Jerry Lorenzo's Nike Air Fear of God Collaboration, an Exclusive Look

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5 жыл бұрын

We went to the Nike campus in Beaverton, Oregon for an in-depth look at Jerry Lorenzo's upcoming Nike Air Fear of God collaboration. Jerry, along with two nike apparel and sneaker designers who've worked with the likes of Kevin Durant and Kyrie Irving, take us through the process of the making a new basketball sneaker that could be worn in the NBA, jackets, shorts, and more.
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Пікірлер: 361

@thesneakertifosi 3 жыл бұрын

2 years later he's going to Adidas. Time flies.

@Dthm75 5 жыл бұрын

Then you'll make a limited amount and price point them to the point kids cant afford them to be able to get the feeling of owning first Jordans like u want them to

@BackseatJuice 5 жыл бұрын

Good, kills resale and get them to the people who really want the shoe.

@scubawithatuba 5 жыл бұрын

Well said. The sheep can't handle the truth.

@Andre-md1oh 5 жыл бұрын

@@BackseatJuice that makes zero sense

@BackseatJuice 5 жыл бұрын

André No, you are just stupid. Try reading the sentence again and think!

@gbo102386 5 жыл бұрын

BackseatJuice how does making limited amounts kill resale 🧐? I think u need to reread the original comment.

@TheSteveniell 5 жыл бұрын

Fear of Price! 😆

@Rebecca-sc7rd 4 жыл бұрын

Esteban Polanco lolllllll

@zerlix.4878 4 жыл бұрын

Esteban Polanco .

@millza9512 5 жыл бұрын

the first thing he said was absolute garbage considering these shoes are going to be approximately $400, what kid is going to be able to buy this??

@markymars 5 жыл бұрын

Lewis Miller the rich ones

@GlitchmanOmega1 5 жыл бұрын

@@markymars They won't because these shits aint got a supreme logo on it lol

@30m3 5 жыл бұрын

Middle class white kids and asians.

@GlitchmanOmega1 5 жыл бұрын

@@30m3 I mean i'm poor but it's honestly not THAT hard to save up for these. Just don't eat out and spend your money on random shit for like 2 months surprisingly I can afford these with two checks

@30m3 5 жыл бұрын

@@GlitchmanOmega1 You won't get the chance to save for them for retail (release date is 15th). Plus these will sell out instantly and most likely will command around $700 - 1000 on the resale market. Besides if you have to save forget about them, spend your money on something more worthwhile as you won't want to wear the shoes and ruin them and so you won't get enjoyment from them. I've been there.

@airmeezy 5 жыл бұрын

No need to relate to I can’t afford Jordan’s narrative growing up. He’s dad played in the mlb and was a manager . Save the crap lol

@rami9274 5 жыл бұрын

his* my guy. just for future ref

@Thegideon5148 5 жыл бұрын

@@rami9274 lol that's funny

@rockoutkids 5 жыл бұрын

i don't particularly care for fog but i think jerry really killed it with this shoe. It's something different at least, and I love the shape.

@manavmutha6897 2 жыл бұрын

The whole story of him not being able to afford a Pair of Jordans to actually collaborating with Nike to design a shoe of his own, which literally no kid could afford, just doesn’t come together. Respect, for creating such an amazing shoe tho, even though it’s not accessible to the masses.

@a.ffirmative 4 жыл бұрын

"His attention to detail is insane" Damn bruh look at those gluestains on a 350 dollar shoe

@wuan7870 3 жыл бұрын

Thats nike tho

@pemalama23 4 жыл бұрын

His pops was a MLB pro when he was a kid talking bout he could only afford Jordan Flights smh lol

