I Redesigned Subscriber Logos

Рет қаралды 278,373

Күн бұрын

Today, we're going to be doing some Procreate logo design!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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In this logo design tutorial, I'll give design critique for the logos you guys submitted. We will go through the entire logo design process: color, typography, hierarchy, and overall theme. Each logo will be redesigned in an effort to improve upon these aspects.
I'll be using Procreate on my iPad Pro with an Apple Pencil and occasionally Illustrator CC to create the logos. Everything will be designed from scratch, including: choosing fonts, picking color schemes, coming up with logo design concepts, creating custom illustrations, and ensuring all of the logos meet their intended use cases and goals.
Website
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partnerwithbrandon.com/
Designers Featured in this Video:
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Moka B: / vdblues
Nathan Knapp: / n8knapp
Kevin Pawelczyk: / kevinpawell
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

Пікірлер: 348

@BrandonShep 4 жыл бұрын

Hope you guys like this new batch of Logo Redesigns! Had some really cool submissions. Don't forget to share this video if you liked it!

@annisaanurekaputri327 4 жыл бұрын

Now, I'm understand about making a logo as a beginner. Thankyou for making this video!

@spiderdamage4289 Жыл бұрын

could you change my design for my you tube?

@MysteryMaker135 Жыл бұрын

Why does the upper crust logo look like a dude in a trench coat and a hat.

@CasusUniversum 11 ай бұрын

My only critique as a consumer is that the VOODOO logo now looks like VOXDOO.

@VewertyPloik 10 ай бұрын

5th

@GhostW1thTheMost Жыл бұрын

5:44 in the original logo, the eyes were different colors. I think if you made one eye a swirl and the other a button it would've been cool. But 2 years 2 little and 2 late

@Abelhawk 11 ай бұрын

Oo, I love the button idea.

@HaloHighlightz 10 ай бұрын

@@Abelhawkyeah, because voodoo dolls tend to have button eyes, would’ve been a great way to tie that theme into the logo even more

@Duh_3298 Жыл бұрын

The old voodoo logo gave me a premium clothing brand vibe. Loved your matching redesign ❤️

@Finda5 Жыл бұрын

for me it looked like a tattoo studio

@JohnSimpson36 Жыл бұрын

@@Finda5 same

@NivitMishra Жыл бұрын

I thought I was the only one

@elinavoronina3185 10 ай бұрын

@@Finda5 for me it was like a really fancy restaurant

@thejagman22 4 ай бұрын

@@elinavoronina3185 So then the question for the business would be: Do they want to have that perception of slightly aloof fanciness baked-in to their branding or do they want broader appeal, no-nonsense simplicity and friendliness? It really depends on the niche they're trying to fill, whether they're positioning themselves as premium and prestigious or come-as-you-are and accessible. And THAT's why logos and branding are so important 😊

@JD2jr. Жыл бұрын

I think the new Voodoo text is sorta difficult to read too, so it would have been nice to try and just incorporate their old text-only logo at the bottom. Both because it looked nicer, and to make it feel less like a "throw it all out and start over" of an established restaurant.

@spookii. Жыл бұрын

I agree, the redesign almost looks like it says “voxdoo”

@unicornhuntercg Жыл бұрын

VOXDOO

@Sulfuric-Dioxide Жыл бұрын

VOXDOO

@angle003 Жыл бұрын

@@Sulfuric-Dioxide sulphur

@HaloHighlightz 10 ай бұрын

@@spookii.yeah, I felt it would’ve made more sense to put a stitch in all of them, VXXDOO or even VXXDXX

@OddlySpecificGaming Жыл бұрын

Found the voodoo ( original block text ) really hard to read “VOOOOO” and the final reads like VOXDOO to me. Love the redesign just what I thought ! Love the series! I thought maybe you would clean up the original letters leaving maybe a tiny bit of embellishments but I get what you mean about the menu, really changes the initial impression of what the restaurant will be like going from fancy to fun

@marcomanchester990 Жыл бұрын

Okay

@blanket4763 Жыл бұрын

Yeah I read it as voxdoo too

@Hey_Jamie Жыл бұрын

I love that you have a very identifiable aesthetic. You like thick lines and curves, and bubbly, rounded letters and images. Very cartoony but in a gritty way

@wiggard Жыл бұрын

Griddy!?

