How engrained into your business is the desire to help?
An increasing number of businesses have some sort of ability to help, whether through a service or product, as a core part of the business's purpose. This is defintely true for CBS. The company was created as a way to bring modern practices, designed for the betterment of people and the planet, to small businesses.
There are multiple views to it. From one perspective CBS simply helps these businesses build a more thoughtful and well rounded strategy. From another perspective, it's about helping companies build a workplace that will support the fulfilment of employees whilst serving customers to the best of their ability. Care and compassion become staples in these companies.
And... employees and customers are starting to see the difference and actively choose to associate with companies like this.
So where does your company stand with this? How important is the desire to help?
#consciousbusiness #help #makeadifference