The gentlemen's are actually very conveniently hovering above the high commission's part that actually reduces consumption because smaller towns have low purchasing power and small and unstable supply chain of their own. ONDC actually 1. empowers supplyers with lowest commisions 2. Gives them ability to make small and robust supply chains and delivery systems of their own because of no third party high commisions. 3. Digitising their branding at lowest cost 4. Local markets become competitive 5. Brings the informal economy into digital infrastructure adding to more transperancy, Trust and increased taxable incomes. 6. improve digital literacy formally. 7. Access to credits digitally 8. Sharing customer details, which zomato and swiggy kept to themselves , which stopped local vendors from self sufficiently managing customer aquisition. 9. Generate local employment and innovation catering to local markets. 10. Ultimately increasing competitiveness among players and thus increasing bargaining power to the consumers .

I think ONDC is just targetting the exhorbitant commissions ecommerce companies take to provide a platform for merchants to sell their goods. Amazon charges 18-40%, food delivery guys charge similarly etc. ONDC is less about same product being visible on all platforms and More about providing a platform for every vendor without suffocating them with platform commissions.

90% opposed UPI but history proves them wrong. Indians aren't open to extraordinary ideas, I believe ONDC offers a chance for everybody to be an entrepreneur. ONDC is going to be a revolution for India if implemented in good way.

Bring on the e commerce and food startups ceo's lets hear from them how they will deal with ondc

I agree. I don’t think it’s going to increase the consumption but will shift the sales channel …

Loved the way you guys are discussing. Its like few friends are sitting at a lunch or coffee and discussing the ideas :)

Meesho needs a regulatory and policy consultant to keep internal stakeholders updated about Digital Public Infrastructures.

Nikhil is asking the question from the wrong perspective. ONDC like the UPI is for the benifit of the customers and not the benifit of the sellers. Just like how UPI did not provide any additional benifit other than an additional medium of payment processing for the Banks but it simplified the payment processing options for the customers, ONDC will give buyers a single location to search for products from different market places. They dont need to go to different sites, compare prices and look for similar features with lowerst prices. The customers can do all that on ONDC. Sellers on the other hand will force their market places to get enrolled with ONDC as that will allow their products to be available to more buyers. Getting enrolled with ONDC for Market Places like Amazon & Flipkart would be like getting advertisement services with Google, Microsoft, Facebook or Yahoo. They only need to share small commission on the products sold through ONDC.

My guess is that it might result in a ''first mover advantage'' situation. The early adapters to this online-presence platform will be more visible to their potential customers; and build a strong customer base, compared to those who adapt late. Maybe that will create the "edge" for anyone wishing to benefit from this new technology.

Yes he is right that everyone was buying everything online during that time and in that time period all these brands made a shit ton of money but the moment the offline market opened up they lost a lot of money too because people went back to their old kirana ka dukan.

I agree with Kishore that it may not lead to an immediate increase in net consumption but what he doesn't talk about is the increase in competitiveness in the market. Let's say (keeping up with the soap example) there is a soap company which is making a better soap (say it results in 20% more softer skin) but due to lack of visibility they are selling much less than the soaps produced by large fmcg companies with huge distribution networks. But what if this soap is visible on every ecommerce website and some youtuber reviews it on YT and people start noticing it. So, just by increasing the products visibility and reducing the cost of logistics, the sales of that soap startup may skyrocket which may compel the likes of HUL to come out with a better product. So, in the end the customer wins.

Sure it may not increase consumption, but from the pov of small scale business there is something called cash conv cycle,it improves.

Nandan nilekani actuallly explained it in terms of micro level commerce for kirana. Like asset collateral, now there will be information collateral which they can use for borrowing. And there will be iterations to it just as it happened with UPI.

Increasing consumption is not the point of ONDC... Primary motive behind ONDC is decentralisation of e-commerce and secondary is increasing the online transaction or to bring consumer online.

The missing link is “with ease of operation” consumption increases so does the demand and supply.

Amazing questioning by Nikhil.

I think ONDC is to offer a level playing field for the small and big players alike, while reducing the exorbitant commissions by the middleman and thereby reducing the delivery costs as well.

As I understand when ONDC (open network digital commerce) is a platform where any seller can register himself on this platform and delivery services will be managed by the seller it's own at initial. When any big platform will join ONDC then before registered products of seller will also reflect on that E-Commerce site (without sharing profit to that E-Commerce platform).

Good idea . But complex to bring in all business in . Huge number small business which get one platform in difficult. If help for food and delivery for cutting middleman cost . Here also big player will get majority business.

