I wasn't even aware The Ordinary had a downfall, tbh... apparently I live under a rock. 🥴

The Ordinary made skincare supper super accessible.$13 for a bottle of something you'd normally see for $25. Taught regular people getting into skincare about different ingredients. I really appreciated this brand.

As a psychologist, most suicidal individuals are at their calmest once they have made the decision and chose a plan to end their life. They feel that everything is in order. Mental health care is as important as physical care.

I feel so sad for Brandon. He was unwell, very unwell and people forget that mental illness isn’t just depression and anxiety etc. Drugs can trigger extreme psychotic episodes and the problem is that often the people suffering don’t believe they are unwell, and that their beliefs are founded in reality. No one should ever judge their actions, they literally gave no control over them during these periods. This also happened to Lucian Piane from rupauls drag race. So upsetting

Just to answer your confusion, CVS & Walgreens are both basically the Same thing, just different companies. They have pharmacies, extensive drug store makeup sections, they sell hella marked up foods as well & a bunch of random stuff. They’re basically interchangeable

Didn't know the Ordinary had a downfall 💀

Wow. This story is so tragic. It's heartbreaking that even though he was so clearly struggling so publicly, and presumably had many resources potentially available to him, he didn't get the help he needed. 💔

I had a friend who passed earlier this year by suicide. She was schizoaffective and a year and a half before her passing she had jumped from a window during a psychotic episode and was paralysed from the waist down. I recognise Brandon’s behaviour as it is very similar to my friends during psychosis. A radical shift in personality, beliefs, behaviour, and erratic and/or cryptic social media posts along with rash decision making are typical signs of psychosis. I can only speculate, but there are several reasons why one would avoid alcohol and some of them include a family history of alcoholism/mental health issues or an inability to handle your liquor. In these cases you have to be EXTREMELY careful with drugs. Ideally you shouldn’t do them. Drug induced psychosis is a very real and common thing. I also think it’s important that more people can recognise the signs of psychosis/schizophrenia cause many times it’s written off as being an asshole all of a sudden. Anyway, that’s my two cents.

19:44-20:26 This is what stuck out to me too at the time, the people treating the situation as a spectacle... truly awful. While I appreciate you covering this topic, I do wish the title could be slightly modified...seems some people are assuming that there's a current "downfall" of The Ordinary skincare, not something that happened with the brand's former owner

As someone with bipolar I can absolutely see Brandon having it. The amount of impulsive and bizarre things that I did in manic episodes (as well as saying things that I’m not proud of or identify my beliefs with) really match up with his. I hope he’s resting in peace and everyone who’s lives he’s touched is healing

Omg I had NO idea he had died, I'm so shocked. I remember in 2018 (I worked in skincare at the time) seeing stuff about him going off the rails and it seeming like the brand was going under, but I thought that Estee Lauder had just stepped in and acquired it and everything went back to "normal" 😐 What a horrible sad story.

People really do forget that it’s not “just makeup/skincare”. It’s someone’s life, someone’s passion/love. That’s why soo many talented people are scared to start businesses because once you do it’s like signing yourself over to the public which is soo scary.

I've been wanting to hear a summary of this. I just got into skincare just when The Ordinary started and lived in Toronto at that time too. Brandon was enigmatic in their IG until the posts started getting crazy and disturbing. He was such a forward thinker and it's so heartbreaking that he ended up dying so tragically.

this is so sad. thank you for opening up a conversation about the mental health struggles this individual went through and your compassion towards his struggles 🖤 it means a lot as someone with mental health issues

