People take all of this way too seriously. Coatings don't provide UV protection or really even protect the paint. They make cleaning easier, they are glossy and slick. So at the end of the day they are just visual enhancements for the paint. Watching people arguing what coating provides the best "protection" is actually comical. A lot of these KZfaqrs have no clue what these Coatings really do and it shows, because they only worry about the beading behavior as if that's offering true protection in the end. Keep preaching Jimbo. These so called pros repeating all these false claims from big brands is starting to catch up to them. These same people say the coating bottle is so expensive but it's the pro racking the buyer or clients over the coals for the big bucks. It's just car washing and detailing at the end of the day but holy cow people go nuts defending these big brands and fighting each other in detailing forums over these products that don't even provide substantial protection

I just wanted to say, you're a great person. Your transparency and honesty over years of content is invaluable for detailers, both diy and professional. I have detailed as a side hustle in recent years (friends/family/acquaintances), and couldn't agree more on this topic. Im excited to see what you come up with. I'll definitely be a customer for personal use!!! Good luck Jimbo!

Exposing the industry one product at a time. They love to hate you. Thank you Jimbo!

Completely LOVE when you say "why would I release that when Brand X already has a great one". We should only be releasing products that actually benefit and move the industry forward!

THANK YOU! Finally some honesty on KZfaq! We are here to share knowledge!

A professional relationship with a distributor or manufacturer better mean you are getting marketing funds, training, special pricing, maybe even a website. If you aren't getting anything in return that adds value to the relationship, you are being taken advantage of and are really just a consumer. Jimbo, i think you have the credibility to come out with a popular line of products. You aren't just some random youtuber. I look forward to what the future brings.

Ya gotta lotta balls Jimbo... It ain't just the car care industry, but I digress. Good luck. Keep swinging.

Yes Yes Yes - this is 💯 on point! Price of (a) product directly correlates to amount of money spent on [its] marketing

Jimbo, excellent discussion. You hit on so many truths.

You hit the nail on transparency truth and honesty is being missed. I know the frustration especially when asked which detailing brand is the best. Or who makes the best detailing products! Not one brand makes the best everything. Just some do better than others in certain cases. Example Ceramic Glass cleaner like rainX. I don't use any of them but if I do I'll grab rainX. Or just use an actual sealant on glass after I clean the glass. Appreciate the podcast. I like brands with minimal products like 10-15 products and that's about it. That depends if it's a coating company or just car cleaning products

Spot on about those consumer coatings (specifically the CQUK 3.0, it's some incredible stuff). Jimbo, this is the kind of discussion that I can really get a lot out of. Excellent information. You speak to my own experiences, which is refreshing.

Protect this man at all costs!!😅

Brilliant analysis jimbo , I love your honesty, I wish someone like man the advertiser would come off the fence , instead of sucking up to whatever puts a pound in his pocket!🇬🇧

Thank you, I started detailing about two or three years ago and have been saying this since then. A lot of these “consumer grade products” produce the same results if not better than some of these “pro grade” products, the biggest difference in my opinion, is ease of use and durability/longevity overall rather than accessibility or weather or not u need to be certified to buy and use it.

The Truth always wins nicely done keep it coming 👍👍

Quality work often will offset any differences, ok coatings today are better than the best five years ago, really the big difference is the pro market is going to get the latest technology.

Such a great video dude. I literally have been Detailing for years and have had customers question my coatings and I started to investigate the coatings I use and have stopped buying the expensive coatings that are great at marketing. Ect.

Well said..I'm a detailer in Durban South Africa..and I've heard it all aswell..and like you I have my own ceramic coating

Totally agree , people should trust their gut more then KZfaq ‘detailers’ who push certain brands on a weekly basis or go do a show in NYC and drool all over them 😂

Sadly the term ' Pro or Professional' grade products is alluring to both consumers, PRO and DIY. A few years ago I knew a detailer that wanted one of the big names, but to get that you had to be 'certified' in that brand. Okay you pay the class price and then they give you a exclusive for a given area but then you commit to purchasing a set level over a given period. He skipped that offer and while lost the glamor of being a authorized shop was a short ding, he still offered great products and services. Now these days the companies have a professional line and then a similar consumer marketed product. Funny how they both offer a 3-year coating in each...hummmm.

