I ditched the corporate scene over 30 years ago. I've recovered from an 18-year-old debilitating illness. And I started my KZfaq channel 2 years ago so that I can pay off my credit card debt and just feel useful. I wanted to promote my Etsy shops and incorporate DIY and at the same time. So I really need help in learning how to attract my target audience to my Etsy shop items and at the same time do the things that I love which is the DIY.

Yes, yes, yes!!! This makes YouTubing so much more interesting and FUN. We don’t live in a category so it’s nuts to ONLY focus on a narrow band of what we know or want to share. But being able to reach the people like us striving for the same things totally makes sense. Thank you!! 💯🙌🏼

Fellow girl in tech here and I’m literally saving up for a farm with my husband! Just staring a channel and was literally just thinking about this last night. I’m SO sick of trying to coming Up with topics I THINK people will like instead of just being myself. Thank you so much for posting this!💚

I think your personality always did SHINE through, Jessica. .... and it's still fun to see you evolving. *)) Love the message! When creators focus so much on KEYWORDS instead of people, your audience can feel it.

Spot on!!! 🥳 There are thousands of creators who share about your topics, but none of them are YOU! We love you and your personality, that’s why we time into YOUR channel for the tips.

Hey Jessica. I’m based in the UK. I have ran my service based business for 7 and half years and love it. I watch your videos to help me look at how I can straddle both the in person and online services. We now have 3 online courses and today I created a lead magnet 😀. I love your channel. We have also started a KZfaq channel😊

Bc of you I just made a long list of What I Enjoy talking about, what I have to share & then WHO is my audience! Girlllllfriend thank you for lighting a spark again for my channel! This is helping me so much. Now it’s just me figuring out when to hit record and just doing it!!!!!!!

I absolutely LOVE your spunk and relatability. You are such a light in this chaotic creator world. Thanks for all your informative and REAL videos. ❤

THIS!! Yes! Love everything about building a brand around WHO you are, not WHAT you do. Absolutely agree that you need to still be clear on who your customer is, who you are helping, but LOVE the creative freedom of talking about anything you want that will serve that audience!

I love opening the doors and also talking about cooking, I' also love to help women over 60 to do so many things.

Thank you!! That's one thing that's always bugged me about the "riches are in the niches" (reeshes are in the neeshes?) people. It feels so stifling. Focusing on the audience rather than a topic feels much more natural.

Hey, Jessica! Love the “deesh the neesh” joke. Your advice here is going to free so many people from the “niche boxes” that KZfaq’s many gurus have put them in. I’ve been programming radio stations for 30 years and the one thing I know with absolute certainty is that people don’t develop relationships with stations (or niches), they develop relationships with other people. Stations that promote “the station” almost never make it to number 1. Stations that promote their personalities and help THEM build relationships with THEIR listeners do extremely well, both in the ratings and financially. Your strategy - to identify your target audience and super-serve them - works regardless of the medium or the message. Care about your people and they will care about what you have to say. I’d end with “good luck,” but you’re not going to need it so, congratulations on the even bigger successes to come. I’m looking forward to your future content!

Ug!! Expanding and pivoting is so hard. I'm finding a pivot can sling the tomatoes 🍅 out of my wagon 😂😂. It's more of a circling wide and branching out- but without letting the branches go too far. Gah!! 🤷‍♀️🤦‍♀️🙈🤪

Me, I’m that person watching because I want to live differently trying to figure this out because I want to love what I do! I have been a stay at home mom for a couple of months , but I definitely don’t want to go back to work an 8-5pm and having to ask my supervisor for time off when my kids have appointments. So, yes Jessica, I’m trying to figure this out LOL!!

