Does anyone here know any influencers who are authentic and genuine with their reviews? I’d love to follow them

here's a thought...what if they paid their workers better instead of spending $2 mil on a trip for influencers?

I find it quite funny that Tarte has taken all these influencers on this luxurious and expensive trip and some of them couldn't even be bothered with learning the names of the Tarte products that they're using in their videos

The fact tarte is too cheap to bring out inclusive shade ranges but a 2 mil brand trip is no biggie lol

I thought it was fairly clear that Tarte isn't paying for 100% of everything. They probably collaborated with Emirates, the Ritz, tourism boards, etc. In this case, it's a mutually beneficial relationship because those companies can also benefit from influencers making content about their swanky hotels, flights, activities and so on. I don't think it's that deep, or at least nothing that hasn't been done before.

I use to work for Tarte as an Account Executive, the worse company ever! My team made so much money for Tarte, we had such high goals! There was no such thing as work/life/balance, it was a stressful toxic environment When we had our corporate meetings in the United States, they made the Account Executives share a room plus they made us buy the cheapest flight even if it had layovers (a two-hour direct flight $400, $325 4 hour layover) Each year they spent so much money on influencers instead of their hard-working employees. Plus they laid off 90% of the field team during covid. I am so happy they are finally being exposed. If you are ever at Sephora or Ulta, please don't buy Tarte cosmetics What makes me laugh is their new GLOW is a knock off of Charlotte Tilbury and Hourglass cosmetics.

I dont particularly hate brand trips but I never take the recommendations from the influencers who go on them seriously. Like, it's fine if it pops up on my feed but this doesn't make me want to rush out and buy tarte products.

Tarte has always been meeeeh to me. I love their foundation, but their products in general haven't elevated over the years imo.

Let's be real, if a brand came to you and said "hey, you'll get a free luxury trip to bora bora if you say you love us" you would do it.

brand trips kind of put me off to the brand. i feel like it’s being shoved in my face when i can’t afford luxuries like this

An influencer I supported WAY back in the day went on one of these (she now has two kids and had just gotten married back when this happened so it’s been a while). She did a giveaway of extra PR makeup. I happened to win a box of her makeup and funnily enough, a ton of it was tarte and seemed to be from the trip😂

No cause it’s sus how tarte made so much money and could afford to fly people out

It's time people stop giving money to these brands and their mediocre products when more affordable and totally worth it options exist!!

I don’t like brand trips bc they feel manipulative. It’s like the brand is saying “hey look how fun, modern, and exciting our brand is” to distract you from the fact that their products aren’t that great. I haven’t owned a single Tarte product in around 4 years.

i don’t like brand trips because it reminds me that IM the reason these influencers get to go on them 😂 I buy the brand’s products and pay to put these influencers on flights and in hotels in places i DREAM of going to. 😅

I always found these brand trips so fake. I refuse to believe all these influencers are THAT happy around each other. There’s always b1tching going on🙄

NEVERRRR HEARD OF ONE OF THESE INFLUENCERS LMAOOOO

Having spent extensive time in the middle east, UAE (where Dubai is located) is absolutely funding a huge portion of the trip. They heavily leverage things like this to aid their image and tourism. Sadly most people who visit UAE only visit Dubai and only the few miles that is heavily catered to westerners (along with heavily edited trips to the desert for a camel ride or ATVs/SUVs). So it's a very different world outside of that small area. Amazing food and best brunch you can ever get in the high end western hotels!

Tarte knows exactly what they’re doing. It’s marketing that’s been budgeted for like anything else. It’s weird that people are having “takes” on this or thinking it’s sus. Us talking about Tarte is exactly what they’d hoped for! 🤣 Influencer marketing and UGC are going absolutely no where. Tik tok really breeds the most unnecessary conspiracies.

It's crazy how nobody pays attention to the KZfaqr influencers.

The hotels are getting influencer exposure to. As is Emirates. Discounts and freebies everywhere. And don't forget brands were giving Cartier love bracelets as a thank you gift at the end.

I’m surprised ppl still want to do brand trips. The talk of fakeness amongst influencers and bad behavior prior to Covid left a bad taste in everyone’s mind. I normally skip the influencers trip videos cuz it doesn’t influence me to buy any of their products.

