I AM THE BEEST YOUUTUBER YOU'RE ALL TRAASH COMPARED TO ME IM THE BEEST🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

Girl you said it

This is what i think too. He himself became less interesting too

Yep, also most people don't buy makeup as they did before.

His morphe pallete was fantastic and I'd by that again if it was available. Even with his name on it. lol

facts

Well, yes and no. Trends have a huge impact on what customers want. Years ago no one would consider buying cream blush, then bam one blows up and now it's freaking everywhere. A good product will always be a good product, and a great one can start a new trend, but starting a brand just hoping yours will be that product is hella risky. It's much safer and wise to (at least at first) come up with great quality products that you already know people will like

@@flo6051 llm

Yeahhhh that is exactly what I was thinking, he seems so lost. This brand has been in development for so long and I get that maybe the products he had initially wanted to release might not make sense anymore, but damn it takes a lot of work and creative energy to develop a full range of products that are cohesive and work well together AND offer something unique in a market that is already oversaturated. It is kinda concerning that he is going to his audience for input and it is only the second product. If he had been polling his followers periodically over a year asking questions about their priorities as consumers I think that would be really smart, but this doesn't feel like R&D, it feels like "help give me ideas bc i don't know what to do!" and if that is true then WHY ARE YOU CREATING A MAKEUP BRAND JAMES?!?! Trends are guidelines that help inform what people are wanting but if you have a built-in following like James you can really go for it and do something that is a reflection of you, bc that is what your customer will want. I think Samantha Ravendahl's brand Auric is a great example of this. The fact that dewy glowy cream products were finally becoming trendy when her brand launched is a happy coincidence, but her brand was built largely around her struggle finding products that worked well on her super dry skin. When she started developing it that wasn't what was trendy, but she was able to take a bit of a risk knowing she had a following that would likely support her, but also probably knowing from the comments on her videos that she was not alone in wanting more products that worked well on dry skin. Her brand is not just a collection of random products, it has purpose and intention and would stand well on its own without her name behind it. Building a brand takes so much thought and vision and you need to know yourself, your POV, the industry, and your customer so well. It seems like James doesn't really know who he is right now and he is so detached from reality that I don't really think he knows much about the industry or his ideal customer either. You said it perfectly, he seems SO LOST.

I get the impresssionthat it's starting to hit home for him that luck and timing played a very big part in his success. This isn't even shade to him - no matter how talented you are, no matter how hard working, they'll only get you so far, especially in something like social media. For all make up is the thing that he's known for, he comes across as quite ignorant the way he's talking about how quickly make up trends move. As if this is something that he's just discovered from working behind the scenes on his own make up. He's not even trying to pivot it into a tangent of "it got me thinking, we should be moving away from trends like this, move to more sustainable outlook" and make his thing be about bringing the "slow fashion" mindset to make-up or something. He's just like "OMG, you guuuuys, trends move so quickly, as a social media influencer of 6 or 7 years I had no idea 😭".

If he is not confident in himself then nobody is going to be confident in his product. An influencer should never turn to the people he's trying to influence in order to influence his decisions.

Yeah so true

I was thinking the same thing while watching the video. It sounds like he has no idea what he is doing and is just scrapping for ideas from his fans. I mean if you have thought about this brand for years you must have already had these questions answered by then.

How is it cringy? He is being thoughtful and taking his time, because people will put his products on their face. Imagine the outrage if those products will cause side effects like rashes, breakouts, etc. It's a long process perfecting the formula. As for asking his followers for ideas and opinions, I don't think it's a bad thing. He wants to include his fans and listens what they want or need. I wouldn't call it not being confident in his products, that's just perfecting it and adding last touches.

James sucks ass, but y'all are starting to nitpick at this point. Since when is it "cringey" to try and create a product that your literal target audience enjoys? So many companies do surveys to figure out what to put out next, and try to find out the next trend etc. Its the same thing here, his target audience is his actual audience as an influencer, so he tries to figure out what the biggest "trends" are in that group and make something they'd use. Just like companied that focus on creating gothic lolita clothes, will see what the trends are in that specific community, ask for ideas and feedback, then go and create unique pieces. Its just how most companies work when they start out. Its also weird seeing some of y'all saying if he wasnt confident he wouldnt ask. Yet SO many makeuo brsnds in recent years have been called out for repeating the same boring stuff over and over and not listening to the clients wishes. A company being overly confident in something like makeup isnt always the best.

