Does Giclee matter - Fine art print sales marketing

Does Giclee matter - Fine art print sales marketing - is your printer good enough

Рет қаралды 19,330

3 жыл бұрын

Print marketing - Using the Epson ET-8550 EcoTank printer as an example Keith Cooper looks at aspects of print marketing. In particular how your market perceives your prints and what they are looking for.
Does using words like' fine art' and Giclee change how your prints will be perceived and what approach suits your own work.
At what point is your printer 'good enough' for prints to sell? Does your chosen market actually care?
This is one of Keith's videos looking at aspects of selling prints and the business side of photography
See all of Keith's articles and videos at
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Пікірлер: 118

@kevins8575 3 жыл бұрын

I really like your style! The whole photography business is becoming like the wine industry; based mostly on snobbery rather than any objective measure.

@kirverbitski9164 Жыл бұрын

I’m an artist. Thank you for the straightforward explanation of how to choose a printing partner 😊

@painterpip4531

This is an education and I'm learning, so thanks very much this video (I've subscribed). I am an artist, a traditional painter, fairy art painter on x, and I was looking into costs etc. of getting prints made from my art in the future. My researches into printing so far show me it's all a bit of a minefield, so your clarity comes as a breath of fresh air. Thanks again!

@kennethjonesphotography Жыл бұрын

Watching this video has been a VERY enjoyable experience for me primarily because it's been reassuring to know that common sense isn't totally dead. Thanks much.

@BuckRogers2000 Жыл бұрын

Thank you for this awesome explanation. I also contribute that as a digital artist, resolution matters to me. It can alter perspectives if done properly. I intentionally set my resolution to where I can print my (child-like) art from Letter sized to bigger than A3+. You are absolutely correct about the new printers though. My Epson 8550 produces AWESOME prints...and I'm just beginning my journey. Keep up the GREAT work!!

@perrymacimages Жыл бұрын

Great video. Everything you said is so true. I remember when got my hp z3200 ps large format printer, I just knew I had an official Giclee printer 😂. It prints the most beautiful print I had ever seen. As I began to list my prints online, I was sure to include all the technical specifications about ink and paper 😂. But after listening to the comments of the buyers of my prints, I realized that nobody cares about the specs. All they really cared about is glossy, matte or canvas and does it come with a frame. Never mind that it uses 12 ($100.00) ink cartridges and $200.00 paper roll. Thanks for the reminder

@leannemoss7002 2 жыл бұрын

Love your videos. Really helped me decide on a printer model (p900), and your dry humor cracks me up! Thank you for such thoughtfully researched videos.

@norbertstepien9185 2 жыл бұрын

Excellent thoughtful reviews and analysis. Consistently the best videos i've come across on youtube regardless of subject matter.

@aminabdollahzadeh5762 3 жыл бұрын

Thanks so much Keith!

@Summer_zombie Жыл бұрын

I love your videos! They've been helping me navigate through my art print start up.

@amaimani 3 жыл бұрын

Enjoyed this episode Keith.. Loved the way you honestly put the discussion. Real honest opinion.. cheers

@bhovis 3 жыл бұрын

Thanks, Keith. You are a wealth of useful information.

@tedstiverson5366 2 жыл бұрын

Thanks Keith. Very informative. I've always heard of Giclee printers but until recently searching for information on them I'm coming to realize its a type and not a brand of printer. My Epson SC-P700 may not print as large an image as I want for some of my work but apparently it can probably print as good as a so-called "Giclee". For me the most important thing about a printer is how bright and brilliant can it print an orange color or such. Those are the things that set an typical print apart from one that "pops" and is truly special. Paper types, of course, play a big role in this endeavor as well. Anyway loved your video and thanks so much for not ruining it with some loud annoying music.

@juliawow2897 2 жыл бұрын

Hello, Keith! Thank you so much! love your stile and honest opinion! you help me a lot 🙂

@garymbuck1 3 жыл бұрын

Thank you, Keith, for another very good video.

@QK23 3 жыл бұрын

You are a great person help me thank you.

@davelevitt48 3 жыл бұрын

Keith, most interesting, thanks.

@ateliercunha2876 3 жыл бұрын

Hi Keith,

@yc8565 Жыл бұрын

Thank you so much! I was concerned about how to offer my prints of my Canon pro 200 and this video just give me clarity. Giclée is an invented term to not mention the word "print" because it sounds cheap and diy, so someone invented it for marketing (and gallery) purposes. I laughed several times with your sarcastic tone of say "this is meaningless" 🤣🤣🤣

@keithmagee4450 2 жыл бұрын

Very helpful video as always. I only started looking into quality printing in the last couple of years (some years ago b&w darkroom) . I did think that GICLEE was a specific type of printing 🤗. Thanks for clearing that up 👍