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I took an electronics class as a kid and my teacher told me that my solders were "like the tears of an angel" and that i could work at radioshack. I took this as a complement of the highest order. Then when I got to working age, every single radio shack had officially closed down. I was devastated, even though I had never set foot in one to this day.

Update: they haven’t tweeted since nov. 2022, their bitcoin is down 98.91% & worth $0.0004312

Thank you for addressing the “intern” thing. Why do people think huge corporations and sports franchises are handing the keys to their empire’s public face over to an unpaid intern?

Heard Jarvis say, “Let’s talk in a year and see if you still prefer that ratio” and since it’s been a year since this video came out, I decided to check on how RadioShack is doing. “On March 2, 2023, Retail Ecommerce Ventures announced that it was mulling a possible bankruptcy filing.” Yeah it’s not looking so hot.

The phrase "there's no such thing as Bad Publicity" is something that is only said by people trying to sell you shitty marketing tactics lol. I had a feeling but it's clear you already did the legwork to show that just because they're able to get a lot of engagement by being shitty and edgy, that doesn't actually translate to merch sales and profit automatically.

i genuinely love how heated jarvis is at this, it’s so irritating when you can tell these execs think they’re being clever lmao

The hair. The curls. The shirt. The aggravation. All on point.

Honestly, if radioshack came back and was just radioshack again with more current electronics, I would go there, and I think a lot of people who have nostalgia for it would have too

Brands trying to pull a “how do you do fellow kids” is mortifyingly embarrassing

does your sponsor think that we, an audience of people subscribed to a FREE premium channel, can afford a mattress 😭

I loved when RadioShack said “it’s radioin time” and absolutely shacked on everyone.

"Experimenting with new strategies, optimizing them, and implementing them" but it's just me figuring out the best way to pour a bowl of cereal

Radio shack was important because they were almost the only place that sold electrical components if you were in school for engineering. Even though I don’t need parts anymore it’s my understanding there is still a major brick and mortar gap for students and there really is a market for bigger cities to each get one or two RadioShacks.

Having the purple devil emoji in their name just makes me imagine the marketing team making that same smug face as they come up with these tweets, like "we're so edgy no other brands would do this, this is gold" and it's infuriating

your point about followers not converting to customers is sooooo fucking valid and corporations need to understand that. i get so tired of this attitude of trending = profit.

I’m 26. I worked at RadioShack right after I turned 18. I closed 4 different stores over my two years there. It was interesting. I loved my co-workers. The company sucked.

Walking into RadioShack as a kid felt like walking into an alternate dimension 😂

I can't believe they managed to make Radio Shack *less* cool than it originally was

it's been a year now, 1 radio coin is worth $0.0005 (1/20 of 1 cent). also Ábel doesn't work for radioshack anymore. so i think it's going well for them

The irony of electronics companies not adapting to the rise of the internet

I refuse to believe anyone has actually set foot in a radio shack since like 1746

it's so fun not being on twitter cause I get little infodumps on what dumb shit's been going down lately and then I don't have to worry about seeing it on my own

This is the golden content I ACTUALLY want but don’t pay money for. Jarvis is providing the real currency.

"written by a 30 year old man" as a 32 I felt that in my soul. Thanks Jarvis.

Congratulations to everyone watching this video because you are a VIP. This content is truly gold and truly premium ( in a free way )

The thing that makes me the angriest is this guy’s career is not going to be impacted by these tweets AT ALL. He’ll move on to the next role in a year with the impressive title of CMO (seriously like any of this is actually C-level work) and continue making money for doing absolutely nothing of value. I hate these grifters.

There's still a Radio Shack in my town. It's been there since before I was born. I've never seen anyone go in or out, yet the building's condition remains well maintained.

radioshack was the first time i stole. they never getting those AA batteries back

we had an abandoned radioshack by my house when i was a kid, and from 2007 to 2014 the whole thing was filled with crows

“Am i angry? I feel like I’m yelling” - Jarvis, after being visibly upset since two minutes in 😂

To all the people saying this was Twomad. The tweets date back to quite a while before Twomad got made CEO. You can also tell because his first move was changing the accounts name to RatioShack.