Those influencers probably couldn't care less about this charity donation

Human rights are almost non-existent to most of the population in the Emirates, so trips like this just make me want to never buy from Tarte again. I don’t blame the influencers for going since this kind of thing is a huge opportunity for their careers, but Tarte has no excuses

i work in marketing i have been DYINGG to talk about this! this is literally probably only the budget for tarte in Q1. if they spent 2mil on this trip, i have to imagine their actual marketing budget is 8-10mil. during covid, tarte actually did impressively well after adding on a virtual try on section to their website w fairly accurate online color matching for foundations. they also have spent less on marketing in the last few years, meaning they likely rolled over excess marketing budgets each year until they deemed covid officially over lol but i also am predicting a huge push away from influencer marketing in the future. influencers tend to be hard to work with and don’t really care when u give them a contract. i’ve gotten influencer quotes from people w less than 100k followers that are literally less feasible than a times square billboard and gen z isn’t really… liking it the way we thought they would!! they are quick to call brands out on sponsorships and quick to let other people know that a post is sponsored if a recommendation is made at all. focusing lately on promoting organic content from real customers has been yielding better results in my experience (not hiring UGC creators also - i mean real customers lmao)

Honestly good for the influencer. That's the whole point of being an influencer. To get sponsors. For companies to pay shit for me. To get free products. To promote. To go on trips. Heck if I had the time and skills of technology I'd do it to. Lol 😁

Brand trips are still a thing?Interesting. 55k+ people have been laid off in the USA already this year; if you aren’t saving your $$$ and getting your resume/cover letter ready - start now. The last thing on my mind is Tarte and brand trips, thanks for sharing. I’m from the OG beauty guru days, and these trips never influenced me to support the brand. The last purchase I made from Tarte was shape tape, that was maybe 2-3 years ago? I breeze by them in Ulta now. Are the younger folks supporting Tarte? I’m so curious 👀 🤔

Makes sense to me. TikTok has a different (younger) audience than IG/OG KZfaq, so it’s time to rope the next generation of people into buying stuff via influencer marketing 🙃 They’ll soon realize it’s marketing, just like we did, but hey, a brand can try

in tea spill we trust 🙏

The Tana clip. 😅 Pretty on point, what influencer wouldn't be tempted to sell their soul for a fancy trip?

I remember when I used to cry cause I wanted to go on one 😭

I just started out my “makeup journey” as I jokingly call it. So I’ve been buying Tarte concealer and this really makes me want to choose a different brand. It’s annoying to think that I’m paying 30 dollars for a tube and it’s just going to influencers.

If I see a brand trip…I AUTOMATICALLY dismiss the brand. I just feel like I cannot trust ANY influencer anymore. It’s sad.

being part of the 2014-2017 beauty guru era, its weird that i dont know any of these people lol i feel old and nostalgic.

I haven’t taken a vacation since before Covid. The last thing I wanna do is watch rich influencers go on fancy vacations. I prefer honest reviews not because they’re being paid. tried a tarte concealer and hated it. Haven’t bought anything by them since.

Ok so I work in influencer marketing for similar beauty brands. Here's my take: -Beauty is usually bullet proof to recessions. It's a small splurge that makes people more happy in a depressing season like this one. With covid, makeup sales were affected by it, but skincare rose like never before. -Even if you don't think Emirates or The Ritz is benefiting from this trip, they are. Teenagers on Tiktok can be rich too, and they are seeing all these posts just like us. It's very easy for them to work with Parte and give their services for free or a discount, in exchange for the mentions. They don't even have to put money on it, it's somewhat free advertising. -Brand trips and brand events are smarter from a financial POV than traditional advertising or even normal influencer posts. Influencers make organic content since they're not charging the brand for each story or post they make. -Also, they reach a wider number of people, and like this trip is proving, it generates constant conversation around the brand. Whether people hate the trip or not, they are all talking about it on TikTok. The name Tarte is popping off time and time again, and newcomers to makeup whom are on TikTok now but missed beauty YT since they were kids, are learning about the brand. These strategies are about awareness and positioning, NOT about direct sales. -About the donations thing, idk about Tarte but at least the brand I work with all have social causes they donate money to annually. People don't really care, even when they say they do lmao.