This. Some of us haven't forgotten.

👏 THAT PART 👏

I don't understand why none of the boys or their parents went to the police. Is it impossible to prove that your screenshots of inappropriate messages are not doctored?

@@horacethecheese1009 because it's scary and the police rarely do anything... theyre young gay boys they will be laughed out of the room

@@horacethecheese1009 it’s not that it’s impossible it’s just that the screeenshots on their own plus the fact that it’s about a celebrity could lead them to think that they’re just looking for problems and want to ruin his reputation. Plus I don’t think it’s common to investigate or intervene just cause of some screenshots, usually they need a bit more than that. They’d need solid proof

I AM THE BEEST YOUUTUBER YOU'RE ALL TRAASH COMPARED TO ME IM THE BEEST🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

Lol can’t forget the fuzzysticks

Agreed

@@MonteroRioDoge i wasnt ready for the fuzzysticks 💀😭

I forgot James existed

Exactly. People don’t buy as much makeup as they used to pre-covid

@@derickyyy exactly, so i think it’s pointless for him to put out a makeup line NOW.

Cost of loving crisis approaching, people will be buying make up less

@@benicekeepcalm4648 you would think so but typically make up sales pick up during times of economic downturn. It's an affordable pick me up that makes people feel more confident. Not necessarily James' make up, but make up generally

That's not remotely true. There's no missed opportunity. Makeup is always. Fuck James tho lol

Literally 😂

With his reputation, I pretty much just stopped caring about him for what he does. That was, until now this channel brought him up. XD

Deadass

Verdade 🤡

I AM THE BEEST YOUUTUBER YOU'RE ALL TRAASH COMPARED TO ME IM THE BEEST🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

oooh, this is the top comment!

Were kids a few years ago. His die hard fans grew up with him, or grew out of him now. I don't think he's getting significant amount of new, younger fans

You are severely underestimating the amount of kids that get their parents to buy them youtuber shit. Like the ace family is a huge mess but they have tons of young fans that get their parents to buy their tickets and stuff so they keep making moneu

That and all the controversies he has. No offense but they are pretty serious. And he doesn’t take it serious. So if you hate him as a person, why would want to buy his products. Also, the fact he asking people on what he should sell……I feel like if you KNOW your industry, you wouldn’t need to ask. It would be pretty obvious from reviews from the current market. What works and what loses. He sounds desperate and undecided…would you buy a product if the creator was like that?

seriously. But the scary thing is that the parents will buy it for them.

@@flo6051 things are changing, wallets and pockets are getting tighter by the day... I still doubt parents would indulge their kids on anything nowadays that gas prices are skyrocketing.

Even if they want is hard to afford it

I remember riding the beauty train back in 2018/19 and I was a die hard Jeffree star fan and supporter. I bought his overpriced, chalky Thirsty pallette, that being the first limited edition makeup collection. I'm 23 now, and no way in HELL am I spending $50+ on a BLUSH pallette. I won't go over $30 for an eyeshadow pallette nowadays, as anything over that is ridiculously expensive for some pressed powder and a celebrity name. I don't ride the name train anymore, most influencers were exposed as shit people anyways. Buy Indie!!!

​@@Rightinfrontofmydietdoctorkelp who do you recommend??

Y’all if I’m gonna spend 50 on a blush palette it better be fire and I don’t trust James to actually make a product I’d want to buy 😂

I AM THE BEEST YOUUTUBER YOU'RE ALL TRAASH COMPARED TO ME IM THE BEEST🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

Right thing wrong time, as much as he's not my vibe anymore and he's had too much drama for my tolerance... I'm actually sad a potential previous great brand has missed out on getting high on scale because of his lack of awareness and self control. I would've loved a good product from him cuz his morphe palette was fucking amazing

Right lol I’m trying to budget to get my hair done for my sisters wedding and tart is shelling out 2 mil for a brand trip and James is gonna launch a brand and you know he’s gonna hype the quality to up the prices. Brands are really out of touch rn. Like eggs are $8 I’m not buying your $60 blush

Indie brands are killing it rn bc they are actually listening to what people who love makeup want, creating stellar innovative products based on that knowledge, with a unique brand perspective that is aspirational. They also have to keep their prices realistic for their customer. Tough competition for ppl like James who can't even think of an idea for his second product.

