Great video Lou. As a single op i just cant afford to spend my advertising money on fake leads. For me this the part of my business I struggle the most. My referrals make up 80% of my business and the way I treat my clients. Ad vertizing is just hit or miss for me.

Appreciate the insight. No way would I, as a single op, consider this anyway. But wanted to hear your perspective

Hey DJ Lou! Thanks for this video. I’m a single op as well, in sunny California. I have been with the Knot & Wedding Wire for many years now and this will be it for the last of 2023. I pay a little less than $300 a month and most of the referrals are dates I’m already booked on, bogus (about 9 a year), and lookie loos who reach out, but never respond back. This last year 2023, I think I booked maybe 8 referrals from them. I use to look at how many I booked vs what I was paying, but that went out the window long ago. I too am having the same problem you are having with defining my working area. I get referrals from them that are over 2-3 hours away from me. I try to book events no more than an hour from home. Curious, besides referrals from vendors and venues, how are you thinking of marketing your business? Thanks again for the video and information.