On Motion Media and WHIRL Magazine teamed up for a photo shoot featuring Pittsburgh Penguins stars Sidney Crosby and Evgeni Malkin. The cover of the January 2015 issue features the dynamic duo. On Motion Media provided the behind-the-scenes video coverage. The production showcases Crosby and Malkin as they enter an auxiliary locker room within CONSOL Energy Center. The photo shoot was a historic one for both the Penguins organization and WHIRL Magazine, as Crosby and Malkin had never posed together for a magazine cover.