What Does a Social Media Manager ACTUALLY Do? Social Media Management for Beginners

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Wondering what a social media manager really does? If you're looking to become a social media manager, my social media management for beginners series is for you! Social Media Management Accelerator: latashajames.com/smma Become the social media manager you've always wanted to be with this interactive course.
FREE social media strategy checklist: view.flodesk.com/pages/615213...
HubSpot Make My Persona: hubspot.com/make-my-persona
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
/ thelatashajames
» twitter: @thelatashajames
/ thelatashajames
my business email: hey@latashajames.com
0:00 - My social media management story
1:53 - Social media strategy
3:32 - Content pillars
6:05 - Platform setup and optimization
8:18 - Publishing social content
11:46 - Content creation and direction
12:39 - Engagement
15:51 - Reporting on success
17:50 - FREE SMM Strategy checklist
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
This video is not sponsored.
#SocialMediaManager #Freelancer #Entrepreneur

Пікірлер: 222

@beargroundscoffeeco 2 жыл бұрын

I just wanted to come forward and say that being a social media manager is not for the weak. I'm a social media manager for five separate accounts and there is a TON of work that goes into it. It is not simply taking photos and posting them on Instagram and being done. It's a real job and it's a lot of work.

@thelatashajames 2 жыл бұрын

100%! It's a lot of work

@hughjass2901 2 жыл бұрын

how much u make in a month?

@trishacanoza1709 2 жыл бұрын

Can I follow you on IG?

@beargroundscoffeeco 2 жыл бұрын

@@trishacanoza1709 xoxo_jessicaannette

@RandomClipz210 Жыл бұрын

How much can you make a month ?

@fortheloveofpeyton 2 жыл бұрын

You NEVER disappoint when it comes to breaking down these topics, thank you!!!!!!

@joelkehinde3535 Жыл бұрын

Wow! you have really simplified the roles of a SMM for me. Really following your training videos, so impactful

@MarketingHarry 2 жыл бұрын

I believe these series will be useful for so many people that want to start working as social media managers! 🙌

@Imf_hope 2 жыл бұрын

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@ninasvetlovics7046 Жыл бұрын

I like that you keep on track the subject your talking about and give clear understanding to the information your sharing.

@PandaMode13 2 жыл бұрын

Just started freelancing as an SMM and I had a feeling that there was going to be a lot researching involved regarding the product/service that the client is providing, not just making pretty posts. Thank you for clarifying this and you really provided the basics, it was so helpful!

@oliverwhatley6957 2 жыл бұрын

Your videos are great! Recently graduated with a communications degree and am integrating myself into social media marketing.

@chericobb_ 2 жыл бұрын

46 seconds in! You are such a vibe!!! I remember in your last video you said when other people pave the way that’s confirmation that it’s possible. That’s why I enjoy your content. Wishing you all the best

@thelatashajames 2 жыл бұрын

Yessss, you inspire me, Cheri! 🙌🏽

@T_Hallthe1st 2 жыл бұрын

Thanks, I've been looking for this exact video! I'm glad it came from someone I'm already listening to.

@thelatashajames 2 жыл бұрын

So glad you enjoyed!

@blessingjerry6974 2 жыл бұрын

thank you so much Latasha, you did an amazing job explaining this so well, and i really enjoyed it and also learnt alot from it.

@shaquana_ 2 жыл бұрын

This was value packed! Sooooo appreciated ❤️

@Stayhard649 2 жыл бұрын

This is the most coherent piece that I have heard about this subject in the past year or so! Great job and thank you 🙏

@thelatashajames 2 жыл бұрын

So glad it was helpful!

@erinshields796 2 жыл бұрын

I had to pause every few minutes to write all this down!! So helpful thank you :))

@mahimasharda 2 жыл бұрын

Thank you so much for this video. This video is really helpful for the people who are starting to look into the Social Media Manager profile. I, personally liked the last line you mentioned that we are not the ones playing with Instagram or any other social media platforms.

@sirisfieldnotes 2 жыл бұрын

Like always, I learn something or everything through your content latasha. Thank you very much for this video.