You are saying many things I have felt/known for a long time. But, it's a universal business practice across ALL industries! True honesty in marketing and products is an uphill battle, when everyone is conditioned to being played, or blissfully ignorant to reality.

I just finished watching your video. As a long-time subscriber, I was upset when I heard in the past videos about you starting a product line. I remember you said that small brands trying to compete against the giants in the industry with chemists and scientists was not a good move. I thought you sold out on us. How could I trust you with making reviews now? However, this video completely changed my mind. Everything you said resonated with me on the current state of the market, and who better to create a line than the most honest guy in this sphere? Your experience in the field, combined with the insight gained from the people behind some of these leading brands, puts you in the perfect spot to launch this. Thank you, Jimbo. I can't wait to use these upcoming products on my vehicles.

I grew up in northwest GA and I saw this happen in the carpet mills. A mill would offer a new line to retailers with a $10,000 buy in and exclusive styles and pricing. A year later the same mill is selling the exclusive carpets for less than what those who paid to buy in. The terms professional and consumer grade are manipulated in my opinion. When I started asking around about professional grade coatings some manufacturers definitely gave me the cold shoulder. In my mind I was thinking how does this manufacturer know the new employee is going to do a better job than me. I had to turn to newer companies looking for installers who appreciated quality work more than selling a professional franchise. I tested coatings for years before settling in one a coating for my business which I am just now launching. I learned a lot during this time and am better off today. One way I judge professional grade is if the product has to be sanded off versus polishing. This may not be true but this is something I can say differentiates itself over consumer coatings. Good luck with your product line and I will be looking to see what products you launch.

I like what I hear and hope that translates into your products also!!! Thanks for being you!

Love it! Brand loyalty or personal relationships matter and you Nailed that. Buy what you like because at the end of the day, THEY ALL make your car look better! Jimbo, buddy, I'm going to buy your stuff; I Like trying new stuff. You set the bar high buddy... THEY BETTER PERFORM!!😅 .... I'm sure they will!

Looking forward to seeing and trying out the product. Good luck 👍🏽

This info is gold. Great work! You just freed my mind from branding and marketing gemmicks . Im definitely one of those consumers that always chased brands. Thank you

We'll be following.

I’m buying ALL YOUR SH!T when it comes out, bet that LOL. Thx sir.

Just came across this channel just subscribed

Jimbo there’s a company making KZfaq waves recently that are calling their coatings “certified” and “non certified”. I literally busted out laughing. Their “explanation” of the differences is the “certified” one has a higher percentage of solids than the “non certified” one. I refuse to buy any of their products because of this nonsense. Thanks for the video.

Thank you !!!!!

In 2024 we bring Honesty back to Detailing KZfaq 💪🧼

😳11:04 WOW! i'm REALLY glad i subscribed! we need more TRUTH in this industry! 😳 (here from EC's podcast episode)

Great topic Jimbo! As a consumer I can see some benefits of having a professional install a ceramic coating. A professional detailer will always do a better job prepping, and might be more thorough on the install due to experience. The question remains, what is the end users expectation? I just coated 3 of our vehicles (Adams, DIY & Cerakote) before winter hit and absolutely stoked with the results, especially with maintenance washes.

I think when showcasing a products abilities, especially when you bring your own products out, you just show how YOURS performs and not against any other competing brands product. I could watch a torture test video with 5 different products on a panel but then wonder how well the other products were applied and cured. Ive seen a few torture test videos where a dozen coatings were applied to a panel and put through their paces. Coincidentally the ones that perfomed really well were also products of what some people might consider friends of theirs as theyve regularly featured on each others channels. Keep the controversy out of it and just show me what yours does and why i should consider buying it. I dont want to go through again, reapplying coatings out of my own pocket because i watched some dufus produce a hollywood style product promotion when they'd never done their own testing on it and never bothered to apologise for it.

