I gotta say, I consume a lotta watch content. But these days your channel has risen to the top for me and I’m not even a customer of any brand over 3k

I have owned and daily-worn my JLC Geophysic 1958 for a decade now and absolutely LOVE it! Amazing piece from an amazing Manufacturer.

Their lack of popularity is what appeals to me as a consumer. I have a Rolex and a Cartier but only wear my reverso. I like the fact it’s less obvious and no one I know recognises the brand. It makes it feel more exclusive.

This is an incredible breakdown. I'm not biased towards any brand. I think the challenge, which you touched on, is that the flagship watch is the reverso and in order to understand how great a rectangular watch is, you need to actually try it on. I purchased a small seconds in Green 1 year after trying it on at a boutique - before the price hike . I simply could not get it out of my head. I was not expecting to like it. But once on the wrist, I could truly appreciate it. I've never seen anyone else where a reverso in person. I where mine dressed down with jeans and a T Shirt. It's the watch that gets the most compliments. The green and unique rectangular shape really makes it pop. Notwithstanding the lack of reverso's I see in real life, I almost feel it makes it more special. The hype around these popular steel models arguably makes them boring due to oversaturation of images and video content. I'm torn, I want JLC to get more credit but I also love that its a best kept secret amongst watch enthusiasts. Do you not think, if it got that 'hype' watch it would counteract the quiet luxury positioning?

Watch inside resonate with me much deeper than much of the content on KZfaq. Thank you for making these happy videos and I selfishly asked for you to keep doing so

IMHO, Your channel is the Best, Intellectual Watch Channel on KZfaq. Excellent discussions. Keep up the great work.

Once again I am amazed how good your analysis is, we are just nor used to this level of quality on youtube, not in the watch space nor anywhere else. About JLC, Richemont will just not let them compete with Vacheron. Its the same story as Longines and Omega, and there are other examples. They could do so much better by refocusing their catalog, the way they are now, they are a all-rounder that cant really excel on any of multiple fronts they try to excel at

You are the most knowledgeable on watch matters and your presentation is always worth watching. I learn a lot.

i enjoy watching your videos. Very insightful! Keep up the great work.

Your analysis is superb and unparalleled in the watch community. You have a new subscriber. Keep it up!

I very much look forward to your weekly commentary. Thank you

Great analysis, love that you actually bring some unique content, keep it up!!

Concise, insightful analysis as usual, keep up the good work.

I appreciate your thoughts and analyses as the apply to a number of other markets like high-end audio and cars etc..

It's a good saturday when TW,TW posts a video!

Richemont killed the myth and magic of JLC tbh.

JLC should pay you for this video as a consulting fee 👌 very insightful & great video as always

the price hikes were just to much for me - JLC increase prices by up to 40% on some models - for the exact same watch. I was thinking on getting their Master Control Chrono Calender which was around 15k two years ago, but they increase that to 20k (25%) in just one year. I agree with most of what you said - the Polaris has just too much good competition in that price range, plus its bracelet is terrible.

Like your takes. Here I have 2 points: 1. While I agree on the utility of a dressy-tool spectrum, I find I don't agree with some of your specific placements, e.g. of the Rolex models 2. Your advice towards the end, of removing some options such as the steel moonphase, is decidedly pro-business and anti-consumer. More choices at attractive prices are better for buyers

Wow great video! I’m a JLC guy and I completely agree. Glad I found your channel.

JLC is by far my favourite brand and I am lucky enough to own an ultra thin. BUT their recent price hikes were difficult to accept, I will not buy their product at retail anymore.

This was so well thought out and put to together. And i agree wholeheartedly with your opinion on JLC, you've done it again sir masterpiece video👍🏾🔥🔥

This grey Polaris Chronograph is just so nice!

You really know what works on a thumbnail, don’t you lol. I’m after that chrono big time - need to see the blue one too. Love JLC, they don’t do everything right but I reckon they have strong bones and it will carry them through.

Thumbs up for this take on one of my fav brands. Thanks for the perspective and cheers.

