INFLUENCER RATE CARD | How to charge as an influencer | Whitelisting, Exclusivity, Usage and more

  Рет қаралды 7,689

Funmi Ford

Funmi Ford

2 жыл бұрын

Hey Lovies,
One of the biggest question I get asked is how to charge as an influencer, how to get brand deals and how to make money on Instagram! Today, we are answering the question of how much to charge for a sponsored post! It’s my Influencer rate card video and I hope it really helps!
There are two ways Influencers charge brands! I’m listing all two plus talking about how to charge for exclusivity, whitelisting, and paid usage! Save this video, share with a friend and don’t be afraid to charge your worth!
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Пікірлер: 180
@dukethepalomino1726
@dukethepalomino1726 Жыл бұрын
WOW thank you thank you thank you! I've have searched and watched so many videos trying to find help on this and NO ONE wants to give the information you have in this video, so again THANK YOU! I know there are a lot of variables, but you can't get anyone to give a formula as you have or help on where to go to get started with a BASE like you did. I love your voice & vibe in how you speak and present like you were talking only to me :) You just gained another follower and I'm excited to watch and learn more from you!
@funmiford
@funmiford Жыл бұрын
Omg this is the best comment ever! Thanks so much for affirming me. I’m so glad it helped! I posted another influencer vid two days ago so that should help as well
@dukethepalomino1726
@dukethepalomino1726 Жыл бұрын
@@funmiford Awesome! Thanks 🙏 & I look forward to following you!
@sherane_h
@sherane_h Жыл бұрын
This info is golden - thank you.
@funmiford
@funmiford Жыл бұрын
❤️❤️❤️
@helenlavery5842
@helenlavery5842 2 жыл бұрын
Thank you so much 😊 I’ve been looking all over KZfaq for answers, and your video is the only one I’ve found helpful x
@funmiford
@funmiford 2 жыл бұрын
Omg I’m sooo glad it helped ❤️❤️
@Ashley1Nonly
@Ashley1Nonly 2 жыл бұрын
Thank you Funmi for this video. Keep them coming. Im definitely saving this video for future reference. ❤❤
@funmiford
@funmiford 2 жыл бұрын
I’m so glad it helped! Def share with other influencers! I wish someone had sent me this when i first started
@elianatheghost
@elianatheghost Жыл бұрын
The most helpful video on the subject that I've seen! - Love your energy beautiful! Thank you for such an insightful video, MUCH appreciated!
@funmiford
@funmiford Жыл бұрын
Omg you are so welcome! Send any other video ideas you have
@HDsignatures
@HDsignatures Жыл бұрын
You are the best, sis! subscribed right away! youare a gem. Thank you so muchhhh
@funmiford
@funmiford Жыл бұрын
You are so welcome queen
@ThePatriciaPatrick
@ThePatriciaPatrick 2 жыл бұрын
You explain things so well Funmi. Thanks for sharing your knowledge with the rest of us. This territory is definitely new to me.
@funmiford
@funmiford 2 жыл бұрын
Sis i hope it helps you and always glad to help!
@datnaijagirl
@datnaijagirl 2 жыл бұрын
This video is soooo rich! Thanks for shedding light on this topic 🙌
@funmiford
@funmiford 2 жыл бұрын
You are welcome my sis! Glad to help
@pinkjardin8532
@pinkjardin8532 Жыл бұрын
Thank you. I have viewed several videos on this topic and this is the only video to break it down from A to Z. I have a bundle brand deal which includes white listing and this video was what I needed. Thanks again!!!
@funmiford
@funmiford Жыл бұрын
I’m so glad it helped! Let me know what other videos you need and I’ll def make it
@itstiffinyslife
@itstiffinyslife Жыл бұрын
I just to say thank you and I love you for doing this video. I was writing notes like I was back in college. You're appreciated. Continued Blessings
@funmiford
@funmiford Жыл бұрын
I’m so glad
@teestyles_london6952
@teestyles_london6952 2 жыл бұрын
I see you wearing money 💵 green and talking money! Go Niaja babe!
@funmiford
@funmiford 2 жыл бұрын
Yasss green for the green
@diesel_dobie
@diesel_dobie Жыл бұрын
I love watching your content Funmi!!! ❤️❤️
@funmiford
@funmiford Жыл бұрын
Oh I’m so glad! Hope this helps and i have a whole playlist for creators ❤️
@kemisjourney
@kemisjourney 2 жыл бұрын
You are literally the G.O.A.T for fashion influencers. Thank you so much for this so helpful .
