Today I learned Minimalist is an Indian brand. The packaging is so simple yet classy.

He is so intelligent . The attention to detail while he speaks of constumer centricity is amazing . He is aware of the organisation , product and the target market . This is one of the most genuine and insightful conversation I have heard!

Samapati was the influencer who had posted about their products. I was one of those people who ordered their products once Samapti posted about the brand in 2020. Since then I tried many other brands but no brand could match the efficacy of minimalist products. Truly one of the best indian skincare brand I have ever come across. Kudos to the brand. Have changed many lives❤

Same here. I'm the biggest fan of minimalist products. I've recommended them to my entire family. They r insanely amazing. I've tried multiple brands even the most expensive ones by importing them. But hands down this is the best

I have been a huge fan of Minimalist . Literally purchasing it in every 4 months since I started using. Already onboarded 5 more people as brand lovers. So happy to hear further insights here!

I use both The Ordinary and Minimalist products. Ordinary is my most favourite but some products are ridiculously expensive, so I go for Minimalist if they're the same composition.

The best ever INDIAN skin care brand that really does what it says ... tried a whole lot of products.. nothing worked .. then came to know about minimalist from amazon wanted to give it a try .. stayed consistent for an year and woooo it worked wonders .. changes can be seen from the very first month of using... thanks to minimalist for giving what it promises... and consistency is the key ❤

This guy is awesome! Such transparency and passion towards building a product that speaks for itself. Minimalist is a gamechanger in the world of marketing and paid pr.

Yes "minimalist" is alternative of "Ordinary" with cheap price.

I started using minimalist serum 3 months ago and have seen massive result, I can understand everything he said, love the marketing strategy he used to build his brand💌

His clothes are also representing the brand ;

Mr. Yadav is such a nice person who knows and understands customers and their issues so on point.

The part from 35:15. His answer ...🙌🏻 My respect for the brand and this man grew 10 folds..

I don't believe just 5 lakh spent on influencers marketing for 100 cr turnover , if you are spending just 5 lack then you are lucky and have good stars. Waiting for comments and reply of others viewers

I absolutely trust Minimalist - best brand best product . When they say product is a hero ... It is !! Using since 2020 I can't go back to anything else .

As a cosmetic safety assessor, good to hear more about quality. Yes indian consumer changing

I used to get products from abroad because we didn't have good Indian brands producing quality products. I now use Be minimalist products for my skincare needs.

One of my favourite brand, I started my skincare journey with minimalist products & my skin was happy

I just love their products & packaging! Been using for more than 2 years.. my skin is soooo much better than before minimalist.

OMG...I don't know why did I never imagine this episode to happen. I swear MINIMALIST is my only favorite-go to Indian skincare brand that I love to the core and trust to the sky. Coz it actually like ACTUALLY works... I started my skincare journey with them and trying everything else came back and stuck to them.. All I have now are few Korean skincare products and a lot of Minimalist. That's it. (I don't know but when he said consumers did the marketing and they didn't endorse much on it, his journey reminded me of BTS -except the time taken part. ) Loads of love and appreciation for the team.💜

Thank you so much for doing this podcast.. now we get to see the men behind minimalist. I used their oat moisturizer and niacinamide serum for the first time.. they had very few products I. 2021.. but it also felt so good that this was made in India and by Indians! And the product quality was so good and on par or even better than most expensive products found internationally or domestic.. I remember once I left a review after using a product.. I got a personal reply from them and was also implemented.. I want this brand to florish globally and make us all proud ❤ much love for this brand. Just to add I began my skincare journey with minimalist it was so light on the pocket.. much deserved ❤

We are all family members used minimalist.we love it and we all better than knew about the minimalist through this podcast.so both of thanks.🙏🙏

Added to bucket list: Figuring Out pr aunga ek din

" Minimalistically unique content" I really like this podcast, and I really appreciate your idea of inviting him for this podcast.

I love minimalist Products,i uses these daily life ❤.

My favourite products are from The Ordinary and The minimalist. I use their serums and sunscreen. Excellent products

I have been the brand fan since initial days and it is awesome...❤keep making good products. I always promote the brand to all. I love it.