Almost from the beginning of the video I was thinking "this must be psychosis", and now I'm 100% sure I was right. A couple years ago, my best girl friend experienced psychosis and had exactly the same symptoms as Brandon, but fortunately she survived. She had a lot of hard stuff going on in her life, and her mom was schizophrenic almost all her life, but the family was too ashamed to seek help, which meant that my underage friend had to deal with her talking to herself, having delusions, kicking her out of the house and not opening for 6 months, breaking down walls with a hammer, even pulling a knife on my friend on multiple occasions. Her mom was really unstable and couldn't take care of herself and her daughter, and no one else was around. One day her mom threw out my friend's dog out of a window of their apartment, and my friend took it really bad especially when she couldn't find the dog. The same day she tried mushrooms for the first time. Later I found out that for people who have family history of schizophrenia or psychosis- psychedelic drugs can sometimes trigger psychosis, especially when combined with stress, which I assume was the case for Brandon as well. It started with nonsensical speech and ideas, weird social media posts, hearing voices, having delusions, paranoid (usually about someone following them) etc. For example she would listen to the radio or commercials and somehow conclude from that that her lost dog is in another city, and she would travel to that city alone to search for her dog, and no one could stop her. She lost a lot of weight because she didn't eat, she didn't shower or brush her teeth, and she slept maybe a couple of hours every few days. Multiple times she told me that a famous singer (Beyonce, Taylor Swift etc) came to a bar we frequently go to, to wish her a happy birthday and sing for her, and that the waiters served ecstasy and cocaine in there instead of water. She couldn't see that there's no possible way any of this could happen. The morning of her arrest went something like this: At 3 AM she went to the same bar I mentioned with a knife. Fortunately the bar was already closed but there was a cleaning lady who was terrified of my friend and locked herself in the bathroom. She then got in a taxi threatening the driver with the knife to take her to my home. She got outside of my house at 6 AM and started banging on the door, crying, laughing, yelling nonsense and I was too afraid to open especially when she told me she would stab me with her knife because my mom is her mom. Idk what that means. I called her dad and begged him to come. When he came eventually and asked her to go to the hospital, she replied " dad you just want to see my p*ssy*" (also nonsense). Then the neighbors called the police and while they were arresting her, she was yelling "I will kill those who raped me, snorted cocaine of me, and stabbed me in the vein with h*roin" (again, none of this is true, she read some articles in the news about women who experienced those things and she imagined it was her). When they took her to the hospital she refused to eat or drink anything because she believed they were trying to poison her, and she just went up and down the room yelling nonsensical stuff. All of this (and a lot more) happened and escalated in a month. She is okay now as far as I know. She's taking her meds and finishing college. Sorry for the long post, I never talk about this because it left me with a lot of trauma, but since Brandon's case reminded me of it, I wanted to share and hopefully help or educate people who are dealing with this, or have a loved one who is dealing with this, so you could recognize the signs. I feel so sorry for Brandon, despite his success and wealth no one stepped in, helped him or even gor him to a mental hospital in time. It is so unfortunate, because this could've been prevented. As far as those offensive posts that he made, I just wanted to say that my friend also sent threatening messages to animal shelters because she believed that they stole her dog (even though I mentioned that her mom threw him out of a tall apartment window and he got lost), but before this happened she would never, and I mean never be rude to anyone, I've known her since we were children and we never even had an argument, and I've never seen her have an argument with anyone else, even if they were bullying or abusing her, unfortunately. I believe it's the same case with Brandon, especially when everyone described him as a kind person, and I think it was just the psychosis talking. My friend was completely the opposite person before her psychosis, so much so that it even felt like she was possessed by something. The pain Brandon caused people in that state is, of course, real and valid and I'm not denying that. It's just that I don't want him (or anyone) to be remembered by stuff they did while they were seriously mentally ill, especially if they were the opposite of that when they were healthy. I hope his family is aware of that and that at least they remember him for who he actually is, but it's so sad to see that a society which is supposed to be more progressive or more aware of mental health issues today, still doesn't recognize and respect a clearly mentally ill person (the same thing as with the airplane lady which was also having a mental health crisis). Again sorry for the long post to anyone who's reading this lol.

I was an art director here in Toronto for Deciem back when they first kickstarted Hylamide and worked with Brandon for just a little under 2 years. A genuinely very kind person, and very eccentric. Always wanted to do a million different things a minute and didn't necessarily always explain things vividly. It was hard to capture his vision lol. Always felt like his mind was racing 24/7 and he couldn't keep up. Anyway, his loss was quite surreal when it happened. It felt like it came out of nowhere, but it also reallllllllly didn't, if that makes any sense. PS. It's pronounced "DEH-SEE-YUM" PSS: I completely forgot about the ESHO chaos until this video. This one broke my heart as I was literally counting down the days for the release of the line and 2 of the products from launch ended up being my two holy grails of all time. I left Deciem at this point to join my old ad agency, but I definitely vividly remember scrolling through social to see Brandon's infamous "we are too busy to love your brand" post and just being in complete utter shock and disappointment. Also, the new products are not anywhere as good as the original launch products under Deciem, so yeah, still heartbroken.

I had no idea about this. It is so tragic and horrible. The poor guy was obviously struggling, it is such a shame that someone this talented couldn't get or accept the help he needed. Such a tragedy.