Marketing, marketing, marketing, I mean, I cannot think the last time I've seen an advert on tv, magazine, sporting event showing off JLC. Us watch enthusiasts love the complexity of the reverso, the engineering, but for a lot of men they just don't work, I mean the ad you show in this vid doesn't look like it fits the model! Spot on Mike, as you said they need a proper sports line, we all know this is the most bought watch style for every brand, aslo is JLC too expensive for the normal person, but not expensive enough for the rich? great video, quality analysis as usual👏🏼👏🏼

JLC is really a favorite of mine, I even bought a Reverso at the boutique last year for my 40th birthday 😅😂😊. Great work I really enjoyed the video, you should take the time to have the factory tour, it's awesome 😊 those people do love what they do. I agree they could do way better, so much potential.

Sounds like a solid pitch for the CMO position. You have my vote. JLC should be more front of mind when thinking of top brands. Great content.

Excellent analysis as always. You need to be on the product development and marketing board of JLC

I agree with your thoughts on JLC. Energy was down a bit in this episode. Either a cold or fatigue. Either way very informative. Thx

JLC is a brand very close to my heart, I'm wearing a Reverso Duo as we speak, but my first watch was a JLC Master Geographic, I had never heard of JLC and when going shopping 27 years ago for a Tag Heuer monaco, I saw the Master geo in the window I was gobsmaked by its beauty, when I was told it costs small amount more than the tag, I bought it on the spot, and then over my watch collecting journey I was amazed to find out about there history, some 500+ watches later i still own it and few others JLC's, but getting to your point about the upsell, I agree, I bought a moonphase that was cheaper than the Master geo, and felt no need to even look at precious metal versions. It would be good for them to do a more simple vintage inspired diver, in smaller size, the polaris is to big. and maybe a simpler movemnt, and advertise it like Longines are pushing they heritage line and Tudor before. or like you said, go more high end, at the moment and since I walked in that shop 27 years ago, they are incredible value for there history & quality

This is a great video- a question I've been struggling with a lot myself since I love JLC. I purchased a JLC MC Date in blue and love that watch for its simplicity and versatility. But I was only interested in the blue version, which made me realize JLC does not offer many color variations in their models- they are almost all silver or black dials. People love color! JLC leans in hard to their art deco themed Reverso yet doesn't offer a salmon or emerald dial color on any of its models; these colors were very popular during the 30s and 40s. I'd also like to see them experiment more with textured dials- we saw this in their Polaris Mariner Date and I believe it's gotten noticed. I say this because their resale price isn't much lower than the retail listing with tells me its more popular than initially assumed. Most JLC watches are matte or sunburst dials. These are great but some variety would be greatly welcomed. Anyway, those are my initial thoughts.

Another fantastic, substantive commentary and analysis. JLC is my favorite brand and I think you nailed the problems they have and face for improving their performance. My tastes are dress over sport, so I fit their main appeal but if they want to improve, they need a stronger sport/tool watch presence. They are an outstanding brand and watch with an extraordinary history. As a JLC fan and owner, I'd like to see their performance improve. Perhaps your ideas would help propel them forward. Perhaps you deserve a consultation fee. ;-)

Excellent points as always!! I love the Reverso as it is but I wonder if JLC could do a more sporty version of the Reverso.. imagine one with 100M of water resistance, maybe even in rubber 😮, duo face / dual time.. difficult to pull off from a technical standpoint but it would do wonders for the brand. This wouldn’t replace the Reverso but it would be an additional offering to attract more customers looking for something sporty and different than a diver or traditional GMT for example. I would buy one immediately.. 😂 Just a thought 💭

What’s surprising about that list is how well Longines does. I’m from Toronto and don’t hear much about them. Maybe it’s bigger in Europe

If the MASTER CONTROL CHRONOGRAPH CALENDAR would have 10bar it would be a one watch collection peace for me and imo if jlc would be able to pull that off with 10bar they would be in a perfect category between dress and sport with a perfect watch! It would be a stand out peace for sure 👌🏼✌🏻

