Effective Email Automation: Targeting Non-Buyers with Surveys
Joey demonstrates how to set up an email automation sequence targeting people who have not purchased an offered product or service. It involves creating a sequence of emails that end with the option for non-buyers to receive a survey.
To ensure only non-buyers are sent the survey, the script explains adding a conditional automation at the end of the offer sequence that subscribes only those who haven't purchased to a new email sequence for the survey. This method helps in filtering out buyers and engaging non-buyers for feedback, leveraging a demo account for illustration.
00:00 Introduction to Email Marketing Strategy
00:19 Setting Up the Offer Sequence
00:42 Creating a Separate Survey Sequence
01:21 Linking the Offer and Survey Sequences
01:29 Adding Automation and Conditions
02:30 Final Thoughts and Wrap Up
DESCRIPTION
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