Cant spend a third of what my house cost on a truck. When Toyota remembers the supply demand concept, maybe they will price them correctly and we wil come of the bench and buy

Agreed, been saying this since the announcement, they've created a problem. The Tacoma and greater Toyota secondary market are MASSIVE and everyone will come to realize the lack of value in the Pro. Get a TRD OR, get a custom suspension/long travel if thats what you want, new wheels and 35s, and do some skid plates, bed accessories and maybe some slight engine upgrades and you'll save money but have a more capable truck built exactly how you want it.

My dealer has 50 of these sitting on the lot collecting dust. Still havent seen one on the road.

I've been a tacoma guy for 30 years I have a 2020 Off road and was going to upgrade this year to the 2024 Off road. I went to the dealer and looked at them I just couldn't after seeing the price for the new one, It's 15,000 plus what I paid for my 2020 thats insane. I will hold on to my 2020 for another year and look at other brands for my upgrade, never thought I would say that so sad.

I agree with you, the flat black fender flares look better on an off-road truck.

For me the sweet spot is the TRD Off-road Premium Hybrid option. Has almost everything the Pro has for less money

I agree the pro is obscene approaching 70k, hopefully these continue to rot on lots and dealers have to start marking them down. Moving all Tacoma production to Mexico and hiking the msrp up way beyond inflation was such a scummy move.

Dropped by local Toyota dealer after dinner tonight b/c I knew they got a few TRD Off-Roads in. Like most Toyota dealers, actual price never on website and I also wanted to sit inside again, now that I've test driven 2024 Colorado ZR2 ($48k MSRP on model driven). The TRD-Offroad on lot was $47K MSRP only upgrades being steps, mud flaps, and blackout package or something like that. Had base entertainment screen. Dealer asking price $49k and some change. FYI, the dealer I test drove the ZR2 at has $2200 dealer cash right now making that ZR2 $46k. The gap in performance and interior between the two is so much, the TRD Offroad would need to be $44k to even consider against the ZR2 at $48k.

Why does Toyota get a free pass for using so much cheap plastic inside with what they charge? They can only play the “easy to clean” card so far.

Best Tacoma to let it sit in the lot and collect dust. I wouldn't buy it until they lower the price by 15,000 dollars.

Just traded my 17 in for a 24 trd 6speed.. tsrp was 51k paid 47.. so far so good

It's so crazy that this Taco in the states is 68K CAD! I'm picking up a trd off road premium this friday (which is the only way us canadians can get the auto and 5 foot bed) for $61,300 CAD. That's the softex seats, bigger screen, heated cooled seats, etc. all that for 44,800 USD.

Im off loading a 2008 TRD sport with 452 K Miles and buying this off road model. My 2008 is still running great but unfortunately some one hit the back trailer hitch and bent frame, so insurance is totaling it. And giving me 16K. really unbelievable resale value. Thats why Im sticking with this great truck.

I rented one for 6 days, engine sounds like a small tractor engine but did have plenty of power for everything I did including hauling a load of firewood even with the bed that seemed to bottom out the suspension on every small bump. Gas tank seems small, fill up netted 290-300 mile range @ 21 mpg avg.

I agree with you, I prefer the black fender flairs and door handles.

The huge computer monitor jutting out of the dash looks ridiculous.

Nice truck, I would like to see the fender flares in body color, for that price.

Wow! It’s such a good deal and affordable…. Best in class truck reliability … now it feel high end and luxury and so powerful with such turbo 4 engine. Man! Can’t wait to go buy and tell all my friends and families best deal ever for Toyota Tacoma, trades all your current Tacoma..😅 hurry guys… before it all gone. 😂 only valid for today. 😊

Just saw my first one on the road today. It’s a beautiful looking truck.

