A. The Godox mounting bracket can be fixed for $5.00 B. I don't care about the user interface on the unit, I always use the remote C. If you look at the cost of 2 units and a remote and a couple of modifiers, it isn't even close. The cost delta is just too high ... I sold all my Profoto studio gear last year and bought Godox. No regrets.

The ONLY thing I saw in this comparison that I really like about the profoto over the godox is the fact that it can be charged while using it. That’s an awesome feature! HOWEVER, I could LITTERALLY buy 10 more batteries with the difference in price!! Honestly I don’t look at these two brands as being something that could or should be compared. One is a luxury brand and the other gets the job done. A Cadillac is a fantastic car, but when compared to a Ferrari, there is no conversion to be had. It’s a status symbol. “Hey, look what I got!!” If you live that luxurious life and can afford it, by all means, go for it! If you’re a photographer that doesn’t shoot for the rich and famous at a rate of $3,000 per edited image, DO NOT BUY THIS LUXURY EQUIPMENT!!! It’s all very simple when you put it into perspective.

They’re designed in Sweden, and used to be made in Sweden, but now they are made in China the same as all their other units. So labour cost goes out of the window now and as a pro of nearly 30 years, I personally feel in today’s current market Profoto are overpriced, not just by a little but almost offensively so.

I grew up in Nigeria so "made in Sweden or China" makes absolutely no difference to me. With 17yrs experience as a photographer, i would gladly use any brand flash when hiring lights or studios, but will ONLY BUY Godox brand (to own) as light is light and they all have that ease of use ability in this day and age, the rest is all nictpicking. Aside from profoto's slick design the only thing i really like about the B10 over AD300 is that you can charge and shoot at the same time. But that feature does not justify the hefty price in my opinion.

I will be buying this after this video thanks for the info good job !!

Although I liked the b10 and b10+, I couldn't jump into the Profoto world. They have a lot of larger pro gear but most of my work is outside now that we have the option of studio quality lighting run off batteries. The Godox system has a 75, 100, 200, 300, 360, 400 ring, 600, 1200 battery lights that all work together from the same transmitter. Of multiple different style transmitters. This brings the studio anywhere. Profoto, Elinchrom, Broncolor, Briese can't do that. Now Godox still isn't where those brands are in studio. No large power packs yet. But their A/C versions that are out now are pretty amazing too. And also work with all the battery options. The 300 will last a whole shoot on 1 battery. In fact it, like most other Godox battery flashes, will last multiple days shooting without a recharge. Profoto won't do that. And although I'd like the option to charge while using it. I can live with that since I can get multiple days of shooting out of one battery. And I can also carry another cheap battery with me. On mounts. The Godox Ad400 and Ad300 with the Godox mount makes traveling with softboxes easy. The packable size is shrunk to where it fits in many different bags. Where the Profoto and Bowens mounts are bigger by a substantial amount. I do agree about the modeling light. Only issue I have is I don't think either have a color temp. And I do know the colors for the Ad300 are horrible. Edit. The colors are horrible for the modeling light of the Ad300. The flash colors are spot on. Not sure on the Profoto colors for modeling light. End edit. That's why I got a few of the Godox ML60's. For night work close in for portraits. And they also take the Godox mount. The Godox mount line of modifiers is still limited. I'm hoping for a few more and a strip box. Then my traveling setup will be done. Just really need a good stripbox. I do agree about the Profoto being a nicer look. But for useage and different options. You just can't beat the total Godox line. If you're using anything but for outside or travel work you're limiting yourself. P.S. I have a bunch of the Elinchrom line sitting here too. And I love the HS. But it losing the connection between transmitter and flash unit is just nuts at this price point. And it does it every time I use them. And it's not easy getting them to synch or know which flash is which from the transmitter. So I'm not just saying Godox because I can't afford other brands. I can. I'm saying Godox because I get more lighting options that aren't available from the pro brands. And less problems.

