How to get more sales on Etsy when there's nothing wrong with your shop

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How to get more sales on Etsy when there's nothing wrong with your shop

Рет қаралды 40,277

Күн бұрын

There are a few things you should check when you're not getting sales in your Etsy shop, and a few things you can do to increase your chances of getting visits and sales. The main thing is to look at reality and not imagine that you're doing everything right!
00:00 Intro
01:00 Looking at your stats
04:20 Where is your social media traffic coming from?
07:20 Setting up a sale
10:30 Using Etsy ads
12:15 Maybe it's your products
16:51 Maybe you're not doing things you should be doing even though you think you are
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This channel is meant to help Etsy sellers increase their sales and learn how to use the Etsy system to make more money on Etsy. If you have ideas for tutorials leave a comment on a video or int he community tab and I'll try to talk about the subject. Selling on Etsy can be hard at the beginning, but I hope that my Etsy tutorials and tips can help you to grow your Etsy sales and make more money on Etsy. Growing your home based business works better when you have advice from an experienced seller, and I hope that I can help both beginners and more experienced Etsy sellers make more sales on Etsy, understand Etsy SEO better, and basically grow your business.

Пікірлер: 125

@KaraBuntin Жыл бұрын

@RachellesCrafts 2 жыл бұрын

Super helpful advice even for experienced sellers. Find what works! Every shop is different but in my case I get more views and sales, 1) The more active I am in my shop (no “set it and forget it”) 2) I get increased traffic from ads-but I run them ONLY when I can afford them 3) The larger variety of items I have in stock, the more I sell, but I sell supplies so mileage may vary for other types of shops.

@CabbagePatchSoap 2 жыл бұрын

Thank you, this was really helpful :) I never understood how to use the google trends page, this makes so much more sense now

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@katz103 9 ай бұрын

Your videos are so informative. Thank you for sharing all of your knowledge!

@KaraBuntin 9 ай бұрын

So nice of you, i appreciate that.

@kahoycrafts 2 жыл бұрын

Thanks for the tip about 30% off sales, had no idea Etsy promoted items based on the percentage discount.

@KaraBuntin 2 жыл бұрын

That's only when Etsy's doing a sale, though, not all the time. But if they're trying to get you to do a sale it's generally 30% or up that they'll filter for.

@luciaiglesias1456 Жыл бұрын

I love how bullshit-free this woman is

@KaraBuntin Жыл бұрын

Tell my husband that ha ha

@crystalsmuse 2 жыл бұрын

That ending though... "You really have to be honest with yourself, are you REALLY posting on social media enough" Why you gotta come at me like that? 👀

@KaraBuntin 2 жыл бұрын

heh heh heh

@GyrotexGaming 2 жыл бұрын

Really enjoyed your video, Kara. Great tone - as I'm sick of over hyped promises of the world from many other Etsy expert channels... I'm in the process of setting up a side hobby (maybe business later) shop project and your tips were really helpful. Thank you

@KaraBuntin 2 жыл бұрын

Thank you so much!

@cheryla6408 2 жыл бұрын

I never clicked so fast, lol!

@KaraBuntin 2 жыл бұрын

Ha! I think it's a topic everyone is interested in at some point, myself included!

@VirginiaMathews94 2 жыл бұрын

Same!

@cheryla6408 2 жыл бұрын

Kara, I recently joined tiktok for putting my wreaths out there, "full disclosure" huge introvert here. Do you have any thoughts about tiktok for getting traffic? Thank you in advance, your videos are so helpful.

@Acaketoremember 2 жыл бұрын

@@cheryla6408 I don't use tiktok so I have no opinion that would be relevant!

@Paper_and_Fabric 2 жыл бұрын

Thank you for sharing this information. I’ve never taken the time to look at the stats in my shop, but I will now!

@KaraBuntin 2 жыл бұрын

I’m going to do a video about etsy stats soon!

@homecreativedesigns1425 2 жыл бұрын

Thanks Kara, very helpful.

@KaraBuntin 2 жыл бұрын

Thanks for watching!

@beegee315 2 жыл бұрын

Hi Kara, very interesting, I've only been going for just over a month and getting 800+ a day visits but only 5 sales you've given me plenty to think about.

@KaraBuntin 2 жыл бұрын

If your shop is new things will be different too, because of the low number of sales. Once you get more sales things will probably pick up.

@happieTeach2u4fun 2 жыл бұрын

Thanks so much! I’m just starting out and need this sound advice. :)

@KaraBuntin 2 жыл бұрын

You're so welcome!

