iSorry?! Apple APOLOGIZES After New Ipad Ad STRIKES A Nerve

Рет қаралды 16,137

24 күн бұрын

Briahna Joy Gray and Robby Soave discuss a new Apple ipad ad. #Apple
Originally aired May 9, 2024
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Пікірлер: 115

@d.p.9567 23 күн бұрын

Corporations showing their true agenda to crush human creativity is refreshing.

@alexdasliebe5391 23 күн бұрын

“Refreshing” “Isn’t refreshing good?” “Not this time.” ✌🏼🤣👍🏼

@jamescarter8311 22 күн бұрын

It's not corporations. It's democrats.

@david_davidson 22 күн бұрын

@@jamescarter8311 who do think owns them... BOTH ? Open your eyes, neither political party or politician is on YOUR side. This not a democracy, or republic we live in. It is an OLIGARCHY & a fascist ruled government in league with the corporations.🙄 😏🐙💰👃💰🐷

@andybrice2711 23 күн бұрын

Oh, instruments definitely are under threat from tech. Every time instrument modelling gets better, it removes opportunities for session musicians. It opens up creative possibilities too. But it's a legitimate concern.

@spooky_lights 21 күн бұрын

I got my degree in Music Technology. Focused on film composing, audio engineering and acoustics. When I saw how dangerously competitive the music scene became in the late 2010s and how music libraries became more common. I saw how my future job was becoming obsolete already. I decided to go the acoustics rout in my career because architectural design, thus far, is still only completed with human efforts and it is difficult near impossible to automate.

@Sloimer 23 күн бұрын

Really scraping the barrel for something to be offended about

@andybrice2711 23 күн бұрын

1984: Apple is the rebel smashing the single soulless screen and setting people free from conformity. 2024: Apple is the giant industrial machine slowly destroying all your beloved creative artefacts and replacing them with one screen. Excellent symbolism there, Apple. Well done.

@DonaldDucksRevenge 22 күн бұрын

Great comment

@nickkirsten8031 23 күн бұрын

I like how Bri and Robbie have evolved as a duo. Seems like they are buds offscreen, despite their differences.

@coryfreeman151 22 күн бұрын

Trolls on the internet will always exist and think otherwise. The internet isn’t reality.

@ttttggggg636 22 күн бұрын

@@coryfreeman151 BOT NOT TROLL

@neurohacking_xyz 23 күн бұрын

Not dystopian at all, its on the now banned TikTok.

@JCMom6376 22 күн бұрын

I do not consider myself an “environmentalist,” but I believe in recycling when able and in not creating waste for landfills if possible. I also came from a poor, immigrant family. Therefore, I do not like my children watching those kinds of videos that crush perfectly good things for no reason. My visceral reaction is that it is just wasteful.

@christophermanley3602 23 күн бұрын

I thought it was saying all of these things are now in the iPad

@RLMTrey 23 күн бұрын

It is, the criticism is ridiculous paranoia

@patriot9487 23 күн бұрын

Exactly. The people who are complaining need to go touch grass

@DonaldDucksRevenge 22 күн бұрын

iPad is no substitute for physical instruments

@christophermanley3602 22 күн бұрын

@@DonaldDucksRevenge 🙄🤦‍♂️no one is saying that

@DonaldDucksRevenge 22 күн бұрын

@@christophermanley3602 No one has to. It's in the ad

@elstonturner7008 22 күн бұрын

Who Framed Roger Rabbit is a classic though

@gracechapel2464 20 күн бұрын

You will own nothing and be happy. Bri's shallowness cannot be underestimated.

@bryansapp8530 22 күн бұрын

I think next to everyone missed the point of the ad entirely and needs a safe space to go change their diaper.

@kevinwhitcomb4495 23 күн бұрын

Actually, neither one of you get it. The pushback is from people like me that create media such as photography, music and other art for a living. I’m a commercial advertising photographer and over the last few decades I’ve seen the continual replacement of skill with technology. Another way of saying that is the replacement of artisans by tech and now by AI. We see ourselves as the things being crushed.

@Sloimer 23 күн бұрын

Get a life

@GoodtoGaia 22 күн бұрын

⁠@@Sloimersounds like he has one

@Sloimer 22 күн бұрын

@@GoodtoGaia no it really doesn’t. It sounds like his identity is way too wrapped up in his dumb job.

@cusz87 22 күн бұрын

@@Sloimersounds like his life and livelihood are slowly being replaced by technology. His disdain for it is understandable.

@Sloimer 22 күн бұрын

@@cusz87 sounds like he’s making connections where there aren’t any. The iPad is a creative tool - stop crying about literally nothing

@apatriotone 22 күн бұрын

EMP weapons will make the pianos guitars and paint the only tools for creatives that survive the test of time.

@JimONeill 22 күн бұрын

Has Briahna Joy Gray not heard of what AI? Music, art & film is totally being crushed.

