Apple faces backlash for iPad ad

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CNBC Television

CNBC Television

Ай бұрын

CNBC's Steve Kovach and Jennifer Elias join 'Power Lunch' to discuss Apple's iPad ad criticism and pushback from consumers.

Пікірлер: 522
@balsarmy
@balsarmy Ай бұрын
What we can be sure - Apple managers are subscribed to Hydraulic Press channel😂
@chromaticsdesigns869
@chromaticsdesigns869 Ай бұрын
I agree. It's quite popular and has many copy cats
@prakh1250
@prakh1250 Ай бұрын
"they are crushing humanity" Yep, Apple is getting straight to the point now
@sonic4ga
@sonic4ga Ай бұрын
It’s just hard to understand the mind of someone who thinks it’s cool to destroy instruments and tools
@user-vq4iq6oz2c
@user-vq4iq6oz2c Ай бұрын
Replacing outdated items with more advanced one is not always a bad thing
@Blaze6108
@Blaze6108 Ай бұрын
@@user-vq4iq6oz2c Of course, I want a fancier car. But if you crushed a bunch of beloved historical cars, you might come across as a bit of a ghoul. Besides, many of those items were not really outdated, it's not like we have a better piano today. An iPad is not a better piano, it's a different item that happens to be able to emulate a piano.
@user-sg6qn4gu2u
@user-sg6qn4gu2u Ай бұрын
Reduce, Reuse, Recycle I thought everything shown here and more demonstrates iPad Pro was the ultimate creative tool.
@Blaze6108
@Blaze6108 Ай бұрын
@@user-sg6qn4gu2u In that order. The first step would be Reducing, IE not buying an iPad; then Reusing, IE using those old instruments again instead of soying over a tech toy; and only then Recycling.
@ChongChenTong
@ChongChenTong Ай бұрын
The destruction of these beautiful things or even antics is so … sad. I get the point of the ad, but the destruction of those beautiful things just upsetting. Not satisfying from watching the ad. It could be so satisfying to know iPad Pro can do all the actions performed by these beautiful equipment.
@GasparGuerra-ze8si
@GasparGuerra-ze8si Ай бұрын
If instead of artistic instruments you had Cobalt miners from Congo this ad would be a documentary
@yurigagarin9765
@yurigagarin9765 Ай бұрын
There was more art in this comment than in the ad.
@WD1271
@WD1271 Ай бұрын
people love hydraulic press videos. However, those videos don't tend to crush beloved retro products.
@Itsyossi
@Itsyossi Ай бұрын
My take: 1. It’s not nice to crush things. 2: people who think that there is something that can replace a real piano, trumpet, guitar and even a turntable really don’t get it. Because you can’t. Apart from that, their latest creation, the Vision Pro is a cool machine, I guess, but it also leaves you wandering about if we are entering every time more and more a world where everything is virtual. Their answer:yes. They used to try to make things that integrate seamlessly into our life, now it feels like they are integrating our life into the iPad. So, instead of looking for a way for helping us not having our faces stuck in our screens they are like “ how about I put strap on that screen and have permanently stuck on your face. I’m just saying, this is the background to this commercial.
@yeoharold4404
@yeoharold4404 Ай бұрын
It’s a metaphor for society - destruction instead of creation. They could have shown all these creative tools springing out of an iPad.
@squidoritos
@squidoritos Ай бұрын
At least calculators aren't crushed
@imjustsomecanadianguyandis184
@imjustsomecanadianguyandis184 Ай бұрын
Remember Apples 1984 commercial? They’ve become exactly that.
@sukhdhillon1104
@sukhdhillon1104 Ай бұрын
Steve's turning over in his grave
@sukhdhillon1104
@sukhdhillon1104 Ай бұрын
It's like the Goldfinger scene with the car crusher
@sukhdhillon1104
@sukhdhillon1104 Ай бұрын
kzfaq.info/get/bejne/m66mfNlhlreymHU.html
@chadbailey7038
@chadbailey7038 Ай бұрын
SAME thing I was thinking!