@wuan7870 3 жыл бұрын

His dad was black prob didn’t get payed a lot

@Yesszzirr 5 жыл бұрын

Can't wait to cop the replicas! Lol

@aaaron7481 5 жыл бұрын

repfam😂

@juancalderon4038 5 жыл бұрын

Aaron Raymundo repfam😂😂

@jagg1620 5 жыл бұрын

DHgate!! Has anyone ever got any vapormax on there??? How are they

@bilalkhan5370 5 жыл бұрын

JAGG I got some Revenge x Storm ⚡ off of DHgate and they fire tho

@Barberingbyethan 5 жыл бұрын

JAGG yeah I got VaporMax on ioffer they look really good but they are super loud on hard floors

@briansohm6687 5 жыл бұрын

His story is kinda bull shit about wanting kids to feel the satisfaction of owning their first jordan and the sneaker retails from $300-$400. But i still like the sneakers, also its a nike collaboration where they let the collaborator make their own silhouette out of nothing.

@ivardejong4855 5 жыл бұрын

‘And then we put some glue stains on the shoe, giving it a grungy feel and premium finish’

@knockz78 5 жыл бұрын

Ask Jerry why he charges $350 for a plain black tee ?

@Dannydrinkbottom 5 жыл бұрын

ross noakes man it’s how they make the black t probably 😂input costs

@billjones65 5 жыл бұрын

Jew Life, stop hating

@billjones65 5 жыл бұрын

@@Dannydrinkbottom You are stupid as fuck or a little kid. Those shirts cost pennies to make in Vietnam by children. Lol, damn you are the most gullible dumbass aren't you?

@Dannydrinkbottom 5 жыл бұрын

@@billjones65 You don't have to insult me you piece of shit. I'm sorry that you're broke. I'm being hypocritical but I don't care. Sometimes people complain too much. If you can't have it don't complain,work for it. Do something

@Dannydrinkbottom 5 жыл бұрын

@@billjones65 probably live in your mom's basement still😂😂

@EscoForever1 5 жыл бұрын

The story about not being able to afford Jordans is bullshit and why do these designers all have these corny inspiration stories that seem to be copy and paste about the 80s and 90s

@billjones65 5 жыл бұрын

Because the people that buy their shit are stupid as fuck and rent where they live.

@vonvex 5 жыл бұрын

So dope. More of this content plz

@DerSchweiz3r 5 жыл бұрын

Thank Jerry Lorenzo 4 the new FoG Raid Light Bone.! 🔥

@KB-dd7xq 5 жыл бұрын

Like how you can tell how much he wanted to included the designers. We instead of I. Leaning forward to have them in the shot

@nathanhill4810 5 жыл бұрын

These fellas are such an interesting mix of personalities... Very interesting

@Karlene1722 5 жыл бұрын

“...makes a kid feel when they first got a pair of Jordan’s..” they’re almost $400. Realistically, what “kid” is he referencing? I love the sneaker and I am a fan of most of Jerry’s work - but sometimes he’s full of crap lol. This stuff is way too overpriced for the people he “THINKS” he’s catering to.

@toooeasyyy7235 5 жыл бұрын

D Fr the shit he says makes no fucking sense

@moebang7599 4 жыл бұрын

Price is relative. When Jordans first came out at $100 that was a utility bill for our house at the time. And today’s kids enjoy wearing something not everyone has. That too was the allure of Jordans when they first became popular

@jeffreyredding9229 3 жыл бұрын

He just drawing inspiration from his Child hood thats all

@MACtheVILLAIN 5 жыл бұрын

I copped these just based on looks. I reflexively looked at the price on eBay anticipating not winning the draw like always and listed them immediately. After hearing the story and the attention to detail I think I’ll hang on to them. At least for a while...