😂😂🤣Is it any wonder I Love you!? You crack me up and you tell it like it is! I really do appreciate you... Thank You So Much!💖

I love the way you said “and it was”

FIRST OF ALL..... This video deserves tons of likes (: I think I saw it at the right time... Secondly I agree, let's really break this down in examples: I've binge-watched youtube channels that are specifically about video editing for example but I've realized that the only times I really come back to that channel is specifically when I'm stuck on the subject of video editing. They don't offer an entire career inventory of subjects and resources that help my overall career as a business owner and digital marketer, they're just REALLY GOOD editors. So I'd have to say this video hits the mark really well.

Yess thats me! You are 1 of the KZfaq creators I just like love! I watch all your videos 1 bc they resonate with me so much and 2 bc I love your personality! So light hearted, funny, to the point "no fluff", very transparent and genuine! Out of all of the KZfaqrs I consistently follow and watch daily, your channel is the only one i aspire to be like, I want to be that comfortable in front of a camera, my personality to show through like yours does a long with the light hearted goofiness!

Focusing on WHO is huge!! I know that's what gave me a surge of growth first time around. But I realized that was not the WHO that would relate to all the variety of topics going forward. So time to switch it up again.

Yes! I've been thinking about this a lot as well. It's funny how giving ourselves editorial boundaries give us actually a lot of freedom. :)

I got that idea from you months ago and have been refining all my topics and content ideas accordingly. Great job putting the main goal in one video. 👍

Jesse, OH my goodness! I had been feeling a little overwhelmed with all of the things that I wanted to do and I love them all. Niching down gives me anxiety because I have so many ideas. I searched on you tube about this very topic and I went to your channel first and searched there. This video was meant for me!!! Thank you so so much for making this video! This gives me a bit more clarity and now ... time to get to work! I just love you and I don't give a flying fart who knows it 😂😂😂😂😂😂😂😂😂😂🎉

I watch and enjoy your videos because I'm inspired by your confidence, and I really like to listen to you talk about real-time changes and growth! I have my own unique journey of finding the courage to walk away from traditional employment against all odds and societal pressure, and finally realizing that it's okay to pursue an alternative path. I've shared both the highs and lows of my experience in real-time on social media with my audience, but after two and a half years of freeing myself from traditional employment and attempting to do my own thing, I'm in a place where I have zero financial stability and am struggling to survive. Returning to a "real job" isn't an option for me at this point, but I feel like I can't continue to keep up a facade about my lifestyle or inspire others to follow their passions/dreams when I myself am not living the perceived "dream life" on the other side. On the topic of niches, I've successfully pigeonholed myself into the dog & pet-care niche for about 5 years now after creating a brand about being a dog mom to three senior pugs. I am bored to deaaaaath of not only sharing about the pugs, but I am so extremely apathetic engaging with comments and messages with other "pug people" about the breed. I was inspired once upon a time when I created my business and brand, and wanted nothing more than to grow a community around this one specific commonality, but over the years I have experienced such huge, massive growth as a person that my values and interests have shifted completely away from this thing I created and built up. While I know a big portion of my audience is interested in me and my life, most of them only care about my dogs which makes me feel so uncomfortable with pivoting into more of a lifestyle situation. It's a conundrum. I rarely leave comments on anything online but thank you for your authenticity!

I LOVE this idea! I've really struggle with this exact concept for YEARS!! This is a very liberating thought, so thank you!!

Girl this video has made me feel so seen!!!! Especially trying to incorporate your personality with education type of videos. Definitely looking to broaden my niche as well

Love the channel and the content! I'm here for "all the things" that can help me grow my digital product business. I owned a custom cake shop for 10 years and it was great but I worked 24/7 365 nearly that entire time. I was burned out, so we decided to close down in 2018. Since then, I have struggled to find a place in the 9 to 5 world. My experience seems irrelevant to hiring companies. No one wants to hire a Baker with a Fine Arts and Communications degree.

