Ignore these Etsy myths when you write your titles!

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Ignore these Etsy myths when you write your titles!

Рет қаралды 9,479

2 жыл бұрын

Writing titles on Etsy isn't hard, or at least it shouldn't be. After watching this video you should have an idea about who you're writing the titles for (it's not the search engine) and why some things you've heard about how titles work on Etsy are just wrong!
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Пікірлер: 62

@jennyjumpjump 2 жыл бұрын

I fill out the entire title but I make sure that the 1st part of it is human readable so it shows up nice under the thumbnail. After that, it's a free-for-all of keywords and I don't repeat any words in the title even if my targeted "keyword phrases" have repeated words. So if I'm trying to match for both "watercolor flowers" and "Watercolor Painting" I only do "Watercolor Flower Painting" I should note that I rank for the short-tail keywords but I wouldn't leave it at that because people do search on colors, style of decor, and room that it's used in. So what I might think is a short-tail might actually be too specific for a shopper if they haven't even narrowed down that they want a "watercolor" painting when they start looking for "wall decor" I know for a fact that I don't rank high because of shop age (14 years) because there were several years that I let things go a bit because of other priorities. I had to basically start from scratch with all my listings. It's hard to build an Etsy shop even with a good product and experience. I had a shop filled with proven products that I knew were evergreen sellers and pages and pages of 5 star reviews. It's still taken me 2 years to get my mojo back. It takes parience

@KaraBuntin 2 жыл бұрын

I love the description of a free-for-all

@JulesBaublesandMore 2 жыл бұрын

You are the Etsy guru and my ONLY go to for really good and accurate information. Thank you so much. I really appreciate you 💐

@KaraBuntin 2 жыл бұрын

oh ugh I'm not the guru! But thanks for watching haha

@RachellesCrafts 2 жыл бұрын

Re: SKU in the titles, you didn’t mention it, but as a seller of supplies I’ve been putting the SKU in my titles since day one. I have found that repeat customers are using my SKU numbers *as a search term* to find and repurchase items from my shop.

@KaraBuntin 2 жыл бұрын

Yes, and they use them on google too if you have a website!

@1wholovestrees 2 жыл бұрын

I used to do this, mostly because of the Square issue, but Etsy told me I shouldn’t. I now have listings with variations and each variation has a different SKU, so on those it won’t work.

@pennyvenhuizen6262 2 жыл бұрын

Thank you for taking the confusion out of this task.

@KaraBuntin 2 жыл бұрын

Thanks for watching!

@JulesBaublesandMore 2 жыл бұрын

Thank you for this. I've always believed that it is best to fill the title otherwise why would they give so much space for a long title. 👏

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@1wholovestrees 2 жыл бұрын

I’d like to add regarding the SKUs in the titles. If you sell in person and use Square, SKUs in the title show up when you are searching for your product using Square; they don’t anywhere else.

@catmatraz 2 жыл бұрын

Oh really. So if you sell in person and use square you cant search it to specify a certain SKU to sell? What about where you have variations? I've never put SKU in the title but just might need to start doing so if that's the case!

@1wholovestrees 2 жыл бұрын

@@catmatraz Yes. Square doesn’t copy over your Etsy SKUs. You have to enter the title of the item in order to locate it. And variations in Square are a PITA.

@KaraBuntin 2 жыл бұрын

That's why I use them in the titles, they print out on Etsy receipts that way so it's easier to find the things I need to make them! I probably have 800 little things that I use to make molds and without some kind of system that I can reference quickly it would be a nightmare.

@Wendathena 2 жыл бұрын

Thank you for answering my question on this video! I always appreciate your help.

@KaraBuntin 2 жыл бұрын

Any time!

@bfs1209 2 жыл бұрын

Very informative and "real" ! What you are saying makes so much sense...subscribed!

@KaraBuntin 2 жыл бұрын

Thanks and welcome

@KritTeekDeZigns 2 жыл бұрын

I put my SKU in the title because if not it makes it difficult to locate the item when needed. I was already redoing my photos and since hearing your tips on this video I will also update my title using all 140 characters, consisting of complete keyword sentences. Switching from Shopify back to Etsy demanded a format change since the app I used required optimization for Google, which had to be shorter titles. I am finding that in my updating, it's easier for me to take the keywords and form my title instead of vice versa.

@KaraBuntin 2 жыл бұрын

Pssst...Google doesn't care about title length. But it is different from Etsy in other ways :)

@Liggie55821 2 жыл бұрын

I was getting confused between Etsy recommending short titles and you and other Etsy KZfaqrs recommending long titles. Thanks for explaining the situation. We're unusual in that we have "medium" titles. Our various online storefronts sell items officially licensed by artists and illustrators, and our Etsy store was registered in our primary B2B machining business name instead of the different online store name. So, our titles look like this: artist name + item name + "from" + online shop name That usually takes up a lot of real estate, but not 140 characters worth. Time to add a couple of keywords, then? And although we do mention the items are licensed in the descriptions -- e.g. "®(Artist name) licensed image" -- should "officially licensed" also go into the title?

