Meet the line-up of eight Iconic Australian personalities who have been enlisted as year-long ambassadors to help celebrate Sportscraft's 100 Year Anniversary campaign in 2014. Find out what being Australian means them.
• Rachel Griffiths -- The Golden Globe winning actress
• Michael Klim -- The Olympian
• Ita Buttrose -- The media and charity icon, 2013 Australian of the Year
• Kylie Kwong -- The entrepreneurial master chef redefining contemporary Australian food
• Nick Farr Jones -- The Rugby Union World cup-winning captain
• Gracie Otto -- Award winning director and actress
• Samantha Harris -- The Australian model
• Anthony 'Harries' Carroll -- The quintessential Aussie lifesaver
Sportscraft's Iconic Australians have been selected for their representation of the great Australian lifestyle: a vibrant arts scene, a sporting nation, diverse cuisine, egalitarian life and the undying positive spirit of a sunburnt country. Together they characterise the Australian life that is the also spirit of Sportscraft.
They also represent the blend of established traditions and new influences, Australia's cultural diversity and a unifying commitment to Australia and its lifestyle.
Woolf Bardas, founded Sportscraft in 1914 on his love of the Australian way of life: "It's freedom... no boundaries... embracing sport, activity, adventure, the salty sea and smell of the bush, wind and surf... the pulse of life, in the land of the promise... Natural elements and vibrant colours, full of life. "
100 years later we still celebrate this vision.
Find out more about Sportscraft's 100th Anniversary celebrations at sportscraft.com.au/100