@emnersonn Жыл бұрын

@@wiggard bro

@K1DCAT 11 ай бұрын

For the bulldog, I do wanna say, that was a logo for a sports team, and they usually have one defining colour.

@storm7590 8 ай бұрын

okay

@kingjellyfish7909 4 жыл бұрын

Hey Brandon, thanks for redesigning my logo and featuring it in your video. I really like your take on the Bulldog logo. It really is more aggressive now and overall a huge improvement. Especially the eyes are way better now. I really struggled with those. The only thing i would try to change is the skin fold (I dont know how its called in english) of the Bulldog. I think I have motivation to work on it again. And I really love the redesign of the first logo. Its impressive how digital hand-drawning with brushes completly changes the look and feel of the logo. I might get myself a draw pad too.

@BrandonShep 4 жыл бұрын

Thanks for submitting it, Kevin! Had a blast working on it :)

@avidadolares Жыл бұрын

Dude, it looks like you copied the Georgia Bulldog alternative mascot logo almost exactly and that can be found everywhere on the internet with a simple search. If you didnt copy (and just changed a few lines) then it is VERY similar and you should always check to make sure you arent doing some parallel thinking. But I am pretty sure you just used an old logo because they are WAY too similar. Biting (stealing) someones art is bad form in the logo and art world and a good way to never get work with that reputation which is hard to shake!

@kingjellyfish7909 Жыл бұрын

@@avidadolares almost exactly??? There isn't one element that is even close to being the same. With that logic every Bulldog mascot logo is an exact copy of the other. I had the alternative logo as a reference, like many others. But I didn't take any inspiration at all. I could even show you my drawing progression if you are interested.

@avidadolares Жыл бұрын

@@kingjellyfish7909 To add - do what you want...but there are certain things working pros dont or shouldnt do, or they dont work again. It feels like you tried to pass this off as your own when it CLEARLY was based off others previous designs. You didnt REDESIGN anything. You just redrew it. Theres a difference. Hey its your life.... but you have been warned. This is a massive no no if you want to stay working.

@kingjellyfish7909 Жыл бұрын

@@avidadolares bro are you actually mental? Like what the fuck haha Did you even try to read my response? I clearly stated that I used it as a reference like many others. Something called a mood board. You know seeing how different artist had drawn certain things. Because drawing a bulldog isn't easy, if you like to still keep it streamlined without many shadows and lines lol I literally told you that I had a progression. My base was a traced photo of a Bulldog. But you keep assuming I copied something which isn't even the case. Because both logos don't look remotely the same. They share the same art Style. And the most fun thing is that I am not even a fucking graphic designer. I did this for free for my local sport club. I don't have any financial gain from it. Get a grip dude.

@Lumpus_ Жыл бұрын

IMO the original Voodoo logo was way more interesting and cool than the redesign. I understand the problems with readability but it could've just be solved by color and/or line thickness

@ioncekilledamanwithmyshoe Жыл бұрын

It’s not just readability, it’s the detail. It’s too much for a logo. Both were cool, but they were just in different styles.

@tobywardman2950 Жыл бұрын

I agree, the Voodoo logo was a rare miss for me. Also, the redesigned version very clearly reads "Voxdoo" to me

@Vivianiubu Жыл бұрын

The whole point of a logo is to convey the brand identity in a simple format. The original voodoo design isn't bad, it just doesn't function properly as a logo. Mcdonalds is literally just a yellow M shaped like fries, it's intelligible from a distance and in passing. The original voodoo logo would look like a blur of white w that many small details.

@NathanInTheBath Жыл бұрын

I think it just demonstrates how important branding is. The first one to me, feels like upmarket bar i’d go for a special occasion. The second one feels like a dive bar i’d be in all the time.

@fnsr4l Жыл бұрын

Too much for a logo better for a shirt

@3CKDMAN Жыл бұрын

One thing i've learned in my 11 years of digital art and logo design is that there is not good or bad. Every designer has it's own way of seeing things and it's just a matter of taste. So for whoever is out there thinking what they are doing is bad,IT'S NOT! You are doing great, keep your own style and be unique!

