Is that for real? VFX in Pharrell Williams’ Cash In Cash Out | D&AD Awards 2023

  Рет қаралды 2,379

D&AD - Creative Advertising, Design and Digital

D&AD - Creative Advertising, Design and Digital

8 ай бұрын

A collaboration between DIVISION and Electric Theatre Collective, the music video for Cash In Cash Out for Pharrell Williams took home a staggering ten D&AD Pencils including one of the two Black Pencils awarded this year. To delve into the craft behind this video, Greg McKneally, Co-Head of CG, and Iain Murray, Co-Head of 2D from Electric Theatre Collective join us in an interview with Jules de Chateleux, Co-founder and Executive Producer and François Rousselet, Director at DIVISION.
The VFX team didn’t want anyone to be able to tell whether the video was shot for real or composited with CG, so at each stage they asked themselves, “If we were to shoot this, how would we do it?” The rotating zoetrope platform is therefore based around real, physical rules. Subtle kinks were even added to give the impression of real filming, such as flickering light sources, flares, fingerprints, marks and scratches on the figures. McKneally explains that Cash In Cash Out represents, “the quality of creative execution you can have when creatives, directors and producers are given that bit of extra time.” Chateleux agrees, stating the key to success here was, “trust and time”.
#dandad #dandadawards #Video #Effects #Craft #Film
Explore more 2023 winning work in the D&AD Annual: www.dandad.org/annual/2023
D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962.
www.dandad.org/
Instagram: / d_and_ad
Twitter: / dandad
Facebook: / dandaduk
LinkedIn: / d&ad
Pinterest: www.pinterest.co.uk/dandad/

Пікірлер: 4
@wasdnc4132
@wasdnc4132 Ай бұрын
Such a unique and interesting video. As soon as I started watching it, I had to know more about who and how it was created.
@johnjones3952
@johnjones3952 4 ай бұрын
Wow. The video was a masterpiece 👏
@kashcord
@kashcord 3 ай бұрын
This video is pure art
@actionreplayhd
@actionreplayhd 3 ай бұрын
So inspiring!!!
Shane Gillis Stand-Up Monologue - SNL
8:15
Saturday Night Live
Рет қаралды 4,9 МЛН
TDC 2024 - Day 2 Session 1 Teaser
17:05
The Design Conference
Рет қаралды 24
Why You Should Always Help Others ❤️
00:40
Alan Chikin Chow
Рет қаралды 110 МЛН
IS THIS REAL FOOD OR NOT?🤔 PIKACHU AND SONIC CONFUSE THE CAT! 😺🍫
00:41
Smart Sigma Kid #funny #sigma #comedy
00:19
CRAZY GREAPA
Рет қаралды 9 МЛН
How to bring sweets anywhere 😋🍰🍫
00:32
TooTool
Рет қаралды 46 МЛН
BSBMKG438   Implement and monitor advertising production
1:17
School Of Digital
Рет қаралды 135
Zap's OpenPBR talk at FMX 2024
46:42
zaptronic
Рет қаралды 1 М.
Lit Up AV Reactions: Nicki Minaj - Want Some More
8:33
Lit Up AV
Рет қаралды 14 М.
Manjummel Boys Director Chidambaram Interview with Ram Venkat Srikar
29:16
Film Companion South
Рет қаралды 89 М.
VFX Artists React to Bad & Great CGi 127 (ft. Gareth Edwards)
12:32
Corridor Crew
Рет қаралды 811 М.
Elan Interview With Baradwaj Rangan | Conversations | Star
46:50
Galatta Plus
Рет қаралды 47 М.
TDC 2024 - Day 1 Session 1 Teaser
38:51
The Design Conference
Рет қаралды 121
Why You Should Always Help Others ❤️
00:40
Alan Chikin Chow
Рет қаралды 110 МЛН