@KaraBuntin 2 жыл бұрын

I think i would put officially licensed in just for customer information. It doesn’t really matter how long the title is, but if you use all the space you can it will give Etsy more information about the listing.

@Liggie55821 2 жыл бұрын

@@KaraBuntin Thanks for the insight, Kara. We'll likely add in the extra title space that our e-commerce items are laser-cut (our major business is laser machining). That might make our products stand out a bit more.

@nataliastoev3784 2 жыл бұрын

Informative, to the point and short video ! Love it

@KaraBuntin 2 жыл бұрын

Glad you liked it!

@buzzchatagency7666 2 жыл бұрын

Great video and thank you for clarifying all this.

@KaraBuntin 2 жыл бұрын

Glad you enjoyed it!

@CabbagePatchSoap 2 жыл бұрын

Gotta love those updated help files from Etsy /eyeroll

@KaraBuntin 2 жыл бұрын

Hey, once a decade is generally enough to update things...

@CabbagePatchSoap 2 жыл бұрын

@@KaraBuntin 🤣

@mrs.quills7061 2 жыл бұрын

I know you didn’t get into it, but aren’t shorter titles more customer friendly and less spammy looking? Also, I noticed on the app it will cut off long titles. I appreciate your videos as always!

@KaraBuntin 2 жыл бұрын

Titles that are understandable are more customer friendly, but length doesn't matter. I had a whole thing in there about how the search engine reads the whole thing but it started getting into google SEO so I edited it out...Just because the title is truncated in the display doesn't mean that the search engine doesn't see it. The customer sees what the display shows, but the search engine sees the entire thing.

@Eandcostudio 2 жыл бұрын

Thanks again for all this juicy information!! You da best!!

@KaraBuntin 2 жыл бұрын

My pleasure!!

@yuuzir 2 жыл бұрын

What do you think about exactly matching? If the algorithm matches one-to-one, I have to use my main keyword over and over. wouldn't that be spam? Also, I can't use different words. I am trying to use a long tail keyword between two commas that is both logical and understandable to the customer so that it is exactly matching. I use the same word over and over in the tags. Thanks for your helpful videos!

@KaraBuntin 2 жыл бұрын

Exact matching is important to a certain extent, but not as much as it used to be. You don't need to use the same word over and over, the search engine doesn't need that much repetition anymore.

@rezakhan9174 2 жыл бұрын

its highly professional and decent guide.

@KaraBuntin 2 жыл бұрын

Thank you

@whathefork 2 жыл бұрын

I really appreciate your content. Thank you.

@KaraBuntin 2 жыл бұрын

Thanks!

@herencetinkaya9515 2 жыл бұрын

Really clear to the point , thank you Kara we love you

@KaraBuntin 2 жыл бұрын

aww, thanks!

@JaneThomas58 2 жыл бұрын

Thank you! So helpful.

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@tinanovoth 2 жыл бұрын

Good common sense as always.

@KaraBuntin 2 жыл бұрын

I try

@thesongofdreams Жыл бұрын

She's fucking *badass*

@Mimihomestyle 2 жыл бұрын

Whenever I do sales my sales tank! I did this over the holidays and once I stopped the sale, it took a little while but I started making sales again. Should I even do a sale? It seems pointless to me. Ty

@KaraBuntin 2 жыл бұрын

I think it might depend how well you promote the sale, but they might make sense to do it every now and then. If you do it all the time people catch on and think you’re a scammer.

@IsabelleMcGee 2 жыл бұрын

I have so many ideas for my shop and some of them don’t necessarily fit the theme of my listing for example I sell workout shirts and shaker bottles. Should I make a new shop to sell my bath soaks, muscle rubs, and bath bombs? I struggle to keep up with the marketing of it all due to having a full time job. Or should I just let it be and go without those items? Do you think it would be a bad idea to have a wide variety of listings even if they fit within the category of fitness?

@KaraBuntin 2 жыл бұрын

If they fit within the fitness category then brand your shop that way and make the tagline something about that. Then everything in it will make sense. The things you're listing all make sense to me to keep them together, there's definitely a connection.

@IsabelleMcGee 2 жыл бұрын

@@KaraBuntin thank you so much! ❤️

@1wholovestrees 2 жыл бұрын

I think it could work in one shop. Sort of like “One Stop Shopping” for people who are in fitness. Especially the muscle rubs.

@cassier1889 2 жыл бұрын

Thanks for the useful video.my question is if your stats show that only one or two of your tags are working (IE showing up as search terms driving traffic in from Etsy search) would you work on changing the rest of them?

@KaraBuntin 2 жыл бұрын

Maybe but if they're really accurate then maybe not. Depends on how many there are. IT's a judgment call.

@cassier1889 2 жыл бұрын

@@KaraBuntin hi Kara thanks for your reply. I guess my real question is how much do you really worry about stats linked to tags? Especially if they are technically accurate but your item has low views? Is it worth spending time on tags?

@KaraBuntin 2 жыл бұрын

@@cassier1889 Yes, absolutely pay attention to them. If the item has low views but the keywords are accurate it could be something other than the search terms that's the reason. Seasonality, demand, photos, etc.

@cassier1889 2 жыл бұрын

@@KaraBuntin Thanks :-)