@RicePho
@RicePho Ай бұрын
Lmao, they obey CCP party in China. 😂
@DonnieBosede
@DonnieBosede Ай бұрын
You’ve got to be kidding me. 🙄
@sbkpilot1
@sbkpilot1 Ай бұрын
instead of crushing stuff they should've shown life sized pianos and other stuff shrinking and walking/moving into the ultra thing ipad... the crushing theme is a negative thought and should not be associated with something new and exciting
@ink281
@ink281 Ай бұрын
I like that, Apple should hire you 😄
@richowusu4125
@richowusu4125 Ай бұрын
You nailed it!😊
@m.hreels9822
@m.hreels9822 Ай бұрын
Crocodile tears I thought the crushing was cool! 😂 Get over it!
@balsarmy
@balsarmy Ай бұрын
What we can be sure - Apple managers are subscribed to Hydraulic Press channel😂
@zeal9442
@zeal9442 Ай бұрын
​@@m.hreels9822"Mmm yes thank you corporate daddy!"
@swedesam
@swedesam Ай бұрын
When you're running out of ideas, go thinner.
@chandlerbing7570
@chandlerbing7570 Ай бұрын
People have been told they want thinner. People have been told they want less. People have been told they will own nothing. this is the world we live in. We pay more, get less, doesn't last nearly as long. But hey, "It's not that deep bro"
@ganlet20
@ganlet20 Ай бұрын
I wish they would have made it as thick as the camera bump and given us extra battery life.
@TheTanadu
@TheTanadu Ай бұрын
@@chandlerbing7570 so buy some old tech which is bulky and doesn't make you move freely.
@davidponce6132
@davidponce6132 Ай бұрын
Brain thinner for apple
@chandlerbing7570
@chandlerbing7570 Ай бұрын
@@TheTanadu If you're happy with less and tech that breaks down after the warranty period, thats on you
@Dogboy73
@Dogboy73 Ай бұрын
Someone needs to do a spoof ad where the current Apple product line is similarly crushed and something sensible emerges from the mess.
@mutchlouis9707
@mutchlouis9707 Ай бұрын
The fact that Piano holds more value in the right hands than that ipad itself is an irony. Guess what it does not need a software update to run or effectively. Those musical instruments will be a generational hair loom as opposed to apple’s greed to make you buy new ones every 5 years or so intentionally making them obsolete
@GeddyRC
@GeddyRC Ай бұрын
Good point too, tons of the things on that press had timeless value. That iPad will eventually be shipped to Guana or some other country we've turned into our rejected electronics dumping grounds, and tossed in a burn pit by some kid so he can harvest the copper and valuable materials. They really want a world in which the highlight of human existence is getting a flatter iPad.
@b_d15
@b_d15 Ай бұрын
Honestly, I hate it too. Not in a sensitive/offended way. More in a disappointed in Apple way. It’s such a stray away from what Apple stood for - designing technology to enhance the human experience (see iPhone 5 “Music Everyday” ad from 2015). The messaging on this is so antithetical to Apple’s ideals. It’s pretty much saying who needs the human touch when an iPad can do it.
@VicenzoV
@VicenzoV Ай бұрын
The sight of a Minion being crushed and its eyes about to pop out do not make me want to buy whatever the company wants me to buy. It just makes me want to turn off my 2014 laptop. Not offended, just confused why they think these images will sell their new product.
@stevenc.6502
@stevenc.6502 Ай бұрын
I interpreted the ad as "Apple destroying Western Civilization", but maybe that's just me.
