Bye Bye Girl Boss - The Fall Of Glossier

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Bye Bye Girl Boss - The Fall Of Glossier - Behind The Beauty

Рет қаралды 218,739

James Welsh

Күн бұрын

Пікірлер: 542

@AllezVous222 2 ай бұрын

At the time, Glossier was a breath of fresh air to those of us who either didn’t look good with, or weren’t interested in, the cut - crease, ultra - contoured, dramatic false lashes, and overly sculpted eyebrows look of the 2010s. People are so quick to forget history, I think. At that time, if someone didn’t have those makeup looks, they were made to feel ugly, or that their makeup was “wrong,” etc. And then entered a brand like Glossier that seemed to tell us, “Hey, it’s okay to want to look like yourself! It’s okay to want to look polished but still recognizable.”

@phantomlegs 2 ай бұрын

Exactly

@MikaRomeo 28 күн бұрын

Made to feel ugly? I guess for teenagers maybe. I was in my 20s in the 2010s and feel like nobody in my generation and definitely nobody in the older generations would have cared that a bunch of teens felt that contouring and fake lashes were the thing. I wouldn't call that "history" but rather a trend.

@tammystiletto 19 күн бұрын

@@MikaRomeoright maybe it was a high school thing. As in my 20s being an adult in LA the cut crease was a choice but never the standard.

@SienAppelsien 2 ай бұрын

Today i found out that ive been watching you and your twin brother simultaneously thinking you were the same person 😭😭

@H.A.-zr2wc 2 ай бұрын

We've all been there😂😂 In a while you'll think: was i blind not to see the difference?

@zulemapalito 2 ай бұрын

You have to watch their joined channel for your weekly reminder that they're not the same person😅

@drawntowardmadness 2 ай бұрын

You'll LOVE their combined channel!!

@lorih8356 2 ай бұрын

I JUST REALIZED TOO!🫢😅

@nora_n3ko324 2 ай бұрын

It took like 5 videos for me to fully realize it’s 2 twins. I kept thinking wow Robert looks different

@H.A.-zr2wc 2 ай бұрын

Narrate an audiobook already, god i love your voice💜

@rosettasilvermist 2 ай бұрын

Seriously though. I had my red light mask on listening to this and I didn't even realise it had turned off his voice is so calming

@AngieDeAguirre 2 ай бұрын

Pwease!!! ❤

@livquin8557 2 ай бұрын

In Sundays live I think he mentioned liking thrillers but not a big reader. But his voice would be perf for a thriller/crime series or dystopia sci-fi 🤔

@Baileybooandecho 2 ай бұрын

Absolutely! I listen to audio books on Audible. The narrator can make or break the story. ❤

@madilops 2 ай бұрын

I fall asleep listening to him almost every night...

@consuelodinh1369 2 ай бұрын

Thank you so much for calling George Floyd’s death a ‘murder’. A lot of people try to avoid it, but I love how you point blank said it😊

@noprogressionisregression6854 2 ай бұрын

Anyone who is trying to avoid saying this, is a denier and people pleaser

@JelliesStar 2 ай бұрын

Wait people avoid calling it a murder?

@TheAllieBuba 2 ай бұрын

Oh absolutely was! I agree. I am so happy I found a bubble of people who "get it" has "seen it" growing up and now that we are adults we know can "fix it" or at least start healing

@mr.bingusthecat 2 ай бұрын

@@JelliesStar sometimes people wanna avoid discourse because it can upset their right-wing audience, so they talk about it as neutral as possible. like the comment before said, it’s essentially people pleasing. i, personally, think it’s really gross but like it’s probably morally dubious at best and disrespectful at worst

@TreasureForeverOfficial 2 ай бұрын

!!!!!!!!!!!

@akira_ariga 2 ай бұрын

I can’t imagine breaking personal space and then getting upset that the person had a reaction to that. Customers are unhinged, and any company that doesn’t back up their emps in those times is also a bright red flag Like what are you doing laying hands on my team

@JamesWelsh 2 ай бұрын

After years of working in retail, unfortunately those stories don’t surprise me anymore 😭

@jessabeauty917 2 ай бұрын

Those type of customers make reasonable customers want to shop online. It’s not just bad for employees.