@funmiford
@funmiford 2 жыл бұрын
Aaahhh thank you Kemi!
@livelovewallace5486
@livelovewallace5486 2 жыл бұрын
Love this Funmi!!
@funmiford
@funmiford 2 жыл бұрын
I’m so glad sis
@ronettaw2052
@ronettaw2052 Жыл бұрын
Thank you so much Fumi! I’ve missed out on so much opportunity. This video was such a gem 💎 23:34
@funmiford
@funmiford Жыл бұрын
❤️❤️
@teestyles_london6952
@teestyles_london6952 2 жыл бұрын
Hey Funmi! I see you in green talking money 💵!! Go Niaja babe!! Thanks for always sharing 💚💚💚
@funmiford
@funmiford 2 жыл бұрын
Always queen! Hope this video helped
@DukeSmith26
@DukeSmith26 Жыл бұрын
Blessings to you Funmi 🙏🏾💯💯💯 this made alot of sense
@funmiford
@funmiford Жыл бұрын
I’m so glad! You’re welcome
@JAYLAOYE
@JAYLAOYE 2 жыл бұрын
Thank you so much Funmi. This is so insightful 💜
@funmiford
@funmiford 2 жыл бұрын
You are so welcome queen! Def share with other creators
@martamanera7475
@martamanera7475 Жыл бұрын
AMAZING VIDEO! Thank you so much! This video 10/10 helped. 🎉
@funmiford
@funmiford Жыл бұрын
I’m so glad
@MsSarahOloba
@MsSarahOloba 2 жыл бұрын
This was so helpful Funmi!!!
@funmiford
@funmiford 2 жыл бұрын
I’m so glad sis
@MeyasCoins
@MeyasCoins Жыл бұрын
Hello Sis! Here for the fun.
@funmiford
@funmiford Жыл бұрын
Hey ❤️❤️
@laysagrevtseva656
@laysagrevtseva656 Жыл бұрын
Thank you for sharing all of this knowledge. I appreciate your time and detailed breakdown.
@funmiford
@funmiford Жыл бұрын
You are so welcome
@independentdivaserinfoster3815
@independentdivaserinfoster3815 2 жыл бұрын
Love this knowledge on both ends as an influencer and an affiliate scout.
@funmiford
@funmiford 2 жыл бұрын
Oh that’s amazing! You have the best of both worlds
@theflygrannybk27
@theflygrannybk27 8 ай бұрын
Thanks so much for sharing this valuable info❤
@funmiford
@funmiford 8 ай бұрын
I’m so glad it helped
@dalizhernandez-finanzas
@dalizhernandez-finanzas Жыл бұрын
Thank you so much for such an informative video ❤
@funmiford
@funmiford Жыл бұрын
❤️❤️
@orangeglow_
@orangeglow_ Жыл бұрын
I just stumbled upon your video. I am new in content creating. Thank you so much for this clear and concise information!!
@funmiford
@funmiford Жыл бұрын
I’m so glad this helped sis!
@stephanieremelius6546
@stephanieremelius6546 4 ай бұрын
So helpful! Thank you! You are amazing!
@funmiford
@funmiford 4 ай бұрын
So welcome
@neobabez
@neobabez Жыл бұрын
So informative.Thank You. My first time here, lol, Im camping here.
@funmiford
@funmiford Жыл бұрын
welcome queen! ❤️❤️
@genregurl
@genregurl Жыл бұрын
Omg you have such a warm energy. I just found your channel.
@funmiford
@funmiford Жыл бұрын
Aww thanks gorgeous and welcome
@PrincessUnique
@PrincessUnique Жыл бұрын
Thank you for this video! It was very helpful in my research!
@funmiford
@funmiford Жыл бұрын
You are so welcome sis
@cassoudennard
@cassoudennard 3 ай бұрын
Ooo no one ever talks about this out in the open like this!!! Give us the tea sis!!!