I feel like the ordinary really helped westerners understand their skincare. Over in Asia it’s common to be clued in with ingredients etc but because skin treatments and skincare has always been expensive and less important over here (west/uk/America) it really helped people navigate their skin concerns and how to help their skin on their own instead of relying solely on expensive treatments

The thing about mental health is that we all talk about it and bring 'awerness'. But in reality it is so bad. Getting appointment to psychiatrist is so difficult and even of you want to go do the hospital it's very difficult to find a place that would take you. And it's only when you realize that you need help. If you're in bad mental state but you don't want to go to the hospital. They can't make you to do so. Then the only possibility to help that person is going through court which is not easy. We're all like...awww mental health is so important but in reality there's not much we can do because of system being broken. It seems like we can talk gibberish about it but then nothing happens. And it's sad

I knew nothing of this. I feel so silly but as a person with almost no social media I can’t believe I didn’t hear about this because The Ordinary got so big and I’ve always used a few of their products since their launch. I did see that there were some changes made to the company itself and it really took off, I just wish I had known the full story. Thank you so much for shedding light on this. Rest peacefully Brandon, it’s very unfortunate that nobody had intervened in time and that he never truly got the help he so obviously needed. There are products I still use to this day from The Ordinary and I’ll continue to buy them but I will definitely be paying more attention to the brands story. I try to stick with cleaner brands but knowing the full story behind the products you buy and companies you support is so important. Thank you James you’re absolutely lovely. ❤

Downfall?! 😮 I discovered the Ordinary just this year! They changed my skin and I get two holy grails from them right now. ❤

I vaguely heard whispers of this story when I got into skincare in 2020. Didn’t know how deep it went. Thanks for sharing this.

Watching everything that went down with Brandon was a really strange experience. The company had an incredible trajectory and then it just seemed to go off the rails and now it's just.. there. It's nothing great, it's nothing terrible. It's just.. there.

Whenever we feel we need to speak badly or idly chat about other peoples problems it's a good idea to check with yourself what your motive is. The problem generally starts at home and is a careless, completely uninformed knee jerk reaction to a total strangerd private issues. If it is a mental health crisis is not gossip it's hate and it is exponentially felt by the sufferer. James, you handled this really well, all round 🧡

Gosh, this is actually one of the saddest videos that you've done. What an awful situation and how harrowing it is to watch those videos and posts. I can only imagine how much pain he was in and how terrified he likely was. Poor man 😔

The Ordinary is still highly popular in the States. Thank you for these great informative videos. ❤

That’s such a sad story. My younger brother also died similarly, he was in poor mental health and impulsive. It’s very hard to process. Thanks for covering this.

I really got into skincare properly around 2022 so missed all this. What a tragic story 😢

I remember watching that Instagram live the day it came out because my colleagues were so into The Ordinary, and a bunch of them went on a panic buy. We knew something wasn’t right, but it’s sad that on looking back that this outcome seemed inevitable.

The Ordinary Niacinamide and zinc changed my world. It was the first product that actually reduced my acne and oiliness and didn't irritate my skin. I have tried other brands over the past years (even though it took a while for other brands to lauch a similar product) but this is still my favorite. This was a very interesting video, tnx James.

I remember watching every single Instagram story Brandon Truaxe made and as a former addict, I immediately knew he was using amphetamines. No one can change my mind on this. I now work with addicts and see a lot of people in psychosis from methamphetamine and other substances and it is very obvious. I felt so bad for him and just wanted to reach through the screen and slap him silly because I could feel what he was feeling. Just horrible that a genius like this went down the way he did.

I remember this all unfolding - I’m in Toronto and our news outlets were constantly updating on it. The Deciem store on Bay and Bloor was closed for a bit and we all just waited to see if they would reopen at all. I was so sad to see what happened to Brandon!

the ordinary actually opened my way into the world of skincare and to hear such a sad story is so horrible.. i had no idea THAT actually happened

his story is so tragic, I remember his posts on Instagram, there were email screenshots and a lot of stuff that didn't make sense but it was obvious it was private matters and that he needed help

I remember all this happening in real time. I followed Brandon's personal ig and he was so active and responsive to any questions you asked him. He was so sweet and helpful. It was so shocking to witness everything until the very end, I remember being in disbelief. I truly hope he's at peace.