@christomicic1 5 жыл бұрын

I love the warm up shoot around shoes more than the basketball. Great looking shoes, dno if I could rock either but they’re quite pretty

@MrSHG500 5 жыл бұрын

he looking like the streetwear jesus 😂

@kanyewest879 5 жыл бұрын

IM EXCITED FOR THIS COLLECTION 🔥

@davids2206 5 жыл бұрын

I love what this dude is doing. It’s sad his stuff is too expensive for me to own

@fazeeugene9111 4 жыл бұрын

David Salchert it's sad he charges that much

@oteila6151 4 жыл бұрын

Faze Eugene if u know the materials he used u would know why. This may be the most high quality shoes nike has ever done

@randypage26 4 жыл бұрын

Life is short buy the shoes

@corruptedinc2621 3 жыл бұрын

@@oteila6151 ahem glue marks

@FirstNameLastName-pg3pi 2 жыл бұрын

@@randypage26 life also costs money

@jaykemendez9425 5 жыл бұрын

Everybody complaining about how they’re gonna be limited but without the sneaker being limited you wouldn’t have that same fresh feeling a kid could get if they got their hands on this sneaker

@datboymacho4107 5 жыл бұрын

looks like a balenciaga jordan

@alexbinder1592 5 жыл бұрын

BROWNBOY MACHO I came here to look for this comment specifically. Glad I didn’t need to say it.

@OldTheGiant 5 жыл бұрын

adidas*

@satellite3253 5 жыл бұрын

No its yeezy 750 rip off

@billjones65 5 жыл бұрын

Rip off real designers, that's Fear Of God, lol

@forrealforreal8723 5 жыл бұрын

Faxts

@kcalb3180 5 жыл бұрын

LOL the entire time I was just looking at the Nike Design Director's necklace ....

@MrEiht 5 жыл бұрын

This is what I felt. He really managed that they have the same magic as Jordans had when they originally released way back then. Really rare to achieve this. Wotherspoon Air maxed, I mean managed this too.

@saint7626 5 жыл бұрын

Jarrett, I see you flexing with the full Goro's necklace 👀

@Bats10 3 жыл бұрын

I call this art work. .. but as an artist myself. I grew up not being able to get Jordan's or fresh ass Nikes.. my mother bought me a pair pro wings ( payless shoes? I drew a nike logo on it just so i can fit in with the kids.. with that being said, you gotta stay humble and don't over price the shoe.. keep it under 200 and people can buy it.. be an artist and give back to others with good shoe prices.. when you die, all that money you made wont go with you.. stay humble and don't be greedy cus then you'll have a fear of God

@infraredluhvee 5 жыл бұрын

Damn need this innovation

@kentcairy1531 2 ай бұрын

Wow butiful beginning🎉 I just found these too❤

@callumsims4455 5 жыл бұрын

I love the passion but you've designed a shoe that kids just can't afford man!!!

@vezubuhlekhumalo3488 3 жыл бұрын

then you'll be the dad who'll buy for your kid..

@Hussepapito 3 жыл бұрын

It’s the resale prices

@Sturnburn772 5 жыл бұрын

Dope shoes from a cool down to earth dude

@yakuzakasaima 5 жыл бұрын

Forest gump work with nike now? Damn

@Fcukyesterdae 5 жыл бұрын

Danial Marakov 😂😂😂

@emmanuelsilvera8032 5 жыл бұрын

@tygill7401 5 жыл бұрын

He worked with them in the movie you stupid fuck how you think he got the Cortez

@yungcloud4839 3 жыл бұрын

The fact that Jerry's Nike collab was paying homage to the 80's/90's "Golden Era" for sports is what makes it so iconic. The passion he had as a child is incorporated into his shoes and clothing, and it's a passion that can be felt by those who support him and his brand. And the fact that it was with NIKE made it that much better, it's unfortunate that he moved to Adidas. But I'm excited to see his creative spark evolve and transition over to the | | | stripes.

@KingDiola123 5 жыл бұрын

Have those gray shoes been released. The ones with the strap high?