@funmiford
@funmiford 3 ай бұрын
Aahhh yes
@damasterstylist
@damasterstylist 2 жыл бұрын
Hey funmi. Thanks for this video. I’m still under charging
@funmiford
@funmiford 2 жыл бұрын
Sis slowly raise those prices! Don’t be afraid and ask other influencers who have the same following how much they are charging so you can stay competitive
@TheThriftedPlanter
@TheThriftedPlanter 2 жыл бұрын
Great Video!! Thank you for sharing
@funmiford
@funmiford 2 жыл бұрын
Glad it helped queen! Of course
@Blessedandoverdressed
@Blessedandoverdressed 2 жыл бұрын
This was so helpful Thank you for sharing
@funmiford
@funmiford 2 жыл бұрын
Yay so glad
@niellaodum
@niellaodum 2 жыл бұрын
Wow! Soo insightful! Thanks @chantel for sharing this video! Learned a lot! 🙏🏾
@funmiford
@funmiford 2 жыл бұрын
I’m so glad and she’s amazing
@niellaodum
@niellaodum 2 жыл бұрын
@@funmiford yes she is
@alinedymmwansa
@alinedymmwansa Жыл бұрын
Very informative video . Thank you so much 🙏🏾
@funmiford
@funmiford Жыл бұрын
I’m so glad
@GiuliaHalkier
@GiuliaHalkier 9 ай бұрын
this was SOOO helpful thank you so much! ❤❤❤❤❤
@funmiford
@funmiford 9 ай бұрын
You're so welcome! Feel free to ask any other questions
@Melda242
@Melda242 6 ай бұрын
Thank you for sharing. This is very useful! My bell is on!👍🏽💃🏽💞
@funmiford
@funmiford 6 ай бұрын
I’m so glad it helped queen
@bosstalk3669
@bosstalk3669 Жыл бұрын
So helpful thank you!
@funmiford
@funmiford Жыл бұрын
❤️❤️❤️
@lina.ayalew
@lina.ayalew Жыл бұрын
that was extremely helpful thank you so much!
@funmiford
@funmiford Жыл бұрын
You are so welcome
@peterkalyabe7553
@peterkalyabe7553 Жыл бұрын
Thank you. I learnt much from this video.
@funmiford
@funmiford Жыл бұрын
So glad babe
@GeofreyChikumbi
@GeofreyChikumbi 5 ай бұрын
Thank you so much for this insight
@funmiford
@funmiford 5 ай бұрын
👏🏾👏🏾
@its.indigo.pulchritudinous
@its.indigo.pulchritudinous Ай бұрын
Caught an oldie but goodie video ❤❤
@funmiford
@funmiford Ай бұрын
Oh yea this was when i didn’t even know about yt for real
@its.indigo.pulchritudinous
@its.indigo.pulchritudinous Ай бұрын
@@funmiford it’s very helpful to me. When I do start my channel, I can use these tips. Thank you for the video. ❤️
@ShamylHernandez
@ShamylHernandez 2 жыл бұрын
Hi Funmi 🥰 Thank you so much for all the insight you shared in this video! I have a couple big brand deals in the works, and I definitely have taken into consideration a lot of what you said 🙏🏼 I have a question for you about the base rate for the posts. Is that only for a static post? And if so, what would you charge as the base rate for an IG reels, carousel, or story? Thank you in advance love! ❤ xx, Shami 🌸
@funmiford
@funmiford 2 жыл бұрын
So glad we got to chat over DM
@JansLifeTV
@JansLifeTV 2 ай бұрын
This was hands down the BEST video I’ve ever seen on breaking down the terminology and the rate sheet. Thank you, Funmi!! 🤎
@funmiford
@funmiford 2 ай бұрын
Oh I’m so glad it helped queen
@keepitmovingwitheb8149
@keepitmovingwitheb8149 Жыл бұрын
This was super helpful
@funmiford
@funmiford Жыл бұрын
I’m so happy it helped
@therebelsunflower
@therebelsunflower 10 ай бұрын
Instant ‘save’!
@funmiford
@funmiford 10 ай бұрын
Glad it helped. Now let’s make that schmoney lol
@labrandondates26
@labrandondates26 2 жыл бұрын
Love the 3 tier system!!!
@funmiford
@funmiford 2 жыл бұрын
Me too it’s so convenient ❤️❤️
@wandasworldhaircarejourney5788
@wandasworldhaircarejourney5788 Жыл бұрын
Great Content Very Informative Video
@funmiford
@funmiford Жыл бұрын
❤️
@eugeniamikulan3328
@eugeniamikulan3328 Жыл бұрын
Thank you so much!!
@funmiford
@funmiford Жыл бұрын
You’re so welcome
@ChantelAnyanwuKelechi
@ChantelAnyanwuKelechi 2 жыл бұрын
Oh wow! This is so insightful Sis. Thank you!! Definitely going to share on my community.
@funmiford
@funmiford 2 жыл бұрын
Share away queen! Here to help our community!