They tried to be duolingo

I've never seen Jarvis so genuinely pissed about something but seeing him go off on RadioShack for their crypto bullshit is quite satisfying ngl

Let me tell you a little story about my HATRED for R.S. My dad was diagnosed with lung cancer and had chemotherapy appts. So, after one of his apts, he desired to go to the mall and look around Radio Shack. The Drs had given my dad pain meds and due to that, he was a ta_his words were a bit slurred, he was somewhat disoriented, all skin and bone, and his hair had fallen out there was no way you couldn't tell he didn't have cancer! I still remember how awful the douchbags at Radio shack treated my papa and him tearing up in our old station wagon. My beloved, big burly Irish father essentially laughed out of Radio SHACK because an associate and a manager felt the need to get impatient with a cancer patient. Less than 6mo later my dad passed away at 50yo. I was only 9. I will never forget and I refuse to ever go back into a Radio Shack. :(

I remember RadioShack had hex bugs in there. That’s the only reason why I went in as a kid

Its been a year and I can confirm nobody cares abt radioshack

"The haters can't argue with how effective my bold brand outreach strategies are in making impressions on a wide audience," I say as I wheel my crate full of airhorns onto the crowded subway car.

As someone who is theoretically a part of the target demographic for these tweets (american college student ig), this has never made me want to go to radioshack less

I don’t think I’ve seen Jarvis this personally upset in a video before and I’m here for it 😭

The fact this is what happened to radio shack, I'm at a loss of words. I never went but it was always that store that just existed next to target

Jarvis yelling at RadioShack is strangely cathartic

I'm loving how heated Jarvis is getting over a brand that everyone will forget about again in like, a month

It's okay that you were getting angry, it feels good to see someone else as passionately annoyed and perplexed as I am about this kind of shit.

I find this entire video so funny with twomad context

I never thought I'd see the day when people that go to a corporate 9-5 job think its a good idea to be horny on Twitter to sell products. The internet really changes people, huh?

I can count the amount of times on one hand that I've stepped into a RadioShack, and I can say pretty confidently I haven't done so since the 2000's. Always really bizzare to see companies and stores, especially ones that aren't particularly relevent, making the oddest social media content.

I love the metaphorical perspective of literal Radio Shack trying to pretend that its old sense of humor is popular with today’s kids.

This makes me so weirdly depressed. Radio Shack was such a mysterious and cool place when I was a kid -- I remember going there with my dad and marveling at all the gadgets and doo-dads and mysterious parts I didn't understand. I'd rather they just stayed dead in peace than whatever is happening here.

I feel so old knowing what Radio Shack is and knowing I've stepped foot in one when they still were running. I feel like I should be coughing up dust and I'm not even 30 yet.... Also dude clearly didn't want to give his age cause he's clearly 100+ and doesn't want to share his anti-aging secrets. I don't think there's even any elderly people I've met recently who uses the word Youngster..

I remember I was helping a customer find some headphones and she insisted it was sold at radio shack. I went to their website and was absolutely flabbergasted that it was a crypto website lol

Now we wait for him to see the twomad vid

Twomad going off 💀

Ur hair looks great, glad to see more people with sick curls being popular on youtube

I feel called out for being old enough to grow up with RadioShack.

Jarvis: they clearly don't know how to connect with the audience literally 5 seconds later Jarvis: Today's sponsor is a custom mattress company

The radioshack lore gets more interesting. Couple weeks ago Twomad has made a video being the “ceo of radioshack”

This video was honestly really cathartic for me because I've had some arguments here and there with friends/relatives about this sorta "relateable human brand" bullshit. I tell them how stupid and awful they are and the response is usually something like "at least people are talking about it", that the publicity and awareness are worth lots of people on Twitter thinking they're stupid and embarrassing (in terms of them making money I mean). I never could think of a good way to explain what's wrong with that, but you're absolutely right when you put it very succinctly, "it doesn't convert into sales". Like, yeah, people are talking about it, that doesn't mean it's good or helpful. I think a lot of people, especially older ones, still buy into the idea that all press is good press when, surely by now there's plenty of evidence that's not true. I seriously doubt I'm a rare case in that I avoid buying things from companies that piss me off, at the very least.

