Corruption.

Greed

Imo the industry is nurtured because the wild fishery worldwide is doomed ,there is no turning back.I live in Tasmania where these Multinational companies can do no wrong ,they soil one pristine area after another ,the state government grants them lease after lease,they are filth but the common man doesn't seem to care.

their greed and their corruption and their crimes against nature are all fed by our consumption.

I can't imagine looking your grandchild in the eye while ignoring the calamity they're actively causing.

A friend of mine worked (shortly) in the norwegian fish farm industry in the early 2000´s, and since then it has been a no-brainer for me NEVER to accept this atrocity as food. Because of all she told me about how the fish were deformed and suffering from deceases that they were given insane amounts of pesticides and antibiotics for. It´s not as if I´m abstaining from anything, it is not food. It´s insane to me that this industry is GROWING, 20 years later, and not in dicline as the historical embarrasment it should be... I try talking people put of eating farmed fish, but I don´t think I have "converted" anyone...

@@peasinourthyme5722 Thank you for your tribute. I know very well the situation with consumers. I have converted my friends only, after hours spent to explain what I have seen along the norwegian coasts. The point remains so obscure for me is: why fishers in the remote north Finnmark, kill every salmon caught (I suppose wild in the genetic) from these untouched areas...or are they hatchery salmon also? In my last part of exploration I have stopped to fish in many rivers from central and south scandinavia, because most of the salmon concentration comes from hatchery. Is it true?

@@marcocipriani9747 I don´t know much about norwegian rivers (I´m swede), but yes, it is true for many waters in sweden, that the trout and/or char (I don´t know about salmon, only that they are in decline in every river, or gone) come from hatcheries... Not every river or body of water, but for some areas, alot of the "native" fish are transplanted. I don´t know if they use fish that are gentically native, or foreign.

exactly- please please can you get this on mainstream TV @patagonia ? It needs to be SEEN.

@@hfern125the government wouldn’t allow it I bet

very well said

It's not that destructive at all. On an industry level, the Norwegian salmon production is one of the most sustainable meat-productions in the world. It has very low carbon emissions, and emissions from the pens are heavily regulated. The sediments on the ocean floor is controlled after each production cycle to ensure sustainability. Although we have some problems with lice and escaping, the extent is limited, and the number of salmons actually breeding in rivers is only a fraction of the escaped individuals (the picture in this film is extremely biased). Furthermore, it's not correct that the industry doesn't create any jobs. It is the second largest industry in Norway (only surpassed by the petroleum industry), and is the main employer along the Norwegian coast. And when talking about sustainability, the film should have mentioned the enormous positive impact this industry has on global carbon emissions. Currently the FCR (Feed Conversion Ratio) is about 1, meaning that 1 kg of feed equals 1 kg of salmon. No other meat production is near that number. As a comparison, cows have a FCR of 6. In other words, if you eat one kg of cow meat, your carbon footprint is ≈6 times the footprint if you ate salmon. But of course, the industry can do better when it comes to fish welfare and local impact on wild salmon (even though the problem is way more limited than what's implied by this film). Therefore, the Norwegian industry is developing closed pens to avoid salmon lice, avoid escaping and hinder pollution of waste from the fish into the fjord. Best regards, a MSc in Fisheries and Aquaculture Science not currently working in the industry.

Listed!

@@patagonia 🙏🙏🙏

Nous vous recommandons de signer la pétition ici: letsundothis.com/signature

It's not subjective. It's factual. And quite frankly we need more messaging like this to reach - and educate - the masses. Patagonia cares deeply about our environment and our wild salmon populations which are being destroyed thanks to a toxic industry that has hoodwinked consumers and politicians for years. It needs to stop.

@@jamiecuthbert7726 depending how you look at the big picture, are those diseased fish statistically signifcant in terms of production numbers? Have you seen chicken farms? Also they vaguely say “using chemicals” to treat fish, they need to say which, if it’s peroxide and so on and at low levels they’re virtually unharmful, but to an uneducated public any sort of big claim second by some dramatic pictures is enough to generalise, therefore the film is quite subjective and just picking and choosing the info it gives.

​@@thelequack8154 it's far more significant than you or I could comprehend. There are some salmon farms that have mortality rates of over 70%, the average is 25%. Think each farm has between 10 and 12 circular pens, each with between 30-40k of salmon. EACH. The numbers are not blown out of proportion either with many companies (i.e. Mowi) having to release the data points. Re the chemicals used, the main one one of concern is hydrogen peroxide which is being used to treat sea lice outbreaks in increasing amounts. The impact on the surrounding environment is not a good one with lobsters and other fish being wiped out to create dead zones. 120,000 metric tons is the figure referenced in a recently published book called The New Fish (by two Norwegian whistleblowers). It's a brilliant piece of journalism which exposes what is happening across the industry. The FT also produced a powerful piece on the hidden cost of supermarket salmon in January. Worth digging out if you're interested.

@@thelequack8154 You are the "uneducated public", you fool!