add the link to your album please :)

Sorry mate but after the 40 something minutes of itw, I totally felt different about it. Those representatives are everything but norms breachers, their practice is so academic, it's miles away from Geroge Martin's attitude.They are as boring as hell to the point that "They sometimes record pop bands, well when they can"... Most of their incomes are from feature film sountracks paid by major studios. So it's far from Martin's original statement of being independent from EMI academic constrains and break the rules. I understand your point but I didn't felt the trailblazer's spirit of AIR studios originators here. Concerning the way they treat their clientele, when you can afford to pay the ticket for a session in this VVIP exclusive church for derealized music, I hope you get served well :) But don't get me wrong, it's a unique place with a superb acoustic full of talented people.

​@@DynamicRockers The year is now 2023, the days of the studio on Montserrat are over, there are maybe 5 acts in the UK and 6 or 7 in the USA who have labels backing them with multi-$million budgets per album, not 30 and 50 respectively. There are major releases today that were recorded with a portable MOTU and iPad in an artist's living room then sent for mix and master to some rando working in their bedroom. So, if your measuring stick for not being boring is recording in a (US) $25+ million facility prepare yourself for some really really really bad news. No, George Martin would not be happy about the music industry or market today, though he might celebrate the gumption of artists who can survive by taking insightful advantage of the DIY environment. That said, and especially when considering the changes to the industry and the environment, he would realize that they are doing an outstanding job just in keeping the boat afloat when they no longer have 50 musical artists lining up to record per year but likely somewhere between 5 and 10 - at best. At US based studios, the big name studios, it is very common to see 3 of 5 suites booked for radio/promotional voice over, 1 for audio for film and 1 for a mix session (of material recorded in a private residential basement). Look at Sunset Sound, their days of hosting Prince and Van Halen at the same time are OVER. It's empty at least 50% of the time, they've dropped so far that studio 2 is pretty much reserved for making nostalgia interviews of their own people for KZfaq that might make them $200 a year in AdSense from Google. I have no idea how they can pay staff salaries other than a hunch that they were secretly buying producers' and artists' points over the years who fell upon bad times. I get that you are disgruntled by what has happened to the music industry since the hay day of yesteryear, so am I, so are millions of others, but reality is reality and AIR has to do what they have to do and I think they are doing a damn good job if they can just afford to keep the lights on and eat without having to rely upon being ''Blessed'' by the few remaining eccentrics like U2. Check yourself.

@@tasteapianasure! I totally agree, there's no doubt about it. Those times are gone. From a creative standpoint I think recording indie music with way less budget in smaller facilities can be more exciting and fun. From the itw I felt like all the staff had a very heavy weight on their shoulders to keep the place running with a lot of compromise and keeping the legacy equipment alive can be more hassle than just simply doing music connected with our time and situation. And what I felt from them is really the burden of this legacy. Have a good weekend!

@@DynamicRockers Hey, thanks, you, too. I get ya. It's a hard thing to smile when all you feel like doing is crying. My hope is that the larger facilities continue to shift so that our means and methods today are more appreciated and catered to. It might be higher volume throughput and shorter non-lockout sessions but they could become more like music community resource centers and less like dinosaurs of exclusivity who die out from the impact of affordable and handheld tech.

Me too!

While the democratisation of music production sounded great on paper, in practice it's caused it's own set issues. The main one is what you're saying: anyone can get a laptop, interface, DAW, mic preamp (if that), a mic and headphones to mix on...which means, good & bad, ANYONE can get shelf space on the digital "record store"/streaming service. With amateurs and pros alike simultaneously throwing millions of tracks at the wall nothing sticks. And I'm someone who thinks the best talent is often undiscovered.

we're truly in a golden age of music right now, it's just being made in a slightly less romantic way

Is that what Rolling Stone told you?

Oh yeah those guys know their job. It's without counting the orchestra, the engineer talks about 150£ for a second at one point! that's insane.

Your lucky you can tell people about it, thanks to my dad, John Internet.