Great video I have been a pro photographer since 1998. I have used just about everything out there. A few years back I started using the Orlit system. They are rebranded Jinbei and now Wescott has also rebranded them. Inconsistent color sometimes they would just Misfire. In early November I was shooting the post game celebration for a local high school football team. I set up the Orlit and because of cold weather they would not work. This had happen at a hockey game a few years ago. I got back to my studio set it up in the warmth of the studio and they worked great. I called Adorama and began to return all of the pieces that I had. I picked up a A1X, a trigger got the profoto flash adapter and off I went with my high school seniors. I picked up two B2 kits and they are amazing. This system is amazing make like easy so that I can create.

Good Choice, always nice to use something that gives pleasure in its use..

I sold all my Godox gear in favor of Profoto. At this point in my career, I needed the reliability, and it was a good time. I don't have enough shoots under my belt with the B10 plus that I bought, but the few that I've shot thus far is phenomenal.

For me, I love the story behind Profoto. Their build quality is exceptional. I work as a commercial photographer specialising in equestrian markets. Kit has a pretty tough life with us on location. For me, the interface is the best I've seen/used. You know what it's like when the pressure's on, the models are getting restless, the daylight is starting to fade... the weather is changing etc etc. The last thing you need, or your assistants need is a complicated and fiddly tool to use. Minimal buttons and BIG numbers that you can clearly see are so important to us. I get your comment about the way the modifiers fit too.

I got rid of al my Godox. Stuff and bought 2 B10s and 2 B10 pluses and 1 A1X. It’s soooooo much better than Godox if your a pro and require consistency. I had way too many issues during wedding were the lights stop working w Godox. It stresses me out. Now I’m good

great review and comparison. As a casual shooter, when my b1 breaks down (eventually), I'll be getting the ad300. I got the ad100pro for my aquarium photos and the colour shift was annoying and had to be corrected with a gel. Profoto system costs so much, especially for a casual shooter. I use 3rd party pop up softboxes with my profoto, i find the profoto ones take too long to assemble. At the end of the day, people looking at your photo won't be asking which camera or tools you've used, unless it's my sister in law or other photographers. great work!

Does anyone know the cost of replacing the flash tube in the B10? I just ordered one, and my concern is that it’s going to be costly to replace!

I used ad300+softbox with Sony r5, shot side by side with B10x Plus+profoto user + gfx100s . Photos not much difference, in fact given the R5 supporting f1.2 lens, mine looks far more light and better exposed. In fact my Godox didn't fail, his Profoto failed twice in that event. And I can say I've seen enough Profotos and Godox and my advice is, equip snobs are hillarious

Very interesting, I respect your opinion.

The new Rotolight Aeos 2's are really grabbing a lot of attention. What do you think about using those outdoors compared to the Profoto 10 plus?

Made in Sweden is very nice. I just bought my first made in Sweden camera the Hasselblad 907x and I am loving it. I also updated my Sony camera to A7RIV. So that ate up my photo gear budget for now. I would go for the Profoto lights if I had the money because I like to buy well designed and reliable stuff (yes, I am an Apple guy). But for now I am more than happy with my Godox lights (2x AD100Pro, 2x AD200 Pro, 1x AD300 Pro and a AD600 Pro on the way. Godox is such a good value for money!

V.good comparison. The best light is the one you or your business can currently afford. Always good to keep an eye on the next level when you can afford to do so.

As soon as I found out the bulb wasn't user-replaceable in the B10, the decision was made. Having to wait upwards of 4-6 weeks without my equipment because I can't just swap out a bulb is ridiculous. I agree that fit and finish matters if everything else is equal, but that's a massive handicap and not worth it under any circumstances in my opinion.

I have the B10+ and my handle has a smoother knob...did they redo the knob style? I actually bought a 3rd party knob to replace the fully smooth one

Well spoken. Thank you.

I'm at a bit of a crossroads in that I've already got 2 AD400 Pro's but am looking to add another light or two to my kit. So do I invest more into Godox or jump into Profoto. Looking at Profoto I'd need to spend at least £5k for a 3 light set up (2 x B10 Plus and 1 x B10). Thats a big chunk of change for something to that doesn't produce notably better light, Sure I can appreciate the user interface and sleek modern design but in all honesty, if anything is likely to fall or be knocked over during a shoot its going to be a light stand and seeing a £1500-£1800 light fall over is always going to hurt. This isn't to say I cant be persuaded to buy into Profoto, but I haven't heard a compelling argument to do so yet.