The swiggy instamart increaded overall consumption of FMCG products in the indian market . With ondc , the same can happen

You are missing the delivery part. ONDC doesn't have a delivery system, it's just a platform. Delivery has to be managed by the seller/app only.

Experience is clearly reflecting from the words of kishorbiyani sir

What we found same vendor or same products sold in different prices on different apps due to hike in commission and policy.

kishore biyani is right about consupmtion...it would not increase consumption but it would stop companies like amazon which bleeds retail sellers and zomato which makes business at the expense of restaurants espicially who just got started in the business of food and catering.. amazon may be good for us consumers but it is deaf to vendors compalints and grivinces....its payment gateway all over again as mastercard used to charge comission on transaction but now with upi we dont have to pay that and in a way it facilitates the consumption

I think Nandan Nilekani is the best to explain ONDC. He is a visionary like no other.

Then why do we buy export plus sir.

its just the beginning , its all about customer consumption

off camera unka pani nhi rakha ha table pe,

Simple answer ONDC will be everything...no meesho, no Flipkart, no Amazon

These were the same concerns during upi .. People were saying how onboarding of merchants and people can be done... I think ondc is still in early stages

It is interesting how Nikhil is constantly trying to simplify the whole concept and the rest of them are throwing jargons like design principles, demand supply etc that most individuals don't even understand. Unless business leaders are able to simplify concepts that a pan wala can understand, what is the point

ONDC can be great for every e-commerce company, since they can have their own product catalogue and which will be available on their platform only and they will be the only manufacturer of that product, so this can be done in the future by the e-commerce companies so that they can also survive in the ONDC ecosystem.

Amazon and Flipkart may continue selling their owned backed products separately from ondc. Like paytm wallet didn't close because of upi.

sir ne bola India mai log bhooke payse hai unko mil jayega. Jab dmart aaya tab bigbazar tha na fir bhi big bazar could not survive but dmart did. its the wat of doing business.

Ondc will make e-commerce marketplace irrelevant. For them to survive, they have to make the Supply chain their USP and keep it to themselves. See what UPI did to e- wallets. E-commerce marketplaces will die the same death if they don't innovate and create their USPs now.

I totally agree with Kishor’s view, consumption ka kya? Wo kaise badhega? Ye bas sahi ghum rahe apan.

The meesho dude spoke about everything apart from what makes ondc different and even skipped on its actual use case. Skipped everything from commission, distributed (wider) control, protocol, transfer of lower costs to customers, greater and more power of choice for consumers and sellers. Theres sooo much more he missed. Probably everything😂, which is weird coming from a meesho guy but again i am a nobody and he is something so there might be something i am missing over here

The commission that this companies charge will be reduced like what UPI did. Paytm stucked to wallet so they faced problems. Similar thing will happen to ecommerce website if they ignore ONDC and their competitors sticks to it

Sir, no add to cart. Mobile Cart

Kishor Biyani is next level. While others are talking about serving market, he is questioning higher consumption and market expansion. What a growth mindset. We need such people in policy building

ONDC was implemented to break the vertical integration but somewhere they lost their way and are letting the Seller just do that but just without a platform overlooking them, This is already proving to be a bad idea as I've seen various sellers charging 50rs+ delivery for a 1-2km distance, them feeling the need to profit from that process too. And there are going to be many problems with the end delivered product, quality issues, etc and also many bad actors and without anyone overlooking the quality in place, it is just going to be a bad experience.

My bharat has approx 16 official languages on our currency and has more than 1600 dialects.

With ONDC ecommerce will be democratized. Now it is controlled by all this ecommerce owner and they are supporting selected sellers on their platforms who is having paid membership or some how the other products or services provided by this ecommerce platforms. Basically no ecommerce owners will be in favor of this ONDC or say it openly. But ONDC will really help small sellers and buyers who are looking for product at cheaper price. #ISupportONDC

No big players have the incentives to create somthing on ONDC. Its an ambitious project like UPI. In UPI government had controls on Government banks and government mandated all goverment banks to open bank accounts for free for zero balance even for poor anf marginalized, second asked all government banks to be IMPS interoperable and then built the tech stack of UPI over it. Private banks jumped in because they were losing on the big game. In ONDC, all big players are privately owned and they themselves becomes the buyer and themselves become the seller. What they are technically doing is they are still creating a closed platform over ONDC network. Because democratizing the entire value chain makes them not "the player" anymore. Eg meesho makes money from commissions over each sales but in ONDC once can't charge commissions, because then people will find other platforms where they charge less commission and the product will display on meesho for buyers to buy. Sames goes for logistics too. No player has incentives to make ONDC a success.