@MoolsDogTwoOfficial
@MoolsDogTwoOfficial Ай бұрын
The message they're probably trying to convey is basically "We've crushed all of these artistic tools into this tiny slab of metal and glass." It's trying to show how so much can fit into something so little. Yet again though, did break my heart seeing that piano getting crushed :(
@dsbonkey
@dsbonkey Ай бұрын
Когда наступит твоя смерть все твои переживания и любимые вещи не будут иметь никакого значения. А возможно и вся твоя жизнь. Так что не парься о чужих вещах. Думай о своей жизни
@MoolsDogTwoOfficial
@MoolsDogTwoOfficial Ай бұрын
@@dsbonkey 🫠
@0volts157
@0volts157 Ай бұрын
It should have been the opposite. Show the press lifting up and all those wonderful things rising from the iPad.
@hornet224
@hornet224 Ай бұрын
Ad is arrogant and disrespectful of the beautiful music instruments they destroyed.
@KhunThomat
@KhunThomat Ай бұрын
They forgot to place Apple top management under that press...
@unamiradaus3106
@unamiradaus3106 Ай бұрын
Funny
@bkrgls
@bkrgls Ай бұрын
🤣😂🤣😂 or any top management from any big company!
@harveymarierecords
@harveymarierecords Ай бұрын
Never crush the piano 😡
@Wulfstan1938
@Wulfstan1938 29 күн бұрын
bro there's millions of pianos
@phototristan
@phototristan Ай бұрын
Think about it, this very newscast is free advertising!
@chandlerbing7570
@chandlerbing7570 Ай бұрын
Exactly. I think people fail to realise that companies will make controversial advertisements. because they know people will over react and "boycott" these companies. These companies play us all the time and we allow them to play us. But guess who's going to the apple store in 2 weeks to collect their pre ordered iPad? This guy.
@JeBusInYoutbe
@JeBusInYoutbe Ай бұрын
@@chandlerbing7570 Not really , they are making themselves look bad over and over and their reputation is as low as ever . If you want to keep being a sheep of consumerism by the ghost of a company who used to be pretty cools and doesn’t exist anymore that’s on you
@myopyaesone1062
@myopyaesone1062 Ай бұрын
Yes, it reinforces my perception of iPad and nudges me towards buying other brands.
@SYKOK1LLER
@SYKOK1LLER Ай бұрын
If you still go for Apple only because it's trendy, your brain is as flat as all the things they crushed.
@chandlerbing7570
@chandlerbing7570 Ай бұрын
@@JeBusInYoutbe You Don't know me based on a comment. I'm going to leave it as that
@0hub1ot
@0hub1ot Ай бұрын
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@liammason3137
@liammason3137 Ай бұрын
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@brysonjace8676
@brysonjace8676 Ай бұрын
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@0hub1ot
@0hub1ot Ай бұрын
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@brysonjace8676
@brysonjace8676 Ай бұрын
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@0hub1ot
@0hub1ot Ай бұрын
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@grambo1980
@grambo1980 Ай бұрын
There is really a back lash to this? wtf is with people
@rizkipuruze
@rizkipuruze Ай бұрын
Imagine apple paid all the stuff you owned at your house. With some of the stuff that you loved it & had a long good moment with it as many other people do. I mean "okay, Apple bought all my stuff at a great price. They wanna crush it. I don't care." Then they crushed it with your own eyes. It feels different. People who have the same stuff you loved will feel the same pain. If you didn't get the pain, you didn't have the stuff you loved at all. That's the point.
@arsy10
@arsy10 Ай бұрын
if you were an artist then you would understand pretty much. especially if you came up making art traditionally
@stevenfinlay32
@stevenfinlay32 Ай бұрын
@@rizkipuruze😂😂
@stevenfinlay32
@stevenfinlay32 Ай бұрын
@@arsy10😂😂😂
@lancer1993
@lancer1993 Ай бұрын
I say the ad worked then, its got people talking. Most outside the tech world wouldn't give a crap about this unless they are looking to buy one. So yeah the add worked, its got people talking and millions in free coverage and not just a 30 second filler about Apple releasing a new iPad.