I use some of the products from this company but had no idea about the tragic story of its founder. How incredibly sad

The fact you had to clarify they weren’t a literal umbrella company 😂😂😂

James I think that has to be one of the best videos you have ever done. You can see your compassion and humanity and concern come through for what you do and for other people. I just had to tell you that. I don’t normally comment on social media but I felt compelled to. I love all your videos but this was some of your best work.

What an incredibly compassionate gentleman you are James. It's healthy to shine the light on the truth of our lives, not just gloss over the seriousness of mental health and how common it really is in society today. Thanks for sharing your thoughts.

I remember watching Brandon's mental health issues through his Instagram posts on the ordinary and it really concerned and scared me for his well-being. He was literally having and going through drug induced psychosis episodes in some of them

Thank you James for bringing Mental health into this discussion😇! It's very sad to hear that he didn't receive more help..and I'm also shocked to hear that the Ordinary had a downfall🙄? 💜👏💜

"Nice knowing that there are more than just ingredients that go in your skincare", so true...

“It is nice to know that there is more than just ingredients that go into your skincare” ~James Welsh 2023 Spoken with such truth and with much love 🩷

I'm still buying and using The Ordinary 🤷‍♀️ Cuz I still like the whole choosing my own ingredients

I've heard about it at a time...just so sad. I'll always have a soft spot for the Ordinary. They tought me about ingredients. I always have at least 1-3 the Ordinary products in my stash.

You handled this with so much sensitivity and insight, exactly why all these years I still love your videos ♥️

Very sad story, but presented with such heart and sensitivity. Thank you, James💜

I had no idea! I loved TO and would stock up during their once a year sale. When they sold off and almost all the prices increased, it felt like a betrayal of what TO was created to be; quality, AFFORDABLE skincare. But I don't really follow social media and had no idea all this was happening to the creator behind the scenes... it's really sad, both he and his vision had such a tragic end :(

I was following the Ordinary's Instagram in 2018, and when their posts started getting weird, I was so confused. I figured they were hacked or something and unfollowed, but I always wondered what had happened. Now I know, lol, and it's crazier than I could have ever imagined.

i'm bipolar and it breaks my heart to think that that might've been what he was struggling with. mania is truly horrible and i wouldn't wish it on anyone. with proper medication, i've been able to lead a normal life. i do feel like this is a case where he didn't have very much support from those around him. without my support system of my family, fiance, friends, and therapist, i definitely wouldn't be where i am today. sad case all around. we definitely have a long way to go with mental health awareness and access.

thank you for being so respectful when talking about these sensitive subjects. your content is very well researched and enjoyable to watch!

Everything EL touches dies.

I feel so sad for the guy that died! It sounds like he was so alone😢

This is a surprise to me. I only discovered the brand about 4 months ago when I decided I finally needed more skincare than just cleanser and sunscreen. I appreciate The Ordinary's commitment to science-based, no-hype, fairly priced products as I'm looking into serious skincare. So much of the industry seems like pretension and puffery.

I remember watching this unfold and being concerned for his mental health and seeing comments on the videos he posted of people lashing out at those that were saying they were concerned, saying they were making accusations and shouldn’t be making diagnoses and to let him be.

I remember this well, I was a part of "the ordinary cult" per se. We had a very busy facebook group where we would comment on everything that was going on. What you haven't mentioned is that Brandon wasn't just posting on social media, he was sending us bizarre emails (through the newsletter), and he would publicly BASH anyone who commented anything against him (whether telling him to get help, or asking the team to get him off the official account). He also liked to make it clear that he was the owner of the brand, and no one would get him off the account. If I'm not mistaken he said he changed the passwords so not one else could login. It got worse when he started to publicly bash Estee Lauder, and then he was served a lawsuit - he posted the entirety of the papers he received, and victimised himself. That was when he was removed from the ordinary and the official social media channels of the brand. I'm not gonna lie, in the group everyone cheered on the news. We were just happy Brandon wouldn't be allowed to continue to run the brand we all loved into the mud. I also remember that last livestream, he was complaining about the noise on the street (if I'm not mistaken) and even stated his full address a few times during the transmission. Then the news broke that he had passed. At the time it wasn't said that he fell off his window, so everyone was speculating on his cause of death and many people thought he had overdosed. Watching your video was a trip down memory lane, because I watched it all so closely. I hope Brandon is resting in peace now, very sad ending to such a talented man.