@ambersmith2612 2 ай бұрын

Because they don’t view us as people to begin with

@IronWangCreates 2 ай бұрын

I love the little section/chapter intro slides. It makes this feel like an educational video. Honestly, I’d feel so comfortable showing students a video set out like this if it was about something relevant to a subject we were covering, they’re so well done

@mrsgleek12 2 ай бұрын

i like it too! keeps it easier to follow and pause if needed

@Chachixo 2 ай бұрын

I think it's great for people that are not seeing as well - love an accessible video!

@anny8720 2 ай бұрын

I don't see them anymore, not sure if that's a issue with youtube on my end or if he removed them 😔

@aesinam Ай бұрын

He says the chapters at the beginning of each. Not video divided into chapters @@anny8720

@debbiemaguire Ай бұрын

who cares he's no loss

@finallykat1299 2 ай бұрын

I really appreciate talking about the retail employee experiences, as I worked retail management for years and saw this kind of micro (and not so micro) aggression exist, often unaddressed, in the space. I literally had a SM take me aside to "ask" me about an associate who had started to wear her hair natural and if I thought it " fit the brand." I was confused, as not only did she look great, but several of the models on our site and catalogs wore their hair the same way. She dropped it, but I never really trusted her comments on that employee's deportment ever again. Edit: well, really any employee, as she mostly hired a very particular type of employee description, so anyone outside of those parameters

@noprogressionisregression6854 2 ай бұрын

So, a black woman with natural hair? Damn, not surprised....

@talynhastime9343 2 ай бұрын

I understand the history of why natural hair is disliked-it’s attached to black bodies and everything associated with blackness has been demonized-but it’s still crazy to me how natural hair is viewed as unprofessional. Healthy black hair looks different from healthy white hair. The association of voluminousness and curliness with “wildness” or “unkemptness” or even “dirtiness” is so unchallenged and accepted without a thought by many people to this day.

@lifewithklc 2 ай бұрын

Hence why there is now The Crown Act in some states ( is it federal too?). Imagine having to have laws enacted simply because of how hair grows out of your head. Being Black is exhausting.

@oliverwortley3822 2 ай бұрын

good, we don’t care

@stayrealfreaky 2 ай бұрын

@@oliverwortley3822 who is "we" bro💀💀

@sharimeline3077 2 ай бұрын

I'm an older mature woman, and I've worked in retail my whole life, including some beauty retail shops. I have to say that this type of behavior in retail spaces is so common. Customers treating POC differently, and management turning a blind eye to it, or blaming the employee, then placating rude customers. One thing I've learned over and over in my life - never trust a company's branding. We've all heard of greenwashing at this point. Well there's inclusivity-washing too. So never fall in love with a brand's marketing, they are just trying to get your money. Find out if they stand behind their image. Very few live up to their image. Having said that, as an older woman, I find Glossier style products really work well with my type of skin. Older women can't use heavy foundation or overly pigmented products. Well, of course you can use whatever you like, but most aging skin loses some pigmentation, becomes more dry, and gains some texture. So really minimal, glowing products look great because they don't dry the skin or worsen the appearance of texture. Futuredew is a favorite product for me, and often I use it instead of foundation. In fact, I'd love to know if there are other products out there that do the same thing. And when it comes to shade range, they dropped the ball with their foundation, but Boy Brow is one of the only brow products that come in gray to match my hair color. So those are the two products I still buy from Glossier - gray Boy Brow and Futuredew. If you have alternatives to these products that work basicaly the same, I'd love to hear of them.

@PeacefulSeraph 2 ай бұрын

Have you tried the Natasha Denona Hy-Glam serum primer? It's very much like future dew and it doesn't feel as heavy (but still has a very dewy finish). I have dry skin and use that under Ilia foundation serum (which is pretty oily on its own) and it makes me glow. I'm 40 btw, so I'm always looking for minimal looks that don't settle on dry skin.

@sienna1 2 ай бұрын

Futuredew: Milani dew drops, saie glowy super gel, laneige makeup serum, glow recipe watermelon dew drops Boybrow: Elf wow brow, Benefit gimme brow

@sharimeline3077 2 ай бұрын

@@sienna1 Ooh the Benefit brow product comes in gray, I'll remember that. Too bad the elf one doesn't. I'll for sure check out the products you listed, thanks.

@perfumetherapie 2 ай бұрын

@@sienna1…awesome thanks!!

