Will Reliance defeat Nykaa? | Scale By Airtribe

Will Reliance defeat Nykaa? | Scale By Airtribe | Product Case Study

Рет қаралды 10,604

Airtribe

Күн бұрын

Пікірлер: 45

@jishraque Ай бұрын

Reliance always copying others and bullying others. And be very careful of their discounts.

@airtribe Ай бұрын

Their famous strategy as said by an analyst is to absorb losses and drain out their competitors!

@flame-u4g 24 күн бұрын

lmao wtf is nykaa then?? they copied it from the west nd this is not bullying it is business which online wokes like u wouldn't understand

@pawanraj8248 24 күн бұрын

Copy saying others copy lol

@sangmitraaa Ай бұрын

I will always support a women led brand more, Nykaa is my go to app for beauty shopping. Tira is doing well and it will ultimately benefit customers because of this competition.

@airtribe Ай бұрын

Definitely! Customers stand to benefit from the increased competition!

@flame-u4g 24 күн бұрын

typical online feminist

@hansiparam7960 Ай бұрын

I like nykaa's UI, used tira but uninstalled as they used a bad delivery partner. I prefer nykaa. 😊

@airtribe Ай бұрын

That's a unique stance, not widely shared! Although we have a lot to compare the two platforms bases their features, points of service like delivery time, partner are more important as they directly interact with customers. Fair point!

@trendingsoup9821 Ай бұрын

The way Reliance is strategically positioning itself as a everything under 1 roof brand, I won't be surprised if Naykaa's dominance will soon have a fierce competition

@airtribe Ай бұрын

Absolutely, Reliance is known for its disruption!

@nehaa365 Ай бұрын

I would always prefer nykaa over Tira unless they are giving unimaginable deals which they don't. I would even prefer myntra beauty over tira as they have way better deals sometimes.

@airtribe Ай бұрын

Competition among the platforms only benefits the users!

@nehaa365 Ай бұрын

@@airtribe True that!

@manishanaik1926 Ай бұрын

Reliance destroyed Urban Ladder too. The quality of furniture used to be so good before it was acquired by Reliance. I love nykaa and will always buy from them.

@airtribe Ай бұрын

Amazing! This support is exactly what will help Nykaa against this war!

@rinkukamble3638 Ай бұрын

Why does this video only have 20 likes 😮 it deserves moreeee!!! Well researched video

@airtribe Ай бұрын

Thank you for your support!

@ShreyaSingh-ze8xr Ай бұрын

Amazing video! What an informative content . Please keep making more videos like this !

@airtribe Ай бұрын

Thank you! We will 🙌

@AK-gv4jv 27 күн бұрын

Always Nykaa as this platform has always provided customers with good and premium quality beauty products. Tira is uselessly pricey and copied Nykaa.

@flame-u4g 24 күн бұрын

copied lol does nykaa have patent for the same?

@airtribe 14 күн бұрын

We do find this as a pattern in the early competitors, take Swish and Zepto cafe for example!

@SANTOSH_YADAV. Ай бұрын

Always Support to Nykaa to avoiding Monopoly 🙏

@airtribe Ай бұрын

Nykaa has a strong sense of community that even converts users into loyal brand supporters!

@flame-u4g 24 күн бұрын

so what nykaa does is not monopoly this is business!

@Anjali-gl9yg 20 күн бұрын

Can give some compression or your perspective on how this brands or beauty stores targeting different Indian classes? Like how dupe of lux or premium brands are increasing which can be seen in weekly markets or nearest cosmetic store! Can you put some light on it?

@airtribe 14 күн бұрын

That's a great question! We are putting together a case study that dives deeper into the premium segment of Indian market. Although focused on fashion, it will cover how they target the different segments of Indian audience! However, counterfeit products will rise in a developing market like India as luxury brands expand. This is because of aspirational value and brand consciousness of Indian consumers!

@anjalimehta600 12 күн бұрын

Thank you for your response. I so wanted to study from class perspective. It would be great help if you could share some ideas or leads related to it. What’s your stand on this topic?