I really appreciate you using your platform to cover this especially during #mentalhealthswaness month. I remember when The Ordinary ( Deciem ) was new and Brandon owned Deciem. I followed him on Instagram & even have had a conversation with him a few times. I watched Brandon make videos on instagram watch thing’s goes downhill & I just really wished that the ppl around him would’ve helped Brandon out more. It was really heartbreaking to watch him struggle online & not truly get the help he needed 💔 RIP Brandon ❤️

The thing I always remember about Brandon’s final months were the influencers that jumped on condemning him without taking into account he may have been having a MH crisis. This overview was so informative thank-you.

Ty for your considerate words. It’s so hard with a mental health crisis to know what to do for loved ones and sometimes all you can do is hang on for the ride. Ty for bringing a human face to the story.❤

*James:* What a thoughtful episode and summary, honoring the people behind the brands. Please do more like this about different skincare companies.

Hi James, Did not realize they had a downfall. I like The Ordinary and began using some of their products after you reviewed it quite some time ago. Looking forward to watching this.

A sad yet interesting back story of The Ordinary. Many of us have or have had friends derail similar to Brandon. Concerned individuals try to reach out, try to help friends going through a harsh emotional or mental patch and are frequently pushed away. At least that has been my experience. It's heartbreaking.

Well done. This man was in an obvious crisis, and his ending is truly tragic. I love the humanity you brought to this story.

I too had no idea this happened. How horrible for this to have happened. He clearly needed help and gossip overshadowed his trouble with mental health. I hope he is at peace now.

I can't believe how fast people forgot about this. I remember him using Deciem's insta as his personal, and all the weird things he said and did on there. He wasn't well, and anyone could see that, but what did people do? What people do. There were so many horrible comments mocking and berating him. And when he died it took like a month, and people acted like he never existed.

I love that the ordinary gave us an opportunity to learn exactly what product does what, then making it easier to figure out what product or product combinations will work best for our individual skin. They did great

I genuinely thought this was Robert for 15 minutes until I looked at his eyebrow and realized there was no scar. I forgot he had a twin. And such an eloquent and intelligent one at that???? Subbed.

"Not selling umbrellas" I loved it for some reason 😁

Wait what?! I love their products 😢 how come this wasn't more in the news?

As a long awaited newcomer to the brand, I'm right there with everyone else when I say I had no idea all of this went down 😱 RIP to Brandon, I can imagine how his success made it all the more easy to succumb to his addictions 😢🙏🏽

I love these type of videos. I like learning about the company and history behind the product.

I've said this before, you're like the Bailey Sarian of the skincare community with these videos. I love it so much, and this was such an interesting story! Really nicely put together, and presented in a very respectable way. So sad that nobody was able to help Brandon, when there were so many clear signs that he really needed it.

I didn’t know about the downfall at all. I decided just the other day that I needed an Vitamin C serum and looked for The Ordinary because I expected it to be under $10, but that is not the case anymore with their pricing. However now there’s The Inkey List which seems to have filled the void.

Thank you for addressing this in the way you have. People don’t really take mental health seriously, still even now.

I remember the sheep post and thinking "Oh my, they're going the PETA route." I didn't know all of this and the mental health issues behind the scenes. I also 100% agree with getting to know who is behind a brand and their stories. I like to find out who and what I am supporting, voting with my money. Thank you, James for another great and informative video 🥰🥰

I love the Ordinary. I like the affordability. I think i use 3 of their products. The retinol in squalene is so nice and has really made a difference in my skin.

I will continue to buy in honor of him. Thank you for touching on something so important that gets hushed down too easily and often. I appreciate infinitely. ❤

I remember the downfall of Brandon but this was after I got into The Ordinary. Some of the stuff he was doing before his death reminded me so much of my brother having a highly manic episode before he passed away. BP is still not as well understood and I imagine the drugs made it worse. Thank you for showing compassion to someone who was clearly suffering. ❤

Just ordered their barrier serum for my rosacea I’m very excited to see the Ordonary to try and go in the multi active direction :)

This was 100% brand new information for me, thanks for reviewing it! Wow..I don’t love all Ordinary products, but their squalane cleanser is a tried and true product-only thing not to burn my eyes but still gently remove all makeup/sunscreen. And so I love the brand for that product alone. But what a history, and having taken a turn I wasn’t expecting!

Seeing his instagram posts just made me concerned for his mental health. So sad to hear how it ended for him & that no one was concerned. How the media reacted to it was also awful. I was actually off social media when all this happened, but were using The Ordinary everyday.