@mylodzn8842 4 жыл бұрын

Wow I’m so impressed of your redesigns! Especially with the bakery logo. You just removed some parts and put it together differently and then it looked 10 times better than the old version :o

@BrandonShep 4 жыл бұрын

Thank you so much! It seems like a lot of the time the natural tendency is to add things to a design to make it better, but sometimes removing something is all it needs :)

@DailyShit. Жыл бұрын

I usually agree but in the case of the bakery it go completely unrecoginzable. It lacks something special in my opinion.

@chadsworthgigafuck7076 Жыл бұрын

@@DailyShit. yeah I agree

@K-05 Жыл бұрын

@@DailyShit. i agree too. it's like the important part is not here anymore

@tarrare337 Жыл бұрын

@@DailyShit. agree

@baptistoriginals Жыл бұрын

I like your redesign of the voodoo logo and your reasoning is all sound, but that original logo is too damn dope as is

@dropkickedmurphy6463 Жыл бұрын

I felt more could have been with the Upper Crust bakery logo.The simplification removed a lot of its character. The contrast is gone, and the eiffel tower theming is gone.

@lukedav Жыл бұрын

Please bring this series back!

@courtcrea. 9 ай бұрын

You're design skills are just out of this world. Simple adjustments, but cleverly thought out. Brilliant!

@redron2350 10 ай бұрын

The first logo is mega cool ! It would be great as a book illustration or something other than a resturant honestly, so i think the one you made fits more the vibes

@brickspace9772 4 жыл бұрын

Every time I see the before and after, I can't help but audibly say "wow" haha. Great work again, man! I'll have to submit for next time!

@BrandonShep 4 жыл бұрын

Please do! Love to check out your work 😄

@BartiX-on4wn Жыл бұрын

Hey Brandon, love your vids, and especially this series. I think you did a great job with the VOODOO logo, bringing it to life and lighting up it's personality as a restaurant. The upper crust logo is definetely for the better too, but I would love to see how some of the blue color could be incorporated into it, and lastly- absolutely amazed by the Bulldogs logo, just plain breathtaking.

@ankithsuresh4523 4 жыл бұрын

Bro I am really glad I found your channel, yes there are tons of yt videos on logo. But overall your theme a d background music makes it so calm and straight to the point. Learned quite new tips keep going bro.

@janettmarie4013 4 жыл бұрын

This was really interesting! I’m planning to major in graphic design so watching these videos have been really informative, I def see why you make the changes and can agree to them!

@BrandonShep 4 жыл бұрын

Awesome! Good luck with your design journey 😄

@ghostpoop2349 3 жыл бұрын

Blown away. You’re incredibly talented, Brandon. Thanks for another great video.

@trashpanda9160 Жыл бұрын

Wait… so this is the guy who keeps simplifying all the logos!

@hardybobby Жыл бұрын

You should do more of these! I really enjoy watching this series!

@OddlySpecificGaming Жыл бұрын

The B in Bakery on the second logo is the most beautiful font ever!!

@ninjutsugaming1271 Жыл бұрын

I can't get my eyes off of the bulldogs logo! You are an incredible designer and a HUGE inspiration for me and other designers! Please continue this series!! I BEG YOUUU

@ruthajasa3081 2 жыл бұрын

So happy I stumbled on your page. I have been binging on your videos ever since

@tollesonrockstar 3 жыл бұрын

Upper Crust was super simplified! Very impressed on how you designed it so quickly and it made a major difference.

@MazalsCool 4 жыл бұрын

Dude I’m such a fan on your content! Straight to the point and no fluffing around. Perfect!!!

@BrandonShep 4 жыл бұрын

Thanks a lot! Happy you're enjoying it. Let me know if there's any video in particular you'd like to see make in the future!

@MazalsCool 4 жыл бұрын

Brandon Shepherd I’m a designer also and I’d love to hear about your designer struggles so I can relate hahaha

@sargolhedayati4267 3 жыл бұрын

you are not just an artist but a really great teacher thank you!!

@BrandonShep 3 жыл бұрын

You're very welcome!

@I_have_a_cat_named_pickles 4 ай бұрын

I love your videos so much! You’ve inspired me to become a graphic designer

@captaindesign 4 жыл бұрын

I love these kinds of videos, I am considering starting these as well. You are doing a great job with the redesigns. The VOODOO logo was my favourite, the subtle grain and hand-drawn look fits it perfectly. I'm always waiting for new videos from you. I'll try to muster the courage to start too.