@Sarah_academia 2 жыл бұрын

Someone asked me to manage and be a content creator for their Instagram because they liked my own account that much. I know nothing about being a social media manager except for what worked for me. I’m thinking I might potentially do this for a living now. So thank you so much for all of your videos, they’re being extremely valuable for me while I navigate this new adventure ❤️

@smokingxdreams.1045 2 жыл бұрын

What did you use to post on your insta?

@mariah7773 2 жыл бұрын

Did you do it? How did it go?

@Sarah_academia 2 жыл бұрын

@@mariah7773 I’ve been working for this person for 7 months and she loves what I do. I haven’t reached out to new people yet, but after 7 months I’m confident and I’m actually starting to get the word out there. I didn’t want to be overwhelmed and have a lot of clients when I was still trying to learn the job myself. It’s a rewarding job and I love it. Best of luck to you!

@Sarah_academia 2 жыл бұрын

@@smokingxdreams.1045 for now I manually post everything since I only have one client, but I might look into automated services in the future. I believe you can autopost on IG via facebook now

@mariah7773 2 жыл бұрын

@@Sarah_academia thank you! ❤️

@ABWEST Жыл бұрын

I know that this was uploaded a long time ago, but the information is still relevant in today's understanding of what social media managers do. Thank you :) .

@allba167yt 2 жыл бұрын

I have been running around the house and squirming😁💃🏽💃🏽. I'm so happy. I'll be forever grateful for the knowledge you are willing to give us may it be through your podcast, courses.. Etc😊

@erincrawford3129 2 жыл бұрын

Very helpful video!!! I love listening to you!

@Trrista 2 жыл бұрын

Wow! Thank you so much! I've been interested in doing freelance SMM for awhile now and have been trying to find a simple video going into a bit more detail on day to day tasks and this was great information!

@Imf_hope 2 жыл бұрын

You can learn more on SMM kzfaq.info/get/bejne/nZhzoqaE18yuhas.html

@kermit8210 2 жыл бұрын

Hey! How is it going? Are you a smm?

@zubenubi 5 ай бұрын

I am really happy with this video. This is what I needed to know to understand exactly what SMMs do in their work. A friend of mine has asked me to be the SMM for his startup. I don't use SM very in-depth, so have been a bit stumped on how to go about it. Other videos were not getting this in depth about the duties I'd be expected to perform, and to what breadth that would entail. Very good. Thanks so much for this very useful and reassuring information!

@prometheus200 2 жыл бұрын

Crackingly brilliant you are lassi! Thanking you.

@leemarais1786 2 жыл бұрын

You are excellent at what you do! Thanx for this

@nimatuibrahim7478 Жыл бұрын

Thank you very much for this very comprehensive video. I am just starting out and this video has given me a lot more clarity. You just earned a subscriber😍.

@jeansmith9841 5 ай бұрын

Great piece Latasha. I've just been made redundant and want to dig deeper into SMM to help me go it alone. Thank you.

@valeriesummernieva6696 2 жыл бұрын

Thank you for sharing your knowledge! This helps a lot 💕

@Imf_hope 2 жыл бұрын

kzfaq.info/get/bejne/nZhzoqaE18yuhas.html

@AniAvetisyan Жыл бұрын

Great way to explain what’s Social Media Management is! As a Marketing & Social Media Manager, I can tell this video is very complete!

@DDtwerty 2 жыл бұрын

Wow! This had given me some really helpful insights ❤️🌟

@kamalneetkalsi3019 2 жыл бұрын

awesome, every second was full of information

@kawthermouaziz9412 2 жыл бұрын

thank you so much latasha am learning more and more from you every day i just wish if i ould finish all your videos in one day

@nikitajain2274 Жыл бұрын

This was so helpful latasha ♥️♥️♥️thanks a ton

@angelfortunee4302 2 жыл бұрын

I'm looking forward to episode 2. this was really helpful

@Ddeath.Eaterr 2 жыл бұрын

This was so helpful. Thank you so much! 🙏🏽✨

@ClarinetsForever223 2 жыл бұрын

This was so helpful. Thank you!

@brookteleguz2462 Жыл бұрын

Thank you so much! I am starting a new position as a social media manager next week and you are helping me feel way more prepared.

@thelatashajames Жыл бұрын

So glad my videos have been helpful! Good luck at your new job!! 🙌🏽

@classicofficail6213 Жыл бұрын

@@thelatashajames do you have an IG?