@strawberryinsomnia9188 2 ай бұрын

Look at By Terry’s complexion products, and the Chanel skin tint-prestige brands tend to cater to a slightly older clientele, meaning richer formulations. Sisley has a gorgeous tinted moisturizer that is my holy grail but is painfully expensive. Chantecaille and Surratt complexion products are also probably right up your alley.

@moharagrawal 2 ай бұрын

Hi James I’m legally blind and turn off voiceover while watching KZfaq /longer videos and in your last video of behind the beauty I kept checking if my phone had turned off or if I was getting a call when we were transitioning betweeen chapters. I really appreciate the change in this video and it’s so wholesome now. Thank you so much I’ve been loving so many of your recent series

@H.A.-zr2wc 2 ай бұрын

Friday doesnt start until the Welshes walk in 💜💜💜💜

@desiraebates9781 2 ай бұрын

YAS!!!!!!

@pdobani 2 ай бұрын

Agree💯%😂😂😂

@yeahimashley9515 2 ай бұрын

You said it 👏🏾👏🏾💜

@okkehh293 2 ай бұрын

FORREAAL🕺🏽🕺🏽✨

@Kalidreamine 2 ай бұрын

I low key forgot why I never bought glossier and then I remembered that at the time it was popular, I had severe acne and the company’s marketing and products did not seem to be geared towards someone like me. It’s crazy that my skin has come so far i had to think back

@H.A.-zr2wc 2 ай бұрын

THE SHIRT!!!❤

@cloudy-vy7uy 2 ай бұрын

do you have any idea where it's from!? i love it!!

@imloveeatfries 2 ай бұрын

@@cloudy-vy7uy i would like to know where it's from too!

@H.A.-zr2wc 2 ай бұрын

@@cloudy-vy7uy No i dont, i'm sorry!

@riel3287 2 ай бұрын

@cloudy-vy7uy not sure the shirt brand but i think the character on it is esther bunny, so at least that helps when looking for it

@aaunyea4799 2 ай бұрын

For anyone who wants to know, it's the Esther x Lazy Oaf Bowling Shirt

@judymcdougall 2 ай бұрын

James this is great content. We need more of these back stories ♥️☮️🖤

@JamesWelsh 2 ай бұрын

More coming soon! ☺️💜🙏🏼

@loonastrawberry 2 ай бұрын

i never knew that glossier was so popular until they closed, lol. in my country, all we knew about glossier is those really popular aesthetic pictures of their lip glosses. i didn't even know that they had other products, lol

@cupid3890 9 күн бұрын

Rip, didn’t get to buy into the hype while it lasted 😔

@amaniiexxchnge 2 ай бұрын

U and ur brothers channel gives me so much peace. No yelling the way both of u guys talk is so soothing. I could listen for hours. Time to get into true crime or audio books 😅

@mypathunfolding 2 ай бұрын

Thank you for reading the chapter names out loud! It helps when I’m “watching” your videos while doing my skincare for the evening!

@Ajae78 2 ай бұрын

Love James’ take on everything. He’s always respectful but honest. I now cringe when I see any beauty product claiming to be “clean and natural”. It’s interesting how almost every “girl boss” from the 10s has gone down in flames. Emily has her issues - namely she was obsessed with Glossier being a tech company for some bizarre reason and lost the plot - but I think she had decent intentions. She doesn’t seem near as bad as say Leandra Medine. Ironically, Glossier’s newest products are pretty good but the brand is considered passé now.

@LP-ct9nk 2 ай бұрын

Probably because if you can get in early tech creates huge profits for people at the top of these startups. There was also probably some branding and “I want to be in the business world and taken seriously, but I don’t have many ideas for a new tech product” vibes going on as well

@peep3616 Ай бұрын

Is Glossier widely considered outdated? I know James kept mentioning Millenials, but I’m a Gen Z and most people I know use/own at least one product from glossier

@littleblackpistol 13 күн бұрын

Because every girl boss, just like every giant tech bro, is a greedy materialistic person just using diversionary rhetoric to disguise it.

