A fine piece off marketing theatre two months back when the former world title contender Kolohe Andino stunned surf fans with a profanity laden screed on Instagram.
“Surfing culture, big time surf brands and the ‘surf lifestyle’ are FUCKING dead,” wrote the thirty-year-old Daddy of two. “You got every FUCKING up and coming kid thinking they are one of the Paul brothers. Trying to gain cloud in any way, shape or form, with no gumption, no backbone, or no idea. These kids are not leaders, they are followers.”
It was a pointer to his and his San Clemente pals’ clothing venture 2 Percent, which offers hats, hoodies, jackets etc designed in a nineties homegrown style.
BeachGrit has always held Kolohe Andino close to our hearts. I knew his daddy Dino during his wild nineties epoch and first met the boy prodigy, then sixteen, on a holiday to the Canary Islands where his aerial flavours were enjoyed.
A perfect fit for the show "Chas Smith Hates Surfing" to discuss life off tour, the rise of the San Clemente squad, Griff, Cole, Crosby, Kade, at the expense of the Brazilian Storm, being a daddy and the essential nature of teaching your kid to surf with style and the death of the old school surf industry.
“Chas hates surfing less than me,” Kolohe wrote during our preliminary discussions.
Footage from Kolohe's movie Reckless Isolation, a couple of 2 Percent vids, a promo for Target and some excellent recent clips from the El Salvador Pro starring Griffin Colapinto.
Essential.
@2percent_surf
@RedBullSurfing
@wsl