Am I the only one who doesn’t know who any of these “influencers” are

I'm not impressed by Tarte. I got their shape tape concealer while it was on sale on Black Friday and honestly ELF's concealer does the same thing for me. I think they're just trying to stay relevant as more brands become affordable and have great quality.

Maybe its the millennial in me.. but going on a trip to edit, take and retake photos/videos sounds so stressful and boring 😂😂 Hell, I barely take my phone on excursions!! But to play devils advocate, maybe making content is only 3 hours out of the 3-5 day trip?

Oh man, I didn't know they still did influencer trips. I literally have no idea who any of those people they invited were 🤣 I am officially old.

elf is such a better brand. the concealer and setting spray, not to mention the pore putty primer. will support elf forever. but it’s embarrassing to be promoting tarte nowadays. so expensive and for what? to send rich influencers to a beautiful destination with so many gifts but mostly product waste because who needs that much makeup?? when the brand doesn’t pay their workers but has the audacity to sell concealer for $50

One day the IRS is going to start making sure influencers are declaring PR as income. The Australian government is cracking down as I assume many governments are. They are late to the party but have finally realized how much influencer makes. That will be the only thing that really changes the PR game.

Nothing like seeing a lavish luxury trip when I can barely afford to eat

You didn’t mention the best part….they barely used any tarts products! Meredith(?) used like 1 product in her grwm videos….shouldn’t they be using ALL tarts products if you’re on a TARTE paid for trip?

Tarte thinks it’s still 2017 😂😂😂😂 They’re so embarrassing

I've never worked in Tarte nor a cosmetic company but I did in a private school and oh girl, almost all (if not all) companies only think about bringing money into their wallets but 0 to their workers' payment, psychological or medical services and let's not even mention the fact they want you to "love your job" when they don't even give you paid vacations (or even give you free days at all)

These trips are part of what made me stop liking influencers and really open my eyes to it all. It made me not want to purchase their products and actually pushed me from the beauty community as a whole.

not to mention the 24 million they gave to BEYONCÉ for a hour performance 😭

I feel like the clean and no make up look is so In right now. I would like to see a company do a philanthropy trip get influencers that want to /are known to give back or are activists. Show these influencers using products that are clean or not heavy on the skin while being out and about it would be so cool.

i think if they invited actual makeup artists then these trips would be better! i’d rather watch talented makeup artists create new unique looks on these trips then watch alix underline her waterline with white one more time

This video is honestly so awesome, and examines all perspectives of the video.

Tarte has always had a really poor eyeshadow formula set imo. Also I remember thinking in 2016 how I didn't like these new "influencers" coming out. I look back and wish so much to go back to then... I literally never trust their recommendations if it's in any way affiliated... The fact that we've allowed people to use parasocial relationships to shill a product is super sad.

If I spend a fortune on Tarte products, they better give me a chance to win a trip to Dubai with all those grand accommodations and *free* makeup.

The last thing I had from their line is the maneater mascara. It's been quite some time since I shopped their brand. I don't begrudge these influencers because they went on some trip to Dubai. What I am concerned about is the way women and children are treated in some middle eastern countries. I mean when women are literally excluded from earning a college degree, it speaks to the misogyny of the country. I can't sugar coat this topic when women are being treated like second class citizens. It's the same old story from some of these countries, over and over again.

So glad I saw nothing about this until now. Shows I’m following the right people lol

Are y’all fr 😂 how are y’all going to get mad at a business for marketing the way they choose to market. Pls save the fake selected outrage. They are a BUSINESS. They are going after the most popular ppl so that their brand can get in front of the biggest audience. It’s business get over it

I wouldn’t be surprised if Tarte worked a deal with the plane and hotel and encouraged the influencers to share the name of the hotel and airplane.

Tarte concealer completely messed up my eyes, I kept getting what felt like cornea scratches, but instead it was the concealer causing a severe reaction. And seeing this just makes me wanna throw up. When I called they didn't care a bit. But 2M brand trips?? Nah.