@ErinCooper-Douglas 2 ай бұрын

It's so wild to me that while this brand launched in 2014, Australians will be able to buy it IRL for the first time in two weeks time. It took them A DECADE to bring their products to Oz! I know we're not a huge market but I remember being desperate to get my hands on Glossier in 2016/2017 only to find there was no way I could (they weren't shipping here yet either). So many countries were in the same boat. If you're trying to "democratise beauty" and capitalise on your growing success, why they kept their market so small for so long will forever remain a mystery to me

@danica5235 2 ай бұрын

your shirt with the little bunnies is soooooo cute

@NeoStar 2 ай бұрын

I don’t know the shirt brand but the bunny’s name is Esther Bunny. 🐰 💕

@pinkapoppy 2 ай бұрын

I’ve loved the video essay-style content lately! don’t be afraid to make even longer form content, I think we all enjoy a long video every now and then 😊

@sydneysovern 2 ай бұрын

Yaas

@ChrystalVanDusseldorp 2 ай бұрын

Glossier always seemed like almost no makeup for a lot of price. It also seemed like it wasn't for my skin type (oily, acne-prone, textured) or my aesthetic (I like my makeup to be impactful), so I've never been interested. Thank you for all the awesome information. 🖤💜🖤💜

@rinnw4746 2 ай бұрын

I remember being a senior in college when glossier came out and being so sad I couldn’t afford anything when all the rich white girls in my sorority had all the products 😂….and how nothing worked for me once I got it 😅

@x-gate-gate-gate 2 ай бұрын

If that picture is of you, you are absolutely gorgeous girl!! Sorry the makeup world is taking so long to recognize that there are more skin tones than shades of pale

@rinnw4746 2 ай бұрын

@@x-gate-gate-gate It is and thank you so much - you just made my week 😊

@oliverwortley3822 2 ай бұрын

you are so pretty and beautiful

@loloabq 2 ай бұрын

@@x-gate-gate-gateI have to second this! You’re STUNNING!! @rinnw4746 ❤❤❤

@harrietxo2310 2 ай бұрын

You’re absolutely gorgeous holy shit. Bloody stunning

@AKbaby89 2 ай бұрын

When Glossier had a pop up shop in Seattle, i tried going like 4 different days, but im disabled, and the line was blocks long, and i cant stand for that long. One time i waited almost an hour, but we hardly moved at all, so i ended up leaving. And that time i even brought a little bag with blankets in it so i could sit on it😂😂 this was in like 2018 i think, maybe 2019.

@missxteen 2 ай бұрын

Really love the "Behind the Beauty" format, James 🥰happy weekend!

@KelechiEzie 2 ай бұрын

All of the things the editors experienced have happened to me almost verbatim at various jobs !! The not too dark comment too. Good for these women for calling out the bullshit

@TheAvengeddonut 2 ай бұрын

These beauty documentaries are so enjoyable! You're such a good narrator, and its so easy to listen to ❤

@adafihj6439 2 ай бұрын

Glossier really is the white Millennial brand because they didn't have stuff for deeper skin tones in those first years

@pinagrrrr2280 2 ай бұрын

Jesus they started with skincare and brows and if the complexions aka foundations wasn’t inclusive it might have been bcs the formulars back then weren’t working hell RiRi started her own line bcs She was unhappy with all the brands. So you should stop picking and blame them all.

@AllezVous222 2 ай бұрын

The only complexion product they had was the Skin Tint, and each shade was sheer enough to take care of 3 - 5 different shades. So, while it’s now trendy to cry “GlOsSiEr wAsN’T iNcLuSiVe,” the Skin Tints actually WERE very inclusive in what they did, and people from that time (those who actually deigned to try the products before presenting their assessments) would agree.

@adafihj6439 2 ай бұрын

@@pinagrrrr2280 when people hear inclusiveness in brands they go straight for the complexion products argument and forget that other aspects of makeup also need to be inclusive. Speaking from experience you have to consider brow products with each depth to not only match the hair but show up on dark skin. Cheek products that look good on deeper skin tones that don't look like clown makeup. Eyeshadow that actually show up on eyelids without the use of a nearly white base. When people ask to be included in brands it's not only foundation ranges we ask for. Sometimes it's about other products just showing up on the skin. Even today there are brands I avoid because of this

@adafihj6439 2 ай бұрын

@@AllezVous222 see my reply above. It's not always about complexion products

@adafihj6439 2 ай бұрын

@@pinagrrrr2280it seems like my reply got deleted. However it's not always only about foundations. Speaking from experience it's about brow products being dark enough and showing up on the skin without looking grey. It's about blush and lip products that complements darker skin tones without looking like clown makeup. It about eyeshadow that shows up on darker skin tones without the need of a nearly white base. It's way more than complexion products but thanks for the snark