@AlpNewYork 5 жыл бұрын

couldnt afford anything as a kid made shoes 3x more expensive than what he couldnt afford to make sure everyone taste the same feeling , smart man

@YDallDay 5 жыл бұрын

jerry tears his shirts and wear it others: that's another level of craft 😂😂😂

@DeepSooth 4 жыл бұрын

9:42 OF 3 DUDES TALKING ABSOLUTE BOLLOCKS

@ImDougDimmadome 5 жыл бұрын

Someone said he always sounds like he's about to cry when he speaks, and I just cant get that out of my head lol

@frankybabysr 5 жыл бұрын

Hope I can get my hands on a pair Wow

@billjones65 5 жыл бұрын

300 foot locker in Hollywood on the 15th, got mine reserved. Available for $1,500 size 10 on the 16th. DM

@kevinmascarinas4142 5 жыл бұрын

need the light bone for the feets

@jessie9192 5 жыл бұрын

So cool 👍🏼👍🏼👍🏼👍🏼

@keepout2268 5 жыл бұрын

Them sweatpants tho😍😍😍

@deshaundozier 5 жыл бұрын

Dope. Then grey shits hard

@FLifewMikeyArtC 5 жыл бұрын

What other Nike’s did these two work on? Really curious

@ginrummy5394 5 жыл бұрын

the rough drawing makes them look like balenciaga speed trainer even the shoe i feel kinda looks like them with a different sole and nike logo

@Chooong7 5 жыл бұрын

so they started with a balenciaga then customized it.

@lanigirq 3 жыл бұрын

You are an idiot

@joseurbina628 5 жыл бұрын

what's Forrest Gump doing there

@victormurillo6956 5 жыл бұрын

I respect the man for what he’s done with his brand but I’m not buying his story of wanting the youth to feel the way he felt buying Jordan’s as a kid. It’s a load of crap considering the $400 price point. Kids can’t afford it and he knows damn well it’s worth that. Maybe the all suede versión is close but not this mesh shit.

@leerobinson8979 5 жыл бұрын

Very true brother

@tryitout-701 3 жыл бұрын

He is the son of a multimillionaire baseball player.

@qinodaroza9296 5 жыл бұрын

Talkin bout all this inspiration when really yall were just like ok the balenciaga speed racer is nice, lets make a nike version using basketball tech

@justinheartman5984 5 жыл бұрын

The shoot around looks better too me

@Mrnoodlezxd 5 жыл бұрын

Yeah same I mean I would get the other other ones wear em a little then when they get a little worn ball in them probably but the shoot arounds are sick and are 50 bucks cheaper ..

@nicholassukhdeo3107 5 жыл бұрын

Lookin at this vid because I copped the Raids!!

@ShadowF305 5 жыл бұрын

The white ones are real nice but also look very similar to the John Geiger 002 shoes

@ivanlesmanasusanto2323 5 жыл бұрын

That man wearing crazy Goro necklace set.

@umbrellaman08 5 жыл бұрын

Ninja/Storm Trooper boots! lol

@ivanrakovic6375 5 жыл бұрын

This is bassically a life style model of a lineman cleat

@TooFrazed 5 жыл бұрын

People be talking about the $400 shoes but I’m hear wondering why the clothing haven’t been released yet😂 the NBA sweats look dope af🔥

@dariusmcintosh7108 5 жыл бұрын

A designer that actually designed his shoes with thought

@LuyahDunnit 5 жыл бұрын

What happened to the news part of complex news ??

@fflores957 5 жыл бұрын

So what is dropping on the 15th? All designs? Some designs? Where can we find them? Nike? FOG?

@Hatchaindahouse 5 жыл бұрын

Exactly what I was wondering I want that crewneck so baddd

@TheTonyAndreas 5 жыл бұрын

Firuh, Fiyah or you could just say FIRE!!!

@derrickbaruga4761 5 жыл бұрын

9:20 AMEN JERRY

@Thacldriva 5 жыл бұрын

Hoping the price point helps me secure a high and shoot around. From a design prospective, these are 🔥. Kanye wanted to build his own Sole when he did his collab, but Nike didn’t let him. So he settled for the aj3 sole and air tech challenge sole. Speaks volumes of Nike’s trust in this man’s vision.

@dennisb119 5 жыл бұрын

Glad Yoko Ono was in the video

@misco_ 5 жыл бұрын

Genius

@TrapPhoneLoveMelodiesss 5 жыл бұрын

Bro, these are SICK! I really with they would just make enough of these so people can actually by them.

