I Make $11M/Year Selling One Product

Рет қаралды 338,271

Күн бұрын

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In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
0:00 - Intro
1:02 - The $11M Business
1:30 - How he found the idea
2:15 - Viral psychology
3:01 - How to create product from scratch
4:14 - Shipping & Logistics Mistakes
5:16 - Starter Story Special
6:06 - Building a Brand VS Dropshipping
8:05 - The early days
9:24 - Costs
10:16 - How to find manufacturer's
10:41 - The Viral Strategy
11:41 - Viral Video Formula
12:07 - Other marketing channels
12:33 - Advice for entrepreneurs
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Пікірлер: 288

@imbrenco Жыл бұрын

He’s energy is so real man. Maybe he took too many of those chocolates before the interview

@oliverbrocato Жыл бұрын

Haha thank u bro!

@starterstory Жыл бұрын

LMAO!

@digitalsoulopreneur Жыл бұрын

It’s Tony Robbins reincarnate

@CebiGreen Жыл бұрын

Lol. Very passionate.

@imbrenco Жыл бұрын

@@oliverbrocato its cool bro congrats on the success

@calbarton Жыл бұрын

My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

@XTen1000DaysX 14 күн бұрын

That's what happens when you immerse yourself

@fullyleaded 23 күн бұрын

"The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

@GiovanniWayneCoach 5 ай бұрын

He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

@peterjohansson739 3 ай бұрын

That's the difference between someone actually doing the business compared to a content creator trying to profit on you by selling courses created by accumulated free information.

@sbeen434 3 ай бұрын

Idea is one thing, but this guy really executed this concept cleanly

@vkuse0 Жыл бұрын

Appreciate how honest he is about the process

@phily8020 9 ай бұрын

I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

@ZacharyTeunis Ай бұрын

So nice to find a youtube channel that is sharing REAL business advice

@AwomKenneth 6 ай бұрын

He was very clear and seemed honest... love it

@southeast_9072 9 ай бұрын

Fantastic video: short, fun, and to the point. Well, done @StarterStory!

@starterstory 9 ай бұрын

Thanks 🔥🔥

@noelkumarpatel1807 6 ай бұрын

Thank you both for this amazing insight!

@LocalBusinessOwnersStory 4 ай бұрын

Taking the action is the key 💯

@INCOMEINSIDER10X Жыл бұрын

Oliver has a great mindset!

@ambitiousforever597 3 ай бұрын

Timely Inspiration. God Bless!

@Bunny-mx1fm Жыл бұрын

Great episode with Oliver!

@oliverbrocato Жыл бұрын

Thank boss!

@sdn2280 Жыл бұрын

Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

@starterstory 11 ай бұрын

I appreciate that!

@wymow 9 ай бұрын

The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

@starterstory 9 ай бұрын

Glad you like it

@Xotiw Жыл бұрын

Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

@legion_29 10 ай бұрын

exactly, legit entrepreneurs don't sell courses and show up on social media to market them. It's those bullshit guys who pretend like they built an empire and they try to sell a course showing how you can do it as well. I hope this world understands this bs and stops buying those courses.

@mikestrives Жыл бұрын

Can’t wait 🔥

@oliverbrocato Жыл бұрын

yessir

@JerryRegistre Жыл бұрын

Dope work Oli; time for me to get on it 😤

@awyeah.9078 11 ай бұрын

This dude is really down to earth, I like his energy.

@starterstory 11 ай бұрын

He is brilliant! 👌👌

@dylanjardon Жыл бұрын

oli, pat, and marco are legends

@Miguaelable Жыл бұрын

This was pretty feaauking amazing!!!

@oliverbrocato Жыл бұрын

Legend!

@DailyNowStoic Жыл бұрын

Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

@igorsyvolapenko5420 2 ай бұрын

Thanks guys. That's such an amazing and motivating story.

@brightlife3177 3 ай бұрын

Man! you ask really helpful questions Thanks a lot.