@winterheat
@winterheat Ай бұрын
Steve Jobs would not have approved of this ad... I think a more fantasy, likable one is, all those items, twirling in air, and then formed a light sphere, with your hand open, landed on your palm, and then it became an iPad
@CasualObserver-jx4zh
@CasualObserver-jx4zh Ай бұрын
Exactly. Steve would have had the ad guy crying he would have been so berated.
@daenerysdivine1906
@daenerysdivine1906 Ай бұрын
They ruined perfectly good items :(
@juanmd26121
@juanmd26121 Ай бұрын
Bruh your panel is thin, let’s talk about that
@jessegar94
@jessegar94 Ай бұрын
When I first saw this ad there was really bad feeling while watching it. Apple sure knows how to make you feel.
@stevenfinlay32
@stevenfinlay32 Ай бұрын
😂😂😂
@meijinraditya2887
@meijinraditya2887 Ай бұрын
To be honest I can see their intention to show their product can do anything from painting, playing games to making music. If only there's another way to show that without crushing all those tools of creativity like music tools and art supplies. Whether the ad is intentional or not, that ad surely leave a very negative impression towards the iPad Pro towards people who saw that and people wouldn't want to buy that product because of it.
@incyphe
@incyphe Ай бұрын
It was about the execution. The idea was OK, if very unoriginal and one dimensional. But it was too destructive, drawn out, and potentially unsettling for some. Clearly someone on the creative team was a big fan of the Hydraulic Press channel, and just ran with it without being challenged. Bad ad.
@ErikHalaska
@ErikHalaska Ай бұрын
Unsettling? Lord help you 🤣🤣🤣
@rascallygoose4926
@rascallygoose4926 Ай бұрын
How you getting offended over things being crushed
@VGBNDGRL
@VGBNDGRL Ай бұрын
@@ErikHalaskait is unsettling. It’s crushing objects that stand for the arts. Soulful objects you could say. It’s eerie. Imagine being crushed like that lol.
@VGBNDGRL
@VGBNDGRL Ай бұрын
@@rascallygoose4926 because the ad is supposed to be symbolic, and the execution fell flat. The ad was supposed to be “artistic”, and instead, it showed how dark the future might be. And yes, we’re allowed to be offended, art and messages are meant to cause a reaction.
@ErikHalaska
@ErikHalaska Ай бұрын
@@rascallygoose4926 the world we live in
@DG-2323
@DG-2323 Ай бұрын
Honestly when I first heard there was a marketing campaign for their thinnest device being all about crushing/breaking things, I thought it was incredibly dumb because we all have experienced the hell that is trying to fix a broken iOS device, and there’s just no way this one, the most expensive ever with probably the most expensive repair costs, is going to be any different. Why they would want to highlight breaking things at ALL right at the release is is beyond me. Apple’s strategy over the last 2 years with its marketing and products has had me (and obviously many other investors) deeply questioning whether they actually can meet the AI moment in front of them. They just quite frankly aren’t innovating in a way that’s exciting consumers.
@sqmus
@sqmus Ай бұрын
I have been a devoted Apple user since the Mac SE. This ad is really awful, and profoundly disappointing.
@saloninegi147
@saloninegi147 Ай бұрын
They could have shown exactly the same things blooming and growing out of the iPad. Agree. Very tone deaf, and blind.
@stevenfinlay32
@stevenfinlay32 Ай бұрын
😂😂
@inabach1623
@inabach1623 Ай бұрын
while watching this ad, I felt pain about those all things crushed. especially piano and wooden toy parts….so uncomfortable.
@stevenfinlay32
@stevenfinlay32 Ай бұрын
😂😂
@user-sg6qn4gu2u
@user-sg6qn4gu2u Ай бұрын
You are sad
@B-MARTINEZ22
@B-MARTINEZ22 Ай бұрын
Does the alarm work?