@JaneThomas58 2 жыл бұрын

This is helpful, Kara. Thank you. If I am getting traffic from FB, are the best posts strictly product photos or should I be adding links to related content or write short articles about my making process with photos. I know videos are recommended but I am not really set up for that and not sure how to do it.

@KaraBuntin 2 жыл бұрын

You would have to go in to look more specifically at what's getting the most engagement on Facebook. If you have a facebook business page go to business.facebook.com and use their stats tools there to see what people seem to be looking at most.

@AzuraTarot Жыл бұрын

great channel. And yes, sometimes it's the product. And not so much that your product (handmade and good quality) isn't wanted, but that there are far too many shops out there reselling cheap knock-offs and fake products for a few $ or even cents. Even worse when it's a digital product, because then the undercutters can go on forever without being ruined financially. Imo, Etsy is not the place to go to sell high quality products and make a living. People just won't buy from you regularly enough.

@KaraBuntin Жыл бұрын

I disagree to a certain extent since i make a full time living with physical products on Etsy, with plenty of repeat customers. But you’re right that digital is tough and that Etsy has become swamped with crap and undercutters, especially in the past couple of years.

@AzuraTarot Жыл бұрын

well, I'm happy for anyone who manages to do it. But yes, I was mainly referring to digital items, and people who use AI programs for mass production, yet claim they made all items by hand.

@ArtistRebeccaLS Жыл бұрын

I use social media - promote everyday - my Etsy traffic is still very low compared to yours. In a month I get around 330 visits………. Stats say I bought 52% of visitors to my shop. Listings viewed 316 times. Etsy bought 48% of visitors . Social media says 45 which appears to be 14% of traffic Twitter being my main source of visits (42) 2 visits from Facebook but I only just created it and have been banned for 2 days for liking a post….. I’ve never understood Facebook….. it’s just so difficult for me to workout. But I tried joining Etsy community groups there and liked one of their posts, then BAM! blocked for 2 days for not obeying rules I didn’t see 🧐 Thank you for going through each area and explaining - I wish Etsy had a photo tick box that automatically ticked or went green when your photo meets their demands.

@annejia5382 Жыл бұрын

hi! when it comes to facebook (specially newer accounts let's say 3-5yrs), they tend to ban/not allow to engage/block movement on newer accounts that have so many movement within a short period of time. i have multiple accounts on facebook (personal and non-personal) and one of those is a newer 2022 account and that specific account gets banned or stopped or blocked most of the time and when it comes back to normal i would only do few movements separated in different hours in a day cause if not it gets re-banned/re-blocked again. maybe that's what's happening to your account. maybe try limiting your movement on facebook and allocating those for the most important posts only per day so you can avoid being restricted on your movements by facebook itself. it's really a pain whenever facebook blocks/bans an account.

@KaraBuntin Жыл бұрын

It sounds like you're doing what you can do...Don't compare your traffic to mine, I've been on Etsy for 11 years!

@ArtistRebeccaLS Жыл бұрын

@@KaraBuntin woohoo! Thank you 🙏 it’s nice to get reassured by an Etsy pro . I looked at your other videos about keywords and did some changes to my listings and hoping it will improve results for me. Thank you for all your advice you give

@Mimihomestyle 2 жыл бұрын

So, I did a sale as Etsy requested for last month. I got a few sales but not as much as I’d like. Then when the sale was done I received more sales than I did with the sale. Now crickets again. Last month I barely made anything. Last year my sales were awesome and I thought I had it figured out. Now I’m back to being discouraged and wondering if what I’m selling is even worth continuing. I’m so confused! Lol

@KaraBuntin 2 жыл бұрын

Have you also looked at your traffic and everything else/ it could also be that you're in an extremely competitive category and there's not enough demand for the supply. So it could be that there's too much supply for the demand, or that the demand is so low any supply is too much.

@deserthorses5 2 жыл бұрын

Very useful! Thank you!

@KaraBuntin 2 жыл бұрын

Thanks for watching!

@emmahradecka8530 2 жыл бұрын

Hi Kara, thanks for this video! A question: Could it also have something to do with the fact that you're not in the US or UK or Australia, and not shipping to those countries? I'm in Belgium, and shipping to the EU only. Etsy simply isn't a thing here, really. And I know of some German shops struggling, too. Not shipping to the UK or the US. I'd love to hear your opinion on that, maybe a short video on Patreon if you didn't want to talk about it on KZfaq. Thanks!