3:19 that panwari pop up though😂

U have an answer. With this..items will come under standards..every item. Today many consumers are standards blind.. Guess work goes on..with the fierce competition ...standards will be built for all items.. Jiyo

ONDC would be difficult . bcos With allthse products and many options it would become too complicated

Next guest Sunil Singhania Sir

ONDC is next big thing. We are proud to build our startup on ONDC. #UdyamWell

Siraa Veer Ji

hello nikhil , we would love to see a conversation with kunal shah, gaurav munjal and you .

I bought a Tag Hueur Carrera for INR 2000 which unworthy worth 44000

DO podcasts, do discussion, bring intellectuals or entrepreneurs. The big man ONDC has entered in the arena & it will gonna eat you up. Big time!!

Bro, Shramdaan is called Sweat Equity.

As a small shop owner can I directly list on ONDC?

Brother do you know Haptik?

simple si baat hai except nikhil sabki lagi padi hai .....and i love it

I am building an ONDC based hyperlocal e commerce platform,I have a big differentiator in my plan that can make it stand apart from other ONDC apps..looking for a co founder!

nikhil please change this animation sound that is the same like that of zerodha orders getting executed. Everytime that pop up sound comes up my heart wrenches thinking my stop loss got hit ;(

and what Waayu is doing now?

Hmmmm

please invite your brother nithin kamath

Please bring deepender Goel

Ondc nd Ecom ultimately affects small business across the country

Where is future group now ?

How can common men invest in Bollywood or tollywood or any other wood. Bring someone from that industry.

ONDC will be a boon for Delivery businesses 😁 # Its just a place where a Merchant can upload all his products...All Apps connected to ONDC will automatically update his product list.. # All orders he received on that day will be visible for him on ONDC itself....no ned to open every app... # If he changes price of his product...it will immediately reflected in all apps linked to ONDC...

by that uncle's logic, people have to spend money wo to cash me bhi kar lenge UPI ki kya avashyakta

Pride while you talk

Ghar pe shopping but not window

Payment refund initiated on ONDC. Couldn't operate and complete order.

You here

Is that kishore biyani.. Con artist of financial world Who issues 200 rps rights then with in a month anounces 2 rps divident And his profit margin at 2 percent always awesome guy

Want to see Mukesh Ambani next please

RESPECTED KISHOR BIKANERVALA FOR FRUIT OF THE LOOM AND NOT PANTALOONS...

Everyone is on Black T

The meesho guy owns a miilion dollar startup but is not fully aware about the impact of ONDC which is directly going to impact his company in the future.

Bro u r asking the lala's why taking loan is bad who doesn't understand interest, there job is to give loan on girvi(hindi) interests like old bolly movies.✌️😜 hope the tone of superiority complex will tone down a little bit if u r reading.

Were these guys asked to wear Black?

Every one has there own hidden agenda , answer

Biyani ka big bazar isiliye fail hua he... Not flexible enough and reluctant to change with times.

Hope ONDC will end the monopoly of big players in online platfroms.

Bring anyone who has a design insight. With all due respect, your current panel has limited 3rd or 4th hand knowledge.

Bhai user ko product se Matlab hai na. Your brand they don't care about. They just might care about the brand of the product. With ONDC the trust of the government brand comes in thus making your brand equity null and void. Y'all are anyways competing on discounting, this is only gonna make it fiercer between each of you.

Yaar Kishore Biyani dumped fcl

Bring the baap on the show ! Nandan Nilekani

Meesho like private companies products quality is not good

Is he Kishore biyani?

Are you here ?

Trash the what you know because there's a big LEGAL RINGGGG THAT SAYS YOU DON'T KNOW ANYTHING

What is that ' hidden agenda' ;) ?

Because you were hired on chat ?

I did not see anyone here who know what exactly ONDC is ? I feel like someone has rob my time 😂😂 , inko khud abhi padhne ki zaroorat hai ONDC ke baare me , inko uska potential hi nahi pata hai , I have not seen this much pathetic discussion in my life ... Even, the speecb of RaGa is more worthy than watching this discussion ....😂😂 Tum sabse jyada toh mujhe pata hai ONDC ke baare me

India did have online papyment before but upi increased the consumption of online payments.... There are many issues with it but that's not an issue at all

From Tapriwala to Thelawala

ONDC is Not gonna work out.. any big brands will 100percent not join this ONDC and eventually ondc will fail or have less then expected only, which mastermind had planned this scheme is a total waste!😂

Uffffffff

Kishore biyani nd nikhil kamath must be thinking on panwadi"wht the fuck these idiots r saying 😂😂"..... the og Kishore biyani

they are just blabbering about the topic..whatever they have read from here and there

This is not even close to what actually ONDC means and what its purpose, explanation is soo wrong.