@masterkek4243
@masterkek4243 Ай бұрын
When I see the art supplies I think of my grandmother who really loved to draw and paint, or one of my sisters receiving some nice art supplies on their birthdays. To me, it's like it's destroying a lot of cherished happy memories. I know what Apple is trying to do with the AD, I can even see some pop culture influence in there with the bright colors and the hydraulic press. Just so you all know, it literally made me cry as a grown ass man in his mid twenties, so I really don't think they accomplished what they wanted with this.
@R33OCO
@R33OCO Ай бұрын
I cried when i saw the lenses being destroyed 😢
@keepitupwiththekarens
@keepitupwiththekarens Ай бұрын
LG also used to do that same ad for their phone
@GlennJag
@GlennJag Ай бұрын
If we're talking about it, then the ad worked
@DG-2323
@DG-2323 Ай бұрын
Idk the thinnest and most expensive device being talked about next to things breaking/crushed just doesn’t make much sense psychologically. They should have avoided at all costs any mention of things breaking around this device. But I guess those buying this won’t care about a $500-$900 repair cost for any accidental damage that inevitably will happen to a piece of glass like this.
@Mr.Eeeeeeeee
@Mr.Eeeeeeeee Ай бұрын
People are really dumb. These analysts are hilarious with their virtue signaling when they buy iPhones and iPads for their kids every year.
@NxsRuin
@NxsRuin Ай бұрын
Tell that to Bud Light. "Apple destroys objects of actual creativity and artistic expression" is toxic to their desired brand image.
@rigell2764
@rigell2764 Ай бұрын
By your logic Apple should release an ad and use the n-word. Now that would get people talking.
@heroninja1125
@heroninja1125 Ай бұрын
@@rigell2764 Already happened, iphone 14 ad got tons of attention and free sales because of it.
@honeyot425
@honeyot425 Ай бұрын
Shrinking is better than crushing.
@jlee3430
@jlee3430 Ай бұрын
Basically, the ad is a message to all competitors. Apple, you should’ve used a some sort of shrinking machine and convert them into new iPad Pro instead crushing our art and ideas😂😂😂
@elijahpierre1696
@elijahpierre1696 Ай бұрын
I think it’s not that serious.
@arkbien9303
@arkbien9303 Ай бұрын
​@@elijahpierre1696 You aren't a professional artist are you?
@TheKobaltBlue
@TheKobaltBlue Ай бұрын
Did they crush actual items - instruments, cameras, paint, etc, or was that CGI? I get that Apple wanted to show what is packed into the iPad, but it looked like a waste of real, useful items.
@yannpoco
@yannpoco Ай бұрын
Have you seen the Motorola Razr ad? It's basically the same idea but excused beautifully.
@RabidLeroy
@RabidLeroy Ай бұрын
Perhaps they should have done a better idea and have an ad of someone shoving various everything into a backpack with comical results (and a lot of visual effects), and with the end result of taking an iPad out of the same backpack. Clever message, tone-deaf execution. Ouch…
@LeesReviews69
@LeesReviews69 11 күн бұрын
My first initial thought of that commercial was wow they’re copying the hydraulic channels on KZfaq.
@kristincosta3880
@kristincosta3880 Ай бұрын
Do they really not understand that not everyone wants to do all of life's creative joys though a tiny dumb screen? An ipad cannot replace painting with real paint, playing a trumpet, etc. Definitely an eye opener that some people don't understand that humanity is diminished when you try to make artistic expression more "efficient". Its like crushing a ton of amazing food into pill form. Like, yeah I guess you might be getting nutrients efficiently, but it costs you one of the joys of being alive.
@marodrey
@marodrey Ай бұрын
What's worse is that they're saying that real things, instruments, colours, life it self is not worth existing!
