Inside Balmain's Digital Revolution | The Business of Fashion

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Inside Balmain's Digital Revolution | The Business of Fashion

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Күн бұрын

BoF's Imran Amed sat down with Balmain's Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and it's digital revolution.
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Пікірлер: 135

@criolloRD 3 жыл бұрын

Olivier has been successful in Balmain no only for being a talented designer but also for being an excellent and very active Public relationist!

@Kk-ee4cj 7 жыл бұрын

You can tell from the interviewer's questions that he has a very intimate knowledge of the fashion industry. Thanks for the thoughtful and insightful questions!

@tiyamikephiri6629 7 жыл бұрын

What I love about BOF is that they ask relevant and specific questions. It's not generalised and this has a great result. It was so enlightening and inspiring listening to Olivier talk us through the Balmain world. Always nicely done BOF.

@Asierramoore 8 жыл бұрын

This is such a good interview. I'd give the interviewer five stars - so eloquent and tasteful and he brought out the best in his interviewees.

@Laitalafraise 4 жыл бұрын

I agree. I noticed that too!

@ec796 9 жыл бұрын

I love these types of interviews. I would be really interesting to watch an interview like this with Hedi Slimand and the ceo of saint laurent

@businessoffashion 9 жыл бұрын

Thank you Erik.

@AOcnalop 7 жыл бұрын

Because of Olivier and his Balmain revolution, Gucci and Chanel have stepped up the creative direction. This era will be cherished forever!! 😍😍

@amonic.2089 4 жыл бұрын

Yes! He's Bold and confident enough to Push the envelope.

@saveit4later89 8 жыл бұрын

This was a very influential interview. The right questions where asked where the audience gains knowledge !!

@businessoffashion 8 жыл бұрын

+saveit4later89 Thank you very much.

@tictocmm 9 жыл бұрын

I think that for such a young guy diving into uncharted waters in a historic Parisian house, Olivier has done a terrific job at Balmain.

@josepht.7937 8 жыл бұрын

Absolutely! Olivier has done an amazing job in marketing and promotion of the brand and of himself.

@mqstudiodeborahcampbell9471 6 жыл бұрын

This is the future of fashion, the combination of Music,street culture and social media. Great interview

@naemaabdirahman3113 4 жыл бұрын

His is real guy or

@barbaramelville6320 Жыл бұрын

Of course he’s real what else????????

@conversacionesconmipadre 7 жыл бұрын

Imran is amazing as an interviewer. He is bright, prepared, intelligent and articulated. I love him

@selinasam28 8 жыл бұрын

I love this interview it made me learn more about Balmain and Olivier himself

@patientlove3191 9 жыл бұрын

Great interview. I loved the conversation about taking risks and also how being inspired by the fashionable women around him is what sustains the relationships, instead of "using" them to advertise creations that were created without them in mind... as other houses do. Olivier is fantastic. I am one of his many instagram followers.

@logbinder6330 9 жыл бұрын

I love Armed's style, it's subtle and simple, but impressive without even trying.

@businessoffashion 8 жыл бұрын

+peter thank you

@AyikosMedley 7 жыл бұрын

Olivier interviews well, easily communicating his vision. Its lovely to watch. He is really the designer of this generation and the interview brought that across well

@johnward5723 6 жыл бұрын

I absolutely have fallen in love with this guy! His vision of diversity will light the way forward into the future!

@bubblebutt4919 4 жыл бұрын

2020? I still love this interview i love Balmain! 🔥🔥🔥

@Tourian 9 жыл бұрын

I love these interviews. They're smart, well produced and the guests are amazing!

@businessoffashion 8 жыл бұрын

+Juan Adrian Garcia Cid Very kind Juan.

@GianyGeorgianAnthony 9 жыл бұрын

Loved this interview, Olivier is such a inspiration.

@josepht.7937 8 жыл бұрын

An amazing interview! Pleasant, engaging and informative. Well done!

@aquilaguerra7259 8 жыл бұрын

This interview was excellent. Simply excellent!

@businessoffashion 8 жыл бұрын

+Aquila Guerra Thank you very much.

@norauni 9 жыл бұрын

Great interview! It's exciting to see some of questions that I'm curious about being asked in the interview. Balmain goes beyond designing fashionable clothes, it's also a successful business.