The realest out

Great video. I'm going to the same situation right now I just want to make five products with a good 3-in-1 wax. That's all you really need give the client and customer advice on what tiles to use how often to clean your car and you can have a really good relationship repeat business. I stick with two Brands and I love them there's other products that I might squeeze in there every once in awhile but hey we know there's a lot of snake oil in this Market. Thank you for making this video

Interesting that you used Hyperfoam in the video. So many detailing snobs won’t touch it but it’s the best tire cleaner I’ve ever used

I think pro detailers that use products day in day out should be able to work with companies to get the best products out there . Getting to many people trying to get rich.

I've always appreciated your real take on things man. I think it should be changed to what you called it, "consumer marketed"

What every U release, make sure you ship to Australia please..

I was doing some research yesterday on ceramic coatings, but i couldn't understand why these branda focus some much on being the "most exclusive" or "harder to get" like customer buys based on beneftis. What do i get from "my detailer went to college 10 years just to get access to this ceramic coating" lol

You are correct. Who are the other blenders? B&B, Kaplan. Feynlabs, stinger, who else

I would have to love to test any of your products especially the mystery coating at the torture test and that tape 🤣🤣 . However i live in Greece

Like these videos Jimbo... great job! Do you think it's possible/ make sense to make an iron indicator? It would be cheap and you can apply it to the car, which would then let you know where you would apply an iron remover. Sometimes I have no idea if the car needs an iron remover and feel I've waisted the product/money when it doesn't bleed.

I like your approach... i be looking for your launch

I guess the professional thing could apply to the detailer/installer as well. What makes a detailer professional besides that is what they are doing to make a living. It doesn’t make them better or worse, that person could be really bad at detailing but be the only one in the market so they are the professional, until someone better comes in takes over. I guess it really boils down to trial and error. Find the products that work and use them. Try the products, if it sounds too good to be true, it probably is. Is the company going to stand behind their product/work? If yes great, if no, move on. It is an interesting space to follow. Keep on pushing Jimbo!

Man, I always appreciate you not being a shrill, but honest information and opinions. So thanks you sir for being a real one in an industry full on paid advertisers. I stopped following a bunch of these YTers because the products they raaave about really aren't good

Yes, like GMC calling it's trucks "professional grade".

Man i didn't even got far in this video and love it already 💯 you're so good at what you do man, keep it up i was thinking that same stuff why professional and consumer 🤔 inferior or knockoff

As a detailed I always wonder if it is worth going to seminar or get certification through a pro grade but I like to try different types. I am always curious to see how products hold up to each other.

YES, Sooooo Soooo true - Love what your doing - Keep it going I think a lot of us are looking for this straight talk and enough with the "puffing" (Pan and the likes) - What urks me the most is that these KZfaqrs and manufacturers must think we are all idiots but it appears more and more people are finally waking up to this absurd behavior which only serves to kill this industry

Nice telsa model 3 is that the 500hp telsa

Do more turtle 🐢wax stuff great 👍video buddy tfs

Whatever gets the best results for my clients regardless of brands, etc I’ll use🎩💪🏾 2:00 IS VERY IMPORTANT BUT THE WHOLE VIDEO IS AS WELL LISTEN PEOPLE ESPECIALLY DETAILERS💯

I enjoy your content and Obsessed garage. If its junk or not good you will say so.

Your point on oversaturated markets is why i stopped using adams. They were coming out with new products every week it felt like and i couldnt even find a simple single use product anymore. I just stick to turtle wax now because its wallet friendly, works well, and stays the same.

Do you have a recommendation for the slickest topper after polishing the car?