@cranbers 22 күн бұрын

I saw the keynote and when I saw that ad it was cringe. This is no longer the Apple Steve Jobs brought back to life and made it a powerhouse of a company again.

@8BitNaptime 23 күн бұрын

I thought it was more of a hydraulic press channel riff.

@andybrice2711 23 күн бұрын

Yeah. But it's just really poor-taste. The Hydraulic Press channel is about destroying mundane things out of curiosity for physics. Not about revelling in the destruction of beautiful things which people love and feel great nostalgia for.

@jannuzijannuzicharlescharl3260 21 күн бұрын

I still don't get how Apple was able to steal their name from Apple Corp / the Beatles.

@KriZtiaN17VL 23 күн бұрын

This was so much fun

@somecallmeviki7760 22 күн бұрын

I'm so glad Robbie said he liked listening

@jacksp8de 22 күн бұрын

People are just looking for something to be mad at. I’m a music creator and the outrage is dumb.

@toddmacaroniv.1626 22 күн бұрын

Mario teaches typing 🤣

@michaelowens5736 22 күн бұрын

Also how apple gets its lithium

@snakehandler1487 23 күн бұрын

"Hey.. I was watching that.."

@Onequietvoice 22 күн бұрын

The problem with that ad was not that it was offensive but that it is accurate. It does not portray culture as something hateful, woese, it portrays it as something worthless.

@N.Mpenwarrior 23 күн бұрын

Real artistry is gonna be considered retro. And retro is always cooler.

@recompostion 22 күн бұрын

There is something technical about the shot that I can’t quite place that gives me last scene in Terminator vibes.

@schrodinger3467 22 күн бұрын

Tim Crook: _"The new ipad is out!"_ Dude: _"So, what's new?"_ Tim Crook: _"It's thin.."_ Dude: _"and?..."_ Tim Crook: "..."

@Devillionaire 22 күн бұрын

LOL that crush ad was so tonedeaf. How did actual human beings sign off on that one?

@ishusei 23 күн бұрын

what do you crush? When do you destroy something?

@MonkeyMind69 23 күн бұрын

*_VIVA LA ANALOG!!!!_* Long live making art & fun messy!

@shadow.banned 22 күн бұрын

Someone recently used the Apple Store Manhattan Beach sound system to shout "sandn****r".

@fortnite_starxx5791 22 күн бұрын

iSorry XDD

@nikinm77 23 күн бұрын

Ads used to be great. The iykyk Tik tok nonsense feels so juvenile and limiting. What happened to focus groups?

@andybrice2711 22 күн бұрын

Juvenile is a good word. This seemed like something which might appeal to teenage boys. But not most artists.

@michaelowens5736 22 күн бұрын

Cant believe I finally disagree with Bri

@guybrush3000 22 күн бұрын

it’s a terrible ad

@zoomzoom3950 22 күн бұрын

...and no mention of the AI expansion that will make many peoples work and creativity obsolete. Technology companies already control musicians revenue streams for the content they host be it Apple Music, Spotify, etc. Existing creative works are being learned by AI systems, and even long dead actors can be recreated by AI... The M4 chip has expanded AI capabilities.

@trendgil 23 күн бұрын

I LOVE IT😂

@bellad1063 23 күн бұрын

Apple should have had these items jump into a black hole.. then us.. then the iPad … crushing creativity eekkk!!

@alisonschmitt9533 21 күн бұрын

I know and like the hydraulic press Tik Toks/reels. This ad is something way darker.

@cusz87 22 күн бұрын

I agree with Bri on this one. I get tons of satisfaction from those shredder videos. I can watch tlatuff get shredded all day.

@BrianQu220 22 күн бұрын

I don't see an issue here - a few Karen's looking for attention

@saltytaylor1 22 күн бұрын

The ad isn't the problem. People are treating it as a symbolic message, like that you see in a literature or film class. Its obvious that its saying that you can do music, art writing, etc, etc, on the ipad....like...no duh.

@patriot9487 23 күн бұрын

People will find a reason to complain about anything

@DavidLongo22 23 күн бұрын

I'm a 63 year-old Android user who was very much around for the 1984 commercial. It was introduced during a Super Bowl where the 49ers crushed my beloved Dolphins. The new commercial didn't bother me one bit. I understood what they were going for and am fine with it. I'd like to think that we, as a society, are still strong and rational enough to understand that it's just a commercial, and that we all have lives. Apple has nothing to apologize for (in my opinion).

@wesbrake9231 22 күн бұрын

Amen

@schticknic 23 күн бұрын

BJG showing her absolute ignorance of what tech has done to music.

@shanes.6227 22 күн бұрын

Apple should open up their file system. iPhoneOS 2 OR 3 or whatever people know their phone system is is a little bad for them until save files

@watchthe1369 22 күн бұрын

Reading too much into the commercial. Interesting reaction, I can see hoe some artists ended up cringing. I do not think any walk back or comment needed to be made though.