@@russ254 no thats what i said im gen zer and my gen made tapes and sold them at gigs and its hard for modern generations to understand there were no cams at our gigs so with no record companies hiring just re releasing back catologue you a generation of good that young kids cant understand, why you dont have videos and the reason it wasnt the culture. i ws asked whats do i know about music and i was pointing out my history and not like jason bonham or lennons sons i was a grass roots musian, we got paid to put bums on seats. the boomer gen got signed to records see zappa interview where he quotes old jewish guys saying just sign them up and put out. my gen ate drunk and slept jam band stuff, which was a great system simple form songs but with long soloing so it wasnt just the great song but musicianship people got to see, now todays musicians never look up or connect with the audience they are all a victim of some disease which connects them to an emotionally damaged demo graphic our demographic was intergenerational. in my 20s i played with guys in their 60s and mydad played reaper barn with 50 year old american black guys yes true diversity, my playe with champion jack dupree and after a season touring with jack my dad moved on to sessions and became a songriter and my dad hired jimmy page as his session guitarist. music was too political it was moon in june stuff and then mid 70s you had satanism with black sabbath who also made their first album with the same producer work for tom allom. todays musics are no longr putting putting bums on seats but are preachers of social justice and bcos social justice is based on lies they only attract their own demographic. thats why the festival circuit was invented so ed sheeran could look like he had 1000s of fans when in truth the audience was not there to see him, they were there to see the acts that could put bums on seats

The church organ now has the air conditioning integrated into it!

"I find your lack of faith disturbing." - Darth Vader

@@alexandereditsvideo 😝😝 … lets see, i hope i will be wrong😁 but i really think that AI is going to replace so much… like master engineers, color grader, composer, musicians and therefore recording studios like these…

@@PaulPaul-vj2vx Well I believe there will always be human studio engineers because even the best AI doesn't compare with the creative instincts and ability of a living, breathing, feeling human being. All the same I find AI has given us some very powerful and useful tools, but without a human operator music has no soul.

@@alexandereditsvideo yes, there always will be humans involved, but such studios make their living from recording for film, but in 10 years from now, I fear this will be done by AI and sound libraries.. Ai will work in the background while one or two guys decide where to go artistically... AI will compose, will mix, edit, master the material, and humans will only be overseeing the process and "liking or disliking" the AI suggestions... for example I am pretty sure, that in 10 years no one will use drum loops, but there will be a plugin with which you can say: I want a drummer like John Bonham, and then AI will go through all LED Zeppelin music, extract and analyze the drums and then create a new drum track with SD3 samples in the style of John Bonham... and no one can distinguish if its a real human "playing like Bonham" or AI... sad but I guess that's what we are heading to...

@@PaulPaul-vj2vx Maybe you've got the right idea but music is an emotional medium and AI might be able to "fake it" but again we out here with good ears will know the difference and continue to support real human artists. Your Jon Bonham example is interesting because what you're suggesting is that AI in ten years will have advanced to the level of a thinking, feeling sentient human being, with all the memories, life experiences, and beautiful imperfections of a real man or woman. With all the love, anger, joy and rock 'n' roll energy of someone who has actually lived on the earth. I believe you are overestimating the power (and future power) of computers, and underestimating the abilities of human wetware - our brains, guts, and hearts, our entire nervous system is a supercomputer that silicon chips cannot compete with.

I couldn't agree more! At times this was painful to watch. So many people these days appear to be incapable of communicating in an articulate manner.

@@danv8717 perhaps because they are professionals at the top of their game as opposed to media-trained people without any distinguishing talents? I know who I'd prefer to see. The video is excellent.

@@jtsotherone I strongly disagree. Being ineffective at communicating, especially in an environment where communication is essential is anything but professional. Also an individual who presents themselves with blue hair, and wears clothing that would be deemed inappropriate in most places doesn't scream I'm at the top of my game. Perhaps they could take a page out of Sir George Martin's book since they respected him so much. He was the definition of professionalism.

@@danv8717 the irony is that all the people in the video are literally at the top of their game. Check the blue-haired Ms. Cruickshank's IMDB for proof, and Geoff Foster's resumé speaks for itself. At least 3 of the people in the video worked for AIR at the time Sir George Martin was there, so it can be assumed he was perfectly happy with their performance. It's comments such as yours that put 'real' industry professionals (not publicity-crazed ones) off doing interviews like these where we actually get to see inside a top-notch facility.

@@jtsotherone These people were selected by Air Studios to represent them on a video to be uploaded for the world to see and they have language skills that any self-respecting public school teacher would roll their eyes at. Air Studios is touted as a top shelf studio but having people represent it that can't even articulate the spoken word above the level of a 12 year old is bizarre to say the least. Beyond this complaint the studio itself is fantastic so hats off to those that designed it.

💀 someone's gonna hack that thing during a session and start moving their faders all over the place 🤣

Fun fact: happened to me during a session on a 88RS in 2009 or so. VNC wasnt new to me, but while I was listening to something, the mouse on the Win XP screen suddenly began to move and i was super irritated. AMS logged on for some maintenance and voltage checks. Thankfully Mark left a .txt note on the desktop and said everything is fine.

@@philipppaulk oh man 😅