The Only Google Adwords Tutorial You Need! Click-by-click guide to your first profitable Google Adwords Search campaign.
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Table of Contents:
0:00 - Intro
0:52- Why Google Adwords
1:26- Golden Rule #1
2:10- Golden Rule #2
2:33- Golden Rule #3
2:51- 1) Campaign Structure
3:25---Local Services Business
3:55---Campaign Types
4:23---Targeting vs Messaging
5:31---Search Campaign Types
5:50---AdWords Account Structure
6:06---AdWords Testing Levels
6:59---Campaign Product Selection
9:21---Summary: Step 1
9:28- 2) Research Targeting
9:39---Recommend Campaign Type Targeting
10:07--Keywords vs Audience Targeting
11:17--4 Targeting Universes
11:27--Universe 1: Brand
12:18--Universe 2: Competitor
13:32--Universe 3: Product
13:43--Universe 4: Audiences
14:29--User Intent
14:55--Buyer Keywords Cheat Sheet
15:51--How Many Keywords To Start
16:07--Keyword Planner Tutorial
17:20--Keyword Planner: User Intent Keywords
19:41--Keyword Planner: Clusters & Patterns
20:13--Keyword Planner: Keyword Plan
20:41-Keyword Clustering
21:12-Keyword Match Types
22:44-Summary: Step 2
23:12-3) Ad Copy
20:13-Ad Copy Swipe File
23:58-Reverse Engineer Competitor Ads
25:05-Ad Character Limits & Format
25:52-Reverse Engineer Ads Prt 2
26:47-Choose Your USP
27:04--Summary: Step 3
27:14-4) Campaign Building
27:24--Recommended Campaign Settings
20:13--Recommend Settings: Local Business
29:05--Recommend Settings: Bidding
29:54--Recommend Settings: Ad Rotation
30:22---AdWords Interface: Account Setup Overview
30:56---AdWords Interface: Create New Search Campaign
31:39----- Search Campaign Networks
31:44----- Location Settings
33:19---- Location Settings - Local Business
34:42---- Language
34:47----- Budget
34:57----- Bidding - Manual CPC
35:38----- Start Date
35:58----- Ad Rotation
36:27----- Complete Campaign Setup
36:42--AdWords Interface: Create New Ad Group
37:10----- Adding Keyword Lists
38:02--AdWords Interface: Create New Ad
38:24----- Text Ad Example
39:51-----Duplicate Text Ad
40:05----- Copy Ads To Other Ad Groups
40:37 --- Summary
40:58 --Summary: Step 4
41:35-5) Experimenting
42:09--Tracking & Analytics
42:52--Tracking: Google Tag Manger
43:04--Analytics: Google Analytics
43:15--Tracking/Testing: Google Adwords Tag
43:50--Testing: Google Optimize
44:07--Experimenting Foundations
44:34--Experimenting Multiple Campaigns
45:07--Experimenting Landing Split Testing, No
45:50--Experimenting Landing Split Testing, Yes
Google Adwords Tutorial 2018 For Beginners: Click-By-Click Guide To Creating Profitable PPC Campaigns (Fast Track Plan). This is your complete step by step Google Adwords Tutorial 2018 for beginners.
Google Adwords is a digital advertising platform crated by Google (now Alphabet), where advertisers and small business like yours an pay to display short ad copy, video content, product listings, and banner images on the Google search results page and larger display ad network.
Unlike Facebook ads that appear exclusively on Facebook in the newsfeed and right hand side, the Google Adwords advertising system allows advertisers and entrepreneurs to bid on select keywords for their clickable ads to appear on the Google search results page or on websites in the display network.
So if you are a small business owner, entrepreneur, or start-up Google Adwords might be the right solution for you if you want to reach new customers online.
Now if you’re looking to use Adwords to promote your Shopify drop shipping store, Amazon FBA products, or your own Woo commerce ecommerce store, then be sure to check out the specific tutorial in the links above. This tutorial will show you how to use Google Adwords for your Shopify Store in a general sense, but the other tutorial will dive deeper into what it looks like for ecommerce.
Once you get the hang of the new Google Adwords Alpha interface, you will really enjoy testing the display network ads and tapping into the power of KZfaq advertising because there are so many different ways to promote your business.
Be sure to keep watching Google Adwords editor tutorials just like this one and always be looking for ways to make changes in your account to test. This will help insure that you are successful with your Adwords Advertising in 2018 moving forward.