I like your videos. Well done. 👍

Bought a Master Control Geographic, 2 months ago. Absolutely stunning watch, but only because the AD swapped the brown with a blue leather strap, also from JLC. What a difference that made to the aesthetics. Your 3rd solution is paramount: put these movements into aesthetically pleasing designs and then see how they take off. A case in point: Vacheron/ AP actually used the same JLC movement in their dual time back in circa ~2015. VC/AP came with steel casing and bracelet. When I put my watch and the others side by side, the VC/AP looked like a gmt tool watch - I would TAKE either over any base rolex or GMT all day. But the JLC looked like a classier complicated dress watch and it got me wondering, if had a steel bracelet would that make it a tool watch and be more pleasing. And that is the problem for me with JLC: what's your market and do you have the right look - I personally don't like the polaris: too big, and not the sportier look you get on a daytona, el Primero or speedmaster - that rugged manly look. The price for my watch is a mare, luckily I got new at 30% discount, but I paid because 1) I wanted a beautiful vintage looking dress watch 2) just the way you set the GMT and settings for daylight hour - I travel alot.. Different level.. Woww 3) it gave me enough info on the dial without too much clutter: the power reserve, a date, 2nd time clock! 4)finishing was excellent. Would I change a few things, yes simply to make people realise there other watchmakers that make even more better or similar watches at better price points than a VC, Rolex, AP, PATEK - yes your point 3 in the video.

I love JLC . Just that they are now a truly luxury watch one I would purchase personally after all investments , expenses, cars , holidays etc . Which means one perhaps every 5 years and at today’s prices not 5 years later. If they increase prices then not even after 5 years or only at secondary Prices where they are selling for 40-50% off Your video is a hint to JLC what to do ( they need a hype watch )

I think JLC is the IYKYK high end watch brand. As someone told me a few weeks ago while wearing my Grande Reverso 976: this is what quiet luxury its all about! Why having what everyone's got on their wrists in a room full by mostly mainstream second market overpriced Rolexes. Btw I also have the Polaris no date black dial! Personally this is what I like about JLC: its artisanal craftsmanship and finesse. It's a feeling you don't get with other brands. Don't get overexcited by the hype. Greetings from Ecuador!!

I agree with you 100 percent. I love JLC Reverso, Master Control and Polaris lineup but they need to move away from their current business model since is not working comparatively speaking to other luxury watch brands. Great Video and thank you!

I put a Reverso into my collection late last year. I put a discontinued Master Chrono in a couple weeks ago. Having owned Tudor, Rolex, and Omega there is no doubt that JLC makes better products. But you are right. They don’t have that killer desirable model. I agree with your analysis and JLC should do it…. AFTER I get my Master moon steel or Master Calendar steel. 😂. great video.

Another master class. Thank you.

Hi Mike, I have been enjoying a lot your content! I love the business perspective and management consulting approach you bring to your analysis of the watch brands and larger watch industry. This approach is very insightful and really differentiates your videos from all others on the platform. Also, I appreciate your measured and structured delivery. I would like to suggest a topic which I have been thinking of recently: LVMH created a watch division and named Bernard Arnault's son to be its CEO. What do you think LVMH's watch strategy will be and how will it affect other watch brands and industry in general? I have both admiration (from the business point of view) and uneasiness (from the non-billionaire consumer point of view) on what LVMH achieved within fashion and luxury sector. Will it be able to create similar impact with watches?

the master of watch brand analysis has spoken, just that simple!!!!

Enjoyed hearing your perspective on JLC. I think you are onto something. In the luxury space, products need to be desirable and scarce. Does JLC want to play in this space?

Very smart commentary. Thank you.

Hello from a fellow countryman. Your assessment is spot on, I have often thought about a Jaeger, but as you mentioned most of us tend to gravitate towards a more sporty watch. Even the Reverso unless we are talking about the Duo is not all that interesting. It is sort of the same way I think about at Grand Seiko, I just can't find anything that actually peaks my interest.

As JLC is my "aspirational" brand...One that i do indeed picture selling my Rolex, Tudor and Omega to land on one of theirs as an exit watch...even though that phrase is a bit morbid in it's connotations, I honestly hope they do not raise the levels of their pricing where that might not be something I could attain. When you posed the question of the new Polaris chronographs vs the Daytona and Ed White...I'd take the Polaris easily over those. But another point, I do think they really need to expand the whole Polaris line if they are going to make sales headway. Fantastic episode, even though the implications of it worry me

JLC needs to hire this man.

Mike, at 5:08 you mentioned that JLC movements are not "Chopard level". I never knew that Chopard, a jewelry brand that makes watches, is high level. Could you do a video on what makes a watch movement high level so I can understand why you mentioned that Chopard is in the upper tier of movements? Thanks for considering my request.

....how ironic..just looking at a Reverso/Geophysic...you have to go back 10 year plus to the Master Compressor funnies for any defining character, but they are still very niche...it's like Vacheron I feel, again there are more attractive offers out in the market...both brands may struggle further !!!