@cinemamode9928 5 жыл бұрын

anyone knows when the yellow ones are dropping?

@valentinblanco1751 5 жыл бұрын

they are "friends and family"

@darrylherbert690 5 жыл бұрын

I understand resale price because the shoes are limited. Back in the day Jordans ran 150.00 at most

@nilezcole4012 5 жыл бұрын

Damn near a thousand dollars for a shoe . Yea I’m sure a lot of young children are getting that great experience that you got at a young age

@pindog777 5 жыл бұрын

Thought Jerry's Voice would be deeper...

@jorgebravo8290 5 жыл бұрын

Great make the shorts more daisy duke while ya add it...foh

@Unc_Talks 5 жыл бұрын

These were dope to me as soon as I saw them. The story makes it doper. No one likes em it seems like tho..

@POVShotgun 5 жыл бұрын

Lol the Chinese dude sounds like Jared from Silicon Valley some how

@abhijitpalkar9855 5 жыл бұрын

Fear of god all time favorite brand 😎😈

@shawdawg27 5 жыл бұрын

🌊🌊🌊

@IrvineIkari 3 жыл бұрын

Welcome to Adidas, Jerry.

@ricktassel9167 5 жыл бұрын

If BBB charged people 500 for sneakers, I can only imagine what these will be. My guess is about 700 retail.

@WhyAmISuchAGod 5 жыл бұрын

Blair Guinn $395

@billjones65 5 жыл бұрын

$300, foot locker. $1300 resell....copped mine.

@lucabrazi06 5 жыл бұрын

Blair Guinn - on StockX resell $3600

@felixgarcia2567 4 жыл бұрын

Jerry “conviction” Lorenzo

@David-jh6kf 4 жыл бұрын

WHY ARE ALL THESE COMMENTS THE SAME? stop complaining about the price, if it’s too expensive it’s too expensive, it really doesn’t matter. Just don’t buy it lol

@supremeetnel7707 5 жыл бұрын

It looks like a redesigned air mag

@kenderson3117 5 жыл бұрын

It's kind of funny, the rectangle air bag kind of makes it look like an Adidas shoe.

@jontorres8408 5 жыл бұрын

Watch these for the creative process

@Plasticbag4myplasticbagz 5 жыл бұрын

They look simple and unfinished or like a sock with a sole attached to it ,if that makes sense

@elalacran4993 5 жыл бұрын

nice!

@haitamkataka531 5 жыл бұрын

Its really expensive in my country but i'd sell a kidney to get a pair

@ricardowoods8777 5 жыл бұрын

Mofo is straight 🔥🔥🔥

@darrylherbert690 5 жыл бұрын

So why the shoe priced so high?

@Bells32998 5 жыл бұрын

They may be expensive but they are hot shoes imo

@iankamau222 2 жыл бұрын

these guys say “like” a lot

@Bulziibileg 5 жыл бұрын

lol the shape they agreed on was Balenciaga s shapee hahaha smh

@XVNRX 4 жыл бұрын

“Kids” gotta know about your brand too dawg Essentials isn’t enough

@Inventor_VA 4 жыл бұрын

I don't know 1 kid who can just afford to lay $400 dollars on a shoe, unless that kid is a era( 2017) sneaker head from Brooklyn.

@marcleconte 5 жыл бұрын

This looks like what Philippe Starck did for Puma almost 10 years ago ... but still dope. Too expensive though ...

@ethanryan3860 4 жыл бұрын

Jerry Lorenzo over Virgil Abloh, change my mind

@tvisionary9024 3 жыл бұрын

@hahabamay 5 жыл бұрын

I'd probably have to sell off both arms to buy these so I'll just stick with vans

@parmesancheez4932 5 жыл бұрын

Me being a kid can not afford Fear of Gods...

@dfrees42 5 жыл бұрын

Inspiring. New design with old school roots.