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Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little?
On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation.
Later on, he heard about other designers like Aaron Draplin charging $20k and thought "Wow! That's amazing. But there's no way I could charge that."
Is this a problem you're facing? Then watch this episode.
Find MrBenBurns here:
/ mrbenburns
/ mrbenburns
Annotations:
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2:40 First logos and competing to work at spec via O Desk
5:18 Q: Why didn't it occur to you to ask for more money?
8:47 Q: Have you ever run into a situation where clients ask you for more?
9:59 Value your time as more than a commodity, and don't give it away for free.
12:00 Lack of symmetry in logic
14:18 The Difference is confidence in the value that you provide
15:20 You can do the same work, but you have to position it differently to charge more.
AIGA Pricing Guide + Ethics:
www.aiga.org/aiga/content/tool...
Media Drop:
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Aaron Draplin - Making it in the little leagues (TedxPortland)
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The PROCESS
Credits:
Executive Producer- Chris Do
Hosts- Chris Do
Director- Aaron Szekely
Cameraman- Aaron Szekely, Andrew Truong
Producer- Aaron Szekely
Editor- Aaron Szekely
Show Open- designed by William VanSkaik, animated by Bara Kwon
Intro Theme Song- Adam Sanborne www.adamsanborne.com
Annotations- Isaiah Nwukor
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