Another Estée Lauder handling.

Thank you for telling Brandon’s story. Like so many others here, I had no idea. I definitely agree that there is value in knowing about the people and stories behind the brands we support. I actually love to shop on QVC because many times the actual brand owners/ founders come on and tell their stories while explaining their products. It’s meaningful to be able to connect that way.

I was following Brandan on Instagram as things unravelled. He was the most sensitive beautiful soul. It's always been an unfinished story to me too. Just so tragic, this tortured genius. It did seem like no one was looking after him, but maybe they just couldn't do anything. Thanks for your gentle respectful telling of the story ♥️

Thank you for sharing this story with us and giving it nuances. Taking care of one's mental health is key

Man, this feels like a case of engineer brain meeting the esoteric. I knew a couple students back at uni who fell into the same hole. In my experience, the issue is that people with engineering backgrounds tend towards very binary thinking and grow used to the idea that answers to problems are either correct or incorrect. They then take some mushrooms or whatever and have a metaphysical, surreal experience that cannot be contained or expressed by that kind of binary thought. Most will either violently reject the experience and never go near hallucinogens again, or will come to a less binary, more nuanced way of seeing the world. Some, however, react as if they have been challenged to solve what is clearly an error in the way the world has been designed, and so dive head long into esoteric/occult philosophies and altered state techniques in order to find the correct answer to the problem that the first trip presented them with. The problem here is that they do so with no guidance or preparation from either medical professionals (i.e. therapists who specialise in using hallucinogens in a therapeutic setting) nor from philosophers or practitioners of esoteric thought and altered state practices. In fact, they often wholly reject these experts because the experts will tell them that there are no correct or incorrect answers to the questions they have, and this particular type of engineer brain will never accept that. So you basically have these people who keep hurling themselves into these metaphysical experiences, all while stubbornly refusing to let go of a binary mentality that is incompatible with the experiences they keep putting themselves through. The result is a destabilisation of personality and chronic mental health problems almost every time. (This is also, by the way, why engineers are more likely to have more authoritarian social attitudes)

I still use multiple ordinary products depending on what I need/feel like and especially still when I feel like I need to budget more with skincare. I remember going into the Deceim store after his death and they were giving out free products?? It felt a bit strange to be like “oh our CEO died here’s some free stuff in his honour” 😞

I remember hearing some of this after his death. It was very sad. He had people in his life that tried to help him but the truth is, you can't help someone who doesn't want help.

Those types of behaviors are very consistent with bipolar disorder, bipolar 2, and cyclothymia. There is always an first onset breakdown and it really looks like that was very likely in his case. People suffering from these conditions can also be very resistant to seeking medical care because they cant tell that something is wrong. I have know own people who went through years of manic and depressive episodes before they decided to seek treatment. Its a very difficult condition.

Am so moved by this . I watched Nicola’s interview a few months ago. A very big part of me feels like Brandon was let down. He needed more help than he got. I feel weird…. I have struggled with depression since I was 16 and have such a soft spot for those who struggle with their mental health.

I like the ordinary a lot, it helped my skin so much during breakouts from using proactive 😭. I can’t replace them since I really love their products

Could not agree more that knowing the stories behind the brands can really matter. It can sway me in favor of or away from a brand, no question.

What an eye opener. I was so excited when The Ordinary first appeared. It was a revelation that a quality product didn’t have to break your bank account. I’m afraid, however, that I stopped using it soon after because the distributor seemed unprepared for the demand and it was always sold out before I could get my hands on it. I switched to The Inky List and have been really pleased with their performance and price point. I’ll be with them for however long they stick around.

Rest in peace Brandon... Addiction and mental health struggles are a heavy weight to carry. Thank you for your work.

I will forever be thankful to The Ordinary for the revolution they brought in skin care. This brand has changed my skin care and my skin Love this brand ❤❤❤❤❤

Wow, I had no idea about The Ordinary’s past. Thank you for this post!!

As someone with bipolar I always hurt when very public figures experience psychosis or episodes 😔

I was IN LOVE with their serum foundation and they freaking discontinued it for not making enough money from it! Of course it was like 5$! If I had to pay 2-3$ more for it and enjoy it for years I wouldn't have given 2 sh*t 😭😭😭

I absolutely love the ordinary and will continue using it until i die

I love the products! I had no clue! Thanks, as always for starting the Tea party.