To begin with I was worried I wouldn’t be your target audience but I realise I actually am!! Literally just quit my job to do content full time 🙌🏻

Don't ever apologize for having the Gilmore Girls paused because same 😂

I’m stuck in my niche too! It’s great😂😅 love this video as I’m restructuring my 2023 strategy and it’s validating a lot of what I’m planning! You’re the BEST❤

Jessica - Thank you for the content you produce. This issue of niches is a puzzler for many of us. I agree with your analysis. What I hear you say is more about broadening the SCOPE of your niche, providing more value to your community. I totally agree that many channels do this. I would add only one caveat. If your scope is REALLY broad (as in your farming/tech) example, I feel that there comes a point where one has to consider multiple channels. I realize that you were just making a point, but I see numerous creators with several channels. I think you are spot on in focusing on your audience. That is Communication 101. Thank you again for your engaging content.

Oh my gosh - that's so spooky. YES, I'm the successful corporate girl who wants to break away eventually and be successful ON MY OWN. Gain freedom from the grind. I understand marketing mind you, but I'm super impressed that you're that in touch with your audience! Way to go - and I do think your personality comes through. You're awesome! ;)

Not corporate. But totally looking for a new way. Almost 60. Kids grown. After being a stay home mom which I loved I am now looking for what's next. Should be easy I guess. But it isn't for me. I love your content !!!

I've seen several videos describe a niche vs. a target audience, but this was explained very clearly and I understand it in a new way. This video confirms that I don't want to be an "information vessel" and having a variety of video styles can be very helpful as long as it relates to the area/challenges my target audience is facing. Thank you!

The trouble with everything these days is everyone forgets to just be themselves, to be unique to who they are. I watch a lady who has an Etsy shop (even though I don't have one), and she is a total different niche to what I am aiming at and also have a business website for. But I absolutely love her uniqueness, her quirkiness, her honesty, and she actually has some really good content. I watch you for some different reasons Jessica. You give great content from different sources and experiences, but most of all, I enjoy watching and listening to you. Wishing you awesomeness with "ditching the niche".

Wow!! I had to watch it twice so I can get what you are saying. I get it now. I have be overthinking this because most of the C Creators say to find your niche. I am an underground DJ who wants to help beginning DJs who want to start. Also, I want to showcase my skills here and continue to build my brand. Thank you for your insight.

I love this! Thanks for the great content. You’re always fun to watch!

I agree about the niche thing. You cannot niche down too much & box yourself in. We are muiltalented people. We all have a lot to share. Perhaps one area does not work for you but if you try another area that you are good at you may totally soar! This video was very helpful. Btw I have been watching your channel for a while now. Great content! 😊

Love this, Jessica!! ❤

Lol first thing is I LOVE YOUR PERSONALITY! I have never come across your channel until today and at this point as i'm typing I have no clue what your channel is about but at 5 mins and 46 secs in i'm here to stay. Im from Texas and I totally get your vibe! Ok let me continue watching. 🥰

You guessed right, exactly, I'm one member of your target audience 🙂 Also, I love your energy!

Yes! I can’t wait for more content from you! Would love to hear more about you as a wife and mama!! I happen to love my corporate job BUT also want/need a way to express creative side freely! 🌸

You, TOTALLY, know your audience! Thank you for the freedom that this video presents! I have been worried about not “niching-down”, and this video helps me feel more comfortable as I have been trying to do what you suggested here.

Jessica, I feel like your personality has always been evident in your content. You’re hilarious with a big personality but also a very warm and comfort spirit to experience. Thank you for your content. This definitely is helping me get clearer on my message and direction for my brand because I know who I want my audience to be but I also don’t want to be one dimension like you said just focusing on that one particular niche.

Yep. I have been focusing on target audience rather than niche since I started. Refused to be chained from the very beginning. Now only if I took the other approach rather than SEO to get views I would be further along.

Adored this video! Yes, corporate and trying to figure it out. Working to get to that happy life!

I love how you’re evolving as a creator!

Loved this video Jessica! I remember your "my channel is dying" video and honestly, it is the reason I re-started my KZfaq channel. I always thought you were exciting but even more excited to see what comes ahead!