@Habibakorean
@Habibakorean Ай бұрын
Is this advertisement a case of Apple running out of ideas, considering it's almost identical to an LG Electronics ad from 16 years ago😂😂😂😂😂
@KobiFC
@KobiFC Ай бұрын
"they're crushing humanity"😂😂😂😂😂😂
@tonimontana2447
@tonimontana2447 Ай бұрын
Where is the problem? People are really lost
@efficiencygaming3494
@efficiencygaming3494 Ай бұрын
[Warning: This video contains tools of creativity being destroyed in graphic detail. Viewer discretion is advised.] It kind of reminds me of one of those edgy Sony PlayStation ads from around 1995-2005. I can see how it might seem dystopian to some people. Honestly, there was another Apple ad for the iPhone I saw recently that made me even angrier than this one. Something about it having high-quality materials and screens that don't crack. That is a lie because I have never in my life seen an iPhone in use by someone that didn't have a cracked screen...
@ibo3460
@ibo3460 Ай бұрын
It is not about thinness, but about abandoning your old self to achieve a new beginnings. Artistic meaning, we always had to abandon old approaches and burn bridges to achieve what we have now.
@arkbien9303
@arkbien9303 Ай бұрын
So, soulless is good, then?
@josieann5031
@josieann5031 Ай бұрын
Cher's voice hurt my eardrums. Could only take it for two seconds.
@melissarommelman469
@melissarommelman469 Ай бұрын
We are in trouble. People are over the top.
@ChongChenTong
@ChongChenTong Ай бұрын
The mental state of the ad team need to be assessed for their hate and destructive mentality.
@jippehiemstra
@jippehiemstra Ай бұрын
awesome concept and execution with the music playing as well
@mosadik9755
@mosadik9755 Ай бұрын
they do not get the ad, the ad means that all these beautiful things are squeezed into an iPad
@rhapsody2612
@rhapsody2612 Ай бұрын
Bro… id argue this is apples best commercial since the iPhone 5 era
@srooij
@srooij Ай бұрын
fully agreed bro.
@danialhussin
@danialhussin Ай бұрын
They should have used a vacuum sealer.
@RYN988
@RYN988 Ай бұрын
This is absurd.
@KENTUCKYUSA1
@KENTUCKYUSA1 Ай бұрын
Shows what big tech is all about.
@BDOKV
@BDOKV Ай бұрын
I’m just here wondering why people are so upset about this.
@martonandorka
@martonandorka Ай бұрын
It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
@VGBNDGRL
@VGBNDGRL Ай бұрын
You must have struggled during literature class.
@furikakez
@furikakez Ай бұрын
@@martonandorkaI get your point, but that’s your interpretation, not the message itself.
@PedroLMariano4
@PedroLMariano4 Ай бұрын
Donate all that stuff! If they did this to true instruments and objects, that's maybe the most outrageous ad I've seen! To destroy things like that in times where we are dealing with the limits to consumism...
@stalkervalley
@stalkervalley Ай бұрын
@@martonandorka What message? That the Ipad can do it all while being thin? There's nothing to it more than that, it's just an ad.
@ApplECartHoBo-gz9so
@ApplECartHoBo-gz9so Ай бұрын
You hear that? It’s the sound of 6 billion eye rolls.
@imilly
@imilly Ай бұрын
tim cook oiled up in nike pros vs hydraulic press
@GoatOnDecks
@GoatOnDecks Ай бұрын
Well the fact that EVERYONE is talking about the ad means that it did it job. Simple really
@TheStephaneAdam
@TheStephaneAdam Ай бұрын
Everyone talking about Elon Musk tanks Tesla stocks. Not all attention is good when your brand is as important as Apple's is.
@heroninja1125
@heroninja1125 Ай бұрын
@@TheStephaneAdam nah, all attention is important, They have done this kind of thing for decades and they have only risen in stock value.
@GoatOnDecks
@GoatOnDecks Ай бұрын
@@TheStephaneAdam this is an ad, Elon Musk is not an ad. One of the basic outcome of an ad is to create Attention, as specified by the AIDA principles of Marketing.