@jessetoler8171 22 күн бұрын

Elder Scrolls (Morrowind, Oblivion) has some very good music.

@knowbody2362 22 күн бұрын

Bri really has the wrong viewpoints on EVERYTHING

@TheRoyalPlum 22 күн бұрын

Why people mad ? It’s the truth . Everything is replaced by the iPad . It’s the future

@Cactus_hug 23 күн бұрын

Horrible commercial 😮

@wesbrake9231 22 күн бұрын

awesome commercial

@TheBiomuse 22 күн бұрын

Bri and Robby are showing meso-literacy on the tech here. Two words explain the intensely negative reaction from creatives: Generative AI. As others have said: read the room, Apple.

@chibiemo100 23 күн бұрын

Brianna L unfortunately

@neurohacking_xyz 23 күн бұрын

Did you guys lie to KZfaq about this containing paid advertisements?

@uniphied3 22 күн бұрын

Why are people so sensitive?!?

@guybrush3000 22 күн бұрын

I think it’s because technology is currently destroying the livelihood of artists

@N.Mpenwarrior 23 күн бұрын

Disgusting. No thank you.

@mbr500 23 күн бұрын

Bri is killing me this morning. It was tone deaf for the largest funded product launches to diss traditional artistry.

@Sloimer 23 күн бұрын

I think the ad was a metaphor for how everyone needs to get a life

@Willywin 22 күн бұрын

Who would have thought Bria would defend the ad totally missing the point of people disliking it lol...

@DonaldDucksRevenge 22 күн бұрын

Bri is completely off-base as she often is. This is about the removal of creative power from the people, simply

@chidorirasenganz 22 күн бұрын

Not at all

@neurohacking_xyz 23 күн бұрын

If you're not using a laptop, you are likely not creating, you're just consuming.

@workarea9832 22 күн бұрын

It’s a horrible ad. No insight? Really insightful? Either way, it simply doesn’t work.

@hvp6218 23 күн бұрын

Bri with the shallowest take on the ad. It quite literally crushes all forms of analog human artistic expression and ingenuity as well as other forms of vintage entertainment like the arcade. Presumabely to make the point that the iPad is all you need to either create or enjoy these forms of human experience. We quite literally, have an entire generation of iPad kids growing up and, not for nothing, but you can see the harm it has had on human development and the ability to socialize and create anything meaningful besides tiktoks. The concept of beauty and the fundamental expressions that create beauty are completely lost.

@terrywbreedlove 23 күн бұрын

Ai is a real threat to Artistic creation. It is quick and cheap and companies will love it for those reasons alone.

@heathermichael3987 23 күн бұрын

Because apple couldn’t see the holocaust connection? I don’t believe them since their so intelligent. 🤦‍♀️ Just sick .

@binder946 23 күн бұрын

yeah while current genocide is going on in gaza palestine. it's truly disturbing 😢😢😢😢

@Insane_dimension 23 күн бұрын

@@binder946learn the definition of genocide because your using wrong

@citrine_parfait 23 күн бұрын

@@Insane_dimensionno. They are using it right actually. It seems you're the ignorant one here.

@Insane_dimension 23 күн бұрын

@@citrine_parfait that’s right, leftists change definitions

@cheffy101 23 күн бұрын

People are just looking for something to be offended by. Period end of story. Completely ridiculous reactions to a silly add.

@guybrush3000 22 күн бұрын

the vivid imagery of destroying artists’ tools is a bit gut wrenching for artists

@jesusjones9215 23 күн бұрын

The symbolism is that the corporate oligopoly has been pushing AI to replace artists who already have a tough enough time making a living. Do I think the ad looks cool? Yes, I like the hydraulic press videos - did I make the connection to those videos? No.

@user-fl2yi9ye6m 23 күн бұрын

Tim Cook is useless. He has not bring any innovation to Apple since Steve Jobs. He needs to resign or board needs to get rid of him..

@wesbrake9231 22 күн бұрын

I thought it was awesome, simply everything built into one product and the flatest iPad ever made, people crying and getting offended are just a bunch of crybabies, get over it, I applaud Tim Cook

@user-qf7ud5de9h 20 күн бұрын

Mighty aphrodite

@Night-Mayor 22 күн бұрын

My take is instead of stifling creativity by giving access to a few of these items. The new Apple IPad gives you all of this technology in one device. Expanding your creativity thousandfold. I mean, come on, Apple didn't really destroy any of these items. You can still acquire and use them. The truth is, do we really? Can't afford an easel, various paints, pens, canvases, and brushes? With the Apple IPad, it's all at your fingertips but for the cost of one piece of tech. I believe some people jump online just to whine about things that aren't really a problem. If you saw anything in this commercial that you want to use, go buy it. But don't be angry at Apple for giving you an alternative.

@binder946 23 күн бұрын

apple is becomming a monopoly like a giant 🐙 taking over small firms and bondaging developers. they have crushed arts and the symbolism is disturbing 😢😢😢😢😢