@montananerd8244 2 ай бұрын

When your first thought is “now what product did James say is causing his skin to look so freaking amazing?” Now I’ve got to rewatch your recent vids after this. Wow you look just so healthy, well rested, & energized! I refuse to believe it’s just a product giving you such a glow but tbh I’d be thrilled to get 25% of that fresh-facedness , I gotta try it…

@-xxMelissaxx- 2 ай бұрын

Just FYI he did say in a yt community post that he had to move his lighting temporarily, so the position of the lights was making his skin look extra extra dewy recently. Don't know if he's corrected the light position now. 🙃

@juliasantosmoura1298 2 ай бұрын

Into the Gloss interviews/profiles were sooooo enjoying. The Internet had never produced anything in that level since

@theresegalenkatttant 2 ай бұрын

i love that you have different chapters. it makes for good pauses and my adhd brain likes it❤

@stinajones9847 2 ай бұрын

Loved this deep dive. Glossier never felt like a brand meant for me. I see that feeling was right. Their employee's experiences are appalling!

@kimberlymichellethomas9964 2 ай бұрын

Just want to say thank you for your research and insight, and also for the care you put into the production and visual beauty of these episodes. I'm really enjoying the "Behind the Beauty" series, cheers!

@giselled.4149 2 ай бұрын

Gen X here, I can remember when the brand first launched! Don’t forget about us!

@bladerunner9298 Ай бұрын

They always forget about us. We are like the invisible generation.lol

@theoriginalsuzycat 22 күн бұрын

When we walk on by, will they call our name? Spoiler: no.

@cathyb214 2 ай бұрын

Thank you for reading the chapter titles!

@JamesWelsh 2 ай бұрын

Pleasure! ☺️🙏🏼

@lifewithklc 2 ай бұрын

I’m so glad you’re covering this. I’ve read articles about them and was surprised it didn’t get the coverage it deserves. Welllll, maybe I’m actually not surprised. 😒😒

@AlexandraMorrow 2 ай бұрын

I just find it incredible that I was a social media obsessed teenager who watched youtube tutorials during their rise and never picked up on how huge they were 😅

@TreasureForeverOfficial 2 ай бұрын

I have never once in my life, thought of girl, boss or boss, babe, and then thought of glossier lol lol

@LullabyeLaura Ай бұрын

I have, but not in a positive way 😂

@gracesalinas5143 2 ай бұрын

I remember being obsessed with Glossier when I was in middle school but I didn't know why.

@saumyajain1163 2 ай бұрын

not James saying “Sequoia capital?” as if it’s not the BIGGEST VC firm in the WORLD. Go James, way to humble 😂

@thesussexbunion 2 ай бұрын

Jame's voice is ASMR to me now.😂 I don't suppose you'd consider reading an audio book, would you?😅

@creativefierce 2 ай бұрын

I need an 8 hour loop to go to sleep with 😊

@Lillisssss 2 ай бұрын

Your shirt is giving me life

@MadameChouette800 2 ай бұрын

I am a millenial and i heard of glossier for the 1st time a couple of months ago. I am not millenialing right.

@AngieDeAguirre 2 ай бұрын

I heard it years ago, but only because of James and Wobert ñ.ñ

@deedeedussard 2 ай бұрын

Nah your doing it perfectly

@vanessaa7602 Ай бұрын

You didn't miss much 😂

@oldnan6137 2 ай бұрын

I am so excited that Glossier brought back the Original Balm Dot Com formula!!!! Smartest move they have made in years!!!!

@lisadgingersnaps9843 2 ай бұрын

Yeah, changing the Balm dot Com formula was a huge mistake. Definitely glad they are course correcting and going back to the old formula.

@stancexpunks 2 сағат бұрын

Now they’re discontinuing their sunscreen and only selling their sh!tty new silicone based sunscreen

@riwilliamss 2 ай бұрын

First off, I loveeeee your shirt! Secondly, I love this series so much bc it helps me understand business so much as well as what not to do in my business.

@theriveroftruth 2 ай бұрын

as soon as i heard teen vogue internship, i knew there was gonna be a reference to the hills, i just got flashbacks to those episodes! LC was such an icon 😅

@deleteitchat.4798 2 ай бұрын

What people don’t realise is that she literally bought the glossier lifestyle into our lives and the hills! The show that changed my life ❤

@deedeedussard 2 ай бұрын

I weirdly loved the hills it was strangely addictive I wonder what happened with those girls

@dizzieblonde 2 ай бұрын

This was so informative and interesting James! Thank you and I'm excited to see more of these.