@businessoffashion 8 жыл бұрын

+Nora Liu Thank you Nora

@jonnyfendi2003 9 жыл бұрын

To be as hyped up as Balmain is to only be pushing 30 mil euros is surprising.

@jackiem3740 9 жыл бұрын

jonnyfendi2003 pretty good for only 4 years at the helm though. REALLY good actually...

@hayaglamazonluxe 9 жыл бұрын

+jonnyfendi2003 It was doing way less than that, Olivier is crushing it. Balmain is flogging £2,000 blazers, so not like they are going to get many customers

@skqq3250 Жыл бұрын

This is a lovely interview. Each person is made up of genes from his biological mom and dad. I’m sure of of them had ties also to the street. He is a pure talent. Enjoy your self Mr Olivier. We’re you doing go-go dancing as ur self or dressed up as a different person.

@griesser2000 9 жыл бұрын

As always guys at BOF you did great interview. Balmain was relevant again thaks to Christoph Decarnin and his view on the Balmain girl and todays Balmain girl seems to be not so realistic but somehow sucesfull thanks to that celebrity-designer frienship.

@epifanny 8 жыл бұрын

+Javier Josef Griesser The Balmain girl today is not realistic??? Was Decarnin's girl real? Being a 'girl' i find the Balmain girl today more real than the one before...

@albalincoln7718 4 жыл бұрын

Beautiful interview, beautiful creative minds, too bad not all people who are a fan of Olivier can afford one of his items.We still love you

@suannoir 8 жыл бұрын

OMG! I never knew, such a fantastic interview and makes me want to buy more Balmain. Inspiring me to create my own line as well. Love this channel. Very pure and influential...

@MrWatchcollector 9 жыл бұрын

no no nooooo i just have to comment on how he interviews AGAIN he is amazing. like really?? Doesn't he fall off?? he's like the Beyoncé of interviews!! The program is so informative. Just think 4 years??? yeah...now i feel lazy. I'm going to work on my logo TONIGHT.

@hayaglamazonluxe 9 жыл бұрын

+Kwame Adams That's the spirit, you can do it.

@Asierramoore 8 жыл бұрын

+Kwame Adams He is good.

@cocobird2632 6 жыл бұрын

this is very nice i enjoyed it i surly enjoyed the whole new and how to but it , the foundation and the recreation its too heart felt , i liked how both guests where seeing each other point of view yet both going for the same heart , good job

@Monir1993 7 жыл бұрын

Brilliant interviewer. Well done, Imran!

@ElizzabethHope 9 жыл бұрын

he's so cool! Really he is

@nouraa1258 8 жыл бұрын

really enjoyed this interview! the interviewer did such a great job

@bellaf7774 4 жыл бұрын

Amazing interview! And classy as well❤

@UsmanKhan-yt8tn 5 жыл бұрын

Many congratulations to you both.....U 'll go internationally soon ....M waiting for you in India......India wel come you ......you are my favourite.....M big fan of yours and your clothes....beat wishes

@amalzidou6253 8 жыл бұрын

I love really love love looooove Balmain 💁🏽keeping on the good work Olivier kisses💋💋💋💋💋!!!

@Stefy910299 9 жыл бұрын

Thanks you for this wonderful interviews. I agree with the rest, if you could make one with Hedi Slimand, would be great! Keep up with the good work ;)

@businessoffashion 8 жыл бұрын

+stefania valdez Thank you for your suggestion.

@miss.phyllisreneefoster9547 6 жыл бұрын

we love him hes great designer too, his designs are like wow!

@yasminogbu8929 6 жыл бұрын

fantastic interviewer ...

@fallonlunda1408 8 жыл бұрын

I love him. A great designer !!

@destinysfashions2675 8 жыл бұрын

Soooooooooooooooooo in love with Oliverrrr omgggggggggggg

@g-uy9me 8 жыл бұрын

BALMAIN BEST DENIM JEANS. PERIOD. THE END. THIS GUYS A , VERY SMART!!

@frenchanthony2226 5 жыл бұрын

I agree with you. Best jeans that are being made. You darn right Olivier is smart! Such a genius!

@joelbellz 9 жыл бұрын

Really great discussion here!

@businessoffashion 8 жыл бұрын

+joelbellz Thank you very much.