I never understood why people assume interns run companies' social media accounts, do you really think any company within their right mind would trust a temporary employee with the face of their brand ?

It was twomad the whole time. We’ve all been played.

it’s just twomad man, he’s there ceo now.

As a person in their 40s, this video is fascinating to me. Of course, I remember walking into Radio Shacks. Like, for cordless phones and power strips. It’s weird to find out they are trying to keep their brand alive with a crypto move, and super weird to watch them try to market themselves in this bizarre, tone deaf way. Living in the dystopian future, y’all. I’m exhausted. The most interesting thing is to watch Jarvis, validly and successfully employed in a profession I couldn’t even imagine when I was a kid, analyzing very earnestly the different layers of wrongness of Radio Shack’s approach. It’s cool to watch Jarvis’s tech background inform his voice as a creator. YouTubing is a real ass job, y’all. I always respected it, but I definitely appreciate your work even more now.

I used to be a manager of a RadioShack. Met my kid’s father there & made lifelong friends. I stayed until almost the bitter end & closed a few stores when the bankruptcy happened. There was zero incentive to do this so we worked our asses off closing these stores just to lose our jobs lol. I was in my early 20s & I’ll always remember my shack time fondly.

So we not gonna talk about how this was TwoMad?

i remember my first memory of radioshack at all. ive never been in a radioshack, but my dad was driving me by there and we watched someone rob it and drive away. i don’t know what happened to them so i guess we’ll never know

Them repeatedly referring back to the tweet AS “the squirter tweet” was even worse than the tweet itself … also the yelling was very premium Jarvis much justified

"because..I guess we live in hell?" Was both hilarious and so peak mood

Thank you Jarvis for existing and for helping me when I have anxiety. Premium youtuber with a premium channel

omfg I remember going to RadioShack literally once in my life. It's like one of the only things I remember from my childhood, being a DID system and all. weird thing to randomly remember.

there was a radioshack in the strip mall where we would get our Pizza Hut and i remember being absolutely devastated when they shut down, despite the fact that I had never once stepped foot inside. 8 year old me was going through it

When I was a kid I went to my grandma's house for a week during the summer. Her TV needed some sort of adapter to work with my PS2 so we went to radioshack to get one. That was the first and last time I ever stepped foot inside a radioshack. lol

TwoMad on a whole nother level xD

The goal of these managers isn’t to convince people to buy, it’s to convince the even older, even MORE out of touch CEO that they are young and hip. That’s all that matters to them.

"RadioShack cryptocurrency" is not a set of words I wanted to hear.

I'm 15, and I've been in a radioshack before!!! I remember thinking it looked cool, and I got a wii remote from there. It broke like the next day while I was playing the phineas and ferb across the second dimension game, but it looked cool!

it's literally one guy, from Wukanda.

"None of you remember Radio Shack. You're all too young." You got my 36 year old ass sliding down in my chair pulling my cap over my eyes. Thank you for that, Jarvis. Not me buying my very first cell phone at a Radio Shack in 2002

Thinking about how much Jarvis hair has grown. I was staring at him like "what's different" and I'm like "wait his hair is super fluffy" and now I realize I usually just listen to his videos, I don't Remember the last time I just sat and stared at Jarvis haha

radioshack got hacked by twomad

Dude this is the best video you've made in a long time. Please make more like this where you are fired up. I haven't laughed this hard in a few weeks!

I love that Jarvis yelled for half the video and then went "Am I getting angry?" Not quite as late as RadioShack, but damn close

RadioShack just had to come back from the dead and “advertise” in its own version of Gen Z humor.

I LOVED Radioshack

bro it's literally just twomad trolling

I went to RadioShack to buy “weird” batteries (anything other than a AA or AAA) and walkie talkies. Sometimes they had cool things like rc cars. That plus shitposts isn’t going to convert to support for a new crypto.