Just about the tourism Dubai part, (I saw all this on a tiktok but I cannot find the tiktok creator for the life of me so if anyone finds them please comment their user) they’re not staying in Dubai they’re staying in one of the emirates of UAE (think of an emirate like a US state) and are over an hour from the city of Dubai, the creator of the tiktok said that this may mean that Dubai’s tourism board would then therefore not pay towards this trip like others have suggested. Not saying this is fact at all because I’m unsure how it all works but it was very interesting. My opinion on the backlash from this trip is that since covid people have become more focused on influencers who feel more connected to us (such as those who still work normal jobs and haven’t let influencing detach them from normal society), seeing these tiktokers being taken on a trip the majority of us can only dream of really distances these creators from us

It's not the trips that confuse me, it's the fact that these are tiktok people. I'm not disparaging their content, but I think they're just lucky enough to be recommended. That is, unlike youtube, these people have worked less, and as if their popularity is not as deserved as people from youtube.

I’m soo early but here for the tea 😌

this just is . . . the blandest and beige-ist trip I've ever seen. And I go on vacation with the white half of my family all the time.

as a consumer, i'm so against seeing brands send out influencers for these trips. it always feels so fake to me - but on the marketing side as someone who works in the industry, this is for sure the cheaper alternative than creating a tv creative and you really don't see the numbers in tv like you do with some of these influencers on IG + tik tok. plus TV doesn't reach these younger demographics like these influencers do. for sure not a tax write off this trip, but dubai being dubai, i wouldn't be shocked if dubai was involved and they gave some discount to promote going there as well. i mean even this video is giving the brand free PR and exposed to a different audience

Tbh brand trips just scream 2016-2019 beauty influencer era

I feel like people don’t know that Tarte has been around for so long. Im 27 and it’s been around since I was in like middle school… A couple years of inflation isn’t doing shit to them. Sad that already rich influencers going on a trip like this makes someone want to buy the products? Let’s remember we are in control of who we give views and platforms to. Write offs 100% not only the trips but that donation too.

In my late teens and early 20’s I was sucked into the whole “if so and so says it’s amazing then I need it!” Now I’m more aware of their whole game and try to spend my money wisely and only get a new product after I’m done the first

Morgan Adams also spoke out about these brand trips back in the day. She talked about it in one of the Shane and Jeffery Star series.

LMAO I couldn't with the shape tape lookup bit. bahaha honestly this trip just reminded me how boring their makeup is. It's cute, but not a Dubai cute. I'm js lol great reporting as always.

I stopped following all influencers apart from Jeffree Star. Used to follow lauralee , Manny etc but got sick of seeing the fakeness , expensive lifestyles when I'm trying to work just to pay bills and can't even afford to buy myself a new fn bra lol ❤️

I agree with the authentic influencers or KZfaqrs. They even disclose they got the product with their own money it’s not sponsored and they’ll legitimately tell you if they like it or the product didn’t work for them

help i forgot about tarte cuz i’ve been so invested with morphe

Honestly it’s probably cheaper for them to host this trip than paying influencers individually to promote their products.

Why are complete strangers worried about a company sending people on an expensive trip when it affects them in absolutely no way and they have no clue on the inner working of the business or the trip itself other than what a few influencers share on the internet?

It’s 6:21am in 2023 and I’m still watching old tea and I couldn’t be happier 🩵💜😇

The queen posted 😍😍😍

I have always felt like brand trips are dumb and out of touch… I wish they would give trips to up and coming makeup and fx artists or just regular ass customers 🙃

Lol, everyone is feeding into the entire point of this trip. Outrage sells products. People complaining and talking about this is giving them exposure that would normally cost millions of dollars so business-wise, it was money well spent. They've done it time, and time again.

Lol! Watching this while on my 30 minute break at my full time job in healthcare, before I go to school to elevate myself & student loan debt, and stop at the store to pick up $8 per lb. ground beef for hamburger helper.

so relieved to say i never heard of these people or saw them popping in my feed aside from this video

Yeah, I thought brand trips were called out because these influencers bring nothing to the table and like every brand, just a face, with no personality. Brand trips should've been for the CONSUMER/THE WORKING CLASS/THOSE WHO CANT AFFORD IT. instead, we get, in my own OPINION, tiktok make up reviewers who aren't even that good. *cough* Mikaela and that gross foundation girl? Meredith??? Also what's with their entitled personalities lately. Celebrities too. Im getting pretty sick of it. Just vecause you have money doesn't mean you can buy a personality. It's still a stale as bread.