@pressurewashingandmylife 11 ай бұрын

I remember a couple on shark tank had a product similar to this, didn’t get a deal & all the sharks told them that “they could have a great product one day but to let this one go, it isn’t it”

@StephMFowler 8 ай бұрын

Thank you for this content!

@GETREALLYRICH 3 ай бұрын

What's the profit though? How did he market it so we'll?

@fullyleaded 23 күн бұрын

This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

@sidm3859 2 ай бұрын

this guy is such a winner. great video

@buck9518 Ай бұрын

I love this kid’s energy!!!

@AfzalHussein Жыл бұрын

Loved this video and his energy! Great stuff! :D

@starterstory 11 ай бұрын

So glad! Cheers!

@RashedHalim Жыл бұрын

Waiting ....

@LennyTim Жыл бұрын

Great story. I love it!

@starterstory 11 ай бұрын

Glad you enjoyed it! ❤❤

@sutats Ай бұрын

12:51 _Go out there and make some ship happen!_

@tesfaxbah8259 9 ай бұрын

He is great 😎 Keep it up guys

@nervoussushi Жыл бұрын

I talked to this guy and i fucking loved him. Great guy and super relatable

@hiphopvirgins4552 3 ай бұрын

This is awesome. The guy is super smart.

@rvimperial 6 ай бұрын

This young dude is truly an entrepreneur.

@Eddie4776 Жыл бұрын

Where did he get his initial capital? He started at 18 or 19 with money to do R&D and then $10k for production. I missed that part. Did he do fundraising or loans or how did that work?

@oliverbrocato Жыл бұрын

I've been hustling since I was 14. I launched tabs with money I scraped tg from my previous ventures.

@Eddie4776 Жыл бұрын

@@oliverbrocato Bingo. Thank you very much for your answer!

@knightyFX Жыл бұрын

man is a legend

@oliverbrocato Жыл бұрын

Thank u boss

@jonathannwaeke9091 8 ай бұрын

Wise use of our time creates a life long exponential streams of success...

@farhanqureshi8811 2 ай бұрын

The land shake says it all. Our friend was like, “you money making monster”

@camyeoman4180 9 күн бұрын

Title: 11m/year with one product First line of video: this guy made 11m in 2 years with one product

@andersonmorais239 8 ай бұрын

his spitting facts

@shivamrohilla1496 11 ай бұрын

Good content! It could be really good if you showed his history too. What knowledge,experience and skillset he had prior to this? That he was talking about.

@starterstory 11 ай бұрын

Thanks for the feedback 😊

@ChelMatisse Жыл бұрын

I remember trying to buy one of these back then!! Although they weren't shipping to NZ that's why I didn't buy any but wow. Seeing the brain behind the brand makes so much more sense now hahah

@ManicMillions Жыл бұрын

Assuming you also saw it on TikTok?

@ChelMatisse Жыл бұрын

@@ManicMillions I think so, I'm not too sure! I just thought I'd check it out because, woah, never heard of it before :D

@ManicMillions Жыл бұрын

@@ChelMatisse Did they work?

@compoundrise 3 ай бұрын

The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real. All it takes is one idea and lots of dedication. Impressive

@ishandinuka590 Жыл бұрын

Waiting bro

@Justthemow 3 ай бұрын

It’s always cool listening to a deaf person speak

@jonbikaku6133 3 ай бұрын

I genuinely dont get why this is such a great idea.

@lol_average5808 Жыл бұрын

The guys a natural

@HyperShift 4 ай бұрын

I think the hardest part for me is marketing and reaching new clients cold.. has anyone found a good way to learn how to do this?

@capnanaya4642 Жыл бұрын

I mean, paid ads is also technically paying for the creators. Also, I wonder how much of that 30000 initial budget has went to hiring the creators for the short term contents.

@sourceofincomepower 11 ай бұрын

yea me too

@FullMetalLazyboi 5 ай бұрын

This is an important question which hopefully someone can get answered

@scalelabs 5 ай бұрын

Yes, he was paying creators to create content for his product is same as pay ads just a different form of ads.

