very very good luck with your journey , may Allah bless you 🤍 #freefreepalestine 🍉

@dianabec9755 5 күн бұрын

I was wondering why I couldn’t repurchase my beloved staycation matte lipstick. Please don’t discontinue it!!! It’s my favourite lipstick in the whole world. The ultimate concealer nude and I can’t live without it! 😭 I’m down to the nub on my current one omg

@Salma-7-1-0 10 күн бұрын

Congratulations 7abibti ❤ And I hope you will do a depot pans for eyeshadow palettes

@nimoonimoo 12 күн бұрын

I love it - it gives cute 90s vibesss and brings nostalgia

@vanessagonzalez7866 14 күн бұрын

We love you so much Huda!!!! We’re so proud of you ❤

@luxe.posh.co.5650 14 күн бұрын

OMG I loved this watch. Love you Huda. ♥️

@GTmami4Eva 12 күн бұрын

I’m happy for the new improvements. I wouldn’t mind discounted discontinued products 😅

@raghadalshayeb4835 6 күн бұрын

As a graphic designer i'm totally in love with the new logo .. it represent everything in your products , it's modern , powerful , flowless, freshness. And the most important part for me as a girl from the middle east and as a palestinian girl, that i'm soo proud of you and your journey . I'm looking up to you as a great example for the arab girl who stands for the right side and humanity , fighting to speak up for her people and stays strong as much as she can against everyone trying to shut down her voice and opinion , at the same time she always looking to be the best in her job and trying so hard to acheive her dreams . Stay strong , keep up with this great work . We are proud of you, We love you ❤.

@Spicylooks 14 күн бұрын

Absolutely love your products and new packaging looks great . So user friendly

@shiekha.2560 4 күн бұрын

I mean you’re Huda whatever logo or package you choose we will still buy it! Because nobody No-Body does it like you! Very proud of you! Loveee you and please get the powder perfumes in the Saudi sephora ASAP cuz it looks weird when I keep on smelling the powder like an addict lol 🥰🥰🥰🥰💕💕💕💕💕💕💕💕