How much for that Mexican made 4 cyl Turbo? Is this going to be the next generation of Toyotas to last 250K plus miles?

a massive iPad and a digital dash in an off road car? No thanks. I will wait to migrate out of North America and buy the Land Cruiser 70s series

Toyota has lost their mind with the pricing

I think a tacoma that has the 14” screen, and minus the electric powered seats = best $ saver

Built in Mexico and a massive price increase. Cheap interior. I’d rather get a tundra trd off road or Silverado custom trail boss and pay the same or less

How is 1200 lbs of payload pretty decent, if the competition like Ranger or Colorado has over 1500 lbs ? Why not point out that this is one obvious downside when compared against the competition ?

I visited my local dealer, 12 Tacomas, none selling, they seemed very willing to negotiate. I think Toyotas plan is just to charge an arm and a leg, and leave the dealer to negotiate, maybe equal more profit ?

Toyota put a beautiful color love it

Drove one(TRD Offroad) for two days couple weeks ago. HARD PASS. Connect your phone. Reset the trip meter. Set a timer while you do those two things separately, go ahead, I’ll wait, lol. The electronics are half-baked. Drives ok. Near useless back seat, actually seems to be less room than previous gen. Best all highway I saw was 22mpg.

When my 2021 TRD Off Road is paid off, I’m either keeping it or getting another 3rd gen with a long bed & sunroof. I’m also considering a 20-21 Tundra with a 5.7

I’ll buy my 2023 trd pro over this

That’s the color and trim to buy. But until it comes with a v6 non turbo.

Next you should review a 1/2 ton titan pro4x in baja storm metellic

I was waiting for the 24 Tacoma. Owned Toyota since 2006. Sadly the price is way more than the want. They can keep it for those ridiculous prices.

I’m thinking that’s a 35k truck, not 50k

You are correct, but just change 2024 to 2023 on the title.

I was excited when I was the new tacoma was coming, it is a sharp looking truck. But I would be buying a ZR2, the reasons are obvious. 48,839 plus tax and fees or 49500 plus tax and fees for the Colorado ZR2 and you aren't getting an entry level truck that has a decal on it, cloth seats, weak suspension, ugly wheels… tiny tires and so forth. You would have to spend another 5-7k to get it to the level of a ZR2…and that is just suspension, wheels and tires and not counting dealing with the cloth seats.

How did the dealer get that colour on an off road? Thought it was just for trailhunter trim.

Here's the total scoop! TOYOTA needs to get in touch with the people that buy TACOMAS and ask "what do you want"? Here's what we want: 1. Reliable quality! So no 4cyc turbo. 2. We want an engine that doesn't look like a hot mess! 3. Hand brake No one asked for an electric one 4. Spend more than 7.00 dollars on the speakers. Offer people just a Audio upgrade for a reasonable amount! 3. No stupid air dam No one is keeping it for a 1 MPG increase at best! You have taken the most loyal fans and have them now looking toward Nissan and the Frontier because it's a V-6 and they have worked very hard to be comparable and they are now better because a V6 always outlasts a Turbo 4.

As soon as you said 4 cylinder, that's when it is a hard pass. Such a great truck but needs at minimum a V6 with an 8 speed / 10 speed. Even better would be the turbo charged V6 version for TRD models. The smaller engine just can't do much other than get fuel economy on the highway. Towing is bad, off roading is bad, it has no torque for any "realistic" conditions off road, the list goes on. I totally get it, buy a Tacoma TRD for the suburban dad using it to grab mulch from lowes on a weekend and drive the kids around to the local park or whatever. Otherwise it just kind of sucks for most other things.

4cyl turbo made in Mexico. Plastic everywhere, panel gaps, push button start, giant screens. I wouldn't trade it for my 2013 Tacoma. It also costs $20k+ more than my 2013 TRD Pro. Toyota Tacoma is dead - buy used.

Very nice truck. Wish it came with 14 inch screen.

Are the Toyota Tacoma having problems like the tundra’s?

Toyota dealerships will re apolster your cloth seats with softex. Price varies.

Nice truck ❤ win dose the trd pro come out?

These are junk 4cyl turbos. Not the best to buy!