GIRL! THIS RIGHT HERE! I've watched a few of your videos here and there over the years but never subscribed. THIS VIDEO made me subscribe! I can't wait to see the subtle changes in your channel. Plus this video made you so much more relatable. 😎

I completely agree with focusing more on the who and less about the what. I have been meaning to start my channel for 2 years now and I simply haven’t because I simply don’t want to get stuck to 1 niche. Thank you so much for this video. Love your personality and love your content. Keep it up. ✌🏼

You look so good, Jessica!! Thank you for sharing ❤

I just started my channel and I am being very careful about not niching down too much. I film about a variety of things, and will add more. I do have an idea of who would watch my channel, basically someone like me😊

Girl, you’re cute and crazy 😅..”flying farts!” I love idea of “ditch the niche!” I did it last year, by incorporating other aspects of my life into my videos. But, I think I bamboozled Ms. Algorithm and I didn’t give her enough time to adjust. So, I went back to the “Authortube” niche. Now, thanks to your video, I’m going to semi- ditch the niche again, after November.😂

Thanks for this video Jessica! So refreshing, I’m really excited to lean into this. My “who” is basically who I used to be - and I had a lot of different interests, not just one thing! I love the idea of keeping her in mind instead of keeping the topic in mind!

Love the intro 😆 This video came at a great time. I've been feeling boxed in on my YT channel but I've been afraid to expand my areas on YT. I want to expand what I do within related fields but I really, really need to try new things before I just give up all together.

So excited for this change!!! I'd love to help and talk teach about Pinterest Marketing!

Jessica - I started watching your videos to learn about KZfaq (and still do) but I also watch now because you are a great example of personality! Your commentary about Green Eggs and Ham made me laugh out loud. And you are relatable - I love Gilmore Girls! Anyway - thanks for having good content and presenting it in fun ways.

Jessica, I have watched this video at least 5 times 😂 every time I watch it, it motivates me even more. You hit the nail on the head because for so long I've felt all over the place. Then .... I watched this and thought wow ... what a great way to think about it. Which got me thinking about my favorite people that I follow and how they present themselves and I'm not lying every single one of my favorites show their life, how their personality and I come back. Those that I follow for business that don't do that I rarely go back because that's all it was. So you are 100% right on that! Just wanted to stop by and tell you that 😂

You are so funny 😂 Jessica! I love how you deliver the jokes with straight face. Love the sarcasm. And this video was music to my ears. I don’t want to be in a box either. ;-0

And the timing of the video is so great. I’m getting ready to start growing my KZfaq channel again and I have been wondering how far down I should niche! Thanks!

I'm definitely one that dreads Mondays. I've been binging your videos while working for the past two weeks and I am determined to make a better life for myself. Corporate just sucks the joy out of my work, and I want the freedom that comes with owning your own business as well as the joy of creating. Thank you for all that you do 💖

Jessica, hello! I just started a KZfaq channel and am about to post my first video. I have posted a short, but I'm ready to dive in. This video has helped me so much in plotting and planning going forward. Thank you for all of your tips!

I have always been a bit anti nitch and still refuse to narrow down. My brain doesn’t work like that

2nd video of yours that I watched and all I have to say is EXACTLY!!!!

I love this, especially your intro/disclaimer about not having your prescribed mic 😂Love you girl.

I watch you sometimes because I think you have good ideas. Having said that, I usually watch on 2X cause I need the point. You are great at what you do and I think you have a great personality! :) PS. I never comment but I feel I owe you cause I have learned a lot from you

Absolutely love this! Get it, girl!

I’m here for it!!🎉

This is such a great conversation. I've been feeling the exact same way and literally just sent an email to my list about getting away from the "shoulds" and focusing back in on creating for creatings sake. The main topics I love are making money and mindset. But I chose to niche down to teach coaches how to market their business. I'm ditching the niche!! 🎉

Wow!very interesting, Jessica. I can understand exactly what you're saying because sometimes, because of your personality, and the things you say to make me laugh, I'll watch a video of yours even though I care nothing about the topic. Because in between it all , it's you, your style and way of doing things. . I do care about 90% of your content though and that's how I got to know you as a creator. 😁

Grateful for you!