Half a million is way less than commercial slots and magazines...with probably not as much sales Seems like people are jealous of the influencers who get the invite for the trip. Brands are making a lot of sales, even 2 million is nothing for a huge brand like Tarte and these influencers got a once in a lifetime trip. They did all the work to grow their following, now they got a brand trip. Good for them

One business class flight from LAX to Dubai is $14000 I know first hand . Plus first class flights can run $30000 per ticket . They have showers and workstations in first class

I think is just doing huge leap of faith with this trip, hoping that the influencer marketing will get up to its finest. And getting so many influencers to post exclusively about your brand for a couple of days on their insta/tiktok... and even record some longer review afterwards... while they are happy/rested/sunkissed after holidays? I bet this is all cheaper if they requested the same of sponsored posts. It also creates positive association in this influencer head, so they want to like the priducts. Because not only you get free vacation, you also get an amazing networking opportunity and the "it-girl/boy" label. I guess most of the swag they get is for free, as other brands also want a chance of a shoutout (they might even pay to benefit to be included). I agree that it is out of touch a bit, that they sell mediocre mascara for that expensive, it makes you wonder how much of the price goes to marketing. But I still think it is better than huuuuge expensive giftbags brands give away at Oscars, just hoping that some celebrity some day maybe is photographed with their product. It is so annoying that rich people get so much stuff for free. Stuff that they didn't even wanted/asked for. I wonder how much of this swag ends up in a landfill...

I was super into beauty YT and after the whole Vitamin Gate, I never got into beauty TT. So when I heard about this brand trip I was like, “why are people getting upset over an old trip?” I had no idea they were still doing brand trips, why would they ever think this is a good idea.

yeah but why do we care what brands/influencers do with their money? 🤔

I love influencer trips like this, it's fascinating to watch.

I watched this and like an hour later I turned on QVC (I like laughing and it’s calming lol) and TARTE CAME ON! Like come on.

I really hope that this new generation will listen when their favorite influencer talks about these products. They’ll say this one does this, but then when they get sent a new product, they’ll say the new product does a better job. Then you’re sitting there like hold up, i thought you said this one did this though.

yea it’s pretty weird? idk abt y’all but last time i bought tarte was 3/4 years ago.. the makeup industry & this type of advertising is becoming less and less engaging.. good job! lots of people talking abt tarte now, personally, i’d rather buy from a small company

I’ve never been so quick!

Lots of the influencers do giveaways with their gifted items (Laura Lee did a lot!) so I think it’s a great way for them to also give back to the viewers

I always viewed Tarte as kids makeup, it just kinda gives that feel you know? I thought that's what they were at one point too lol

This is the PRIME example of marketing gone right. Let me explain as a marketer who is going to graduate this semester: The Ritz Carlton Emirates and all the other products in those trips are sponsored. Tarte hardly pays for ANYTHING. These companies hope that these influencers market them on their socials. That’s why you see them recording on the plane and explaining “how amazing” all these things are! Then recording at the hotel and showing off how beautiful the hotel is. This is not the first time Emirates gives influencers for free to fly their airline. All over TikTok you see influencers showing how amazing emirates is, why? Because if you give a free flight on Emirates, Emirates expects them to make a video. So yeah, that’s how Tarte and other countries can do these extravagant trips and give out all these amazing items like Bose speakers etc. what does this do? Bring up conversations. Tarte literally wanted this to happen so that everyone talks about them. Technically they didn’t do anything wrong, because they didn’t spend much. The article you gave as an example said estimated price tarte paid but in reality they didn’t pay. At the end of the day, people have a choice to buy their products.

"Peak of the beauty community" 2:44 has me 💀

Okay but tana’s clip made me laugh 😂

I wouldn't trust the reviews now personally.

I was in another room when the schitts creek clip came up - legit thought it was James Charles on a podcast trying to convince the host that he knew what a tax write-off was and that nobody paid for it 😂😂😂😂😂😂 but you’re right about Tourism Dubai - as they move away from oil, tourism is their biggest industry and they will have a ridiculous budget for it. That being said, brand trips are so gross and their choice of influencers is 🤢

the trips just make me want to save up for my own extravagant trip lmao

There’s is nothing Tarte can do to make me want to buy from them. WHO BUYS TARTE?!

Lets goooo i got my popcorn and drink 🎉