@KaraBuntin 2 жыл бұрын

That could absolutely be part of it. That would be the supply/demand thing. If you only ship to a country where there's no demand because nobody's heard of etsy, you'll have trouble.

@gc6497 2 жыл бұрын

Hi Kara, I am listening to your videos while I am getting my first Etsy shop ready, I am wondering if you review shops? I would love to hear your opinion ! Thank you for all the knowledge you share, I am learning a lot from you! lots of love from Italy

@KaraBuntin 2 жыл бұрын

I do on patreon at patreon.com/karabuntin, but if your shop is brand new it probably won’t be too useful!

@olgashurlow5593 2 жыл бұрын

Please help me understand something. I’m having a hard time wrapping my head around this. If I’m promoting my shop in social media and I’m bringing most of the traffic to my shop then why am I seller f my items on Etsy? Isn’t that why I pay all the fees for?

@KaraBuntin 2 жыл бұрын

You figured it out, go get your own website.

@KelsVaughne 2 жыл бұрын

Question.. do you do shop revamping for people? For instance, would I be able to pay you to take a look at my shop and revamp my listings etc? I'm watching sooooooo many videos on etsy selling and seo but I'm just not sure if I'm doing everything that I can to get sales. I opened my shop two weeks ago and have only made 3 sales (one being my mom lol) and I am running ads.

@KaraBuntin 2 жыл бұрын

I don’t anymore, but i endorse Mary Avelis, who’s been in my EShop Success program for 3 years. You can hire her at lilfoxdesigns.com/collections/digital-services

@Mimihomestyle 2 жыл бұрын

Lol fidget spinners! Type in pop it’s my niece can’t get enough of those

@KaraBuntin 2 жыл бұрын

The fidget spinner people should take note of that

@wisewordsforlife2866 Жыл бұрын

Do you recommend using the folded T-shirt as the listing thumbnail or the full view of the tee as the thumbnail? Also do you recommend using a person wearing the tee in the thumbnail?

@KaraBuntin Жыл бұрын

I would try different things to see if different images get more or less traffic.

@yanakapustochka Жыл бұрын

I post the pins on Pinterest and have some views & clicks but no one go to the Etsy... I don't understand why? All say that Pinterest number 1 for advertising Etsy shop

@KaraBuntin Жыл бұрын

You have to do it the right way, and Pinterest takes a long time to get your pins into any type of circulation. Like 6-8 months.

@KritTeekDeZigns 2 жыл бұрын

Wow. 10,000 visitors. That would be a miracle for me. lol

@KaraBuntin 2 жыл бұрын

I get a lot of traffic, but I've been on Etsy for a long time and I have a lot of listings!

@skfhdsjknldgfv 2 жыл бұрын

HI Kara - Thanks for the video! if you run facebook ads where does that get categorized? Social Media and then Facebook? Also what is etsy app and other etsy pages and how is that different than direct and other traffic?

@KaraBuntin 2 жыл бұрын

If you're running your own ads, then that would be in direct traffic or social media, I'm not sure where they put that. Etsy app includes app traffic, which can be search or suggested or whatever, so it's kind of a junk category. Direct traffic would be links that go directly to your shop from blogs, emails, or other non-social media sources. It's very mixed up.

@nabilmontrilo436 Жыл бұрын

Thanks

@KaraBuntin Жыл бұрын

Welcome

@trinityclaire7925 2 жыл бұрын

I love your videos

@KaraBuntin 2 жыл бұрын

Thank you!

@eternity6615 2 жыл бұрын

Thank you for your video - very helpful. You said something that I didn't understand - you said its' illegal on Etsy to have a perpetual sale - can you please explain?? Thank you!!!

@KaraBuntin 2 жыл бұрын

It’s not illegal on Etsy, it’s illegal illegal, like federal trade commission illegal. There are laws about how long you have to have things at a regular price before you can put them on a discount, and it varies by location. You can’t put your whole shop on a discount that’s always there.

@eternity6615 2 жыл бұрын

@@KaraBuntin Im sorry I still don't understand, I will try to google what you said to see if I can figure it out. So I think you are saying - I can't run a sale on my Etsy store everyday - because the federal trade commission will deem it illegal? I try to run a new sale everyday - but now I'm worried.

@kelli8923 2 жыл бұрын

I came to comments to ask the same question and I didn’t understand the response either. Etsy (I thought) boosted shops with discounts and sales.

