These longer form videos by Katie Tarasov are always the very best. As someone who works in this industry, I still found the summary to be informative, detailed, and accurate.

If you think about it, it's kinda crazy that they probably have chips in that lab that won't be announced for at least another year or more. The M4 is probably being tested in that lab right now.

For me it is mind blowing what they want to do: “Apple working on a follow-up version that will combine cellular modem, Wi-Fi and Bluetooth capabilities into a single component.”

I switched my whole eco system to apples since the m1 16inch pro. Never looking back. I was a hardcore windows and android guy, cracking software etc and being a geek...but apple products finally got me hooked..!

Intel got burned twice (once for phone chips and another for laptop chips). The first time, Intel passed on making the mobile chip for the first iPhone. They never thought it would sell well so the volumes wouldn't be worth the investment it took to design and manufacture the chips. Fast forward about 10 years and Intel was _very_ late to delivering the 10nm Intel chips for the new 2016 Macbook pro redesigns so Apple was forced to put a 14nm chip in a chassis designed for the 10nm power envelope which RUINED that entire line of MacBook laptops. THAT was the final straw and about 4 years later, they unveiled M1 and Intel lost Apple's laptop chip business forever.

D is my favorite reporter. Solid understanding of the complex and how it applies to our world. Nice work!

It's such a contrast on how apple presents their labs at keynotes with clean and open rooms and how they look in reality with stock racks from home depot.

Thumbs up👍👍 to CNBC for getting access to Apple labs and making these interviews.

This is a really good video, answering each question as I have them (good interviewing, good reporting, good editing)

Excellent video. Thank you Katie 👍

Great video & Apples new chips are sublime & they grow from to strength to strength.

Great interview. Apple has been famously secretive so it’s really nice for them to open up somewhat. One question I would love for you to ask them is: given their focus on the environment, why are their machines not upgradable with respect to storage, ram, and SoC? For example, owners of an m1 machine might want to upgrade their ram or storage, but cannot due to Apple’s choice to solder down the machine. Older Macintoshes from the 2009-12 era, for example, were upgradable. Now, if you need more storage or ram, you have to throw the entire machine away for a new one, even though the battery, screen, fans, thunderbolt ports still work just fine. So how is that policy congruent with being for the environment? Second, the test lab showed what appeared to be a motherboard with pcie and thunderbolt/usb-c ports. Will Apple release such a motherboard to the DiY market? I would love to build a custom built Macintosh! Finally, when will Apple embrace the AAA gaming community and bring more AAA games to macOS? The hardware is increasingly capable. All we need now are the games! Great interview thank you I really enjoyed it.

Very interesting and informative!

That was a great piece of tech journalism. Thanks!

I am really impressed at the head of the chip design. He seemed to really take serious his role and had a passion to build incredible products.

Great cover from CNBC! Congratulations to the team!

16:09 Can't wait till these breakthroughs are made public

Great video, so interesting, loved it 👌

Apple avoids the term AI like the plague. It’s always neural, machine learning or even “advanced intelligence”.

very informative video❤❤

So interesting and impressive to see how they are innovating in this area.

Very very interesting report. Thanks a lot

phenomenal reporting

Nice tour. Now I would like to see the 8GB ram for user test!

Great reporting

"Inside An Apple Lab That Makes Custom Chips For iPhone And Mac" kind of missleading Title when its not TSMC that produces the chips lab they visit . but and Apple Testing lab but great video :)

Great interview!

great video!

I love the thinkess in their new laptops, im just crazy with my new mac

Amazing video

Amazing video.

Excellent/ exceptional reporting 🙏🏻 Bravo APPLE 🍎

If Apple created a separate division for gaming and made a desktop gpu and desktop cpu, not SoCs, I think they have a huge potential to beat amd and even intel

Wouldn’t be surprised if Apple eventually expand into the world of servers in data centres with them making servers that use a new exclusive variant of the M series chips that is physically very similar in size to an Intel server CPU while being extremely powerful and power efficient so those servers could also save a lot of money for their owners in the long run when it comes to energy costs! :)

That was an excellent presentation, and a rare look into Apple's labs. Motorola, PowerPC, Intel and along the way Apple announced they bought PA Semi-conductor. Now look how far they have stormed ahead with Apple Silicon... it's been a fascinating journey IMHO.