You mentioned Czapek many times in this vid, which is weird - because it's a fringe brand that almost no one is aware of. Is it 'product placement'? Otherwise, you've made another informative video. Well done. My 2c. JLC production out-weighs demand, which in turn kills demand. Why would I buy a JLC new? I have a 976 Grand Reverso, I love it, but I bought it used - in immaculate condition - for a 4300 CHF, a 40% discount from the retail price of 7500 CHF. That was a good buy, because it will always be worth at least that (if I look after it). They should drop production to below demand - at least for the popular models. The demand will rise, and JLC can slowly creep up production - keeping it always behind demand. That's how it works at Rolex and A.P. and Patek. It's the oldest trick in the book.

what happened to the Master Compressor Diving?? Such a beautiful watch! I guess you are right with too many classic models and no sport watches....

Great video. JLC seems to need a sexy iconic offering that is an evolution of the brand. What do you think about a square steel sports watch?

Excellent analysis But for my point of view, I would not recommend JLC to use precious metal just after the entry level. Why? Because I’m a great fan of JLC for all reasons you mentioned. I collect them in the pre owned market because the price of new models and pre owned is so huge ! Ex: I bought a Polaris no date (2022) for 5250€, B+P Why break my happiness ?

Super Interesting! Towards the end, You pretty much did what they’d pay McK and BCG a couple 100Ks for :) Richemont has such amazing subsidiaries that improvement in one might even cannibalise the sales of others. JLC also needs to think about growth without hurting its sister firms: don’t chase VC and Lange. Grab a bite of external businesses or create a product no one serves.

As a German, i congratulate you for your ability to pronounce Glashütte Original correctly 🎉😊

I feel about a basic Reverso the same way I feel about a chocolate chip cookie. Something perfect I want all the time.

Agreed. Tried the Polaris several times. Always liked it but always bought a different watch.

Excellent video, sir. JLC executives need to be sat down and forced to watch this video

Bang on analysis, as we've come to expect from you. What you propose for JLC in terms of positioning and shift in brand perception is by far the path that makes the most sense for them. They will not be able to start playing the numbers game and, as you say, they don't seem to be interested going down that route. Additionally, there are already too many players with pyramid structures in the high volume segment, with Rolex and Omega at the top, and brands like Tudor, Longines and Breitling pushing upwards. So, increasing average revenue per model seems like a very good strategy, but it also sounds like JLC need to come out with a few more appealing lines and models.

Great video - would love to hear your thoughts on how Cartier stacks up, given the homogeneity of their various dress pieces. Do they suffer the same criticism?

I think the problem for JLC, through my own personal path to the brand is that KZfaq seems to ONLY talk about the reverso. I was at CES this year when I saw a Polaris in person and I was instantly mesmerized by the lacquered blue dial. It was on a steel bracelet and if I literally had the $12k in my pocket I would have walked out with it. I watch a lot of watch content on youtube and was just surprised to not have seen much about it. Perhaps because I started exploring watches Nov 2022, first Seiko in Jan 2023 and so on, I am 40yo and a solopreneur. I have been thinking about that watch since this January (2024). I tried reasoning that maybe the Longines Legend driver can quench my desire but after seeing one in person, no way. The Longines Spirit I planned as my 2024 watch purchase but man, just can't get that Polaris off my mind so I think I am just going to save for it. I was at a JLC store in California the other day to see if my memory was just playing tricks on me, still loved it as much as the first time I saw it. On the rubber strap it looked great too which may be what I go for. Even my wife who hates me spending on watches said she would understand if I got it, she loved the blue. I want to add that I am so happy that the crown for the internal diver bezel is not screwed down like the Longines legend diver. I actually use my diver bezel rather often to time events through the day so I was happy that the Polaris was not screwed down. It is one of those things, I wish it was not a $11k watch on rubber strap but if that is the cost for that dial, so be it. I have yet to see anything as beautiful under $12k (yes I have a list of other watches under $10k I will likely buy in time). I feel like I could reach in and dip my finger into the dial it has so much depth. I would pick it over any Rolex, but over time I have come to dislike the brand due to the overhype. I feel that the Rolex watches are "so common" in the luxury space there is nothing really exciting to me about them. I feel that Rolex should be priced closer to Tudor pricing honestly. They just don't do anything for me. Yet, someone here will think the opposite about my love for the JLC watch. Gotta love capitalism.