@TheStephaneAdam
@TheStephaneAdam Ай бұрын
@@GoatOnDecks ... That"s the "A" in AIDA. There's three more stages to go through, and for a lot of people Interest dropped like a rock. It's a 3000 bucks for a "tablet". Basically a really bad laptop. Basically an overpriced, undepowered laptop that doesn't do anything a tablet from last year didn't do. Branding is everything for a luxury item like this one. And yes, Elon Musk is very much a walking ad. The guy has a brand. Heck the guy is basically a cult leader.
@slyslaughter5115
@slyslaughter5115 Ай бұрын
Always knew this was in the hearts of techies.
@Fr4ncM
@Fr4ncM Ай бұрын
A reporter that thrives on treating people's jobs and livelihoods as mere numbers and statistics on a daily basis suddenly pretending she is a staunch humanist amuses me.
@suryatkurma7466
@suryatkurma7466 Ай бұрын
Sometimes i feel they did that deliberately to generate buzz and trigger conversations around the launch. The ad is so explicit it does not take a genius to figure out something is off here
@timothyprice3670
@timothyprice3670 Ай бұрын
There is nothing wrong with this commercial.
@whammycheng3758
@whammycheng3758 Ай бұрын
Someone was copying the first Pokemon gameboy color commercial with trapping Pokemon in a bus.
@Amazinwolf
@Amazinwolf Ай бұрын
yo the fact that people are this sensitive is insane
@PaulThatcher-iu5in
@PaulThatcher-iu5in Ай бұрын
The fact that people like you are surprised at others' sensitivity to this senseless and wanton cultural destruction is truly disturbing...
@Amazinwolf
@Amazinwolf Ай бұрын
@@PaulThatcher-iu5in lol so you're one of those sensitive people
@martonandorka
@martonandorka Ай бұрын
It is not about sensitivity at all! It is about the message Apple showed here, which is outrageous. If you can't see 2 metres forward and see what it symbolizes, then you have serious problems.
@Amazinwolf
@Amazinwolf Ай бұрын
@@martonandorka lol you're one of them too
@martonandorka
@martonandorka Ай бұрын
@@Amazinwolf You are totally incapable of reasoning. I'm not a snowflake, nor a Karen, non of those things what you think. I'm actually more like a boomer, but destroying intruments, art accessories and implementing that those are indispensable from humanity is very outrageous
@crackerbarrel6965
@crackerbarrel6965 Ай бұрын
Wow. CEO thinks making the new iPad Pro slightly thinner is ingenious. All those things in which Apple crushed in the ad BY FAR outstrips anything “new” from Apple in decades.
@cosmokramer179
@cosmokramer179 Ай бұрын
This is what people are getting upset about? It’s like we just look for reasons to get upset every day
@bendacko2003
@bendacko2003 Ай бұрын
"Garage Band is for artists." LMAO
@felipep9397
@felipep9397 Ай бұрын
This is the softest time in human history, and im sick of it
@TheNextWave
@TheNextWave Ай бұрын
We went and fixed the Crush ad for them- kzfaq.info/get/bejne/rq6bgbmcurmnpp8.html
@mohammednadeem2354
@mohammednadeem2354 Ай бұрын
Crushing is sort of brutal I suppose!
@bernoulli1
@bernoulli1 Ай бұрын
I love videos showing hydraulic presses crushing things. They are really fun to watch. I liked the ad. Come on people… it’s an ad that is creatively communicating that all those cool instruments, books, paint etc are all available in their thinnest ipad. The controversy is stupid.
@JonaaBLKWL
@JonaaBLKWL Ай бұрын
I liked the ad, it reminded me of that one Pokémon Ad from the 90s with the bus.
@svonkie
@svonkie Ай бұрын
Do these two dudes not recognize the dystopian world Apple has helped to create? At least the woman has some common sense.