I love ur videos and ur opinion!! I agree with this subject of professional and consumer grade products!! But I also believe there is a few coating that are different that are professional use only!! But it's all business!! I don't believe in warranty only coatings!! I feel it comes down to the detailer and what he can sell

Great video. You make some very good points. One of the most important is the consumer population is just so much larger than the the Pro population. So where is the money. right? Also how much better are the pro products v the consumer products these days? I think the difference if any is very narrow. Please understand when I speak of consumer I am talking about quality detailing products available to the consumer and not just the stuff you get down at the auto parts store. I do think there are a few products that are only available to professionals but there are consumer grade products that that are available that are as good or better.

Hey Jimbo do you know what happened to Wax Mode detailing.

Turtle 🐢wax company the best good video buddy tfs

the amount of times i was gaslighted on Instagram about this topic lmao

Hey Jimbo, 2 questions for you. Re Pro vs consumer grade coatings, ive been using DIY Detail and Brians Blue Collar coatings. Ive got competition near me who use products like CSU that provide 9 year warranties and state that their product is so strong that it needs to be wet sanded to remove etc. But their price is 2 to 3 times what I'd charge for say a DIY 5 year coating. Would you consider this to be a valid pro vs consumer grade comparison.? Secondly when you bring your products out, how will i get it in Australia? Will you have a supplier here or would i order from you directly? Cheers mate

have you got a bottle of Meguiars ultimate ceramic coating yet. I just saw it on Amazon now and got me a bottle but no one has any reviews on it. Meguiars said it was released in January I believe.

Good for you kiddo, go get um!!

One thing I noticed is coatings that seem to be not as slick repell water better.

Either it works..... Or it doesn't. 🤷🏼 Media and multiple collaboration of detailers will debunk those "myths" immediately.

I hope whate ever you make does what you says does and works well I watched many you tubers like you Scott from dallas paint correction brian from apex detail like from Wilson auto detailing and got tips and advice for many great products I really like turtle wax graphine interor cleaner and tire shine but when so many you tubers went to bat for bead maker I got I used it it was sticky as a drying aid it was sticky by when tried wipe on and buff off I dont see whare hype came from I asked Jamie about it he like bead maker was 2 years ago watch something else that's answer you tell a person for a product you are supporting and then I see him pedling clean maker so I need to buy 2 products to get one good one they are still selling this stuff I feel spray wax does better p and s makes good things I like break buster there carpet cleaning system bead maker was such a let down i dont get hype even after 2 hours yeah was slick but not whar some you tubers were making like

I believe anything and everything should be available to everyone. just add a "click the check box to accept responsibility if you install wrong or it doesn't come out right. it's on you, not the seller or mfgs fault you messed up." that's all they have to do brands need to reduce the amount of products and just supply good ones and a few that do many things. more multi use products like a ceramic all around detailer for interior and exterior, that can clean glass and dash and doors in one step. if I dilute PS interior 3 to 1 although they say 1 to 1...I find it cleans less but I get to clean the interior glass without streaking and that means a lot I can do the whole interior with one product I don't want to carry more than 5 or 6 bottles with me and keep it organized with just a couple good items. also make it affordable. some of these ph soaps are like 80$ a gallon when MEGUIRES hyper wash is 24 dollars and u only need to use 1 oz or less. be honest and provide quality products services and info at a reasonable price and u will be successful!

This stagnation reminds me of the manufactured obsolescence in a bunch of other industries, particularly cars. Maybe your efforts will light a fire under brands to step up their game 🤞

Didnt know you had a product brand buddy

Amen 👍

Consumer marketed product has to cater for the 99% stupid factor for forgiveness. Only release the KISS System 1 month for general protection 6 month for seasonal protection 12 month for people who are in extreme condition's areas. And if it hits those time frame's. You will get returning customers.