Excellent analysis. I wonder if Richemont would be concerned about JLC cannibalizing Vacheron... Perhaps it might make more sense to focus on innovative materials and bold designs a la Richard Mille, AP, and even Hublot to some extent. This way they can leverage their unparalleled technical expertise to create a truly differentiated product. Something akin to the fantastic Master Compressor series they released several years ago.

Great analysis!

I'm happy JLC is where it is, along with other quality brands. For enthusiasts, after seeing what has happened in the market, it's good for hidden gems to stay hidden.

Another great analysis.

What does this mean for a consumer who was thinking of buying a reverso? No matter what people say I definitely like the watch, it fits my style, and I have no desire to have watches that everyone else has or wants, but I don't want to buy something that's potentially on a downward trajectory.

Interesting discussion thanks, I doubt I’ll ever be able to afford one, but for some reason JLC it’s the only Swiss brand I have a genuine desire for ( ....well ok I also like omega but find them a bit boring😅). As well as aesthetics, maybe the very fact it’s seen as “ underdog” appeals & as you describe the quality v value proposition seems great to me.

I love my master control (full Calendar with moon). Just got it serviced at my local boutique, including polishing, and fell in love with it again - looks brand new and it’s an amazing watch. But I don’t wear it much, coz it is a dress watch, and I stopped wearing suits/jackets/dress shirts when the pandemic hit and I’m not going back. So I wear my other watches a lot more. The Polaris in gold with perpetual calendar is cool, but the price is too high. Was thinking of a reverso for my wife, but the lower end ones are quartz - nothing wrong with that, but with the price they’re charging its absurd, and she’s not a watch geek. So I’m looking on chrono 24 but who knows

Insightful analysis. If JLC was wise they would consider your recommendations.

Generally agree but I think your analysis supports the move to raise price. Also the new reverso Chrono is a great example of them playing to their strengths and offering in steel was a brilliant move - and very compelling at the price. They need to make the reverso the hero and build more exclusivity!

Good video. I think they should keep models in steel. You save money with the same movement in it's gold counterpart. I own 3 of them. I have and love the Master Reverve De March in steel which is a great watch. Glashutte original is nice as well you mentioned and the Panoverse come in steel as well. A little thick in the movements. You talk about the Patek Calatrava which is much more money and only comes in precious metal. Steel is under the radar. Some might think it can be white gold or platinum. They made movements for many other companies including Patek.

We as watch enthusiasts want to see brands like JLC breakout = more options, more competition, better watches. I love my AMVOX 2 where I activate the chronograph with the crystal. I also try to start Aston Martins when I walk by them… I am sorry about the large mark ups… probably designed me from looking. If u don’t look, you don’t want. If u don’t want, you don’t miss. Good luck my old friend, JLC!

I was preparing to buy an entry level quartz JLC Reverso a few years back. I had the 5ish K CAD in my account and was getting ready to go off to the boutique when I decided to look at photos of it online again... discovering that that same watch was now almost 9K CAD. At that point I realised that JLC wasn't a reasonable company, and wrote them off forever.

We are losing ground in the overall watch rankings. Answer: let's increase prices over 100% in just five years. That should fix the problem. 😂

It's hard to have this type of discussion without looking at Richemont's portfolio of brands as a whole entity. IMO, JLC is exactly where Richemont wants them to be, covering the niche market with products that they're good at doing. If anything, Panerai is under performing.

I should be offended being called Rolex riff raff……………but it’s probably true 😎! I’m currently looking for a JLC Reverso grand sport on a bracelet. I think they should bring back that variant-for us Rolex riff raff😎! Best regards

Shhhh! JLCs are available below retail. We gotta keep it that way until I acquire the ones I want 😂

I bought the sector dial and have loved it. Yes, it is a printed dial, but I don't care. It's so fun and versatile, and a bit of a strap monster. I realize that the sector dial watches were a limited edition, but I am surprised that JLC didn't make another model based on the sectors since they were so cool and wildly popular.

This was a really good video.