@BrandonShep 4 жыл бұрын

Thanks a lot! If you're wanting to make videos, you should definitely just start. The first one feels like the hardest because you're worrying about 100 different things besides just your video (like your channel name, banner image, profile picture, content plan for the future, personal branding, ...). It's better to just get one done and posted and not worry so much about it being perfect. There are also a lot of different ways in which you could present the same info, so just pick something that's the most comfortable to you. Best of luck 😄

@captaindesign 4 жыл бұрын

@@BrandonShep I appreciate the suggestion, and I definitely agree. I'll start the process then :)

@ylexisbutler4819 4 жыл бұрын

Super talented man!! Keep coming with these videos!! I learn so much from watching them!!

@BrandonShep 4 жыл бұрын

Glad you like them! More coming soon

@bholland81491 4 жыл бұрын

I watch a lot of designers and artists on KZfaq and can honestly say I enjoy your videos most. Grateful for KZfaqs algorithm bringing me here 🙏 🙌

@BrandonShep 4 жыл бұрын

Wow, that's so awesome to hear! Really appreciate it :)

@baitongcool 3 жыл бұрын

thank you for very descriptive how-to videos, this really helps. ^^

@discipledylan 4 жыл бұрын

These are fricken awesome! I love this series!

@BrandonShep 4 жыл бұрын

Thanks, Dylan! Hope things are going well with your new clothing brand

@brandonschroeder6225 3 жыл бұрын

First time watching anything like this, and I love watching these types of videos!

@BrandonShep 3 жыл бұрын

Glad you found my channel! Hope you enjoy the rest of the videos I've got as well as new ones to come!

@_phiaa Жыл бұрын

Awesome designs, love the bulldogs one, its definitely my favourite!

@hananeqorar2510 3 жыл бұрын

You always inspire me , thanks for the great work

@KyleSliger 4 жыл бұрын

Fantastic stuff as always!

@skribbleskills Жыл бұрын

amazing vid man! super happy I found your channel! subbed!!

@littlebonesss 4 жыл бұрын

Amazing as always! This is very helpful, because I´m a graphic design student and logos are my weakness. Thank you for sharing it with us :)

@BrandonShep 4 жыл бұрын

Awesome! Logos can be tricky just because there are so many different styles, plus most of the time, it's all about taking away as many elements as possible, which can be hard to bring yourself to do lol

@gibbygibbyson Жыл бұрын

They are all amazing Good job!

@kmdewhurst Жыл бұрын

The Bulldog redesign was exceptional.

@willemvanleunen 28 күн бұрын

In the VOODOO logo, maybe make the left or right pin a fork, to emphesize the restaurant theme some more. Spoon and fork.

@jpaiva7934 Жыл бұрын

Really great and enjoyable video! In the Voodoo logo, the letters "D" and "O" are highly similar, which makes it hard to read. Maybe by putting the pins on the top and the bottom of the "D" would help distinguish them. Cya!

@nithinkarunakaran4057 3 жыл бұрын

Amazing 😍... Please upload more videos... Learning a lot from you ❤

@khaliqahmad8844 Жыл бұрын

Thank you for such a knowledgeable class..

@Rickyfyied Жыл бұрын

All looked great

@JustBossy Жыл бұрын

The Voodoo logo looks pretty nice the two vers. looks good your version and the original version

@Menochez Жыл бұрын

Great job as always. I thought that the Voodoo logo was great until you added that cross stitch inside one of the "o"s. You ended up with the same readability problem the original logo had.

@nico3144 4 жыл бұрын

Dude keep posting and your channel will blow up in no time, I'm serious you can easily get 500k + followers. Your videos are really high quality 🔥 love from Canada❤️

@BrandonShep 4 жыл бұрын

Thanks a lot man! Let's hope it goes to that size 😄

@user-st5vq4gs8x 11 ай бұрын

Improved all of them

@joelcook4413 4 жыл бұрын

Awesome video man. Love the positive attitude and am always impressed with the final result. Sub'd and I'm looking forward to future videos!