@annettewashington7491 11 ай бұрын

Excellent!

@DDominoGeronimo 6 жыл бұрын

Issa legendary icon. PERIODT.

@barbaramelville6320 Жыл бұрын

Wow 🤩 absolutely awesome 👏 love ❤️ this

@Rose-pz8es 7 жыл бұрын

Good interview

@brigittaandriamanalina4440 Жыл бұрын

My favorite fashion designer

@nameisamine 8 жыл бұрын

omg 24 and he was creative director of Balmain. @_@ fml.

@efghiabcd2611 4 жыл бұрын

I liked a Balmain EDP in 1984 very much. classic, pleasant, with black and white striped box. Called: Ivoire. Lasted quite a while-

@ayedreamer 9 жыл бұрын

Oliver is a genius!!

@wilwillsmith 4 жыл бұрын

Such an inspiration for hard working

@Cfselectricssydney 9 жыл бұрын

very interesting

@dariuscarlos6707 3 жыл бұрын

Oliver inspires me so much

@icarrus4u 8 жыл бұрын

Very talented designer.

@gitanjalikarki4249 5 жыл бұрын

grt comments .....yes interweivers n journos have a grt responsibilty to bring out the best out of the interewees as they r the important bridge between the viwers n readers.....who may be millions of miles away........their talks should be stepping stones of stories of humanity itself....one more step of humankind .........striving to make earth a better place.......!!!!

@nurtured-channel2953 5 жыл бұрын

I would love too be his 😍🔥... muse highly respect this young talented men. Olivier really embodies the Balmain Brand and understands a culture of information

@THEBIGGESTSCUMBAG 6 жыл бұрын

BEAUTIFUL

@enriquemoon 7 жыл бұрын

Talented kid!!!

@hoquocanh868 8 жыл бұрын

Interview Elie Saab please!

@taminazabaneh6548 8 жыл бұрын

I luv Olivier roust he is hot n amizing n admiral real adorable in his work of fashion world n sweet classic wit a touch of poise he is a wonder n bold I would really like to meet him n do some fashion modeling for him seriously

@valeriehitier9026 2 жыл бұрын

Le mec a un et rare sens de la mode!!

@frankiesmith718 Жыл бұрын

I like that black and white striped shirt

@garzasmorenas6680 4 жыл бұрын

Ahi esta el bello Olivier Rousteing!!! !! Cute!!

@mikeai1616 8 жыл бұрын

I love Olivier. This interviewer is quite bad though. Really need to focus on listening instead of waiting to ask the next question. Olivier did well. Balmain forever!

@barbaramelville6320 Жыл бұрын

Gorgeous love ❤️ love ❤️ the purse 👛 collection love ❤️

@NickMcKennaisaliveandwell 8 жыл бұрын

Where did Imran Amed get his jacket? I love it.

@josepht.7937 8 жыл бұрын

Yes Nick...it is awesomly stylish!

@y-adouradou446 9 жыл бұрын

Decarnin's look was so strong, must have been hard for Olivier Rousteing that he always have to justify his work to say that he's not doing what Christophe was doing... Even it sounds in my ear a bit agressive when he explain his difference (he's young, he listen young music, he design for young people... sounds like Christophe is doing old fashion...), I kinda understand. My feelings are very complicated above him but he does have a great talent! I'll always keep watching his work.

@y-adouradou446 8 жыл бұрын

0LolaLola I don't know what to reply to you... we must not live in the same world

@y-adouradou446 8 жыл бұрын

0LolaLola I'm pretty sure I've seen more than you, not because I'm old but because it's basically my job. Trends are inspired by older trends, it's a mash up between different lines, cuts and era. What he does isn't the same as what have been done, it's a modern version of it, strong and inspired. Sometimes I do think he takes shortcuts, like when he redo the givenchy smoking or the YSL saharienne, but talking generally, he really start to influence the trends now and whatever I like him or not, I respect his work.

@renaissancesunshine8940 8 жыл бұрын

any chance of internship, BOF in India

@n0emi.4 8 жыл бұрын

ubice sido mucho mejor si la entrevista hubice estado subtitulada ....