I’ve owned a Master Ultra thin moon in the past and had to let it go unfortunately. Yes the movement was great, but I had many minor niggles with the watch. - The rotor by virtue of ceramic bearings was loud. - The movement had a bit of “play” so to speak. I didn’t enjoy the movement of the seconds hand when setting the time. Lange, Rolex, etc don’t have this issue. Panerai, JLC, Patek (for some models) do. - The watch itself, though mostly well finished had a sharp crown that dug into the top of my wrist. -The blue dial was great but for some reason I fell out of love with it after some time. - Last minor niggle was the 21mm lug width for a 39mm watch. Yes the 6119G also has a 21mm lug width which is also a bit annoying.

As an owner of Rolex, Omega, and JLC, I absolutely love my Reverso. It’s an enthusiast brand that flies under the radar and doesn’t give you unwanted attention. Those who know, know, and that’s who I want to have a watch conversation with.

Try comparing a JLC to a GO. Then do the same with PP/AP/VC to A. Lange. Swiss luxury brands are gliding along solely on their history and the new wave of German watch brands have completely surpassed them.

Fenomenal analysis. The only problem I see with JLC moving up towards VC level is cannibalisation within the group. I think that JLC has the technical prowess to focus primarily on making high complication watches (and, in my opinion, that is where they are really exceptional), because at the entry-level they will always be surpassed by Rolex, Cartier and Omega. But will Richemont let them scale the ladder?

For me, the best Watches out there, it is for the expert eye, they are great, I think the market doesnt understand, I have a perpetual and a reverso, sadly they dont hold value.

I love and prefer dress watches, especially vintage watches that I can buy low and repair myself. I don't dive and don't pretend to. One of these days I hope to have a Reverso, but I still need too many watchmaking tools.

Thank you, Mike, excellent analysis as always. A funny story: My first exposure to JLC was through my divorce attorney, many years ago. At that time my daily wear was a Submariner and my passion was-and is sailing. He wore a Master Ultrathin and to this day I associate JLC with a $400/hr suit that wouldn’t get his hands dirty and didn’t know the difference between a tack and a jibe!

Anyone who wants a rectangular watch will also consider Cartier in the tank and Santos line, arguably much more practical daily wear propositions. JLCs true hero model should be the Polaris with more sporty bracelet and rugged design philosophy. They simply do not have a convincing entry do it all model to attract a massive following. JLC is simply positioned as if its still the 60s and haven’t caught up to the dynamics of the current market preferences for sport watch designs.

If I see somebody wearing a jLC , I know they are going to know what they are talking about and ironically I would say the same thing about somebody wearing Christopher Ward. If I see somebody wearing a Rolex or wearing a Nautilus I know that they’ve just got the money and there is a very high chance They don’t know anything about watches it’s just something they’ve been told about and that they can afford in terms of materialism.

Jaegers are made wonderfully. But, the Reverso non-dual side makes no sense anymore. What's the use of flipping over the case to have a blank steel side? The Polaris tends to wear a little big and the not so useful inner bezel does not add to the bill.

This guys soothing voice does not match with the batman figure and top gun poster. I approve.

Lots of good points, but it's crazy that you're right that most people would choose a Daytona over a Polaris Chronograph. No chance I'd trade my Polaris for a Daytona unless I could flip it, then use the money to buy a Polaris and pocket the change.

Its mad to think the reverso surrendered its sports watch branding when it was literally created for a sport. They should have called it the polo reverso and do sports (bracelet version, ) and dress versions. 100% right about online channel

Master Ultra Thin Moon. My favorite watch.

I feel like the answer is staring JLC in the face. Resurrect the 39-40mm Deep Sea Alarm with both vintage editions celebrating the original and more contemporary designs and even high concept versions like AP does with the Royal Oak. I believe a lot of people will enjoy the aspect of a personal alarm function as it engages the wearer to engage with the watches.

Great video. Keep it up.

I find the Reverso very cool (especially the day / night version) but I can't get it to work on me. The Polaris lacks something interesting... I find your analysis spot on.

I have the blue Polaris chrono and the Speedmaster Ed White you mentioned. I find myself wearing the JLC more often than the 321 but that's because I find myself afraid of wearing the 321 as a daily. If something goes wonky, they have to mail in back to Switzerland and it might take forever to get back. So with the water resistance, automatic movement and other factors... I do like the JLC more. But to be honest, I will probably sell it soon. I just think its a mm or two too big. I love the thinness, dial and everything about it... but it sits much bigger than my 42mm silver snoopy and other comparable sized watches.