@BrandonShep 4 жыл бұрын

Awesome! Glad to have you aboard, Joel!

@ChaossX77 11 ай бұрын

I love the OG voodoo branding!

@PierreKleinhouse 4 жыл бұрын

Awesome video, keep it up!

@jpvgd 11 ай бұрын

The upper crust redisign was much simpler, but it missed the whole French aspect of the bakery.

@habibullahashraf9417 Жыл бұрын

i like your style really.

@literallyawesome9911 3 жыл бұрын

I love all of it

@ARandomGuy5674 10 ай бұрын

the last one u def made it better

@user-mc1qb2qb3g 3 ай бұрын

I am a graphic design student myself, and for a class I too had to design a logo with the same fictitious bakery (the Upper Crust Bakery). So, that's cool to see that in this video. I originally had the Eiffel Tower in my logo, but got rid of it, deciding I wanted to keep the broken baguette graphic I made instead (my teacher suggested I get rid of something so the logo wasn't too busy or cluttered). I also used the France flag as part of my logo, along with the business name. I also had to make two different colored versions, and I was thinking about the baguette when I did this, because for one color theme the baguette looked more darker (as if it just came out of the oven), while in another theme it was a purple-ish pink color that made me think the baguette in the logo was more like cake. Of course, I changed the colors of all aspects of my logo to fit with the colors of the baguette (to fit the theme), but I felt I put more focus of the baguette (but I am not complaining, I liked the designs I created). Anyway, it was just cool to see someone else create and submit their logo, using that name from their graphic design class, for this video.

@yarasa2k Жыл бұрын

honestly i think it'd be perfect if the voodoo stitch was on the d instead of one of the o's. it'd make it more distinct and easier to read i know this is old but it was fun to watch! keep it up

@cdbsk76 4 жыл бұрын

Succinct videos, and yet they're crammed with useful design info. Great channel, dude

@BrandonShep 4 жыл бұрын

Thanks a lot! That's what I aim to do

@dwilliams21 Жыл бұрын

Just leaving this here for the algorithm. Great vids!

@user-fv7mv1oh9d 6 ай бұрын

I think the first bulldog felt like a 1979's T-shirt and works for it like that. The redesign is modern and makes good stickers. Neither is objectively better than the other, but I do like both depending on where and how they would be used.

@prabhu6540 3 жыл бұрын

Honestly great design ideas

@BrandonShep 3 жыл бұрын

Glad you like them!

@renes.2987 10 ай бұрын

I love this videos.

@pandamonium9289 Жыл бұрын

Great redesign! It would have been funny if the bulldog name at the end was a dog tag because that’s sort of what it looked like anyway!

@diegostroiazzo115 Жыл бұрын

i'm almost finishing binge wathing your videos. They are so satisfying and you make it look like it's so easy to make them. you need to make a lot more Asap man! i'm running out of videos to watch. :'(😆😭

@oxlip Жыл бұрын

you crushed it with the bulldogs logo

@Dunga Жыл бұрын

The Voodoo one is amazing

@throwawaydevising 6 ай бұрын

great video! IMO the bulldogs logo looked much older and the knew one looks more like a fierce toddler who’s angry, i think the black and white part looked much better because the knew one looks like a t-shirt design more than a sports team logo

@JimmyTRUELOVE 4 жыл бұрын

I was just wondering when a new vid would come!! Fav channel on KZfaq at the moment! Go Brandon!

@BrandonShep 4 жыл бұрын

Very happy to hear 😄

@sarachoukri549 4 жыл бұрын

I love your videos!!

@BrandonShep 4 жыл бұрын

Thank you!

@F0RLORN Жыл бұрын

You're really good.

@Lequickreal 2 жыл бұрын

The voodoo logo is dope

@ethankly12 Жыл бұрын

I thought the original Voodoo designs were beautiful, but you're right that they 'missed the point'. I hope those designs get used for something more fitting in the future because they're gorgeous in my opinion. I really like the changes made to the Upper Crust brand, although I think framing the final design with the coat of arms shield would have brought it to life a bit more. Finally, the bulldogs logo is a little messy, anatomically speaking. I think the actual football team has had very similar logos in the past that do the "angry Tom and Jerry dog" look a lot better, although I feel like if you don't want a grumpy looking baby as your mascot you might not want your name to be Bulldogs, especially with football when the name is basically already taken by a nationally recognized football team. The identity of your football club should not share the same name as a football team unless you're a fan club or something. I'd suggest changing their club name to the Shepherds or Wolfhounds, allows for a fiercer mascot and a unique name.