Im Swedish so made in Sweden matters to a point. Now Im a hobbiest so i dont own profoto, but they are on my wish list for another reason, which i think is much more important. I own some Godox gear and they do the job alright, but their strategy regarding periferals suck. Once its bowens mount and then different mounts, and no straight line for filters, rasters etc. With profoto you can grow your system and trust everything will fit. Great review.

Thx 4 the vid. I like Sweden, as I lived there in my early days. But when it comes to spend money for flashes I prefere by far the Godox. The price/unit is the better choice.....

Great Video! I am currently looking to make the jump too profoto. Currently shooting on Godox ( Ad200pro,Ad400pro, Ad600M and has been misfiring a lot lately also feel like they are not consistent. I think the reliability sells me along with the video light feature, being able to plug the light while using it is definitely a game changer. Will save me with having to buy a dedicated video light.

All godox needs to do is fix the damn crank handle. You put a large softbox on even the ad600pro? The weight of the softbox will always sag it down. wtf.

I get that you like the Profoto lights but as you said you are annoyed by the cost of their modifiers. Do you use other modifier brands, or stick with Profoto?

Thank you for an excellent review. I have 3 Profoto Modifierss and diffusers these are all slick and well made but looking back I didnt need to spend that kind of money and im sure a cheaper brand would have been fine...I have 4 640 Einsteins and a Hensel inherited that i dont use...i have three nikon sb 910s... i love the idea of battery powered as i live in an old blg and worry about blowing a fuse i was thinking Godox AD300 as a more powerful in between addition. Tho i love quality i think when you see the images you wont tell a difference ....and oh yeah, i cant afford Profoto right now!

I've had the Profoto Acute 2R system for years and am wanting to move in the B10X Plus direction. Yes "Made in Sweden" is much more appealing to me than "Made in China" which makes me nervous. You've just convinced me that it would be a good move to stick with Profoto. Thanks for a really well done video.

I tried the Godox AD300 with my nikon z6 mk ii and couldn't get the high speed sync above 1/200 to work. After numerous times trying to get it to upgrade software (as advised for my high speed issue)on the xt2n trigger gave up and send the unit and trigger back. Think I'm going to keep renting the profoto b10 + trigger for jobs, it just works.

Go from godox ad600 and ad200 to profoto b1 and 2 a1, then dou kit b10 and b10+ happy with the result I use b1 with a 2 meter modifier and the others with smaller ones greetings from Valparaiso, Chile

I agreed with you 100%. There is one more factor that comes into play and it is funny for me to even say it. I have customer commented and book me because of my gear, when I set up to shoot they will come over and check out the brand of equipment that I am using. I am not saying that one is better than the other but the customer's perception is important to some of them. The importance of perceived value. (sad but true)

Nicely done, I didn't like the fact you are so serious, but great information ℹ I watched till the end .

This is a promo for Profoto lol. I have several lights from Flashpoint and I'm good.

Will the mods for the AD300 fit the B10 OCF?

I love my B10! I own the A1 as well.

can you show how the profoto works with iphone?

I just got a brand new B10X as my first off-camera flash. At the 2nd day of only light test use it died (about 20 flashes in total): no flash, no modelling light any more! The user interface was still working as before, though. Also, the B10x unit I bought was 'made in Poland', not Sweden, and the Profoto 3' OCF Silver Softbox I bought with it was 'made in South Korea'. Based on this very bad quality experience, I'll revise my decision now, and start building my flash kit around a different system.

"though the way they attach to the lights certainly is better." Yes, that is true and I believe Profoto mount is the best mount available. Easy to use and zooming option. But the way how lets say OCF Octa attaches to speedring is a nightmare.

I can appreciate that someone would choose the B10 over the AD300. The B10 is just a better unit overall. But the difference in price is just crazy. Two B10 units with trigger will cost you almost 3700,- euro against 2 xAD300 with trigger for 1150,-. More than triple the price. This is insane...

With the Profoto you cannot see the power setting on the trigger. Also not only is the light much more expensive price an extra battery, bulb, or modifier.