I am buying minimalist for past 2 years. I repurchase 3,4 products once in every 3 months. I wish if they could launch “minimalist tranexamic acid in 10% “. I am buying it from Neemli coz they have in 10%

Minimalist came right time in the INDIAN market when “THE ORDINARY” was literally in demand and girls were buying TO products from IG small bizz shops which used to deal in international brands (but they’re hella expensive like 2x 3x price and used to charge additional shipping cost and what not ) , i remember buying MINIMALIST in frustration of not able to afford TO as a student and liked few things from the brands. So yeah they came in the right time before covid and obviously ppl were free so learned and took care of their skin and got into the whole skincare game. NOT SURPRISED w their earnings but they need to work on their formulation, we don’t need to buy foreign brand if our home grown brand give us QUALITY ✨ yk? Good podcast 🫡

You're bringing my favourite brands like inshorts and minimalist

I am also a minamlisit loyalist…. Your newest launch the eye cream have gifted n recommended to more than 15 people

Minimalist products are so good...The founder is right that the product is our hero😊

Raj, i want to know your skincare secrets . Please share details like: 1. What your skincare routine looks like. 2. What you take internally like your food and diet habits. 3. What do you use externally on skin like soap, shampoo, creams, any natural tips?

Oh wow this is amazing, it's been like 4 years since I'm using this brand, I'm so excited to watch this

These guys were very strategic in their branding and positioning. They were super clear they want to be 'The Ordinary' of India. They completely copied the branding, which psychologically put the their brand in the zone of the US brand. In 2021, between this 8 months talked about in the video where the brand went from 0-100 CR, we had made some digital ads for them, where the brief was to literally 'copy' specific content done by The Ordinary in the US. I think this marketing strategy should have come across in the video, in a discussion on what is the difference between inspiration and outright copying and about meeting certain objectives.

Thank you for bringing the Co-founderbof Minimalist. I am a dedicated user of their product. Although I live in the UK, I buy my Minimalist products once a year from India while I'm on holidays. Good stuff!

Hello sir, Thank you for this podcast, I was struggling with some basic challenge in my startup and this podcast came as a miracle. Can't thank you enough. Plz plz invite more entrepreneurs who can inspire us.

I used minimalist salicylic acid facewash and it was awesome for my oily skin. 😍

Been using minimalist since the product launch. Their alpha arbutin works magically for me ❤❤❤❤

Accidentaly I Found when I was searching for dupe of Ordinary . I have used each and every Minimalist product, from then there is no going back . I have used almost all brands Serum, but Minimalist works like wonder.

Kon kon Minimalist ke products use krta hai 😂😂

Hats off to minimalist.. I used it after using ordinary and result was amazing

Minimalist is one the best brand and I’m so glad that it’s an Indian brand and yeah i recommend this to everyone love ,love it 🥺❤️

Today I came to know minimaslist is an Indian brand... Man u nailed it... Similar formulation... Ordinary ko takkar ... Superb

bhai it so knowledge and you label you define technical terms in videos are really helping me thanks bro.

Abi tak jitne podcast dekhe us may sabse sahi laghe.

I use minimalist products, they work amazing. Specially maleic acid bond repair serum❤

I love minimalist products. Just recently order 5 of their products

Rj shamani sir you do such a wonderfull job thanku for shoting such kind of pod cost with such kind of real persons having real personality or ground knowledge. Heartly appreciate boht of you

Bro your podcasts has literally changed my mind and perception of thinking towards problems. So very much thankful for that...

Minimalist walo se mari request hai ki please copper peptide serum jaldi launche kare affordable prices me 🙏

Minimalist salicylic acid face wash a holi grail for me ❤❤❤ But give discounts sometimes 🙂

ive my self purchased over 40 times till date.

Just a suggestion. Raj, the blanko perfume bottle which has been kept on the shelf behind the guest is acutally not visible clearly. You had kept the dark shade colour bottle which has a dark background of some poster. It should be the same as you had kept behind you which is the blue bottle ahead of a silver button.

Would love to see English captions on your videos!

Ek din issi podcast me baithunga 💫

Minimalist products saved my skin . I was struggling with pigmentation and sun damage along with fragrance related allergies of skin care products.On top of that I wanted a Vegan , cruelty free products.I came across Minimalist brand which was a gamechanger for me.Two years of using the products of Minimalist I am extremely happy with the results.😃

Vilvah, Bie also both good brands. India is brimming with super skincare products. Forest Essentials also Rasa is a super oil free serum and the soundarya range with 24c gold ❤❤

Sir, Pls bring Major Abhay Sapru (1 PARA SF) He fought in Sri Lanka, Kashmir and North East! Tremendous experience!