@aerithcosmos 2 жыл бұрын

hello, I am aspiring for Social Media Management Career, I have attended lots of beginner classes and it's more generalizing, this content of yours is pretty much concise and will help me a lot to start on this journey. thank you so much and hoping for more content about SMM, will now subscribe for your guidance.

@Legend_jerry Жыл бұрын

Haha, it also helps the other way around. I'm looking around what a SMM is doing so I can hire one as a small indie game studio.

@WTFTNT Жыл бұрын

thank you Latasha, this was very helpful:)

@thoughfullylost6241 2 жыл бұрын

Very useful introduction I'm starting to learn more about this in an effort to freelance myself thank you very much

@jordancooper7812 2 жыл бұрын

The way this has just helped me, is a huge huge blessing and a just relief 😮‍💨

@thelatashajames 2 жыл бұрын

So glad to hear that 🙌🏽

@asitaabdul4796 2 жыл бұрын

Thank you so much for this valuable content!!!🥰

@Blessed_444 2 жыл бұрын

Been wanting to learn more about this. Thanks for the video.

@thelatashajames 2 жыл бұрын

Glad you enjoyed it, Heather 😊

@gift7848 Жыл бұрын

Thank you so much! This was so helpful.

@eruojinkechi7160 7 ай бұрын

This is so informative, thank you latasha

@user-tl4yw6yl6b 6 ай бұрын

Maravilhosa! You're amazing! Thank you so much for sharing your knowledge with us!!!

@MoliqueJuante 2 жыл бұрын

This was amazing information! Thank you! On to the next video :-)

@mariyanantony6554 8 ай бұрын

I am looking forward to seeing you with more content and data and information.

@sphaerashaney Жыл бұрын

You rock 💖 and omg the content pillar example blew my mind lol - I grew up close to Dallas and am really passionate about organic food and sustainability 😂

@SoccerSynk Жыл бұрын

This is the most detailed and informative post on SMM I have ever come across, I'm in dire need of a prolific social media manager?

@priscillamukiibi3334 Жыл бұрын

Yay yay yay - love this video. Every business owner should watch it too

@sarahgilmore-thomas9614 Жыл бұрын

This video was insightful and educational for me to understand for someone challenged with just looking into what you do and may find a better calling. I would love your advice on how to get started and good courses that would be helpful.

@josiahhind5681 Жыл бұрын

I'm just starting to learn how to do Social Media Marketing and looking to start trying to do it for a few non-profits just as a side thing, Thank you for your videos

@ShaneHummus 2 жыл бұрын

Great video! Definitely one of the best jobs that has a ton of demand.

@Cocoadumplin Жыл бұрын

Extremely insightful video. Thank you!

@tionnecheraeslade 2 жыл бұрын

You've helped me so so much, thank you!

@Imf_hope 2 жыл бұрын

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@alaashnewer5097 2 жыл бұрын

That was very informative, thank you

@rorytambores 10 ай бұрын

best video i've seen so far!!!

@MillaExplores 2 жыл бұрын

This is such an insightful and informative video!

@khosii.m 2 жыл бұрын

Love your frames 👓😊 also very insightful video thank you

@thelatashajames 2 жыл бұрын

Thank you!!

@TaraEveland 2 жыл бұрын

This is great and spot on! thank you

@techforest9657 2 жыл бұрын

that was very brief and educative.

@sklosterman 2 жыл бұрын

Sooo helpful thank you!!

@mhlmah Жыл бұрын

so so so helpful omg! thank you x100

@thelatashajames Жыл бұрын

So glad!! 🙌🏽

@ybtheledi4417 Жыл бұрын

Helpful video for sure😊

@alexalopezxoxo Ай бұрын

Thank you so much!!

@aprilsparks1111 2 жыл бұрын

Gosh I’m so glad I found you. 🔥

@sameleyferkayz5280 2 жыл бұрын

I loved and enjoyed this video

@mpongolove15 2 жыл бұрын

This was very insightful. Thank you

@thelatashajames 2 жыл бұрын

So glad you enjoyed 😊

@dom1161 2 жыл бұрын

This video was helpful BEYOND belief. Thank you so much Latasha!

@thelatashajames 2 жыл бұрын

So glad! Thanks, Dom!