Support, repairs, availability (sales and rentals), resale value. When dealing with China based companies concerning these factors, I have never had reliable experiences. Sometimes I would be lucky to get ANY response. I have dealt with Profoto for 20+ years and I can say with confidence that it is a company that understands the concept of the word "Professional" and what you expect from them and their products.

Simply a Profoto ad. I also don't believe the comments below. I've used both and I like the idea that I can buy 3 Godox lights for the price of one Profoto. The Godox lights work incredibly well and have a wide range of lighting for every occasion.

Godox as the day is long B10 is fire but that price can kick rocks at the end of the day the client can’t tell a difference when you know who to work your light and camera.

I think that you justify your reasons well. A lot depends on where you are in the professional market as buying any kit has to be financially justified. I know a lot of editorial and event photographers that use Godox, in fact, the Godox brand has reshaped the market for many of those photographers when the mid-range, formerly dominated by Bowens, has been replaced by the Chinese companies. Elinchrom are still around making interesting alternatives to Profoto, albeit at a similar cost (ELB500 and now, the Five, which is close to B10 prices). One thing that is worth pointing to, regarding practical elements, is the enclosed flash tube which, as John Gress (former Profoto, now Elinchrom user) details, does not fill a soft-box as a more open-tube design would. Secondly, I would suggest that Profoto's OCF range of modifiers, having used them, are very cheaply made (but still not cheap) compared to some very well designed and built Godox offerings. Also, 'Made in Sweden' does a lot of heavy lifting. Much of Profoto's componentry is made in China; it's rumoured that their cheaper lights (B10, B1, D2 etc.), most stuff apart from their very expensive studio generator packs, are also largely derived from non -Swedish factories, with final assembly in Sweden (allowing the 'Made in Sweden' designation). Does that matter - probably not? The equipment wouldn't sell at the prices it does without being so good in quality of use, results, and reliability. But a Godox AD-300, for a fraction of the price, is easily eight-tenths of the B10, and that will suit many photographers that need a good value professional product.

Excellent review--in fact, I subbed right after it was over! I'm a Profoto user since 2017, and I love them. But recently I have considered either jumping to Godox completely, or at least adding some pieces to my arsenal (esp. considering they are so cheap). I'm still on the fence, but you've definitely given me some good information that I hadn't considered. Oh, and I love the bag that came with my B1 OCF kit. I'd love to see a review on the bag you referred to in the video here. Maybe you already have...I'm about to go look! :)

I do not have the money for Profoto at present but if I did I would not hesitate to buy it, product quality, ease of use and backup all around the world. A friend in Belgium is a car shooter using two B1 units and has replaced one flash tube in five years of hard work. The fact that so many pros use it as it is reliable will work time and time again. The Godox will help some get into flash photography but they do not have the customer support. I will continue to use my Speedotron 800ws pack and heads in the meantime.

Cost vs features, as a freelancer such as myself that doesn't get a lot of work, I really have to justify my costs I'm spending for my tools. I love my AD300, and I went with that one because it was reasonably priced. Even if the Profoto was just twice the cost, that would still be hard to justify even if it has the few things you've mentioned. But it's about FOUR times the cost, and yeah I'm sorry, but if I was going to spend that much more, there are tons of other lighting options that would fill in the gaps between the Godox and the Profoto lights. Like, you mentioned you don't like the mount head on the Godox as it can sag even when super tight... well I don't even use it. I use the Bowens mount adapter for it, it holds tight and was very inexpensive. Do I wish the Godox could be charged with a cable while using it? Yeah that would be nice, but for my uses I never actually needed more power or more shots than the two batteries I have for it in a single job. Again if the Profoto was just twice as much, and if I had money to burn, sure maybe. But even then it would be a hard sell for me for similar powered lights. But being FOUR times the cost, I can never find justification for that.

Professionals use Profoto because they are dependable, assistants know how to use them, and they are available from rental houses. I've had Profoto's in the past and loved them. I've also had Alien Bees in the past and they got the job done too. Currently I have Elinchrom lights and accessories. And quality accessories are not to be taken for granted. Elinchrom works for me. Use whatever works for you.

i am not a huge fan of the b10. if you need a replacement flash tube, you have to send it to profoto now. on my profoto prohead for my 1200ws generator: smash the old flash tube into the bin and put the new in. done in 30sec and cost me around 500 euro for the new flash tube.