@thisismegray Ай бұрын

I love his voice! It's fire ❤

@perbhatkumar7033 3 ай бұрын

How did you *start* creating the content though? Did you post the first couple pieces of content yourself? Or did you start paying creators right off the bat as part of your marketing budget?

@roman618 2 ай бұрын

This is the part that doesn't add up.

@alexandrabeskrovnaya5327 Ай бұрын

Usually it starts with paying bloggers to get a media coverage and then executing affiliate marketing promo codes for each blogger

@c.w6593 Күн бұрын

Hi have you done a case study with Luc the guy who owns the newsletter business? I'd love to watch or read a blog post if any on it, thanks!

@Soup-ej6bu 2 ай бұрын

bros def a gamer he said "it doesnt just spawn in this format" lmao

@GrupoinmobiliarioOrten Жыл бұрын

Muy bueno el video amigo

@oliverbrocato Жыл бұрын

Gracias

@KemoMarriott 11 ай бұрын

Astounded by this guys maturity, wisdom and focus. If I had to bet on someone to be a billionaire...

@starterstory 11 ай бұрын

He's true legend...

@wp2694 2 ай бұрын

Great idea, congratulation

@Taitea_____ 5 ай бұрын

The way he talks with his throat makes me uncomfortable 😂

@skeletor4115 3 ай бұрын

Yep, and how he moves his mouth also 😵‍💫

@AfricanFlightStar 10 ай бұрын

Amazing story, big kudos to him for making it happen. Wow. These young guns who are killing it in ways that were never even dreamed of or possible 20 years ago, are making us old dudes look really bad 😂 and for good reason. I continue to be blown away at how they just go for it, no fear of failure, just balls to the wall and see what happens. I mean 'sex chocolate'?? Who woulda thought.Guess I'll have to buy some of that now 😆😜

@starterstory 10 ай бұрын

Thanks for watching!

@BSPoK Ай бұрын

Props to him #Respect 🫡

@incredifall 3 ай бұрын

Nice!

@ginodelapena Жыл бұрын

i love your channel bro, thanks for this.

@DeusExMachina50 Жыл бұрын

What is that mic he is wearing on his shirt?

@oliverbrocato Жыл бұрын

a mic...

@DeusExMachina50 Жыл бұрын

@@oliverbrocato What brand?

@titanicride001 11 ай бұрын

Surely how can I start factory 🙂🙂🙂🙂

@bradleyneal9427 Жыл бұрын

Interesting thanks for sharing

@starterstory 11 ай бұрын

Thanks 👍👍

@TheOnlyZiTRO 8 ай бұрын

i can listen to Oliver talk for about 10 seconds then i start thinking about stabbing my ears with screwdrivers

@jazzyg530 3 ай бұрын

Same. Maybe I have to finish using cc. I'm just wondering why he keeps saying "we" when he allegedly has 0 employees ?

@ymcaseptember6089 2 ай бұрын

He’s deaf ay he?

@mitulorlando 5 ай бұрын

After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

@jrossi91 12 күн бұрын

absolute legend

@MikaSKlive 3 ай бұрын

This guy really impresses me, I am 21 and just getting started. I can’t wait to be that cool

@majinboo6377 2 ай бұрын

u have to be lucky, u think not many people doing businesses ? he said we, meaning he is not alone doing them. 11m every year i dont believe it. he doesnt even live in a luxury place, his watch is not even luxury watch. young self made people will live in luxury place and buy luxury stuffs. he also said he has 30k in his bank account when he is not 21 yet. thats a lot of money. lmfao. not even my dad who is a small businessman in building materials have that kind of money in his bank account. granted, we also in small town so theres that.

@jamiesimko Жыл бұрын

Thanks

@starterstory 11 ай бұрын

Welcome 👍👍

@ericchen9677 23 күн бұрын

I think one very important thing he didn't talk about is how he come up with the chocolate's ingredient, like how was he able to actually make that sex chocolate since he was not in the chocolate industry at all!