Jessica you are the most authentic person I've seen on KZfaq so far, when there are so many that aren't real, or even some who make content yet rarely, if ever, interact with their audience via comments. You are awesome, and honestly I hope to be as comfortable on camera as you are, because I do enjoy talking to people. :)

I love the idea of changing your niche to your target audience. I kind of did that recently without putting it into those specific words. I also feel like I struggle to show my true personality on my main channel because it is more information based and its hard to combine the 2.

I started following your page not long ago and your content is amazing. I'm pretty new to social media as far as a content creator. Your content is very informative and helpful and I appreciate your willingness to help others that's very inspiring. Thank you so much for putting out quality content that is so helpful to so many.

Smart move with your great personality! 😊

Yes! I found your channel a couple years ago because I needed information. I dropped off for a little bit and now I click on all your videos again to see what you’re up to! Getting to know you while I’m learning. It’s helpful and fun. I need to incorporate some of this into my channel as well. Thanks for this video❤

Thank you! I’m one of those stuck in corporate. Love your videos!!!

I think you've done a great job at showing your personality in your videos and you've done a great job at creating videos that even if it's not a topic I'm interested in, I still watch it. Thank you for all of the time and effort you put into each of your videos. 😊

Yesssss!!! I always thought you had a great personality!!!

This is so helpful, I'm personally trying to figure this out, because Im not really making the kinds of videos I want to make.. but I knew it was a searchable topic and something I could do (with the way my life was set up) but I am super bored with it already, I love making videos but I am starting to get tired of the types of videos I'm "niched" into and want to do something else.. so I'm trying to figure out how I can make something that I enjoy and what my subs still enjoy and want to watch... since Im FINALLY starting to grow...

Love the spring hair color !

Thank you for this video! I've been struggling with my niche for months and because of that i've been struggling to create. You really just simplified this for me.

Jessica, you're also one of the creators I simply love to watch being herself! You could be reciting poetry on your barn or baking pies, and I'd watch every minute of it!! thank you for your kindness and authenticity and humor and everything that makes you, You!!

LOVE IT!! ❤️ You're so right!

Great advice! Thank you!

Omg I’m extra too ! And so is my 3 yr old. She’s my twin!

I needed to hear this! Thank you!

I am loving your videos and advices, definitely gonna stick to your channel to help me now that I’m getting serious about my channel

Ugh... I keep going back and forth on this. I think I'll have a channel that's about who I'm helping rather than a specific topic. It does make sense. 🤔

Brilliant video, Jessica! I've been struggling to articulate this idea myself. I recently pivoted form the "personal finance" niche, to the "online business niche", BUT there's SO much I didn't want to leave behind (like my wildly engaging anti-Dave Ramsey rants). This REALLY helps me put it into a better framework, Thanks for that!

Find a niche audience and solve their unique problems. That can take multiple forms.

Love thissss!!! 🙌🙌

Omg I did throw head back laughing at green eggs and ham 🤣

Omg , I was waiting for some to say this !!!!

Already signed up and watched the first video LOL I can't wait to see what you do with the new channel. Congrats

You're always inspiring. Lovely voice thankyou 🌿

I loved this video. Just an FYI, years ago I used to watch some of your videos from time to time, but only when I needed to learn something. Then earlier this year, I watched another one of your videos, but you were being way more personable. I realized that I could actually relate to you as a person and I started watching your videos all the time. This is a great transition for your channel. Thanks for posting this.

Nailed it!

I’ve needed this video for over a decade

I totally agree, Gary vee said u are the niche, but my question is how do I monitize? That’s what I’m stuck on

I've never been a fan of niche-ing down. However, I feel it can make your channel grow quicker. I'm gonna take your advice on being more conversational with my titles, as my video style is similar to yours, and I believe it'll help. Thanks for inspiring us smaller creators :)