I’ve been a detailer for 15 years ceramic coatings or are the same. I see no difference when they say the codes are for professional use only they wanna make more money.👍🏼🙌🏼🤝😂

I was a bit disappointed in the recently released Gyeon show for 2024. They spent 25% of it talking about their new products and 75% of it catering to the professional market. “Culture” is important to an extent, but what’s going to sell me (as a driveway diy’er) on your products and brand is product performance and innovation, and nothing else.

Should be consumer grade and industrial grade

Great vid Jimbo. Hopefully the industry won’t go Trump on u and throw u the FBI and indictments, lol. You r doing a great service to the public. Plz don’t stop. Truth to power. I’m really enjoying this stuff. It’s always bother me the bs of “consumer grade vs professional grade”. Always thought of being a bunch of horse manure

Very disappointed with the direction that Meguiar's (3M) has gone. It is now a very competitive market.

Yeah, I always saw that marketing of "professional grade" products as cheesy pretentiousness. 🙄

So if they could have professional grade coating, how about not having professional grade detail products 🤔 for cleaning interior and exterior for consumer the whole things is a big BS about all this shyt

Professional means a much higher price.

One of the main issue is the over saturation of youtubers claiming to be detailers but NOT real detailers l(which are about 80% +) that are being caught up with the narrative of manufacturers claim and not real world testing/ experience from themselves which in turn provides wrong info that are not well versed or equip with the product and or topic AND the misinfo they share will be accepted as true and the norm, if no one contradicts. Give it a few months or years it will become the industry standard lol! Id say take everything with a grain of salt and use a good amount of common sense and the rest for entertainment purposes only.

Well, I am glad finally someone on KZfaq has told it like it is. Most of it is BS. So he and a bunch of other detailers blowing smoke up each other's butts just got spanked. Raving about this Cericoat product even Pan goes to the factory, and guess what. IT SUCKS! He tells everyone how great that company is and they make all these coatings for other people. OK riddel me this Batman. If this is a company's that only makes coatings then how the heck does this stuff fail? Then Pan and the others do this video on what they said the company should do versus trying the product Themselves testing it and coming off with their own deal. Pan did this after this big advertisement he did for the company telling people how great it is. These guys need to toss themselves under the bus. So then here is the kicker. They say that the company should get detaillers to test their stuff. Oh, and I am sure that's free NOT! But instead blame the company for your bad review and recommendation. So what does Pan do to get out of a bad review? Bring on the CEO of the Ceracoat for an apology. DUDE ITS TO LATE! If I had polished a car and put this product on it and it failed and I have to repolish and recoat? I am dam sure not going to use this company's products. Give me a refund? How about paying me for my time. So back to this detailer video roundtable. As I mentioned they suggest what the company should do.,WHICH WAS THEIR JOB IN THE FIRST PLACE NOT BELIEVING THE MARKETING STUFF! One of the detailers says this. I polished a customer car once and put this experimental coating on it and it cracked all over and I had to spend countless hours repolishing and recoating with something else. THIS GUY IS NOT VERY SMART. Why the heck would you use a prototype product on a customer's car unless you were testing it and the customer didn't care. NOT SMART! for instance if the car was trashed and for doing it with the coating I won't charge you. So back to Pan and his deal. He has spent his entire time on KZfaq rating products and how to do it. Then has his year product best of. Be then puts out a video saying that whatever product you use you should stick to one company. Why? He says it's all compatible. First, if companies made their products to only work with their products they would be out of business. Even Ivan Lacroix says all detailing products are compatible for the most part. So why do we need this best of? This is just the tip of the iceberg as you know and THANK YOU for telling it like it is. Marketing BS. So not to rag on Pan because he does have some useful content but now all these guys are just repeating everything and as I said blowing smoke up each other's rears. The industry has done it to themselves as you say.

Generally speaking, consumer products are more expensive. This is not ideal for a professional setting.

Seems like you’re trying to win the Trust with your followers and slowly sliding in your own brand. Nothing but same bull shit in my opinion.

First!!!!