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Israeli superstar Eden Golan's competition in Eurovision highlighted the discrepancy between celebrity judges/influencers and the silent majority when it comes to Israel. Similarly, despite there being noisy and disruptive anti-Israel encampments and protests across American campuses, polls show that the overwhelming majority of Americans remain supportive of Israel and most college kids care very little about Gaza.
Does the mob matter? What can Israel do to reach influencers? What can Israel do, as was the case with Eden Golan, to get the silent majority to speak up and defeat the anti- Israel movement?
The Quad interview brand specialist and strategist behind Operation Hurricane Joanna Landau about how to reach the next generation and what Israel must do to win the battle over public opinion.
And of course Scumbags and Heroes of the Week!
"Influencers are afraid to be associated with the "toxic" brand of Israel"
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Chapters
00:00
Introduction and Setting the Context
02:24
Chapter 1: Reality vs Perception
04:23
Chapter 2: The Power Dynamics
06:40
Chapter 3: The Influence of the Mob
09:02
Chapter 4: The Silent Majority
21:35
Chapter 6: The Sinister Side of Music Competitions
23:02
Chapter 7: Building Coalitions and Engineering Influence
32:55
Chapter 8: Uncovering the Wizard of Oz
41:32
The Orchestrated Plan Against Israel
42:29
Adapting to the Digital Native Generation
45:22
The Need for Strategic Thinking and Unity
46:21
Tens of Thousands of Israelis Getting Involved
50:34
Reaching the New Generation
58:41
Tapping into Sympathy
01:19:30
The Heroes: Jewish Students and Eden Golan
The Quad (Fleur Hassan Nahoum, Emily Schrader, Vivian Bercovici and Ashira Solomon) premieres on
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