Also, I think by not doing custome he saves money. I can only imagine that it take more work to do custome palette there for cousting more money.

Same😩

What's that?

@@amyb7823 He was singing that... in the worst way possible.

😅😅😭😭💀💀

I sadly, truly believe he won't give any credit to anyone but himself

@@JustAStump He's stolen so, so many ideas from people and song arrangements and eyelooks and all kinds of things and never gave credit until he got called out for it. So I hope people r smarter than to send him their ideas whether they can bring them to fruition or not.

@@sherryelle225 honestly though... he's proven time and time again he wants all the credit for himself UNLESS he gets called out for it... and even then... it's always a halfass apology and you know he's not sincere! I agree I truly hope people have finally seen his true colors and don't send him any ideas!

It’ll be back ✨

I miss the "exposed" intro too. 💙

@@TLCgirl16 lived for the exposed intro, it's what got me into this channel above all the others

@@areswalker5647 and the mean girls edits 🥺♥️

Missed you guys so much!! I hate not posting 🥲

I AM THE BEEST YOUUTUBER YOU'RE ALL TRAASH COMPARED TO ME IM THE BEEST🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

@@TeaSpill Quick question what ethnicity are you? I know that you're Canadian, but I mean ethnic wise ❤

Especially because his followers are by definition very into makeup, I don't think they'd find a customizable palette "too complicated". I think he'll shoot himself in the foot if he underestimates his fan base and their base knowledge about makeup.

Yeah, especially bc at this point inclusivity should be a top priority for any new brand starting out ESPECIALLY from someone with the resources and following James has! He could get a lot of really positive buzz for his brand right off the bat if he made his products customizable for different skin tones. Will he actually do that, probably not. It is too late to be asking for ideas at this point, like he said the packaging is already designed. He didn't want to actually listen to his followers' ideas beyond hoping that they confirmed what he already had planned.

Colourpop does that where you can make a small or large palette with colors you actually want for you and what you wear. I mean it isn’t James lol but I love them

agree! there's this veeeery affordable, drugstore brand in Poland, and they created empty palettes (6pans, 4 pans and individual) and a customer can choose blushes, highlighters, bronzer, pressed powders and even eyeshadows to put in these and honestly I've been really enjoying mine. And it's really practical, cause I never finish products at the same time, so I can refill only one or even change blushes/powders when the seasons change etc.

yeah i thought it was weird he was asking for ideas but then would shoot them down immediately. like girl do you want or don't want advice???

Starting to!! Missed you guys so much 😊

You can be a perfectionist and still ask for feedback. That's quite normal.

@@grylltheonion I agree but at the same time asking how to do stuff when allegedly everything it’s set to go seems like a lie

No I never wanted anything from James Charles but I’m also not a “basic white girl”

If any other brand was doing this, they’d be getting praise for how they’re really trying to make products their customers want. But people absolutely hate James, rightfully so, and anything he does is going to be seen as annoying.

@@ScreamingDucksShotMyMother that’s bc he’s an annoying whiny creepy little ’man-boy’. I wouldn’t take one of his palettes if it was free

Trinny London did this concept of makeup you can apply with your fingers except it’s not affordable.

I’ve been sick with covid :( still trying to get over it

💀💀 stop omgg

I missed you guys too! Covid finally got me 😩

@@TeaSpill hope you’re feeling better now!! 💕

Esp with that hair

Kylie launched her makeup brand with liquid lipstick…. Not unusual for an indie brand.

@@cv7958 but they were lip kits, lol. and it was something she accidentally marketed for for years prior to her brand coming out with all of the buzz surrounding her lips

I missed you guys too!!! I’ve been so sick 😩

@@TeaSpill hope you feel better! Glad to see you back 🥹🫶

Missed you ❤️

It’s like every celebrity now either has a makeup line, a skincare line or a restaurant. It’s old and boring.

LMAO I cackled