"The post you put out, it's kinda weak" says the dead brand that everyone forgot about in 2013 that's been dug up from the grave and zombified in order to sell some crypto scam. Ironically, I hope this type of marketing actually does die. I wouldn't say that horny posting is inherently bad but it requires WAY more self awareness than is shown by capitalists.

Jarvis: * yells for 20 minutes * Also Jarvis: “I’m not even mad”

Twomad moment

This reminds me of the long con tumblr that was Old Friends Senior Dog sanctuary. They were a popular shelter for senior dogs on Facebook and they appeared on tumblr, assumedly as an official account, when out of NOWHERE they posted "I just want to get fucked down again =/" and NEVER posted AGAIN and the Facebook was then asked and said they never created a tumblr account

god here's the thing. when you got the relatablity part.... i had to pause in anger because it's one of the biggest things i've had to UNLEARN during university. you can't just say something is "relatable" when pitching it to any given media studio, you have to have SUBSTANCE backing you up. like, my class had been working on this project where we pitch a tv show to the rest of the class as if we're pitching to netflix, right? and the first thing we were told was "don't use the word 'relatable', it's a crutch word and tells us nothing about the show". a show being relatable is NOTHING, and a tweet being relatable is NOTHING. it doesn't MEAN anything. it's a useless fluff word and arghhhh i am so sick of the concept of "relatablity" cropping up everywhere. i don't want to relate to your brand, i don't want to relate to your tv show, i don't want to rELaTE to people who providing me entertainment, i want to know what it's offering! and you're SO RIGHT about this twitter being useless fluff! it's MEANINGLESS. im yelling from the gd rooftops death to the concept of the "relatable" brand, of the "relatable" tv show, of how quiRKY everything is!

damn, he kinda say things without even knowing who is behind it

Your anger at this is extremely funny and also somehow cathartic

I did a class project about brand twitter and parasocial relationships, which I definitely half assed, but I stand by the general point I was trying to make: when Wendy’s has a personality, it’s easy to feel like they’re your friend, so you have a positive association with the brand. Does that make them money? I don’t fvcking know. But that’s very different, because (at least a few years ago, at their peak) Wendy’s twitter personality was the kind of person The Youngsters would want to be friends with. RadioShack is not managing that, and even if they were an exact carbon copy of 2014 Wendy’s, that’s now widely considered to be cringe. But they’re not even doing that; they’re giving their brand the personality of a 13 year old redditor who desperately wants people to think he’s had sex. No one likes that. It’s the reverse of the parasocial relationship thing: instead of personifying the brand into someone you want to be friends with, they’re personifying the brand into someone you can’t fvcking stand.

I feel like the big difference is, brands like Wendy's make us feel like the brand is a person whereas it's obvious that the RadioShack twitter is not only a ploy but it's coming from the person running the account. The posts also aren't relevant whereas companies like moonpie either respond, or make relevant jokes to their merchandise. RadioShackCrypto doesn't really have merchandise... at least not in the sense of relevant merch to the brand... the original brand. Like we all know moon pie sells moon pies. RadioShack is known for electronics... but this rebranding is so unrelated it may as well also be selling moon pies. I hope this makes sense. It did in my head. Also, the RadioShack crypto merch doesn't count. Only hardcore cryptobros want that shit... that said, because of the notoriety and the sheer lack of people who will buy it, if anyone in the future wants it ironically, their merch could end up being worth a lot. But it's a pretty big gamble. Especially since so many things that were much more popular are worth nothing regardless of the supply:demand ratio.

Jarvis is my favorite hat-eating nerdy time traveler. I love all the content he creates!

Twomad runs the account if that explains anything.

i have never once seen jarvis so passionate or angry about anything than when he was ranting about the radioschack crypto scheme

There’s a RadioShack a couple towns away from mine that was independent when the company went bankrupt. I feel so bad for the old man who runs that place

guys please it was Twomad 😂

Javis: it's a team of people writing these tweets and they are all old Twomad: :)