@GoldenAgeless 3 ай бұрын

Super cool dude!!

@carloswharris Жыл бұрын

I like how you noticed this video wasn't getting any views so you changed the ENTIRE thumbnail. Just goes to show the power of the cover of a book

@ModernMaleSolutions Жыл бұрын

Where's Eddie Murphy? I thought this video was about his band Sexual Chocolate from 'Coming to America'

@Support_4.0 8 күн бұрын

Come to Switzerland hehe

@aar0n709 4 ай бұрын

The prince of business. He will be a billionaire

@MyoMaster 11 ай бұрын

He’s knocking dropshipping without even doing it. Dropshipping is not saturated.

@starterstory 11 ай бұрын

That's not what he was saying.

@MyoMaster 11 ай бұрын

@@starterstory he literally said, dropshipping is saturated. Building a brand and exiting is the way but dropshipping also works.

@UltraVioletMilk 11 ай бұрын

To dropship in 2023 is to compete with Temu. Good luck with that

@Sweetdrmz 5 ай бұрын

Pretty cool

@mickeymadmouse 3 ай бұрын

ok but on amazon its almost 50% of 1 star reviews

@jonathannwaeke9091 8 ай бұрын

Smart

@ilanlee3025 5 ай бұрын

He seems cool, but 11Million in revenue is not 11Million in profit. That is what these videos always forget.

@skeletor4115 3 ай бұрын

And there is no proof of that. He could say 11M or 5M or 100k, whatever he wants to say..... Good energy, good speech but I have my doubts

@Magnetic1884 Ай бұрын

Yeah. At this point if they never mention profit, I tune them out. Unless they’re talking about a startup where revenue at break-even or loss can still be a positive metric.

@dangtroy Ай бұрын

He says in the video he does 50% net margins

@FitMindLab Жыл бұрын

If there was a way to invest in a yt channel this would be it, i think this channel is going to a million subs by the end of the year. Amazing video's!

@starterstory Жыл бұрын

LFG 💪

@abongilescout541 Жыл бұрын

🔥🔥

@oliverbrocato Жыл бұрын

ayooo

@MrSparkums 3 ай бұрын

Amazing...

@mikejh6298 11 ай бұрын

Its interesting that on one hand its launch fast, fail fast with an MVP but he took a year to perfect the product.

@starterstory 11 ай бұрын

Very True. With e-commerce it's definitely harder to launch fast.

@mastersensei286 Жыл бұрын

A young Tony Robbins

@oliverbrocato Жыл бұрын

what a compliment

@suzanneelmore770 2 ай бұрын

How do you protect the company from complaints such as someone who might not know what it was, other than a piece of chocolate, and when eaten, chocolate did not mix well with the anxiety meds that person was on? That person was tricked by a co-worker who gave it to her and she felt so uncomfortable after a little while, she had to go home from work. She was shaking and her heart was racing. That was a true story on Reddit. I can see where the product is an easy advertising sell but not everyone might know that there are multiple ingredients that some might have an adverse reaction to when eaten.

@niccolosebastiancino1798 11 ай бұрын

Where did you create your landing page Patt??

@starterstory 11 ай бұрын

I created it myself, from scratch :)

@jiggyclaud 10 ай бұрын

I can create one for you if you want am an expert in website design and development

@nicolehustles 5 ай бұрын

I love his business but what’s the difference between buying chocolate from him vs Amazon? I think if you have a great brand, market it properly then nothing is over saturated. I’m happy for him and wish him nothing but success 🎉

@joelt1616 4 ай бұрын

Did anyone else see the worm in the chocolate box at 1:22?

@Friedrich713 Ай бұрын

Something is missing. It sounds like one time between semester breaks he decided to build this company. Idea formation took a year and then... boom. How did he become the person, he was, when he started refining the idea? I feel like this is the most interesting aspect and it's simply not touched on?! From the way he talks, it doesn't sound like he just got lucky. This was all planned, but no "normal" 20-years-old person executes at that level. Would love to here about his background. Anyhow, super cool story!