@Mira_Moves
@Mira_Moves 2 жыл бұрын
@chantel brought me here!
@JAYLAOYE
@JAYLAOYE 2 жыл бұрын
Thank you for bringing me here😘
@funmiford
@funmiford 2 жыл бұрын
So glad you came! Feel free to ask any questions! Here to help
@funmiford
@funmiford 2 жыл бұрын
❤️❤️❤️
@hanady1583
@hanady1583 2 жыл бұрын
Great video Beautiful Queen ✨✨ thank you for sharing💕
@funmiford
@funmiford 2 жыл бұрын
Always queen
@Oheyitskayla
@Oheyitskayla Жыл бұрын
I just got approached by a cosmetic brand and this video is exactly what I needed!
@funmiford
@funmiford Жыл бұрын
Oh I’m so glad
@Oheyitskayla
@Oheyitskayla Жыл бұрын
@@funmiford you deserve so many more subscribers
@GKCTPP
@GKCTPP Жыл бұрын
such great information for a newbie like me.
@funmiford
@funmiford Жыл бұрын
I’m so glad! I have other vids that should help too
@andreadeluca6574
@andreadeluca6574 2 жыл бұрын
Thank you for this video, sincerely 👏🏼
@funmiford
@funmiford 2 жыл бұрын
Oh I’m so glad! You’re welcome queen
@Beautifullkay
@Beautifullkay Жыл бұрын
Thank you thank you so much for this video super informative. What bout for those with under 10K?
@funmiford
@funmiford Жыл бұрын
You are so welcome! Yes you can def make money with an audience under 10K
@nattypatatty7689
@nattypatatty7689 Жыл бұрын
This is great information for a newbie like me. My hand is hurting from taking notes
@funmiford
@funmiford Жыл бұрын
Yay! I’m so glad it helped! Send any other videos you need
@CARISSAMONYCE
@CARISSAMONYCE Жыл бұрын
Gworl!!! This was soooo informative! I am new to the "paid influencer" world and I've been researching like crazy, because I am so loss....I really appreciate this video. Thank you! just followed you in IG and will be watching the rest of your videos
@funmiford
@funmiford Жыл бұрын
You are so welcome! Glad it helped
@Blkbarbiedollie
@Blkbarbiedollie 2 жыл бұрын
Great video as always! So informative! I’ll stop charging $75 per post 🥴🥴🥴🥴
@funmiford
@funmiford 2 жыл бұрын
Hahaha you Betta charge
@blahjdjdkndbc
@blahjdjdkndbc 8 ай бұрын
great video
@funmiford
@funmiford 8 ай бұрын
Thank you
@heavyinthecity
@heavyinthecity Жыл бұрын
when you said CRICKETS !!! They literally dont read your message or leave it on "Seen" SMH. This video was very informative. Thank you
@funmiford
@funmiford Жыл бұрын
It’s so frustrating but keep reaching out queen!
@Inspiredbythe1Family
@Inspiredbythe1Family Жыл бұрын
Thank you for this information. How long will the post remain on your page after posting a video for a brand? How long do you keep the content on your page? Thank you
@funmiford
@funmiford Жыл бұрын
You are so welcome! Usually the post can stay up for as long as they want. Most Instagram shelf life of a post is 1-3 days. But they can’t reshare it or reuse it on any platform without a contractural agreement
@Lmcrae73
@Lmcrae73 Жыл бұрын
Thank you. Great video! I'm just starting out so wish me well. 💕
@funmiford
@funmiford Жыл бұрын
Wishing you the best! I have a couple of other videos that should help
@Lmcrae73
@Lmcrae73 Жыл бұрын
@@funmiford I will check out the other video and Subscribe
@Nifaratheicon
@Nifaratheicon Жыл бұрын
I appreciate you. I feel so uncomfortable asking other creators what they charge but I need some help😩
@funmiford
@funmiford Жыл бұрын
Aww im so glad it helped queen
@dljewelry714
@dljewelry714 2 жыл бұрын
Amazing video thank you! Now, all my posts have totally different engagement rates, from 1.5% all the way up to 83% what would you do in this case when it comes to pitch to brands? Also, can you make a video on how to find those brands who are ready to sponsor influencers?
@funmiford
@funmiford 2 жыл бұрын
It’s the latest posts average! Get your last couple of posts and go with that engagement rate! And def will do a vid on it
@maxineo6584
@maxineo6584 2 жыл бұрын
this is great info. Would you reommend to put rates for whitelisting/usage etc also in the rate card ?