@julianajaxson 2 ай бұрын

When I say I bought one thing from them and it didn’t feel right (before finding out about all of this) I returned it immediately and said I’ll never buy from them again despite their seemingly good reviews. Intuition wins today.

@hellzbelle229 2 ай бұрын

They have been on my list of brands to try for years, but I just never got around to it. I’m glad I never did. Thank goodness for intuition, indeed!

@deedeedussard 2 ай бұрын

Yeah I kinda been side eyeing them for years, in a I want to try but f it I think I'll get this instead

@jennyampc 2 ай бұрын

I can't...After all the twin videos, hearing you pronounce L'Oréal correctly, makes me chuckle even more.😄

@carolinelertoria5838 2 ай бұрын

LORREL 😂

@milliereeves2215 2 ай бұрын

Yes! I've been waiting for a Glossier deep dive from James 💓

@jojomarch 2 ай бұрын

Loved this, so interesting. The original balm Dotcom is back in all flavours now. The Glossier IG was always good for a laugh, so many people wild mad about the balm formula and the perfume!

@torchy1245 2 ай бұрын

I love these deep dives. Great format!

@JamesWelsh 2 ай бұрын

Thank you!!! 💜

@Undefinedinc 2 ай бұрын

First… your voice is soooo soothing. Second… great reporting! I remembering standing in line for an hour for the SF popup back in the day. I still think the milky cleanser is my fav (although I haven’t purchased in a while)

@Thorswife 2 ай бұрын

I don’t use any of their products apart from the OG perfume. I have to say it is one of my all time faves for “everyday wear” .

@Shuurinakisame 2 ай бұрын

Two seconds in and I'm like oh my god this shirt though. Link the shirt, link the shirt. Lol

@VioletMugabi 2 ай бұрын

Nice deep dive!!! This reminds of Nasty Gal by Sophia Amoruso, who practically invented the Girl Boss brand. Nasty Gal also faced accusations of racism and other similar micro aggressions. The brand didn't survive and she had to sell it off for far less than it was worth.

@chelseakomula7224 2 ай бұрын

They also reformulated their primer and perfume… the perfume used to last hours… even days on my clothes, now don’t last longer than 20 minutes

@melimeli680 2 ай бұрын

The constant price increases has seemed like a really odd move from Glossier. It feels like they're always announcing a price increase of £2-4 every time but they're never clear as to why they're doing it.

@LP-ct9nk 2 ай бұрын

Upper management wants to keep their profit margins and bonuses

@littleblackpistol 13 күн бұрын

Greed.

@cassieblack1776 7 күн бұрын

Inflation. Maybe lol everything is up 20% and some things are up even 50%

@jongkittae 2 ай бұрын

18:30 ok story time gather round kids so I'm white and I grew up in a small rural town in the midwest US that was also mostly white (for context, my high school had exactly 2 black students and no other POC i can remember). I am also autistic and a very touch-oriented hands-on type of person. obviously as a 30yo I understand all of the implications and the microaggressions associated with touching black folks' hair but at the time I was a child and knew nothing about because I lived in such a predominantly white place. that said, I would have NEVER IN MY LIFE had the audacity to touch someone's hair without first asking. or touching any part of someone's body for that matter. it really all comes down to respect and that the (white) people who behave that way fundamentally do not view black people as human in the same way they view other white people. tldr; just don't fucking touching people without their permission, ESPECIALLY IF YOU DO NOT KNOW THEM PERSONALLY.

@H.A.-zr2wc 2 ай бұрын

THIS COMMENT, AMEN!!!!!

@tiffanywilliams7763 2 ай бұрын

I have never been interested in the Glossier brand, but your content is so interesting with how informative it is, I'll watch you talk about anything James.😊🖤🤷‍♀️

@puffsplus72 2 ай бұрын

Say what you want, I love their sheer matte lipsticks.

@teri2466 2 ай бұрын

I just saw the list of sources you used to put this together. James, you do this so damn well 💜

@elizabethschuhart8796 2 ай бұрын

I'm so glad that you covered this!! I've said for the longest time that they are the Regina George of the beauty community. They used to seem amazing but they changed and showed their true colors.