@svrvphimprod
@svrvphimprod Ай бұрын
I think some people are just blissfully unaware, unfortunately :/
@SuperMrBlaze
@SuperMrBlaze Ай бұрын
These are the typical immature nerds... I hate nerds...
@misterbrightside1245
@misterbrightside1245 Ай бұрын
Why is everyone mad about crushing inanimate objects?
@rogercvc6768
@rogercvc6768 Ай бұрын
I didn’t see the ad on air, for which I’m grateful.🤮
@1015SaturdayNight
@1015SaturdayNight Ай бұрын
People that aren’t upset by this haven’t paid attention to AI technology
@NukeSonyz
@NukeSonyz Ай бұрын
This isn't about AI technology this is about all of those things that people will use as creative tools being crushed and crammed into a very thin iPad
@stevenfinlay32
@stevenfinlay32 Ай бұрын
😂😂😂
@1015SaturdayNight
@1015SaturdayNight Ай бұрын
@@NukeSonyz I’m a musician, I’m aware
@arkbien9303
@arkbien9303 Ай бұрын
​@@NukeSonyzThe timing of the ad corresponds to the issue people have with AI and its abuse by companies. This was a bad ad that came out at a bad time.
@NukeSonyz
@NukeSonyz Ай бұрын
@@arkbien9303 so people are upset that they're using AI to make this or are people upset because they're dumb and thought all of this stuff being crushed was real?
@dakiblabla
@dakiblabla Ай бұрын
This was made by someone who loves Antonioni, but has misunderstood that that sequence, in addition to being visually beautiful, actually depicts the end of world order and of our civilisation as such... a trifle.
@mildbeyond8202
@mildbeyond8202 Ай бұрын
crushing creativity.
@stevenfinlay32
@stevenfinlay32 Ай бұрын
😂😂
@DavidArendse
@DavidArendse Ай бұрын
Gives me Star Wars Empire vibes... Was waiting to see Vadar or a Stormtrooper
@BrySquatch
@BrySquatch Ай бұрын
Absolutely gross 🤮
@winning246
@winning246 Ай бұрын
People can really find ways to be offended by everything
@wentdont9
@wentdont9 Ай бұрын
Absolutely nothing wrong with that. People can't understand playful metaphors now?
@arkbien9303
@arkbien9303 Ай бұрын
This is t playful. It comes off as a great big FU to artists.
@DGeniusBot
@DGeniusBot Ай бұрын
Humanity? Who tf thinking like that?
@rascallygoose4926
@rascallygoose4926 Ай бұрын
People really complain about anything now 🤦🏻‍♂️
@user-yq7rr9lh9c
@user-yq7rr9lh9c Ай бұрын
Emotional people never make money.
@allanoas523
@allanoas523 Ай бұрын
Not cool, just cruel.
@kcchiok
@kcchiok Ай бұрын
sometimes overdo will bring consequence; an expensive ad turns negative haha
@mikeblain9973
@mikeblain9973 Ай бұрын
It looks like a production for some media college project. For the pro's at Apple, it was a definite miss.
@tbud3734
@tbud3734 Ай бұрын
Ipad replacing piano, arrogance breaking all levels.
@MELOSINCE87
@MELOSINCE87 Ай бұрын
This has to be the softest America has been in its entire existence. We are now literally the alternate word for house cat with a hard Y😂
@Shun_Akiyama28
@Shun_Akiyama28 Ай бұрын
how are you this unaware
@user-zb6el4ks2b
@user-zb6el4ks2b Ай бұрын
its a great add , people are just so touchy these days ................
@mauhi7721
@mauhi7721 Ай бұрын
It means that creativity is no longer useful for the best of the world just get an Apple. This is a horrible TV commercial that I have ever watched.🤦‍♂️😳
@SynthD
@SynthD Ай бұрын
No Apple ad will ever be as bad as “what’s a computer?”
@ropro9817
@ropro9817 Ай бұрын
People need to chill tf out... 🙄 #RecreationalOutrage
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