There’s a major flaw with the Profoto trigger vs Godox. No infrared light. How do you do you focus point in dark environments such as weddings or events ? You can’t not with Profoto unless if you turn on the light which can be disturbing people or guests. Godox win on this. For the cobra flash, Godox V1 also wins vs Profoto A1

Yeah, I've had both miss, could be recharge who knows, but I definitely have a few frames with a light or two not firing with both profoto and godox. Even with the new channels of the latest profoto trigger. But the key is if you travel, you can rent profoto anywhere there is a rental house...not so with godox. But then godox is so cheap you can bring 3-4 heads with you for the price of one profoto! ha ha. Ah comes down to get the best you can afford. Also if I'm outside venturing myself with a subject, no one to hold stands etc, I would rather a $700 godox fall over in the wind than a $2000 profoto. If its a commercial shoot then profoto is it...

It's certainly appealing and locally made is import too but as I am starting I simply can't afford it. The price difference is huge 2x AD300 + XPro cost me 800€ vs 4000€ for the Profoto equivalent.

A someone from a working-class family who is trying to get clients for photography work. I find that Godox is more realistic to obtain. Although Profoto has a better product, Godox is more likely to be bought. Hopefully Profoto will make lights which are more affordable or Godox quality will improve

Still in the godox lineup.... but these B10s..... I guess they are worth it

Godox are so good at triggers Broncolor had them help with their Broncolor trigger.

Not basis small talk but on basis of comparing color stability, flash energy the godox is the better choice for 99% of the users, if you have a full equiped studio with 100 k usd light equipment you should consider profoto or broncolor.

I'm the only one who notices that those two brands are the same just different housing? 🤔

Profoto’s build quality is far better than godox. Profoto has good customer service and support.

Nice... well balanced commentary... personally I love the profoto user interface... I tried the godox and I found it irritating... I find it difficult to be creative if I am irritated... just my opinion..

2 B10 are 6000 dollar , you can buy 14 Godox for the same price, or 6 godox and many diffuser. Profoto are made to last but if they fail As any thing can fail You need a new one other 3500. You cannot go to a sghooting with 2 lamps, u need at least a back up. So another 3000 dollar.

the simple answer is professionals look at gear as reliable tools, they will not hesitate to get profoto if it makes the execution of the job easier and far more efficient. not to mention if i travel profoto is far more accessible at rental places than godox. godox is mainly for the hobbyist and that's ok

Profoto missed the mark. While focused to catch Broncolor they did not look back. Godox has catched them. The extra price comes from the misused marketing costs and overpaid persons. Let us not forget where the Profoto modifiers are coming from: they are simply acquistided Creative Light company and doubled their price… (more than doubled…) I am still using my CL softboxes I bought in the last minute - I am using with them Broncolor flashes. Yes, you can charge the B10… but it is more simple (and much cheaper) if you have 2 extra batteries for the AD300… As the Godox V1 (I am using it with my X1DII) is a bit better than the Profoto - let us wait the next generation of the Godox lineup… we will see som surprises.

Absolutely willing to pay far more for a product made outside China. Superior build quality and function must be high too.

At the end of the day, Profoto or Godox it will not be the gear that stops anyone from creating great work.

How many batteries can I buy for the difference in price? I can almost but another Godox strobe for the price of a profoto trigger and don''t get me started on the modifiers. These reviews are ridiculous! Comparing apples and oranges. People know that profoto is the Bentley.

I would like to own a Ferrari, but I have a used Ford budget. Both do the job at moving from point A to point B. AD 300s get the job done. Results are what matter to me. Impressing pretentious people just isn’t that high a priority.

User Experience, User Interface and even build quality are definitely essential for me. And then I would, like you, always go for the brand that aligns more with my values. It's not really about where it's made, It's about how it's made.

I am willing to pay more for better quality and support

The interface for me is the triggers. I live my life off the triggers

Another comparison between Profoto and Godox got me (Profoto user) thinking. Then, 3 day ago, a had a shoot and one of my B10 plusses was blow to the grond. It didn't even went out. I picked it up and went on shooting. I have to get it repaired though, the back part of the housing is dislocated, but not damaged or cracked and it didn't stop working. I think that with Godox I could have wiped the pieces together and dispose of them.