@dayanaferrer522 6 жыл бұрын

OH MY HE COMPARED BALMAIN AND CHANEL WHY THEY BOTH GREAT

@sabtow1991 9 жыл бұрын

terrible camera angles

@Dimasstywan 8 жыл бұрын

please interview alexander wang

@StaileyStyles 6 жыл бұрын

Power

@WhosJZN 9 жыл бұрын

power women yaay

@dreamerking5511 6 жыл бұрын

Please whats the interviewer's social media, he's so good

@mrblf652 8 жыл бұрын

The only make $30 million a year. I thought that the label made more than that.

@sonyamon7523 8 жыл бұрын

You do understand that is alot of money?

@mrblf652 8 жыл бұрын

Sarah Nowjo No shit. It isn't a lot of money for a MAJOR CLOTHING COMAPNY!!!!!!!

@ec-ub7wx 8 жыл бұрын

+Sarah Nowjo I worked for a small boring fashion company and they made 50mil...30mil for a major house is pitiful lol

@nocturne90210 8 жыл бұрын

+elfen caten their clothes are pretty expensive though and they don't produce that many for each piece. It's seen as a high end limited brand. Known enough that everyone can appreciate/acknowledge it but not to an extent that everyone can go and buy it

@jlewis122 6 жыл бұрын

They need to recognize that Olivier actually put balmain on the map. Because I have never heard of them until he came on as the creative director

@kimj.6985 6 жыл бұрын

He has a perfect face.

@valeriehitier9026 2 жыл бұрын

Ah c est un bon moyen de commencer : être le bras droit , il connaît déjà la maison….en tous cas il a un talent pur et dur

@esterakowalczyk5022 6 жыл бұрын

'fashion show imem Wolf.

@MissPerriwinkle 2 жыл бұрын

is Balmain making money?

@luish.3188 8 жыл бұрын

Ugh, what a queen. I love his work, his personality, not so much.

@esterakowalczyk5022 6 жыл бұрын

*INSIDE* _ the mun'd Melo _ partte in im stey to love

@phlickster Жыл бұрын

CRINGY! Olivier said, "Glamour." You kept saying "street." Definitely felt moments of tear down Olivier on way too many levels. Ironically, Olivier keep coming back to "communicate;" which this good interview could have been a stellar conservation if you listened to him and communicated with him rather get through your list of questions. Maybe it is generational.

@esterakowalczyk5022 6 жыл бұрын

'fashion.launguage..

@patpat446 9 жыл бұрын

Loved Balmain until he started engaging the Kardashians...don't think their followers have the wallet to purchase Balmain clothes unless he starts focusing on fragrances

@shanemurray6971 9 жыл бұрын

pat pat I think the connection of Balmain and Kardashian's was to build social presence for the house of Balmain

@hayaglamazonluxe 9 жыл бұрын

+Shane Murray I agree, and it has helped them because it introduces Balmain to younger people

@hisnameisdrew7051 8 жыл бұрын

it's not really about most of the followers but people who can afford it bandwagoning as most celebs and rich people do. they follow

@MrMlbfan6 8 жыл бұрын

+HisNameisDrew also but Lanvin is a good company but they need to add younger people like balmain and they would destroy balmain.

@mikeysal231 7 жыл бұрын

What nationality is he? He looks of mixed race. (No politically correct bullshit responses please)

@JaesadaSrisuk 7 жыл бұрын

Mikey Sal He was sent to an orphanage at seven days old. The nationality of his parentage is unknown.

@dedeewright5998 6 жыл бұрын

He was adopted. He says he does not know. Calls himself a Black boy.

@cryptopirate8880 6 жыл бұрын

is designer hispanic

@antonschmid6252 8 жыл бұрын

@daviddimachki2132 6 жыл бұрын

His haircut is bugging the fuck out of me...but then again who am I to talk😏

@infoseijoarnjz 4 жыл бұрын

Hahaha...this boy just copy and copy and copy to all the best of 90`s. He makes Balmain an H&M store...

@goldenglove4663 7 жыл бұрын

The House of Balmain has gone down....KARDASHIAN is the name associated with Balmain. To be quite frank Balmain was a House built of elegance and beauty.Now it is associated with the social media and Kardashians......The designs and clothes are very tacky and the brand is very uncool.

@patr70 5 жыл бұрын

I was thinking the same thing until I really started looking at the Clothes which are Beautifully made, "glamorous", and high quality. I love the Balmain Olivier has created.