@amymarxer6559 2 ай бұрын

This is like a mini documentary! Love this format, James. 💜

@Whiskin87 2 ай бұрын

The glossier story is an interesting one!

@AngieDeAguirre 2 ай бұрын

Go away people! He fixed the lights, he is no longer dewy and shiny. He looks like a mere mortal again! Avert your eyes! 😂😂😂😂 ❤

@MorganVsTheInternet 2 ай бұрын

27:03 It’s weird how so many people think putting tech into everything is a good idea!!

@madolynlaurine4288 2 ай бұрын

I’m surprised to hear that sales dipped in summer 2019 because that’s when their pop up stores were happening in Seattle and Boston. I worked there, they were swamped with people every day

@aesinam Ай бұрын

After studying many retail companies, it might seem sales (store visits) are high in some areas, but that hardly ever mean it reflects in the company as a whole

@fjo7846 2 ай бұрын

Omg as a glossier lover turned hater and as a James lover I really feel targeted ily

@faithblamon1700 10 күн бұрын

That giggle, after you said you didn’t know who James Harden was, was so cute!

@caroline6309 2 ай бұрын

James, I just wanted to say that you look absolutely stunning. Love the hair and the glowy skin, it suits you very well! Very excited for this video :)

@indiajade6246 2 ай бұрын

loving this series please keep making these kinda videos🩷

@ianakhotsianivska3351 2 ай бұрын

This was like a nice inspiring lecture! Packed with very good info and also amazingly presented. You are a talent!❤

@tina_smt 2 ай бұрын

I love that deep dive videos. The one on the Body Shop was fascinating! I hope to see this series continue. Thanks for doing the research and sharing it with us! 😊

@paulahenk 2 ай бұрын

Glossier is hit or miss but when it hits, boy does it slap! Their cloud paints, lipsticks and newest foundation are holy grails in my book 🔥

@gunjansethi2896 2 ай бұрын

great video James- it reflects your thorough research and a well thought-out video.

@adafihj6439 2 ай бұрын

Really loving the deep dives!!!❤❤❤❤

@dinasilva9263 2 ай бұрын

I love your shirt James, you look amazing💜 And your accent. Omg i could listen to you talking about the weather and it still would sound good.

@sophie-2805 2 ай бұрын

Love how much work you've put into this, love the original style of video ❤

@shainaannx17 2 ай бұрын

I love your videos-they are so informative and fascinating. I love how you break it into chapters, too. I didn't know anything about this. It's awful how those poor employees were treated! I was disgusted!! I just remember the hype around the brand and not much else; I've never bought anything from them either.

@alisonlovins2433 2 ай бұрын

Never clicked so fast!! Love this series, James! ❤

@chloesmeeth9871 2 ай бұрын

One of your best videos. Found this so interesting!

@curryisgood6103 2 ай бұрын

I remember when those glossier bags were so popular and I also wanted to get one :D time flies

@L1ttlef0ot 2 ай бұрын

They actually just last month changed all flavors of Balm Dotcom to the ‘original’ formula, containing Lanolin and beeswax. As someone who looks for vegan and cruelty free makeup and skincare, I am in the minority here as most consumers are wildly appreciative of this change.

@ChrissieSM 2 ай бұрын

I must admit I love their stretch foundation and the blushers in little tubes which give you a very natural flush.

@vcr6854 2 ай бұрын

Remember when I first saw glossier in lucky magazine. I’m an old millennial so purchased when they were first released lol.

@katfayegarrett3872 Ай бұрын

Omg...Lucky magazine!❤

@ThePhasesofaRubyMoon 2 ай бұрын

These deep dives are everything. 😍💗

@KaylaAvitabile 2 ай бұрын

This new series is really great James, so thoughtful and interesting!!

@Mochafruit614 2 ай бұрын

Omg I loved this!!! Please keep doing more !!!!❤

@EmilyRedeker Ай бұрын

I still have some of the pink bubble wrap bags, I use them when traveling and they’ve been to Europe and back at this point 😂 Some of Glossier’s products are still some of my favorites lol, especially their stretch concealer and new foundation

@Yellowducky665 2 ай бұрын

So interesting!!! Mecca (Australian beauty shop like Sephora but better) just announced that Glossier is coming to their stores very very soon!!! Making Glossier accessible to Australians for the very first time!