The "I Love PCG" song and inspirational video were created to promote the I Love PCG Course and establish an emotional connection with the organization, increase recognition, create excitement, and empower PCG personnel. Also, it creates value for the organization’s vision and mission and develops a genuine connection with the PCG and the public, and shows the commitment and affirmation of a Coastguardian that he/she loves our very institution, the PCG.
Additionally, a standard dance and choreography for the I Love PCG song, played on a faster beat, was created to be followed by all CGEDTC units during any ceremony or event for uniformity.
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