This is the best podcast I’ve seen

I was dealing with acne issue but thanks to minimalist 😊

Thanks for knowing the things that way😊

Aapki podcast ka hamesha intezaar rahta h aur aapka podcast bahut hi valuable hota h ... Thank you a lot raj ... keep rocking and keep shining 🌟

Vitamin c, niacinamide and salycilic acid serums did wonders on my skin along with Cetaphil gentle skin cleanser

Honestly the most organic brand I ever came across

Raj Bhaiya …. Height key bht sare myths nd cons hai (may be maine purane videos ke through na dkha ho bt) may be 2024 mein koi professional clear kr dei … rest loves u a lot … best Person in this Entire Country!🔥

I found this podcast way much better than TRS clips❤

Seriously my favourite Indian market

This is 3rd time order since 2023. Loyalty wali baat correct 💯 hai

I just bought 3 products while watching this podcast, really felt the trust .. will share my review once tested ✍🏽📃

I used the 0.5% salicylic acid cleanser it was amazing very gentle plus all my every other day coming white heads were totally gone till I used it you guys are doing a great job keep it up and don't go for advertisement etc but we don't trust ads now

Excellent pod..very crisp and to the point. Kudos! Very nice topic..so much to learn

You make great content Raj. Keep up the good work. A small piece of feedback, I find you interrupting the guest as soon as he starts to answer your question. Rest is just perfect! You're doing great!!

Minimalist hair care range is the best❤

This brand is just wow.. being a man I never thought I would be doing a skin care routine. Minimalist is the best❤. Every man should go for it

It is very good product, I used your product one year ❤

Sometimes the founders are so rigid with their existent biases. His first set of users itself came because an influencer mentioned Minimalist and he says we dont believe in Influencers and dont invest in them. As a marketer in personal care myself, I dont think anything works more than legit influencers talking about your products.

Thank you, minimalist for filling the vacuum when we needed it the most❤ I bought after seeing it Samapti's channel.

Interesting podcast,I Always learn a different marketing approaches by different successful business icons of young India.. You are really doing appreciable work Raj sir.

I wanted to know who the face behind the minimalist.... And here he is. Glad to listen to this podcast. I always love their products. I'm the person who is purchasing products on the basis of their owners😅

I can vouch on retention rate. Cause i myself purchase cleasenr, serum, moisturizer, sunscreen everytime

I used minimalist its affordable and effective

First of all, I want to say that I have never used any Minimalist products. Lots of comments I read here proving that the products of Minimalist are so much good. Then I go to their website to see about the hair serum product. But when I see the reviews and comments in their website. There are lots of negative comments and the rating for the hair serum is 3.4. Now I don't know what should I believe. The founder also say in the podcast that the retention rate of the customers is 60%, which I cannot see in customer reviews in their website.

A much awaited podcast. Well done 👏🏻

That's why Minimalist Boom and Mamaearth Doom, ek number ke bekar product banata tha mamaearth, kuch bhi laga lo kuch hota hi nahi tha accha ya bura😂, then I found Minimalist as its alternative aur tab se I never look back, Minimalist products really worked like a magic.👍

Better than big brands … really good

Hi Raj I want you to call someone from Himachal like Anupam Kher Rubina dilaik please touch each state we all would be happy start a 28 episode series where you call prominent personality from each state and ut

I used to think ordinary is copy of minimalist 😂

I’m one of the people why their retention rates are so high, from last year I’ve bought 5 sunscreens, and few niacinamides and loads of salicylic acid serums, they’re working fine for me

He his so handsome and soft spoken. Visionary Love him

I also just bought a moisturiser and body lotion a week ago and it’s really feeling good 👍

His viewpoint with respect to deep rooted colorism seems to be based only on urban culture. I still feel every person in rural India and even majority of urban population is insecure or have been made to feel insecure because of their color.

Raj your videos are so informative it's like sitting in the lecture of Top B- schools !

the classiest indian company out there

Great Insights ❤ thank you so much

One of the best podcaster raj shamani has become…keep going brother🔥

Your content giving value for me who passed as government school 🏫

Wow I would love to know about there background superb work 🎉🎉🎉 because knowing about the chemical and using chemical in a beneficial way is something next level I think they are from IIT OR NIT

If they make a biopic on him, Rajkumar Rao should play him. They could pass off as brothers.

I literally love this man