I admit Apple took the right direction. For laptops efficiency or performance per Watt, they are now king of the industry. However, so many applications still live on x86. It's a difficult situation because of app compatibility. Hopefully, in the near future, it all works itself out.

Hands down🙌 the journalist❤.

Purpose driven, tailor-made chips make a big difference.

I had a hand in TSMC’s build here in AZ. MASSIVE place.

Wow! This journalist is so competent! Respect! I am quite versed in tech and even in Apple's underlying technology, and halfway through, she is just not missing!

11:57 Contradictory. Qualcomm has the best modems (as proven over the last 20+ years and based on the size of the graveyard of their competitors) so not sure why they would try to build their modem.

What a wonderful interview....

As an STEM/engineering student, it's incredibly inspiring to see how AI is making waves in the semiconductor and chip development field. This video has motivated me to delve deeper into AI, semiconductors, and chip development at Arizona State University. I'm a big fan of tech insight videos and documentaries, and this one was truly fascinating. Can't wait to learn more and stay updated on the latest advancements in this exciting field!

TSMC is one of the most important companies on earth. Market capitalization of TSMC (TSM) Market cap: $511.12 Billion As of December 2023 TSMC has a market cap of $511.12 Billion. This makes TSMC the world's 12th most valuable company

Skeeeohhheeee when you see me !! lol 😆

I just got my fist M1 Max MAC second hand and it amazes me how good it is especially when running programs with multiple layers of emulation. I see why intel is scared

I think this is the first time we see something the apple offices

Good for Apple, they need more behind the scenes videos.

Nice presented video

Thunderbolt is great technology. Its seems to be I will use it in a combo with Oculink

Macbook with M Series is really revolutionary and i think next 5 year no one can compete with M series chips.

Great vid, good overview and feature

"scalability and reusability" - fun fact, the latest Apple TV 4K console uses A15 Bionic chip, same one on iPhone 14. I personally have one with a Playstation controller and casual gaming on TV has never been this great and affordable. While at that, Apple Arcade gaming service is amazing, works across Apple TV, iPhone, iPad and Mac. Okay, now I sound like a bot.

Apple is incredible!

A interesting interview would be with jenson huang. My man single handedly took the company from bankruptcy to top three most valuable companies

I don't think Apple would actually make a big announcement before they can fit LLM to entirely run offline

Thanks for this, it is well put together. Do I really need to upgrade my devices? What are we using our devices for? Why fix what is not broken? Do we need the smartphone to change? I'm not convinced by foldables. When will smartphones outperform the Steam Deck, 1080p 120fps?

Qualcomm and mediatek and unisoc inside tour. Please.

Many said " same old AAPL, nothing new" after AAPL's last product introductions...well, hope they are watching. This is fabulous! Congrats AAPL!

super rare!

Will you ever fix iCloud so it actually works? How about Apple Music bug error -54?

nice one CNBC

At the 12 min mark when he was asked if Apple is planning to make other chips too like memory dude basically said that their focus is the quality of their product, if a chip doesn’t meet what they need or up to par, they’ll be cut. Like intel.

Great piece of apple advertising!

This just felt like a long Apple commercial

I think John Ternus said it right, not to worry, he is absolutely right, and it is true, I for example, my main function with computers is editing, as there is competition, I was a Mac user since 2001 when I bought my first computer, G4 733 and since last yea, I changed all my computers, to PC, that's why I think he is right, did I mention that we are tired of their lies, bad services and now super high prices. We're hopefully waiting for a new Steve, which is what this company needs.

And I just wanna see the RED SILICON BOARDS they use in prototypes. That’s all I wanna see.

They need to fire the whole design team and invest in a new design team. I stopped upgrading my iPhone after the 3GS

@3:20 wow look at that they are just sitting there on those kitchen metal racks i'm used to seeing dust proof silicon environments, why and how is this able to be different???

I switched to Apple when iPhone 11 came out. Now I'm a cult member with 15promax, iPad Pro, MacBook Air, Mac mini, I love how low maintenance everything Apple is.

