Journey Maps in UX | Design Process

Journey Maps in UX | Design Process | Blue Fin Design

Рет қаралды 300

Күн бұрын

Watch this video to learn about Journey Maps in your UX process. I talk about what is a Journey Map, why to use Journey Maps, when to use Journey Maps, the components of a Journey Map, some variations of a Journey Map, and some good examples of a Journey Map.
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Пікірлер: 4

@lei3591 2 жыл бұрын

Hello, great videos! You explain everything in a very clear and simple way. Thanks a lot :) I have some questions, I hope you don't mind: you said that the Journey Map is a visualization of the process the user goes through to complete their task. So if you want to redesign a service for example, would you use the process for the original service to see where the pain points are, or would you rather use the journey map for the already optimized process you designed to show how it improves the user experience or something? Can it be used for both? My other question is, would you say the user journey is a part of the customer journey? Sorry if my English is incorrect. Greetings from Portugal

@BlueFinDesign 2 жыл бұрын

Thank you so much for watching! I hope the video was helpful :) 1. You can use the process for the original service to create a journey map and then optimize that to improve the user experience. 2. The user journey of a website is part of the larger customer journey which may include, physical stores, services, etc.

@shine4design Жыл бұрын

Hey Nickel, Another great video! Thanks! I wanted to ask you what happens if there are multiple key players in the app. For example Job board - where we have job seekers and employers. Should we create 2 personas and 2 journey maps? Is there someplace where they both will be shown together and in which way they interact (user story, or something else)?

@BlueFinDesign Жыл бұрын

Thank you! Glad you liked the video :) Yes, it’s important to. Relate journey maps for every persona to demonstrate and understand their journeys through the application. Where their experience comes together is in the flowcharts or process diagrams that emphasize on the workflows rather than stakeholders.