Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands!
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Episode Timeline:
00:00 Influencers and sponsorship deals
03:15 How did Pranav identify the Influencer Marketing opportunity in 2016-17
07:22 Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity
10:02 First Bollywood x Influencer Marketing Campaign - Fukrey Returns
11:45 The Evolution of Influencer Marketing, How do Agencies win new business
19:29 How is ROI calculated for Influencer Marketing
24:13 Shein & MamaEarth Case Study
28:08 How do Creators charge for Campaign
31:04 Influencers becoming celebrities
33:42 Disrupting the micro influencer space
39:22 Why did Pranav double down on Gaming Creators?
45:50 Different Opportunities for Gaming Creators
50:09 Creator-led brands in India
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