I swear at 9.48 i just saw Tiger Woods testing chips haha

Lmao the guy laughed when they spoke about AI, they are preparing smth haha

Just to note, Apple haven't "invented" the logic in its processors - they've just taken the capabilities of the ARM system and glued in additional components to make the products perform exactly how they need it.

Ok, here is my take, I do think Apple will move away from Qualcomm eventually, and what I think is happening is there developing a Apple codec for the 5G like Huawei polar codecs, and eventually move to 6G. Wifi and Bluetooth, I would also think Apple would work on something to replace bluetooth, along with perhaps redesigned or new audio codecs and etc, along with and uses the same codec as eventually 5G Apple codecs like the Nearlink Alliance headed by Huawei in China, wich would be better then bluetooth, I just don't think Apple would let Huawei be the best even if they exited the US market. Also they need eventually to have a response to new Qualcomm audio and IoT codecs while mainly audio based on wifi because eventually it will be caught on as they just announce at the Snadragon Summit and I would argue Ldac is already the dominant "Hi-Res"audio codec even with limitations. Apple can still have 5G in it's name because of the intel IP. As well as integrated and unify the homes and IoT integration with Matter protocole. Even if I love Home assistance, nothing beats native. Though Home Assistant would still be around with Matter as a manager. So if they are doing new codecs and get ready to have a second version or Version2 for 6G in the mid 2030's or early years as that is where 6G is expected, usually the wagon start and reporting start in earnest about poperly 5 years in advance and trickles to a major ad campaign in the deployment years. I think this will be the first time a new generation may take 2-5 years more then the 1 generation per decade upgrades of cellulare generation. So I do think this line up with 2026 eventually, which would line up with 2nm also.

Make a video on HONOR 90 5g mobile because it is having highest PWM dimming frequency for display currently in the world.

That’s a crazy thing

The way they bot cheesed when asked about AI .... these dudes about to shock the world

Apple is the best tech company in the world and this shows that when comes to tech the US it's on another level that's why they compete with themselves. 😎😎😎😎

The gaming experience is not up to par to other handheld devices. But it's cool they can do it.

Just release the apple tv as a AAA gaming machine

They do not make chips. They design them. After they design it, they send it to TSMC for production where they actually make the chips

And 2 important apple silicon designers now work at Qualcomm, where they built an even faster ARM based cpu. and good for the consumer, we dont need to pay zillions for it.

APPLE is love

What an interesting time to be alive.

Will I be able to use RCS in an iPhone now? Or do I need to upgrade to the next gen iPhone 16 Pro?

whenever you see Indian engineers, you think about Boeing. LOL

13:27 cheap test leads…. WTF (wow that’s fantastic 😂😅 )

The journalist ate too much Burgers

And yet, the SSDs short to ground when they fail? :/

But apple doesn’t innovate they say. This is the bread and butter of the iPhone and every apple product on the market the SoC. If iPhones never changed their aesthetic as long as that SoC, camera, battery and software optimization improved that is a win.

I don't know why people think Apple is behind in AI. Sure, Siri sucks and not generative, but AI has been a thing for years at Apple. For example, I remember in iOS 9 when my iPhone had these proactive suggestions like a route to my favourite library because my device already learned that's my usual spot on a specific day and time. There are also things like texting the person you're going with that you are late to your event, turning off alarms because the next day is a holiday, etc. Then, of course, there is all this photo- and video-related stuff.

Just curious will this lead to loss of revenue for the chip giants in US and Asia?

Nice video, but title is pretty misleading. Not much in this video is about the actual lab.

The amount of work and precision Apple has used to achieve this, is astounding. Truly a great company.

13:16 - TSMC is playing the ALL-TAIWANESSE card again. lol!

The interviewer is gorgeous🤩🤩🤩

@ 11:24 this is how a half decent microscope should look like 😅😂 not the Alibaba version from Apple’s Lab 😂

Apple is building for the long term future of their smartphones and their laptops. They are the leader in their respective tech industry!

03:27 Hope your family and baby are ok. Best wishes for Katie Tarasov and family

Next time they send someone to visit apple park, I suggest they send someone who's prepared, even physically, to ask questions and tour the campus. WSJ's Joanna Stern would've done a better job and got twice the information, including showing her bright charisma and personality.