Does the 8 inch screen has less tech than the 14 inch screen on the Tacoma ?

haven't seen one on the road says alot about this truck

Trd pro is $65k plus tax/fee...trd off road for mid 45k is good value

Brent Brown is the worse car dealership I've ever bought a car from

Does the trd off road have the same running lights as the pro and trail hunter?

No 4WD auto? Has Toyota ever offered auto 4WD?

You can get a 2024 Colorado ZR2 for that price lol

Wait isn't this the one with the junk motor?

I picked up a 2024 Tacoma Sr for 33k from the dealer.

why does that exhaust hang so low? nice review tho thanks

Yeah prices aint going back to normal.

I believe the trail hunter is

How is the headroom?

Could get a ZR2 for the same price practically

How much is Toyota paying you to PUSH this disaster of a truck?

Why buy this when a lariat ranger with the 2.7 ecoboost and the fx4 package cost the same or a bit cheaper? Depending on package you get on these trd off-roads you can kick them up to 56k. This one isn’t terribly priced but this is about the same cost as the xlt fully optioned

Seems to be a lot of haters who hang around at Toyota lots complaining about price. Toyotas have great resale value. Maybe look for something of less value in your price range. $50k is not expensive for an off road.

Worse fuel milage with the smaller engine than the model that it's replacing. I bought my 2016 Off-Road for $35k new. I WAS in the market to upgrade my 3rd gen to the 4th gen.

I’ve got a 23 off road that has more options than that and I paid 45k. Definitely price increase for sure. Don’t thinks it’s worth it.

I’m about to buy a 2021 tundra with under 40k miles for almost 10k less than this! I cannot even fathom how much Toyota has lost their damn minds.

The red start button is like a clown nose

See I dunno what people are talking about pricing because this just is barely more than what a 3rd gen TRD offroad with premium packaging cost

I’ll pass; test drove a trd off road……..JUNK!

Made in Mexico! Cheaply made!

49k for a base midsize truck? Miles of cheap plastic everywhere! I bought a 22 titan pro4x for 56 brand new. I would take the titan any day after seeing these toyotas. The titan is better in every way. You dont even get any real meaningful increase in mpg. Unless you live in japan and parking space is at a premium, or your going to keep it for 20 years, your better off going somewhere cheaper. Toyota has moved these trucks up market from cheap reliable trucks to expensive reliable (we hope) trucks.

Bring back the 6 cyl and make them in USA. Then maybe sales will reverse.

I test drove one this past weekend, and there are a lot of improvements, and some misses-way over priced as are all trucks especially considering these are assembled in Mexico. The pricing should be less then trucks made in the United States.

Totally new engine for the 2024 Tacoma..No reliable track record..who wants to take a Chance on a 1st year model

Sharp truck. Too pricey and not enough payload for my needs. I have yet to see a new Taco with more than 1200 lbs of payload. There are plenty of options in the midsize market to find 1500 plus lbs of payload. The Taco and Frontier, great trucks, but struggle with payload.

The sticker price is 10 grand more than my 2020 TRD OR😮. Way overpriced.

For $35k max

Ben was thinking about buying a new 24, but now I see an Sr 5-T RD sport $7000 off for $50000. You think that's a good deal?

Your a salesman trying to promote products on your lot because you know your literally screwed. Layoffs are next so start looking for a better job man. That's your best bet.

What a complete cesspool of an engine. Bring us a V6 or V8. Until then, piss off!!!!

Ben you do know that Toyota has been running the hybrid powertrain used in the Tacoma in LEXUS cars and crossovers for a few years now. Toyota wouldn't do something if they hadn't tested it for reliability!

To expensive. 2024 Nissan Frontier Pro4X

Is there a best Tacoma to buy? I doubt it now! They can keep their overpriced 4 banger! Toyota has decided to outprice low and middle class buyers that they relied on over the years to move their brand! Piss off!

The best junk truck

Too expensive for a MEXICAN made truck.

I wouldn’t buy one. to expensive

Four cylinder turbo for 15k more. Nope! What a joke.