@manellegaddy7217 2 жыл бұрын

Loved this thank you

@lindaalbert8187 2 жыл бұрын

Thank you great content x

@lyricallounge3 4 ай бұрын

I watched this today and all i can say is, you've been so resouurceful. I'm trying to find the content strategy template here.

@thevivsarmario9930 2 жыл бұрын

Very helpful, thank you

@ecomamaadmin3328 Жыл бұрын

So informative. Thanks

@israelporras8306 2 жыл бұрын

Very helpfull video. Thank you!

@thelatashajames 2 жыл бұрын

Thanks for watching!

@anaoicar 2 жыл бұрын

thanks a lot for your video!

@msonyinye8774 2 жыл бұрын

You are good latasha❤️

@the.consciousgirl Жыл бұрын

You are amazing ✨

@MSB122968 Жыл бұрын

Thank you this was extremely helpful! I was stressed about getting into this field, because my knowledge on this is limited. By the way, I love your glasses, where did you buy them?

@jonesrandomknowledge 2 жыл бұрын

saw this at the end of the previous FIRST video I seen, so I had to click on it and watch again.

@suzanezck12 2 жыл бұрын

THIS IS GOLDEN!

@Imf_hope 2 жыл бұрын

kzfaq.info/get/bejne/nZhzoqaE18yuhas.html

@claudiaphipps-ellis9549 2 жыл бұрын

Thank you for sharing!! I would so love to learn about how you find your freelancers to help scale your business!?

@thelatashajames 2 жыл бұрын

Thanks for watching! Networking and Upwork!

@elizabethe.9682 2 жыл бұрын

I'm so glad I came across your page I've officially hit like & subscribe I'm starting a brand and I'm looking to hire a social media manager asap WHEN ARE YOU TAKING NEW CLIENTS!!!!

@chroniclesofthetravellingb2684 2 жыл бұрын

Thank you for this video. I’m contemplating being a social media manager as a side hustle and have been looking for clear direction like this. A lot of videos I see are for companies. Could you steer me towards tips for building social media awareness for a blogger.

@bosstalk3669 2 жыл бұрын

Very helpful ty you so much!

@thelatashajames 2 жыл бұрын

Thank you for watching! Glad you enjoyed 😊

@aminmarkets8195 2 жыл бұрын

Thank you sooooooooo much!

@joy.mwinuka 2 жыл бұрын

Great Info 👍

@laurajayne5449 Жыл бұрын

I loveeee your glasses, I had to restart the video as I was hunting the comments to see if you linked them 😅 I couldn't find a link but would love to know where they're from if you wouldn't mind sharing that info ❤

@popcornuniversity9825 9 ай бұрын

great job!

@savannahjreeves 2 жыл бұрын

Great video

@gdmhsa 4 ай бұрын

thank you so much

@ozlemozz 2 жыл бұрын

Hello, thanks for sharing.. does a social media manager have to give advertising on social media channels?

@brendagonzalez3803 2 жыл бұрын

How do you stay “on brand “ with taking over new clients social media?

@gayathridevilakshmanan1259 Жыл бұрын

Hi! Thanks for the informative video. Can I have the strategy template?

@feebaby 2 жыл бұрын

Digital Marketer Question: Do social media managers encourage their clients to take advantage of multiple marketing channels in conjunction to social media marketing?

@Aliazzo777 2 жыл бұрын

Where did you get your glasses? Excellent content by the way!

@thelatashajames 2 жыл бұрын

Thank you! These ones are from Zenni! Here's a $5 off link: bit.ly/2YkQ1tH

@TheDesignCorner 2 жыл бұрын

Helpful 🌟🙏🏻

@Gabrielemoronismm Жыл бұрын

Hi collegue, greetings from Italy 😄

@alannalydon6038 2 жыл бұрын

Thanks so much, I found this so helpful. 1 thing I am struggling with now is I have 6 Instagram accounts to manage and Instagram will only allow me to manage 6 accounts on my app on my iPhone, do you know a way around this? Or will I have to buy a new phone?

@trueblue15 2 жыл бұрын

Hi Latasha, I am just starting...do you create a letter and mail to local businesses. Is there a template available?

@Mitch-zr4wb Жыл бұрын

We're looking to hire a social media manager. We have a successful eBay business, where we sell in a very specific niche. We are in the process of expanding our business towards direct to consumer sales, which obviously involves social media.