@serzhtimchenko Жыл бұрын

Pls more redesign logo videos, it's so cool

@dusk4092 3 жыл бұрын

Aw just two videos? I need more logo critics ! Btw I'm no Graphic designer (yet) but I like the original Voodoo design more. Idk might give the professional atmosphere the owner wanted. I Also think it's not always necessary to make the logo simple. People also memorize overly complex logos. But then again I'm no graphic designer or have any experience.

@bikubiswas8384 3 жыл бұрын

Thank you.

@claphamcreative 6 ай бұрын

Nice!

@TnvEziko 4 жыл бұрын

Hello i am le person that replied to u on reddit Anyways ive been watchin your channel for like an hour or two and ye it's pretty cool you should really continue this series aswell as your other series like Logo and packaging design.

@vitaliyshtyrkin9089 10 ай бұрын

1 one was a real style, better than the redesign imho. Bulldogs looks awesome.

@mallorydurrick 4 жыл бұрын

Hi Brandon. Looking forward to seeing all of this later today but wanted to respond right away. I've been loving Procreate!

@BrandonShep 4 жыл бұрын

Thanks for commenting, Mallory! Procreate is the Bee's Knees 🐝

@caribousproductions Жыл бұрын

Yep you definitely improved the voodoo logo

@shiba2ndworlder 4 ай бұрын

I think you should also mention that a logo shoukd represent what the establishment does. Like with the first logo, it resembles a tattoo parlor or a goth clothing store, rather than a restaraunt.

@BizzleBunch Жыл бұрын

At first I didn't see that the dog looked like it was an angry chubby kid, but once you finished yours, it cracked me up because I finally saw it in the first one. It was still good though.

@s0ulk33per5 Жыл бұрын

The simplified skull reminds me of the brawl stars logo and the voodoo text under it reminded me of the GTA font they use...but keep up the great work

@sabihasayeed1670 11 ай бұрын

I loved the original Voodoo logos. Maybe the letters in the diamond shaped logo could be made a different colour or something to make it stand out. Or maybe the diamond thing can stay as it is as an icon and just have voodoo written underneath in small text as the caption. The redesign looks too cartoony and too simple, which I feel takes away from the rich historical vibes of voodoo. I loved the bakery and bulldogs redesigns though. A few little tweaks can make such a difference!

@FourPointOhhh 4 жыл бұрын

Thanks for featuring my work! I always enjoy your videos.

@BrandonShep 4 жыл бұрын

Of course! You had a great base to work from. Thanks for submitting it 😄

@AshutosJain 4 жыл бұрын

Was waiting for a new video~

@BrandonShep 4 жыл бұрын

Now you have it! 😄

@AshutosJain 4 жыл бұрын

@@BrandonShep Yess~

@jpdavidson1366 4 жыл бұрын

Could you make a video that explains how you "clean up" the logo? After you completed the bulldog logo in procreate, I'm curious to see how you tweaked it in illustrator

@BrandonShep 4 жыл бұрын

It's usually just a lot of tweaking. In this case, I went back over the dog and made the paint lines smoother as well as made a vector version of the white outline in Illustrator so that it would be the same width all the way around. Generally, the clean up process is slow back-and-forth edits that aren't very interesting and would be somewhat hard to talk through and follow since I don't really follow a clear process (I just make a lot of tiny changes till I think it looks good).

@renes.2987 10 ай бұрын

I can see Brandon simplifying the Bulldog logo again in the next video and making equally brilliant arguments for it.

@diamondvr613 Жыл бұрын

were i live that bulldog logo before you changed is are icon and mascot for my school

@tollesonrockstar 3 жыл бұрын

The voodoo logo was very nicely done. A lot of the justifications simplified the illustrations and made it more of a flexible logo that can be used in different scale levels. However, I'm not a fan of the 'x' in one of the 'c's for VooDoo. It sticks out to much and it makes the typography feel a little unbalanced.