@funmiford
@funmiford 2 жыл бұрын
Usually i just put the Base rates! You need to find out Length of exclusivity and usage in order to calculate it
@la-vieborde2496
@la-vieborde2496 10 күн бұрын
I loved this post my daughter is starting out and this will be very helpful. I myself would like to do this as well for the 50+ set. How do I start?
@funmiford
@funmiford 9 күн бұрын
I’m so glad! I have a video in depth on how to start your creator journey on here
@dami_jt
@dami_jt 2 жыл бұрын
This video is so beneficial, I’ve been looking for this kind in a long time, thank for teaching me this Funmi 😍🥰😍🥰
@funmiford
@funmiford 2 жыл бұрын
You are so welcome queen! Def share with any creators
@lindabrowne2439
@lindabrowne2439 Жыл бұрын
Loved this-it was so informative. For the number of followers-you are talking about Instagram correct and not Tok Tok?
@funmiford
@funmiford Жыл бұрын
Yes but the same can be applied to Tiktok as well
@asanwababy
@asanwababy 5 күн бұрын
Very good formations ❤
@funmiford
@funmiford 5 күн бұрын
❤️❤️❤️
@richiedupkin8305
@richiedupkin8305 2 жыл бұрын
Hi Funmi! Thank you SO much for this insight. I was wondering, if a brand wants UGC from me that will become ads, should I be charging them per platform? If I am making the content for Tiktok, should I receive more if they are running two different kinds of ads on two platforms with my content? Thank you!
@funmiford
@funmiford 2 жыл бұрын
Usually I don’t do per platform if it’s all digital usage. I charge differently if it’s print, tv or billboards! But if it’s all digital just charge per month us have
@funmiford
@funmiford 2 жыл бұрын
*usage
@freshmedia8178
@freshmedia8178 2 жыл бұрын
Money green with a money mindset
@funmiford
@funmiford 2 жыл бұрын
Amen
@marymorrisseystudio
@marymorrisseystudio Жыл бұрын
Hi Funmi! What did you mean by the sticker tab? What do you do with it? Please expand.
@funmiford
@funmiford Жыл бұрын
Instagram has a link tab that you can add links to so people can shop! Is this what you mean?
@marymorrisseystudio
@marymorrisseystudio Жыл бұрын
@@funmiford Yes I know about links - but in the video a sticker tab was mentioned. If you had meant the link then I use it! Thank you!!!
@suryaxi-e8910
@suryaxi-e8910 Жыл бұрын
Mam these stats are suited for 2Min Mentioned videos Or Dedicated Videos Like 5min+ ..? Coz paying Amt Should be Different for 2min & 5minutes
@funmiford
@funmiford Жыл бұрын
I’m sorry i don’t understand this
@her_moments
@her_moments Жыл бұрын
Does the usage apply to target ? They have used my images on their website and I didn’t charge should I have charged them?
@funmiford
@funmiford Жыл бұрын
When you’re a beginner creator, letting brands use your content does help with exposure but read the contract! Make sure it’s for socials only and for a time frame.
@her_moments
@her_moments Жыл бұрын
@@funmiford Thanks so much hon
@ClaudiaGarnet
@ClaudiaGarnet 2 жыл бұрын
What about a tiktock influencer? Would it be the same formula?
@funmiford
@funmiford 2 жыл бұрын
Yes. It’s video content so i charge higher for that anyway. I’ll do a video for just tiktok
@TKOBeatdown023
@TKOBeatdown023 2 жыл бұрын
This is my first video.. IM STAYING FOREVER 🙏🏾
@funmiford
@funmiford 2 жыл бұрын
Aww welcome! I’ll have another of these influencing vids on Sunday! Send any topics you need done
@shariecebrewster5962
@shariecebrewster5962 11 ай бұрын
New on there's
@funmiford
@funmiford 11 ай бұрын
Hey queen
@hakeemshady
@hakeemshady Ай бұрын
I see the green Nigeria 🇳🇬 for life
@funmiford
@funmiford Ай бұрын
Yes yes
@shariecebrewster5962
@shariecebrewster5962 11 ай бұрын
I love ❤️ 😍 💖 ❣️ 💕 💘 8❤video
@funmiford
@funmiford 11 ай бұрын
🙏🏾🙏🏾
@roamwithswift
@roamwithswift 2 жыл бұрын
You for to tell us #paid you need to pay to see the information
@funmiford
@funmiford 2 жыл бұрын
Which information?
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