A fair review. I'm upgrading from multiple Canon Speed Lights and going with Godox 400 Pros. I've chosen Godox because I have situations where I need a minimum of four lights. Profoto is too expensive for me to get that many strobes.

Profoto not 3x better. Nuf said. Now who ever sends me some lights for "Long extended user review" is the BEST!!!!!

Today we are going to compare Mercedes C-Class to Nissan Micra. C-Class is well built, amazing features and reliable while as Nissan Micra feel cheap and doesn’t delivery luxury. I personally feel the comparison between Godox and Profoto is very silly, unfair and non-sense. Godox offers light at cheap price where lot of top features are compromised but the basic is covered. Godox has given people with limited budget an opportunity to start their photography business with limited financial exposure and those who made it, invested in profoto or broncolor. Comparing $300 product to $1500 product is blasphemous. If you want to compare - compare broncolor to profoto and not to Godox.

One question at the start: did you bought Profoto at retail price or you got it from Profoto? Because to be honest you don't sound rational at all and all flaws of Profoto aren't flaws but just a features for you. And price difference is nothing to compare as it is almost 4x higher. Not 40% .. 400%. You can get 4 flashes from Goodox instead one Profoto. Come on ...

I don't think i want to pay 3 times the price of Godox just for the better display Both do the same in matter of photography

Three times more the cost than godox is substantially more than a bit more.

For Image quality is nothing different between Godox and Profoto but Price is is crazy 6 times more. Paying 6 times it doesn't make 6 times better images. keep in mind.

Unless you are shooting in an airplane hanger, 99.99999% of you never will, you are good with these b-brand strobes. Invest in quality glass. The fact that you are vested in strobes highlights that you shouldn't worry too much about the camera body either.

Godox has enabled a lot of photographers to get into using off camera flash for a reasonable price and some of the images produced by togs using Godox are as good as images taken with Broncolor or Profoto and how many professional togs out there would be able to name the brand of light used purely by looking at the image. There is a lot more to lighting than just a name, it's what you can do with kit that really matters. I have nothing against Profoto, but their modifiers are way over priced. No lighting gear on earth is worth getting into debt over and no brand will turn a tog into a lighting Ninja. Lots of people would like to drive a Maserati, but they make do with getting from A to B in what works for them and lighting should be no different, but there will always be someone trying to convince people that a certain brand is better.

yes, where it's made matther a lot. personnaly the best I use is PaulCBuff. for the price they are unbeatable, but not a lot of selling point ( 1 in us, 1 in Europe )

Cost, customer service, warranty

"A bit more" lol, fuckin shitload more.

Godox has missed at least 10% of shot because of misfires.

I’m not concerned about Made in China as long as they’re not infringing on IP.

I dont care where stuff is made. I do care that profoto is the standard in the pro world.

Profoto = Apple Godox = Android

Zzzzzzz

I suggest that everyone, regardless of what you drive, you trade up to the new Ferrari F "something'. Until then, park your cars and walk. -End of my comment !!!

Personally I still use my Godox wistro, and I have to say they never missed a shot in outdoor conditions, never. They fall From light stand 2 times nothing broken, build solidly. Still battery working at 70% after the 10 plus year. Personally I will buy Profoto only used in case of good offer but I prefer elimchroom. Godox for the price of a b10 You can build A 6 light studio and having many flash as back up In locations. With Profoto every time U Had a back up It’s 3000 dollar per head.

One huge reason that professional photographers use Profoto over Godox, is that it is ubiquitous: Most of the studios carry Profoto, as do most established stores... so if something was not packed, or an additional item in the ecosystem was needed, it typically isn't a struggle. What studios carry Godox?

This was the most one sided review I’ve seen yet. Nothing technical has been said about any of the lights. Power output vs battery life vs light quality vs color temperature. It seems as if you like profoto mainly because of its promotional allure and higher quality, also their ability to throw more money in advertising on their website. Mono light output shouldn’t be much of a decision breaker for a STROBE light. This didn’t help at all.