@KaraBuntin 2 жыл бұрын

@@kelli8923 They only do that through filters if they're having a sale. On a normal day they don't give any more visibility to a markdown, but if customers search with sale filters they'll see your shop. Regardless, it's not legal as a business to run a sale all the time, that would mean that your listings are never really at a sale price, it's just trying to deceive customers.

@KaraBuntin 2 жыл бұрын

@@eternity6615 I'll do another video about it, but there are basically consumer protection laws that say you have to have things at the "regular" price for a specific amount of time before you can offer it o sale. And there are limits to how long the sales can run before you have to put it back to the regular price. A lot of digital sellers just do 10% off on their entire shops all the time, but that means that those things aren't really on sale, they're never really marked down because the "regular" price is the sale price. Each state and country has laws about the guidelines for sales. If you're changing the thing that's on sale all the time and you have the thing that's marked down at the regular price more than it is on sale, that's probably fine, but you'd have to check with the laws in your state or country.

@jeanathey767 Жыл бұрын

Kara, you mentioned having 3 shops. I'm considering opening a second one. Do I need to file a new fictitious biz name, run the notices, separate tax filings etc.? Or, is it enough that both stores are on Etsy under my same name, SS#, so I can just open the second "location" with Etsy and call it done. Thanks so much for your informative videos.

@KaraBuntin Жыл бұрын

It doesn't matter for Etsy, but you might have to file DBAs with your state or local government. I have to file a DBA for every name that I'm doing business under because of state laws, but they're all under the umbrella of my LLC. You can use the same bank account and SS# for each Etsy shop, though.

@scrappingwithsharon9378 2 жыл бұрын

How can I watch a shop review? Love yourr videos. thanks!

@KaraBuntin 2 жыл бұрын

Join my Patreon at patreon.com/karabuntin

@scrappingwithsharon9378 2 жыл бұрын

@@KaraBuntin There is something wrong with that link. First it sent me to "Forum of Desires." Not for me thanks. Then to a Pateron site but I could not get it to work for your name.

@KaraBuntin 2 жыл бұрын

I fixed it

@PsychicSoulWhispers Жыл бұрын

Would you say patience is the tool you need the most?

@KaraBuntin Жыл бұрын

Probably knowing when to not panic is the most important :)

@katiegriffith2504 2 жыл бұрын

Hi Kara, Heard you say that perpetual sales are illegal. I know Etsy discourages them, but can you tell me where in the handbook it talks about prohibiting them? Thanks!

@KaraBuntin 2 жыл бұрын

It’s not Etsy, there are federal and state consumer laws that prohibit saying that something is on sale if you don’t offer it at a “regular” price for specific time periods. The laws are different everywhere, each state has its own guidelines and there are federal regulations too. Some countries in Europe have laws that are a lot stricter about it, too.

@Token-Talks-TV 2 жыл бұрын

Hi I have opened new etsy shop can I use like real orders to generate more sales on my account and get ranked and is it against etsy policy? real sales means I tell in my circle(relatives/friends) to view my shop and if they like it and they order something and I get sale. is it right or wrong?

@KaraBuntin 2 жыл бұрын

As long as they're really buying something and you're not refunding them or anything, then it's a real sale, and it's fine. You can't create accounts to buy from yourself, that will get your shop shut down.

@ahmedsgallery3507 2 жыл бұрын

My set is 0 !! how to fix that? no traffic from SEO !!

@KaraBuntin 2 жыл бұрын

You either need to look at your SEO to edit it, or send more traffic yourself. Or both, it's usually not a single issue.

@ahmedsgallery3507 2 жыл бұрын

@@KaraBuntin Thank you. love your videos im watching more and learning from you madam.

@madisonkayx Жыл бұрын

I sell beaded bracelets and I've posted on tiktok and pinterest rather frequently, but I've had my shop for about a month and a half and only 65 views and no sales. Pinterest and tiktok have like 20 views max on each post and I just don't know what to do. I'm upset because I really love making bracelets and it would be great to have some extra money. I know I should be patient and I'm trying, but I can't keep paying the fee every month and I can't buy new supplies and I'm just losing money instead of making it. If you see this please give me some advice. Thank you :)

@KaraBuntin Жыл бұрын

I would try to sell some things locally, maybe on FB or at a local farmer's market since we're going into summertime. There are going to be costs associated with that, though, because you usually have to have a tent and a setup and inventory. Patience is key because jewelry is super competitive, Pinterest takes a long time to get decent traffic (and you have to do it the right way) and Etsy is the same way, especially with any kind of jewelry.

