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Advertisements of Layer’r Shot perfumes were pulled off air for promoting rape jokes and rape culture. How did ad executives approved it?
Layerr Shot ad makers definitely have to look back at the controversial marketing strategy they tried to pull-off. While we decode the genius marketing strategy deployed by the creators and marketers, we have also explained case studies from brands like Zomato and Nike.
00:00 Introduction
1:13 What is CONTROVERSIAL MARKETING?
1:42 Layerr Shots Ad Controversy
3:17 Social Media Response
4:06 Forbes Definition of Controversial Marketing
4:38 Zomato Case Study
6:08 Nike Case Study
8:03 Key Learnings
Zomato's MC BC ad controversy and Nike's Colin Kaepernick controversy is well-known but it did help the brands.
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