In this insightful video, we sit down with Ericka Pittman to explore the dynamics of contemporary marketing, the evolving landscape of influencer marketing, and the unique challenges faced by high-earning Black women in finding marriage partners. Ericka offers her expertise on the effectiveness of organic vs. paid marketing, the timeless rules of marketing, and the distinction between awareness and affinity marketing.
Ericka helps us uncover the differences between influencers and celebrities, highlights the significance of tracking ad effectiveness, and discusses the changing influencer marketing scene and the difficulties corporations face in targeting Black Americans. She shares her thoughts on why earned media is paramount, the pivotal moments in life, and the disparity in marriage opportunities for successful Black women.
Furthermore, Ericka tackles the journey of building legacy brands, the marriage market for Black corporate women, navigating corporate America, and the common overspending mistakes by companies. She provides insights into the perspectives of marketing executives, the importance of approaching marriage with strategy, the cultural conditioning for marriage, the role of a Chief Marketing Officer (CMO), and why vertical strategy outperforms horizontal in marketing.
Learn from Ericka about the impact of impressions, the buzz around Deion Sanders, the importance of mission awareness among employees, and Deion Sanders' mastery of earned impressions.
#Marketing #InfluencerMarketing #CorporateAmerica #LegacyBranding #EarnedMedia #MarriageAndCareer #DeionSanders #AffinityMarketing #cmo
0:00 Intro
2:36 Ericka’s Early Experience with Revolt Media
9:48 Building Premium Alcohol with Ciroc
12:28 What does a Chief Marketing Officer really do?
16:54 Organic Vs Paid Marketing, Which is More Effective?
24:12 Building Brand Creditably through Ambassadors
30:08 Getting Recruited for Al Harrington’s Cannabis Company
33:27 Ericka’s Role working with Viola
39:09 Problems Ericka is Solving with her Consulting Company
49:46 Leveraging Others to do Marketing For You
56:40 Why Influencers are the new face of Marketing
58:28 Ericka’s Book & Life Advice for Women
1:04:11 What does “Alpha” Mean?
1:09:38 Successful Black Woman and Their Experience Dating
1:15:29 Here I Stand Podcast & Outro