@alexakravcraftystudio 2 жыл бұрын

What would you recommend for shipping options? I’m in Canada and I tried doing a flat fee of $13, but it’s not feasible and I lost money. Prices vary from $13 to even $25- depending which province I ship to… If I choose the option where customers pay their own shipping based on location, I feel like it will turn lots of people away?

@KaraBuntin 2 жыл бұрын

I know it’s expensive in Canada so it gets tricky. I would either add it in to the price t add the higher amount, or have it based on the location. If the price is going to be too high with the higher amount added in, then a location-based system will be better for you. It’s better to have people who live farther away not buy from you than it is to lose money.

@alexakravcraftystudio 2 жыл бұрын

@@KaraBuntin Thank you, yes I figured it’s better that way. If someone lives far they likely won’t buy from me but I also won’t be losing money.

@camcam375 2 жыл бұрын

Hi Kara, do you offer shop critiques? I would love to be critiqued by someone with the amount of sales you have. I take my business seriously and what ever I have to do to achieve success (10-20 sales a day) I will do it!! The best sellers in my niche make 10-20 sales a day and I know my quality is just as good if not better.

@KaraBuntin 2 жыл бұрын

I do on Patreon but it ain't cheap, I take a lot of time doing them: www.patreon.com/karabuntin

@TheRimjhim6 2 жыл бұрын

Hi Kara are you accepting new shops to be critiqued?

@KaraBuntin 2 жыл бұрын

@@TheRimjhim6 I'm not doing that anymore, but you can get a shop review from Mary Avelis, who's in my EShop program. Her link is here, I endorse her services! lilfoxdesigns.com/collections/digital-services

@PROJECT504NOLA 11 ай бұрын

Sorry, this item is unavailable in your region. Do you know how to fix this? Thank You ( I live in New Orleans, LA )

@KaraBuntin 11 ай бұрын

That's sometimes a glitch.

@leatherforpets3636 Жыл бұрын

very good video

@KaraBuntin Жыл бұрын

Thanks

@angellight9500 2 жыл бұрын

do you have any tips for posting great photos on Etsy for those of us who are not great photographers?

@KaraBuntin 2 жыл бұрын

The one thing that helped me was to learn to adjust the white balance in the camera while i'm taking photos. Check your camera manual to see how to do that and it eliminates a lot of problems.

@angellight9500 2 жыл бұрын

@@KaraBuntin thanks :-)

@ioannastekiapantou 2 жыл бұрын

i have all my traffic from tiktok and no sales

@KaraBuntin 2 жыл бұрын

I know that people get traffic from tiktok, but I’d be careful devoting a lot of time to platforms that are based on entertainment more than anything else. The people who I’ve seen who are selling from that kind of traffic are usually selling things like stickers and other lower cost items, so it might depend on what you’re selling, but my guess would be that most people are going to tiktok to waste time and be entertained, not for shopping purposes.

@JudithEMoore 2 жыл бұрын

I'm new to Etsy. How do I access my Stats?

@KaraBuntin 2 жыл бұрын

There's a stats dashboard on the desktop and the app (It's easier to use on desktop.) It's in your shop dashboard. You can also click on the gear icon on individual listings int he listing manager to see the stats for that. And if you want to see all shop stats for keywords, you can look on the shop dashboard and click on "etsy search" and it will open up more windows with keyword info. There are a bunch of versions of stats, you have to poke around in there to find all of them.

@Nancy-tr5fi Жыл бұрын

ETSY MAKES BUYING FROM THEM extraordinarily difficult. They reject passwords constantly. All about is stressful. Many sales are lost when I try & buy and every step is rejected. You are only way to try and figure out anything. Hostility is what I feel when I disappointedly discover Etsy is only place to buy something I need. To contact ETSY is nightmare. Greedy companies are emblematic with life in US. Etsy was small, they got big and turned into AH’s. Yes Pinterest is way better.

@KaraBuntin Жыл бұрын

They're having problems with the shopping cart this week, I've heard from people who are having trouble.

@MyHaytem Жыл бұрын

Are you talking about views or single visits? Because 200 visits is decent if not good for new shops.

@KaraBuntin Жыл бұрын

In this case it was visits, but this isn’t a new shop!

@MyHaytem Жыл бұрын

@@KaraBuntin I was kind confused, makes sense now. Thanks!

@sageartchannel3363 Жыл бұрын

I have over 1000 views without any sale

@KaraBuntin Жыл бұрын

I would check the Keywords that Etsy is showing your listings for to see if they're accurate! You can also set up the favorites coupon and the abandoned cart coupon to get people back.